GRAPHIC DESIGN PORTFOLIO
HELLO. I’M LOREDANA SAVA
18.09.1993 072 148 5442 loredsava@gmail.com
ABOUT ME
I’m a young creative individual with a great sense of design and style. Making graphic design projects catchy and useful for my clients it’s one of my biggest goals. My main interests are branding, lettering and layouts and I’m keeping myself busy with them even when I’m not working. I’m currently looking for a job position where I can explore different design approaches. Having experience both within a team and freelance I can honestly say that in a team I see myself work best.
OCT 2015 - PRESENT FREELANCE GRAPHIC DESIGNER Brand identity, stationery, logo design, print and digital design, website layout, promotional materials, illustration, label design, book and brochure design. CLIENTS: Qube Bartending Agency, Nauti Seahorze, Jelly Bush Hill, Mara Silvana, Le Moustache, Tomorrowland. OCT 2014 - FEB 2016 GRAPHIC DESIGNER / CONTRIBUTOR at INCANDESCENT MARKETING Promotional materials for print and digital, desktop publishing, image retouching and manipulation, advertising campaigns and stationery. CLIENTS: Green Future, Ted Bed, Kring, Victus Beds. APR 2014 - MAY 2014 IngeniUS COMPETITION Won the first prize for an automotive advertising campaign for increasing the loyalty of Mini Cooper drivers. I did all the graphic design, art direction, concept, creating the key visual and the template for the client meeting. SEP 2012 - JUN 2015 The National School of Political Science and Public Administration / COLLEGE of Communication and Public Relations Studied communication in fields like public relations, advertising, social media, journalism. I learned about the consumer behaviour, delivering messages through different media channels and for different audiences.
EXPERIENCE
SOFTWARES
INTERESTS
ADOBE ILLUSTRATOR
ARTS
PHOTOSHOP
HISTORY
TRAVELLING ALCHEMY MINIMALISM
INDESIGN
DYSTOPIAN BOOKS LIGHTROOM
FOOD CONSUMERISM
DREAMWEAVER
SYMBOLS
MICROSOFT OFFICE
ONLINE PLATFORMS
WORD
MAILCHIMP
POWERPOINT
WIX
EXCEL
GOOGLE ADWORDS FACEBOOK ADS
LANGUAGES
ROMANIAN ENGLISH FRENCH
SKILLS AND INTERESTS
BRAND & IDENTITY
ADVERTISING CAMPAIGNS
PRINT & PREPRESS
WEB LAYOUT
DIGITAL LETTERING
DIGITAL ILLUSTRATION
BRAND ID
The modern man suffers from a lack of time. That’s why C-office provides “to go coffee” services for busy people that don’t find the time to stay for a coffee, but still like to drink it because it increases productivity, gives energy and tastes well. Work and coffee are connected and C-office wants to provide the best coffee break experience. So I came up with this logotype that is brisk, edgy and dynamic - three of the values of this unique coffee shop.
buffalo Wings More
MIDWEST JUNK
GREAT SMOKY MOUNTAINS
WINERY
TOMORROWLAND This logo I’ve made for a kindergarten highlights the path every child follows to discover the world. MAJA BOND This logo expresses the connection between the company and its clients, built on the most recognizable symbol of the wedding ceremony. MIDWEST JUNK Logo for a sanitation company that synthesizes its daily main activity. LE MOUSTACHE Vintage design for a danish food boutique, with appetizing but yet affordable dishes. GREAT SMOKY Rustic winery - a traditional winery and restaurant placed in a picturesque lanscape. MOUNTAINS
MARA SILVANA BLOG The blogger, a fashionable friend of mine with a big crush for the hip hop culture, wanted a stylish and elegant logo. That’s why I created this visual identity, inspired by graffiti art. I mixed together two different styles to obtain something modern, urban and to highlight her beautiful personality.
NAUTI SEAHORZE Logo made for a family boat. I selected nautic elements like waves, boat elements and the seahorse - symbol of protection and force on sea. The font follows the classical fonts used on fish restaurant billboards or ships. It is rounded and coursive. I loved this project because it brought to life the entire ship and reinforced the family business.
EASY INDICATORS A forex software platform for daily trading. The client wanted a little monkey inside the logo. So I connected that task with the trading market that is always changing.
EASY INDICATORS
BROCHURE
Qube Bartending Agency is a Bucharest-based startup that provides training services for bartenders. The idenitity design is simple, modern and offers a fresh overview of this company.
MANUAL
This bartending book is inspired by spiral notebooks of students that are filled with notes, charts and sketches. It’s very easy to use and it has a lot of illustrations. Was made especially for students to pay attention during workshops.
POSTER
Campaign poster for Qube Bartending Agency. It describes the main values the bartenders have: energy, personality, flair, vision, courage for trying new things and most important, passion. That is why the visuals are colorfull, dynamic and have motivational headlines.
Promotional posters I did for a some events like social club meetings and trance parties. I combined vectorial design with photos, using a lot of colors to make the designs appealing.
LABEL
Jelly Bush Hill is an australian honey producer. They asked me to make their product look upscale so I decided that the best option is to use black and gold ink.
These linen labels were designed for the premium market. The design is simple and elegant and inspired from the nature, because the products were made from natural materials.
Hair Life provides natural hair products from Moriga plant, an african superfood. My design needed to look natural, therefore I used a lot of green and Moriga branches that grow into the design. This effect expresses the benefit of the products to bring back to life the damaged hair.
WEBSITE LAYOUT
The client was Tomorowland Kindergarten. I chosed a scroll website layout because the loading is faster and is easier to find all the information on one page. The site is responsive and easy to use and the layout is based on pastel colors that are calm and joyfull.
NEWSLETTER LAYOUT
Newsletter templates for sales or new collections. For some I did the coding and for other only the layout. The layouts needed to provide a lot of product info, therefore I tried to make them appealing and responsive.
ADVERTORIALS
Some work I did for Green Future. The company produces bedding products from natural materials. I kept the design simple and followed the brand guidelines to promote the natural touch of the products.
T-SHIRT DESIGN
T-shirt designs created for bartenders to show their passion for one of the main workshops: Mixology, Coffee, Flair, and Wine. The designs were inspired by drink labels.
DIGITAL ILLUSTRATION
On the left page is a illustration I did for a t-shirt contest for Summer Well festival. The rest of the illustrations were made for my friends.
Thank you!