Loudoun Chamber at 50 by Loudoun Now

21 Jan. 25, 2018

Supporting Loudoun Business for 50 Years

F IF T Y Y EAR S

A Loudoun Now SPECIAL EDITION

20 18

CHAMBER OF COMMERCE 50TH ANNIVERSARY

1968

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Celebrating 5 Decades of Community Advocacy "CONGRATULATIONS TO THE LOUDOUN CHAMBER FOR BEING A TRUSTED VOICE AND RESOURCE FOR THE LOUDOUN BUSINESS COMMUNITY FOR 50 YEARS!"

Jan. 25, 2018

CHAMBER OF COMMERCE 50TH ANNIVERSARY

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The newspaper headlines are familiar. Plans are being made to widen Rt. 7. The Board of Supervisors is wrestling with the merits of a massive development requested by one of the world’s largest tech companies. Purcellville residents complain about traffic on Main Street. Editorials focus attention on plans to extend rail service to Dulles Airport. Teachers lobby for raises in the school budget. That was in 1968. At that time, they were widening Rt. 7 from two to four lanes—not from four to six. They were negotiating with IBM over its planned development at Belmont Plantation, not with Amazon over a new headquarters. The Main Street controversy was sparked by VDOT’s controversial decision to paint stripes down the middle of the road. The 19 6 8 FIFT Y YEARS 2018 newspaper was strongly for “rail to Dulles”—editorials that generated results, albeit five decades later. Oh, and school teachers won their push for raises, to $6,000 a year. Also that year, the Board of Supervisors agreed to turn its tourism promotion efforts over to the newly chartered Loudoun Chamber of Commerce. While the name may have been new in 1968, the organization’s community roots reach further back in time, although it’s not clear how far back. Some put the business group’s origins in the 1870s. More directly, its lineage is linked with the Leesburg Business Association/Leesburg Chamber of Commerce of the 1920s, which saw its influence and membership wax and wane through the decades. Chamber historians point to Bill Spencer, who ran Leesburg’s WAGE radio station, as the first president of the modern-era, taking the office in 1960 just as Dulles Airport opened and the related extension of a regional sewer line set the stage for transforming the agricultural county. During Spencer’s term, the organization outlined intentions to incorporate and operate formally as a Chamber of Commerce, but, as is common in volunteer organizations, the initiative lacked follow through. Throughout most of its tenure, the organization’s leaders focused on promoting tourism—especially protecting the colonial town attributes in downtown Leesburg. In 1964, the organization was commissioned by the Board of Supervisors to prepare a comprehensive tourism study. The resulting “Destination Loudoun” report outlined many priorities that are still championed today. The chamber would serve as the county’s main tourism agency for years to come. The chamber of 1968 was no good ol’ boys group. Like many of Loudoun’s community organizations that influenced the political positions adopted by the county’s all-male government bodies, the Chamber was led by no-nonsense women. Attorney Helmi Carr— who, with her husband, brought the first defense contracting company to Loudoun—was the first female member of the chamber board and later the first female president. She is credited with recruiting Evelyn Reynolds to the treasurer’s post, and Reynolds is credited with recruiting Frances Raflo as the first executive director. By the early 1970s, some chamber leaders had tired of the organization’s decades-long focus on tourism and pushed for more economic development outreach efforts. A second employee, Frank Armstrong, was hired as the economic development director. After Raflo’s retirement in 1978, the county government created its own tourism office to continue her work. In the 1980s, the county hired its own economic development staff. As Chamber membership grew—reaching 600 in the 1980s and more than 1,200 today—the organization’s efforts increasingly focused on helping promote the success of its member businesses. Today’s Chamber has a staff of 11, led by Tony Howard, who has held the post of president and CEO since 2006. It operates a yearround slate of programs that includes leadership training, workforce development and community recognitions, such as the Valor and Small Business awards. Over the past half century, the chamber’s focus has been as consistent as the ever-repeating headlines: support for tourism, sound planning for growth, better transportation and a strong education system. It’s a fair bet that those issues will remain at the core of Loudoun life for decades to come. — Norman K. Styer

