Louise Domaille fashion communication Portfolio
Louise Domaille
+44 (0) 79087474781 loudom90@hotmail.com Northumbria University
Contents Eternal Magazine
Born to be wilde for vogue magazine
Dunhill Window display
exhibition
Trend book
The Siesta Suite for Final major project
work experience
Eternal is a monthly magazine publication highlighting the quality of women’s fashion, home and lifestyle. Its represents a celebration of inspirational style and extraordinary experimental designs with strong content aimed at ethical clothing and sustainable outfits.
Eternal Magazine Concept Editorial Photography Layout Design
ABrief Fashion . Lifestyle . Luxury
Encounter
photography
15
A new collection of brilliant classics comes together in this love story inspired lingerie of the and styli ng by shoot Louise Domai lle classic film A Brief Encounter. A film of two loved ones that experience difficulties of being together. The shoot displays this season's most coveted textures of lace, fur, silk and satin bringing couture underwear to the forefront. Each garment made from the most sumptuous fabrics and accessorised with luxury detailing offering you the new forever pieces.
strip blouse, Topshop, £22.00. Feathered hair pieces, Topshop, £8.99. Black midi-skirt, yayer. com, £25.99. Black shoe boots, Urban Outfitters, £89.99.
Bohemian Soul
photography and styling by Louise Domaille
32
Fashion . Lifestyle . Luxury
e R e R 47
éternel
J
enny Vaughan and Simon Young are the proud owners of RE a small converted workshop gone large that sells innovative and creative recycled, and regenerated home ware products. Recently RE got given the award for home and garden retailer of the year I could soon see why after visiting there ever so cute store in Corbridge. They have been given the opportunity to open a pop up shop in Liberty of London for a couple of months. They sell everything from vintage dominoes to hand knitted tea cosies. They have built up a loyal customer buy fromworkshop them gone andlarge have Jenny Vaughan and Simonbase Young that are therepeatedly proud owners ofcome RE a small converted that started sells bring customers from further south of the country. As they plan to bring their Aladdin’s cave of home Jenny and Simon hope that a successful display at Liberty will result in them being asked at a successful display at in them asked deinnovatiLiberty ve and creativewill recycledresult and regenerated home ware being products. Recently RE gotback given theto awardthe for the homeback and to the deware treasures to the historic Liberty store in Regent street, London, they are going to have to pick partment store next year. Michelle Jones home buyer at Liberty said “I love the way that RE pull together Simon Young are the proud owners of RE a garden small retai converted workshop ler of the year; they“Igone sell everythithe ng fromway vintagethat dominoes RE to handpull knitted together tea cosies. Michelle Jones home buyer at Liberty said love such a cave variety and stylessure so clever they all sit so be well carefully from thereand fullofofproducts goodies as I’m so many would bigtogether. sellers.” They are curive and creative recycled, regenerated home ware products. Recently REhowthings rand home and gardenso retailer of thehow yearofI could whyso afterwell visiting there rently designing a mock up what the will looktogether. likethey are styles clever theysoon allseeshop sit ” due to move into a space at the store orbridge. They have been the opportunity to open a pop up shop in LibDomaille in April whereLouise theygiven will sell their delightful products until August.
ouple of months. They sell everything from vintage dominoes to hand knitted tea up a loyal customer base that repeatedly come buy from them and have started further south of the country. As they plan to bring their Aladdin’s cave of home istoric Liberty store in Regent street, London, they are going to have to pick ve full of goodies as I’m sure so many things would be big sellers. They are curk up of what the shop will look likethey are due to move into a space at the store ll sell their delightful products until August.
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photoGRAPHY, INDESIGN. LAYOUT AND BOOK CREATION BY LOUISE DOMAILLE
Born to be Wilde is a photo shoot editorial spread featured in Vogue magazine showing a new collection of brilliant classics in the style of Oscar Wilde. Displaying this seasons most coveted textures of lace, fur, checks and chains bringing designer style to the high street.
Born to be Wilde Concept Photography Layout Design
BORN TO BE WILDE
Born to be wilde
A new collection of brilliant classic’s comes together in this Oscar Wilde inspired photo shoot displaying this seasons most coveted textures of lace, fur, checks and chains, bringing designer style to the high street. Each garment made from the most sumptuous fabrics and accessorized with luxury detailing, offering you the new forever pieces.
photography and styling by Louise Domaille
page 109
“Fashion is
a form of ugliness so untolerable that we have to alter it every six months
”
A classic tailored look is modernized with a mini and studded shoe booties. Tweed jacket, River Island, £60. Tweed mini skirt, Topshop, £35. Blue shirt, Ralph Lauren, £45. Silk scarf, models own. Clock necklace, New Look, £4.99. Brown studded shoe boots, Aldo, £80.
page 112
VOGUE
“A man can be happy with any
woman, as long as he does not love her
”
A tailored pink shirt offers a classic look while brocade lace gloves create femininity. Pink goldbuttoned shirt, models own. Black lace gloves, New Look, £4.99. Black jeans, Topshop, £40. Black desert boots, Aldo, £60. Clock necklace, vintage.
photography and styling by Louise Domaille
A vision “Fashion is a form of ugliness so intolerable that we have to alter it every six months.” Her Voice “Every portrait that is painted with feeling is a portrait of the artist, not the sitter.” An Inscription “Illusion is the first of all pleasures.” “A man can be happy with any women as long as he does not love her.”
