By: Lori Intile
History 1955- Career started at age 17 Worked as an apprentice at Pierre Balmain 1958-Moved to Jean Patou; designed haute collections First collection was poorly criticized and booed 1960-Cause commotion for designing revealing dresses and creating the shortest skirts in Paris
History 1963- Became a freelance designer, worked with Repetto and Kritiza 1967-Worked as a design consultant at Fendi 1970- Became the freelance designer for Chloe 1983- Became the designer for Chanel 1984- Launched his own label Currently: Designer for Chanel, Karl Lagerfeld, and Fendi furs. Awards: CFDA’s Lifetime Achievement Award (2002)/ International Award (1991) FIT- Couture Council Fashion Visionary Award (2010)
Signature Elements Statement Coat
Black and White
Women’s Suit
Little Black Dress
Modern Chanel Tweed Suit
Old vs. New
Demographics Chanel Age: 25+ Upper Class Lives in Major City Karl Lagerfeld Age: 20’s-Upper 40’s Middle Class- Upper Class Career Woman
Karl’s Customer Chanel Jetsetter Age: 25+ Elegant, Classic, Fashionable Target Customer
Core Customer
Karl’s Customer Karl Lagerfeld Age: 20+ Trendy, Sophisticated, Fashionable Karl Lagerfeld for Macy’s
Target Customer ď śInspired by celebrities ď śOften features popular celebrities for campaigns and commercials
Inspiration
Price Range & Size Chanel Apparel: $500- $10,000+ Shoes: $400- $4000+ Handbags: $1000- $8000+ Size: (Shoes 4-12) (Apparel: 0-14)
Karl Lagerfeld Women’s Apparel: $100$999+ Men’s Apparel: $50- $1000+ Shoes: $100-$400 Size: 0-14
Fiber and Quality Chanel Wool: used for tweed clothing -durable, long lasting Silk: used for lining of garments -luxury, worn all year round Quality: excellent, vintage garments in good condition Chanel uses a secret quilting pattern to keep clothes strong Haute Couture gowns are hand sewn
Fiber and Quality Karl Lagerfeld Wool: used for his statement coats -heavy, durable Silk: used for skirts and dresses -washable, breathable Quality: good, features detailing such as corset lining and expensive furs
What Captured my Attention Attention for detail Making the “it” item each season Movie Perfume Commercials Beautiful runway layout and decorations Making Chanel, my favorite designer, new again
Chanel Jade 407
Coco Mademoiselle perfume
Chanel Fake Tattoos
Chanel N.5 Commercial
Couture 2010/2011
Chanel Runway Stages Fall RTW 2009
Fall RTW 2010
Spring RTW 2012
Influence & Historical Impact #11 Rank on the 100 Most Influential People in Fashion First designer to collaborate with H&M -influenced Cavalli, Lanvin Versace & many others to follow Photographs his own ad campaigns -influenced Tom Ford Often keeps the same models for campaigns -influenced Michael Kors & Marc Jacobs
Influence & Historical Impact Known forever for renovating Chanel One of the last courtiers in the world -trained in the 1950s by couture professionals Named by Vogue Magazine “the unparalleled interpreter of the moment”