New Chairman Aims to Amplify Chamber’s ‘Voice’

Danielle Nadler/Loudoun Now

Loudoun Chamber President and CEO Tony Howard chats with Chamber board Chairman Mitch Sproul at the organization’s offices in Lansdowne.

dors Committee, and then in January 2013 he joined the Chamber board. Howard said Sproul’s passion, enthusiasm and even his fun side illustrate what the Chamber is all about. He noted that Sproul has been known to offer impassioned “pep talks” at board meetings, complete with dance moves. “Yes, everyone has bills to pay, and that’s why everyone is ultimately here. But having that enthusiasm and passion that Mitch brings is inspiring to folks,” Howard said. “They feel that this isn’t just another day at the office.” Sproul often tells prospective members, as well as longtime members, if

they want to get the most out of their Chamber membership, they should join a committee. The Chamber’s committees include: Ambassadors, Business Women of Loudoun, GovCon, Health and Wellness, Leadership Loudoun, Loudoun Technology, Loudoun Young Professionals, Nonprofits, Public Policy, Small Business, Workforce and Education, and Young Entrepreneurship Academy. “You can go to a Chamber breakfast, which are wonderful, but you’re going to meet 100 people for 30 seconds a pop,” he said. “You want to form relationships; I think it’s committee work.” Sproul has thought a lot about what

dnadler@loudounnow.com

CHAMBER OF COMMERCE 50TH ANNIVERSARY

Each year, Tony Howard gets a new boss. The Chamber’s CEO and president said that inducting a new chairman of the business organization’s board could be regarded as a challenge. But, Howard sees it differently. “Because everyone who has risen to chairman of the board has been pretty thoroughly vetted by their peers,” Howard said. “And this year’s no different.” Mitch Sproul is the Chamber board’s chairman for 2018. He will be officially welcomed at the Chamber’s 50th Anniversary Gala & Annual Meeting on Jan. 26. Sproul has been involved in the Chamber since 2006, when he moved from Mount Vernon to Loudoun to take a job as director and vice president of business development at Toth Financial. Within a few weeks of taking the post at Toth, Sproul joined the Chamber’s Ambassadors Committee, which recruits and helps new members plug in to the organization. Sproul and his wife, Jan, were heading into the empty-nester stage of life, with their kids growing up and heading off to college. “The way I socialized in the past was I basically went where the kids went. I coached 40 seasons of youth sports, but that was over. So, we were looking to meet people,” he said. “All of the sudden, these fellow Chamber members became like family.” He went on to chair the Ambassa-

he hopes to accomplish at the helm of the business organization this year. He said he’s looked for a “silver bullet,” but the key is actually a backto-basics approach. His goal is to grow membership and event attendance by a minimum of 5 percent and, ideally, 10 percent. “The best thing our Chamber can do is get more businesses involved and the businesses already involved more involved. Because that, in my opinion, is how we increase our voice,” Sproul said. “If we do those two things we will have a spectacular year.” The Chamber’s “voice” is its impact that it has at the state and local level. The organization weighs in on important decisions that are facing local town councils, the county Board of Supervisors and the state legislators. It also gives back to area nonprofit organizations through the Loudoun Chamber Foundation, as well as partners with public schools to help develop and pour into tomorrow’s workforce. Sproul said his company, Toth Financial, has certainly seen its client base grow since getting more involved in the Chamber, but its membership is about more than the bottom line. “Yes, Toth Financial has probably increased its business, and we’re thankful for it,” Sproul said. “But we value even more being a part of the Chamber’s voice.”

