Portfolio Lorna Morris
Magazine & Publishing Design course London College of Communication
Magazine & Publishing Design course London College of Communication
(Right) Client: The White Horse Studio Branding and marketing material.
Website Design (Above top) Client: Gwen Mortimore (Above bottom) Client: Rebecca Jenkins
t: 01865 331234 e: sales@autofarm.co.uk W: www.autofarm.co.uk autofarm 911 gt Rare opportunity to purchase a full Autofarm 911 specification car built in 2007. Based around 1972 911T, using fully galvanised G50 bodyshell. All steel panels to original period 911S style. Fully rebuilt, re-mapped 260bhp 3.6 litre 964 engine with period RS spec stainless exhaust. Reconditioned Getrag G50 unit, LSD and rebuilt suspension featuring uprated Bilstein shock absorbers. Upgraded servo-assisted brakes with Boxster Brembo 4-pot alloy calipers and discs. Totally restored interior, all control systems fully rebuild throughout. 6900 miles since rebuild. Car was voted one of the top 10 drives on Pistonheads in 2011. £85,000
autofarm carrera rS 3.0 Built for Lord Mexborough in 1982 on a 1974 911 donor to accurate 3.0 RS specification. Currently prepared for sprint and hillclimb. £75,000
Porsche 911S 2.4 competition car An original UK 1972 2.4 911S Coupe, in original Blood Orange. Prepared by Autofarm for historic competition. £69,500
Porsche 997 gt3 cup car 2006 car ideal for many race series. Full race car with sequential ‘box, adjustable brake balance, air jacks, LSD and numerous spares. £54,000 VAT Paid
independent specialist for servicing, repair, improvement and restoration of all Porsches Service
reStoration
engineS
PartS
track PreParation
Storage
SaleS
Autofarm (1973) Ltd, Oddington Grange, Weston-on-the-Green, Bicester, Oxfordshire, OX25 3QW just off jct 9, M40
Client: Autofarm A selection of adverts and their e-newsletter.
Caroline Hopley T: 01932 867528 M: 07775 433427 E: caroline@carolinehopley.co.uk www.carolinehopley.co.uk PO Box 173 | Cobham | KT11 3YE
H C
carolinehopley social work consultant | children and families
Client: Caroline Hopley Branding, stationery and website design
Client: Kent Creative Network Branding, stationery and website design
MA Graphic Design (left) Project 1 - pictograms (below) Project 3 - visual representation of time
COLLABORATION
HIERARCHY
EVALUATE
DISSENT
INTERVIEW
ALTERNATE
DISAGREE
COMMUNICATION
CLASSIFICATION
MISSING
PART-TIME
TERMS & CONDITIONS
ALIENATION
WORK FROM HOME
BLUE-SKY THINKING Signs on Office Terminology by Lorna Moris
MA Graphic Design (above) Project 2 - words as images (calligrams)
Final MA project: 862 Books Book & Poster series (This page) Posters - bibliographic and visual (Opposite) Dust jacket and book page spreads
Client: Taylor & Francis / Routledge A selection of journal cover designs, exhibition banners and sections of a promotional leaflet for the engineering journal division.
The Fall of the House of Murdoch Fourteen Days that enDeD a MeDia Dynasty
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Peter Jukes Illustrations by Eric Lewis
Firefighting
7 July 2011: Grow or Die
To a large extent, the clamour in the morning headlines was being rapidly outpaced and the real dramatic action was unfolding online. Thanks to grass-roots campaigning sites like Avaaz, 38 Degrees and Political Scrapbook, hundreds of thousands were emailing major News of the World advertisers, petitioning them through simple internet hyperlinks to boycott the Sunday tabloid. The Twitter accounts of the Co-operative, Virgin Media and easyJet were bombarded by tweets. By Wednesday Ford had cancelled its contract, joined by Vauxhall, Mitsubishi, the Co-op, Lloyds TSB, Virgin Holidays and npower. Early on Thursday News of the World announced it was pulling all its advertising that week. Realising how toxic the brand had become, James Murdoch made a dramatic announcement that afternoon.
