LOTUS™ NATURAL FOODS STRATEGY

The internationalisation of our Lotus™ Natural Foods brands forms the second pillar of our strategy. Since 2015, Lotus Bakeries has invested in the natural and healthy snacking category with the focus on the strong brands of nākd, BEAR, TREK and Kiddylicious. As of July 2022, Peter’s Yard, with a range of healthy sourdough crackers, has also become part of Lotus Bakeries.

Our aim is to create constant growth in the home market for these brands, the United Kingdom. We do so firstly through the activation of our own hero products, both at the point of sale and through targeted online marketing activities. Secondly, we make use of an ambitious innovation programme by which we strive to bring innovative products to the market in and outside the existing categories.

The geographical expansion of our Lotus™ Natural Foods brands outside the United Kingdom is another major growth area. In 2016, the first steps were taken towards further internationalisation. Today, 30% of the revenue comes from outside the United Kingdom. In 2020, Lotus Bakeries decided to accelerate this growth by centralising all international activities, brands and Global Brands at Lotus™ Natural Foods’ international headquarters. Organisationally, the whole international Natural Foods team has been brought together at new offices in Baar, Switzerland.

This allows an abundance of synergies to be achieved. On the one hand, in terms of strategy, development and protection of the international brands. On the other hand, regarding the optimisation of the supply chain and sales strategies for Lotus™ Natural Foods products. Since 2021, a central E-commerce Acceleration Team and regional Amazon teams have been accelerating the group’s e-commerce operations, also including Lotus™ Natural Foods, around the world. This will help drive the continuing international growth of these brands.

The nākd, BEAR, TREK, Kiddylicious and Peter’s Yard brands bring healthy snacks to the market that are often disruptive in existing categories. That is the reason for the strong focus on communication to consumers about the advantages of these healthy and tasty snacks. This takes place on the packaging, at the point of sale and via video campaigns on tv and social media.

N KD.

nākd bars only contain fruit and nuts. Nothing else!

The nākd bars are made from 100% natural ingredients. We mix the fruits and nuts and press them together into a delicious raw bar. They contain no added sugars or other unnecessary additives and are the perfect snack for anyone who wants to eat better, healthier and more consciously, without compromising on taste. nākd comes in a wide range of surprising flavours including ‘Blueberry Muffin’, ‘Peanut Delight’ and ‘Salted Caramel’. Whether you are looking for the perfect morning or afternoon snack, there is a tasty nākd bar for every occasion.

Trek

TREK is the ideal snack for people with an active lifestyle. They have an extra dose of protein and all ingredients are 100% plant-based. Moreover, they are rich in fibre. Our bars come in a variable range of 9 grams and 15 grams of protein to meet different consumer needs.

TREK Flapjacks contain 9 grams of plant-based protein. A flapjack is a tasty cereal bar made with a delicious topping. Our TREK Flapjack are available in a variety of flavours, such as ‘Cacao Oatmeal’, ‘Salted Caramel’, and ‘Peanut Butter’.

TREK Power are our delicious protein bars, made with 15 grams of plant-based protein and coated in vegan chocolate. We offer these bars in a variety of flavours, such as ‘Peanut Butter Crunch’ and ‘Millionaire Shortbread’.

Looking for a great, delicious energy boost? Then TREK is the perfect solution.

Bear

The philosophy of the brand BEAR is simple: to offer healthy snacks that children enjoy and their parents can trust. BEAR’s healthy and innovative range comprises snacks made with real fruit. BEAR only uses gently baked, freshly picked seasonal fruits to ensure that as much as possible of the fruity goodness such as fibre, minerals and vitamins is kept in the end product. The products are free from added sugars1, concentrate, preservatives and stabilisers.

All BEAR products are not only delicious, they are fun for kids too. They are available in a variety of fun shapes, including rolls (BEAR Fruit Rolls) and paws (BEAR Fruit Minis and BEAR Paws). Each BEAR Fruit Rolls packet contains a free collectable card, so the enjoyment continues after eating a fruit roll.

1 No low calorie food, see nutrition info for calorie and sugar content.

Kiddylicious

Delicious, nutritious snacks for the little ones are sold under the Kiddylicious brand. Snacks are an important part of the little ones’ diet to help bridge the periods between meals. Offered in a variety of shapes to teach little ones how to eat independently, they come in a variety of flavours that babies and toddlers love. This allows parents to get their little ones used to all sorts of flavours and textures. Furthermore, the portion-controlled packaging increases ease of use for parents.

Kiddylicious is the first brand to expand the range of snacks to 3+ years within babyfood.

PETER’S YARD

Peter’s Yard was founded in 2008 and is a bakery brand inspired by Swedish baking tradition, offering a broad range of unique, delicious sourdough-based crackers that can be enjoyed as a cheese cracker or toast.

All products in the Peter’s Yard range are baked following the traditional Swedish recipe using a 45-year-old sourdough starter. Peter’s Yard is fully part of the Lotus Bakeries family since the summer of 2022.