Jan. 25, 2018

BY DANIELLE NADLER

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Chamber’s Clout Targets ‘Biz-Friendly, CommunityFriendly’ Policies

The Loudoun Chamber:

CHAMBER OF COMMERCE 50TH ANNIVERSARY

BY DANIELLE NADLER If policy makers want to know what 1,200 businesses that represent roughly 30,000 employees think about an issue, they put a call into the corner office on the second floor of the Lansdowne Town Center. Business chambers nationwide are as much lobbying groups as they are networking organizations. But the Loudoun Chamber’s efforts to weigh in on important decisions locally, at the state level, and even with federal government, is about more than championing business-friendly policies. Loudoun Chamber President and CEO Tony Howard and its new board Chairman Mitch Sproul see it as a chance to be a voice for the betterment of the broader community. “What I appreciate most is the county leaders see us as a partner and not an adversary,” Howard said. “County leaders often seek us out

Renss Greene/Loudoun Now

From left, Supervisors Ron A. Meyer Jr. (R-Broad Run), Koran T. Saines (D-Sterling), Kristen C. Umstattd (D-Leesburg), and Chairwoman Phyllis J. Randall (D-At Large) speak at a policy breakfast hosted by the Loudoun County Chamber of Commerce.

before we actually go to them.” The Chamber has offered its 2 cents ahead of votes by the county Board of Supervisors, including decisions on bolstering the nighttime economy, relaxing the sign ordinance, allowing more mixed-use develop-

ments along Rt. 28, and the biggie, approving Metro. “Our argument then was Loudoun would be left far, far behind if we’re not involved in the Metro project,” Howard said. “I used to say that Metro will be a game changer for

Loudoun County, and it turns out I underestimated. It’s almost the only game in town.” Board of Supervisors Vice Chairman Ralph M. Bouna (R-Ashburn) agreed that he and his colleagues

CLOUT >> 25

CONGRATULATIONS TO THE LOUDOUN CHAMBER FOR

50 YEARS OF EXCELLENCE!

The Board of Directors and Staff of The Board of Directors and Staff Center of the George C. Marshall International C. Marshall Center wishthe to George thank the LoudounInternational Chamber of Commerce wish Loudoun Chamber ofLoudoun Commerce forto 50thank years the of exceptional support of for 50 businesses years of exceptional support ofcorporations Loudoun County and the non-profit County businesses andcommunity. the non-profit corporations in our in our community. Saturday, November 11 at 10:15 a.m. Saturday, November 11 at 10:15 a.m. Saturday, November 11 at 10:15 a.m. Saturday, November 11 at 10:15 a.m.

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Equipping Tomorrow’s Entrepreneurs BY DANIELLE NADLER

While the Chamber is quite busy with the day-to-day bustle of policy debates, ribbon-cuttings and business openings, their members also have an eye on the future. Last year, the organization launched the Young Entrepreneurs Academy, with a focus on investing in the future workforce and, more practically, teaching middle and high school students “how to make a job, not just take a job,” according

Clout << FROM 24

the inaugural YEA! class’s youngest student. Salar’s newly formed company, Pet Ping, will manufacture a small GPS device that snaps on to a pet’s collar. The device will allow pet owners to track their pets’ location via a smartphone app. Salar’s parents, Amjad and Farzaneh, said YEA! is grooming young people to think early on about business ideas and giving them the tools to bring them to fruition. “It’s one thing to think of a business idea but it’s another to actually get it up and running,” said Amjad Riar, who started his own business several years ago. “Seeing them give Salar all the pieces required to start a business is extremely exciting to see.”

KC Repage, program manager who oversees Loudoun Chamber’s YEA!, said the academy works well here because the county is full of business leaders who are generous with their time and talents. “They step up to help every time,” Repage said. “They see that the youth of Loudoun County is the future of Loudoun County, so they want to see them succeed. To have people who will take the time to find kids who have the drive and give them the tools to succeed is what sets us apart from other counties.”

jurisdictions from forgoing millions in education funds played out this month eight years ago. On Gov. Tim Kaine’s way out of office in 2009, he suggested freezing the adjustment to the school-funding formula, Local Composite Index. That would have cost public schools in fast-growing Loudoun County about $34 million. But that changed when the Loudoun Chamber, joined by several other Northern Virginia groups, “made a

lot of noise,” as Howard put it. After he heard from then-Chamber board chairman Buona, Gov. Bob McDonnell opposed that freeze as one of his first decisions in office. “That is not a small amount of money, so we let them know where we stood,” Howard said. “They looked at the politics of it and changed their mind.” Sproul said the Chamber has a voice that’s powerful because

of the sheer number of people it represents, but it’s also a respected voice. “There’s a lot of good reasons to join the Chamber, but I think the biggest reason is because of our voice,” Sproul said. That “voice,” he added, advocates for policies that are business friendly and community friendly.