FireFighting One of the most effective strategies of Murdoch’s has been to be ahead of events, especially in a crisis, or negotiating the purchase or sale of an asset or rights deal. He has been adept at reading other people, guessing what they think his next move might be – and then doing completely the opposite. This effrontery is often overrated and has got Murdoch into almost as much trouble as it has landed him the advantage, but at this moment an aggressive move was desperately needed. News Corp had been on the back foot for nearly a week, responding to a welter of bad press with unfocused sporadic firefighting. Today things would change. In what was seen as a calculated move to rescue the £8 billion BSkyB bid on which his succession project depended, James Murdoch announced the closure of the News of the World: 3
7 July 2011 Grow or Die Thursday 7 July 2011 saw yet more allegations of hacking, most emotively into the phones of war widows – the partners of service personnel killed in action overseas. This would prompt the British Legion to declare in disgust in an official statement: ‘We can’t with any conscience campaign alongside the News of the World on behalf of armed forces families while it stands accused of preying on these same families in the lowest depths of their misery.’ Meanwhile, the rest of the day’s headlines concentrated on the internal fallout from Hackgate – ‘Murdoch Empire in Crisis’ – or explored the political repercussions of the scandal, particularly as it affected the BSkyB takeover and Number 10’s association with Andy Coulson. By now even the Sun finally put a (tiny) mention of the story on the front page – Hacking: PM vow – though overshadowed by teenage sexuality and footballers’ antics with strippers and models.
The good things the News of the World does, however, have been sullied by behaviour that was wrong. Indeed, if recent allegations are true, it was inhuman and has no place in our company. … The News of the World is in the business of holding others to account. But it failed when it came to itself. (Telegraph, 2011b)
Even if hedged in the McKinsey-esque platitudes, the closing of a 168-year-old newspaper was a high-impact move, designed to instil shock and awe among the wavering journalists of Fleet Street and cauterise a poisoned brand before it infected other parts of the corporation. It would not succeed. Even at the time, the strategy of sacking of 200 staff at the News of the World but leaving all the senior executives in place would create something of a backlash. There was also justified
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suspicion that the closed paper would soon be replaced by a Sun on Sunday since the domain name had been surreptitiously registered days before (it would take another eight months for the launch). We now know that, behind the scenes, there was a struggle between corporate reputational management and the more visceral politics of personal loyalty and family protection – an inevitable struggle in such a top down organisation stamped with one man’s authority. According to most reports at the time, Murdoch himself was against closing the paper, but his children (who had never really cared for the tabloid legacy of his empire) persuaded him. As the civil cases had revealed, News International had been engaged in a cover-up, destroying journalists’ computers, deleting incriminating emails en masse for the previous three years despite a legal obligation to preserve all evidence of phone hacking. Secrecy is fine for corporations – just not for anyone else. The email deletion, outlined by News International management in 2009, intensified a year before the Hackgate scandal, after a legal claim by Sienna Miller on 6 September 2010 demanding all relevant legal documents. HCL, the firm contracted to oversee News International’s live emails, were told to delete emails nine times from May to July 2010. Again, the Watergate analogy returns to haunt this corporate coverage, only in this case it’s not voice tapes with ‘expletives deleted’ but an email audit trail, unwittingly preserved on outsourced back-up servers. What was really going on in News Corp at the time can be partially reconstructed thanks to inside sources, some excellent investigative journalism and witness statements lodged in the Leveson Inquiry, particularly Rupert Murdoch’s evidence, revealed on the day his son took the stand at the Royal Courts of Justice in late April 2012. In the overall narrative of this book, and the deep background to the story, the hacking scandal at the News of the World – and the corporate dangers it posed – can only really be understood in the context of the Rubicon process, News Corp’s £8 billion takeover of BskyB, which was to be the largest media acquisition in British history and simultaneously James Murdoch’s bid for succession. This had been planned for at least three years – probably longer – with careful behind the scenes lobbying mainly focused on gaining Conservative Party support, neutralising the opposition of most other media outlets in the country and trying to deflect the growing suspicions of the Labour Party. The removal of business secretary Vince Cable from oversight of the bid just before Christmas 2010 was a boost for News Corp, especially since his replacement – the culture secretary Jeremy Hunt – was a self-declared ‘cheerleader’ for Murdoch. However, the media regulator Ofcom (though trimmed by the
Figure 3.1 Sun, 7 July 2011
Client: Unbound Typesetting and image creation
Client: Carlton Books (Opposite) Spread for ‘History of the Car’ book (This page) Spreads for ‘Marilyn Monroe’ book
Client: Thanet Publishing Sporting Kent was a bi-monthly publication
Client: Thanet Publishing EK One magazine was a bi-monthly luxury lifestyle publication
Client: Thanet Publishing London PA was a quarterly magazine.