The production and creation of the Dunhill Spring Summer 2011 window display around the theme of Quadratura and momentary events, coming out with a concept that excites and thrills the Dunhill brand.
dunhill window display Concept development final outcome
illustration done by louise domaille
To continue to thrive and excel each and every Dunhill customer I decided to modernize, reinvent and transform the Dunhill image by coming up with my own idea for their 2011 Spring/Summer window display. My vision was to characterize the display with an urban city look that Dunhill stands for. With the key elements being nature, walking, and journey all corresponding around the rustle and bustle of a busy city life. Relating my window display to the chosen Quadratura theme I have a visualization of a never-ending woodland trail surrounded by spring trees and sun lit paths. To keep my vision in with the urban style I will incorporate a skyline image into the background. As my main focus is to update and modify the Dunhill image I created my vision as a graphic piece of art that aspires to a younger audience as well. The new Spring Summer 2011 window display is nothing else but thrilling to its audience and they’re to lure the customer in to continue the Dunhill experience inside.
photoshop done by louise domaille
The purpose of this museum project is to celebrate and understand the creations of Zoe Bradley and going deep into the un-known of how her amazing dresses are made and where her inspiration originates from.
Exhibition Concept visuals final outcome
photoshop done by louise domaille
Zoe Bradley’s work is best described as “fashion meets theatre” and her work has been shown in some of the worlds most famous and prestigious store fronts from Louis Vuitton to Harvey Nichols. Her work was also featured in numerous high profile advertisements and magazine spreads. I looked into her first debut dress all the way up to her most recent window display for Harvey Nichols. This exhibition is highly current with today’s society as recycled fashion is turning heads and is challenging people’s perception of second hand clothing. Bradley experiences this retrospective through a series of dresses throughout the top floor of the Guggenheim museum in New York.
Urban Regeneration is a menswear trend book forecasting for Spring/Summer 2012 showing the sustainable and authentic vibe that is to be embraced with reference to new architecture and technology.
Trend book Concept visuals final outcome
With the emerging social mood or engagement, emotions and nostalgia are creating a renaissance. Customers are searching for more meaning and a sense of familiarity in the things they purchase. The city man is about being modern and embracing technology to go forward he also has real emotions towards how he looks and likes to go back and his roots and reconsider the approach to creating newness. Revisiting the skills, crafts and techniques of the past and combining them with the technical innovations of the present combines every emotion the city man is going to feel towards his new 2012 wardrobe. The whole idea is to find harmony between yesterday and today.
photoGRAPHY, INDESIGN. LAYOUT AND BOOK CREATION BY LOUISE DOMAILLE
For my final major project I created the brand called The Siesta Suite. A new innovative service to day time napping, a unique sleeping experience in the form of an independent store in the heart of the financial district located in London city centre.
The siesta suite for final major project work in progress
The Siesta Suite is a new innovative service to day time napping. A service that will be able to offer its customers a unique sleeping experience in the form of an independent store in the heart of the financial district located in London city centre. The siesta Suite aims to be unique, technologically advanced and completely new. An innovative space will be created with energy pods which is a new state of the art reclining chair that is inviting and comfortable. The siesta Suite is a technologically advanced brand offering a unique service to the market and a brand that is trend driven within the design industry.
The energy pod is a chair that creates a cocoon from outside noise and distractions, occupants are reclined into the optimal napping position to promote blood circulation and reduce pressure on the lower back and ambient sounds help napper’s drift into sleep. At the timer’s expiration, the occupant is gently woken with a combination of lighting and vibrations. Metronaps do accommodate for delivery and installation as well. When purchasing a product from Metronaps they offer support and help with design and installation through to effective in house awareness and communication program. Metronaps staff can advise you on the best way to successfully implement napping into The Siesta Suite store.
work experience tracy reese nyc la force and stevens nyc Mercedes new york fashion week London vauxhall fashion scout
Tracy reese internship May-September 2010 Brand and Licensing Personal Assistant and Sales Advisor. Working on Spring/Summer 2011 show for Tracy Reese. Also worked on model castings, look book shoots, e-commerce website, Facebook and Twitter management, worked with customers in the flagship store in the Meat-Packing district and worked on in-store events.
London fashion week internship Interned for Vauxhall Fashion Scout in September 2011. I worked back and front of house helping dress models and seat guests and assist designers.
photography by Louise Domaille
photography by Louise Domaille
Laforce and stevens internship I worked at Laforce and Stevens public relations agency in New York February 2012. I worked for them to the lead up to fashion week, posting invitations, helped to pull looks for celebrity guests and worked front of house on the events.
louise domaille +44 7908 747481 loudom90@hotmail.com http://issuu.com/loudom90