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PUBLISHER’S LETTER

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FUNDAMENTALS

FUNDAMENTALS

Year in Review

Please indulge me as I mix both personal and professional observations in this article.

This year has been a significant year for a number of reasons. At the beginning of the year, we started our tenth year of publication. At the end of the year, I reached a dubious milestone. All this in a year where the economy seemed to rebound…or not…well, maybe.

Ten years of publishing LP Magazine has been a privilege and a challenge. We launched our premier issue in September 2001. Despite the economic turmoil that followed the terrorist attacks of September 11th, we successfully built both our readership and advertising base due to the support of a great many individuals in our industry.

Our original editorial board of eighteen key loss prevention executives provided their direction and credibility, several of whom are still sitting on the board, including Dan Doyle, Paul Jones, Bob MacLea, Randy Meadows, Claude Verville, and Keith White. Thanks to these individuals as well as all the other executives who have participated on our editorial board over the past ten years.

We were fortunate to have several accomplished individuals contribute columns and articles that provided insight on important issues in the industry. Again, several of them still contribute today, including Bob DiLonardo, Dick Hollinger, and Wicklander-Zulawski. Many thanks to these and all the many writers and LP professionals who shared their experience with our readers.

Without the support of solutions providers who bought into the vision of the magazine as both a means of promoting their products and services as well as promoting the education of the industry, we wouldn’t exist. Thanks to several companies who continue to support the magazine, including ADT; ChoicePoint, now LexisNexis; Contact Inc.; InstaKey; Learn It Solutions, now Enabl-u; LPjobs; Palmer, Reifler & Associates; and Vector Security.

A special thanks goes to two individuals who have worked hard in very different ways to make the magazine a success—Bonnie Dodson on the advertising side and Fabi Preslar and her team on the production design side.

While ten years seems like a both a long and a short time, sixty years is definitely a long time. That’s the milestone I reached this November. Turning thirty, forty, and fifty was not hard for me, but sixty was. Internally, I still see myself in my 30s and my father in his 60s. Maybe that’s why I see my father in the mirror every morning.

Despite my misgivings leading up to sixty, my wonderful wife made the occasion special by taking us to Pebble Beach and walking the course with me. Thanks to Cindy (right) and our good friends Sharon and Jim MacKenzie for joining us. Mac and I both marked Pebble Beach off our bucket lists.

Everybody tells me that sixty is the new forty. Hopefully, that’s true. One thing I know is true, I’ll always be younger than Jim Lee. That means I still have time to figure out how to beat him on the golf course.

All the best to our readers and supporters. May 2012 be a productive, profitable year for you both personally and professionally.

Jack Trlica

Editor and Publisher

LossPrevention and LP Magazine are service marks owned by the publishers and their use is restricted. All editorial content is copyrighted. No article may be reproduced by any means without expressed, written permission from the publisher. Reprints or PDF versions of articles are available by contacting the publisher. Statements of fact or opinion are the responsibility of the authors and do not necessarily represent the opinion of the publishers. Advertising in the publication does not imply endorsement by the publishers. The editor reserves the right to accept or reject any article or advertisement.

MaGaZiNE

700 Matthews Mint Hill Rd, Ste C Matthews, NC 28105 704-365-5226 office, 704-365-1026 fax

EDITOR AND PUBLISHER Jack Trlica JackT@LPportal.com

EXECUTIVE EDITOR James Lee JimL@LPportal.com

CONTRIBUTING EDITORS Adrian Beck Robert L. DiLonardo Walter E. Palmer, CFI, CPP, CFE John Selevitch Amber Virgillo

CONTRIBUTORS William A. Alford, CFE Read Hayes, Ph.D., CPP Richard C. Hollinger, Ph.D. Mike Marquis, CFI Gene Smith Shane G. Sturman, CFI, CPP Kelby Woodard David E. Zulawski, CFI, CFE

ONLINE EDITOR Matt Richardson MattR@LPportal.com

CREATIVE DIRECTOR Larry Preslar

DESIGN & PRODUCTION SPARK Publications info@SPARKpublications.com 704-844-6080

ADVERTISING

ADVERTISING MANAGER Bonnie Dodson 828-479-7472 office, 704-943-5797 fax BonnieD@LPportal.com

WEST COAST REPRESENTATIVE Ben Skidmore 972-587-9064 office, 972-692-8138 fax BenS@LPportal.com

SUBSCRIPTION SERVICES

CIRCULATION MANAGER Matt Richardson MattR@LPportal.com NEW OR CHANGE OF ADDRESS www.myLPmag.com POSTMASTER Send change of address forms to Loss Prevention Magazine P.O. Box 1088 Lowell, MA 01853

LossPrevention aka LP Magazine (USPS 000-710) is published bimonthly by Loss Prevention Magazine, Inc., 700 Matthews Mint Hill Rd, Ste C, Matthews, NC 28105. Print subscriptions are available free to qualified loss prevention and associated professionals in the U.S. and Canada at www.myLPmag.com. The publisher reserves the right to determine qualification standards. International print subscriptions are available for $99 per year payable in U.S. funds at www.LPportal.com. For questions about subscriptions, contact circulation@LPportal.com. Periodicals postage paid at Matthews, NC, and additional mailing offices.

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