Client: Thanet Publishing The Gig Guide was a bi-monthly DL publlication.
Client: H2O Publishing OOH is a monthly publication.
Client: H2O Publishing FSM and EDUcatering are monthly publications
EDUCATION
CAREER HISTORY
Graphic Design (MA) University of the Creative Arts, Maidstone September 2009 - February 2011
Design & Marketing, Z&B Vintners September 2012 - present
DESIGN: Redesign of existing logo, e-newsletters, and website. Design of new Wine Investment and Wine School website, associated wine school items (folder, pencils, signage), and signage for a Toyota IQ. Advert design for Kent Life. Sourced and resampled photograph for use on 3mx3m corrugated metal door. Arranged printing and framing of artwork in the wine tasting room.
Art Photography Oxford School of Photography September - October 2008 Proofreading Skills Chapter House Publishing Training April 2008 -November 2009 Handmade Books Short Course West Dean College August 2007 Magazine & Publishing Design (ABC Certificate) Merit London College of Communication September 2006 – July 2007 Introduction to Digital Photography Oxford School of Photography March 2006 Introduction to InDesign Oxford International Centre for Publishing Studies November 2005
BA (Hons) Publishing 2.1 Oxford Brookes University 2002 – 2005 A2 level Business Studies (A) A2 level Textiles (A) AS level Classical Civilisation (C) AS level Art (B) Ashford School for Girls 2002
Lorna Morris (+44) 07736 049136 lorna@lornamorris.co.uk
1994 –
MARKETING: Set up of Twitter and Pinterest accounts, restart of Facebook and LinkedIn accounts as well as regularly updating all feeds. Regular blogging and proofreading of Director’s blog and Kent Life wine column pieces. Freelance Designer, H2O Publishing November 2011 - August 2012 Layout of several monthly and bi-monthly B2B food and drink magazines. Senior Designer, Thanet Publishing June 2010 - January 2012 All design and layout of new and existing publications, promotional material and stationery. Freelance Design May 2007 - Present Clients: Taylor & Francis, MillaMia knitwear, Unbound Publishing, Carlton Books, Autofarm, Profi Farm Machinery magazine, plus a number of individuals and charities. Work ranges from journal cover design, book design, magazine design, marketing materials, website design and exhibition banners.
SKILLS
Adobe InDesign Adobe Photoshop Adobe Illustrator PDF creation Word/Excel Dreamweaver/HTML/CSS Mac/PC platforms Proofreading
Publishing Editor, Taylor & Francis June 2008 – June 2009 Managing editorial database, publishing reports, journal websites and payments. Organise, attend and minute meetings. Attend conferences. Liaise with production and marketing. Conduct research into new journal proposals and abstracting & indexing campaigns. Managed own new-start journal. Writing copy for marketing material. Traveling December 2007 - April 2008
Print Design, Siren February 2007 – December 2007 Freelance work for an Oxford charity. Designing and preparing for print a leaflet to support a woodland walk. Returning a few weeks later to design a company brochure. Layout-assistant, Profi Farm Machinery May 2007 – November 2007 Maternity cover contract. Laying out pages and ads of Profi Farm Machinery magazine using In-Design, Photoshop and Illustrator. Photographer’s Assistant, Adrian Arbib January 2007 - June 2007 Scanning and retouching photographs using Photoshop.
Communications officer, Oxford Brookes Students’ Union August 2005 – July 2006 One year’s contract. Trustee of the charity and director of TheSU.com Trading Company Ltd. Financial and decision making responsibilities within a team of six, as well as being solely responsible for the editing and production of OBScene student newspaper and keeping the website upto-date.
INTERESTS
Design Reading Handmaking books Photography (Nikon D50 and P5100 cameras) Exercise & Dance Cooking Travel Scuba Diving