dnadler@loudounnow.com

CHAMBER OF COMMERCE 50TH ANNIVERSARY

see the Chamber as an important community stakeholder. The Chamber has also voiced its members’ stances on decisions made in Richmond and on Capitol Hill, including sequestration and government shutdowns. One lobbying effort that saved Northern Virginia

to its mission statement. In the academy’s first year, it enrolled 29 sixth- through 12thgrade students. For its second class that’s underway now, 50 students applied and 24 were chosen. They’re learning to develop business and nonprofit ideas, write a business plan, conduct market research, and fine-tune a short pitch to present their ideas to investors. They’ll give those pitches in April to a panel of local business leaders, as they compete for a share of $5,000 in investor funds and a chance to pitch their idea at the national Saunders Scholars Competition. Last year’s winner, 12-year-old Salar Riar, also happened to be

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Perhaps no one in Loudoun County is more of an expert at ribbon-cuttings than Chamber President Tony Howard. Since taking up the reins of the Chamber of Commerce in 2006, Howard has witnessed hundreds, if not more than 1,000, of them. With oversize scissors in tow, Howard and other political and community leaders have welcomed just about every type of business into the county with an event that is part celebration and part marketing tool. He’s seen ribbon-cuttings with hundreds of attendees, and others with just a handful. And some along the way have stuck in his memory. Howard Loudoun Now File Photo recalls one ribChamber President and bon-cutting in CEO Tony Howard strikes particular that a familiar pose behind he admits he the microphone at a 2016 wasn’t at first ribbon cutting for Women excited about Giving Back. attending. It was a rainy Saturday and he had family in town from which the event was taking him away. On top of that, he didn’t realize the new comic book shop, Comic Logic, was on the other side of the shopping center from where he parked. And so he arrived, wet, weary and a bit annoyed. “I turned the corner and saw something that really changed my attitude,” he recalls. Stormtroopers. A roller derby team. Costumed superheroes and comic book legends. “There had to be 100 people there. It was a party. It was hilarious. So much so that even after it was over I stuck around to check [the store] out,” he said. “I thought that was the funniest scene of anything I’ve ever seen before or since.” Howard also remembers all the ribbon-cuttings he’s attended since the One Loudoun development opened. He was there to celebrate the opening of the temporary visi-

tor’s center and to help open nearby roads, and to help break ground, along with then-Gov. Tim Kaine, on the town center. But it is an aspect of the Alamo Drafthouse ribbon-cutting sticks out in his memory. “[Alamo] has a tradition; they open a bottle of champagne. This guy takes a saber and he opens it up. The dude did it flawlessly. I thought, ‘Wow, that’s a pretty cool way to open up a business’,” he said. For those new, or soon-to-open, businesses, Howard offers a few pointers on how to execute the perfect ribbon-cutting. The first, and perhaps most important, question a business owner needs to ask is, “how big of a party does a business want to put up,” he said. With that answer in mind, Howard shares the following tips: • “Recognize it for what it is—it is a photo-op and marketing tactic. This is your opportunity to let the world know you’re here.” • “Invite as many people as possible. If you join the Chamber, we can bring people to your event and pack them in for the ribbon-cutting and photo-op.” • Take the ribbon-cutting picture in front of your business’ logo. “Have something in the background that conveys this is what that business is about. You should instantly recognize from the scene that they’re in that this is what the business is.” • You don’t have to spend a lot of money to have a quality ribbon-cutting. Howard suggests providing a few refreshments and making sure you get the word out about your event. Working with the local media to spread the word is a good idea, he said. • Have fun. “It’s supposed to be a party. If people go and it just isn’t memorable you haven’t achieved what you set out to do.” • After the ribbon-cutting, Howard recommends sending a ribbon-cutting photo and accompanying press release to local media. “You are trying to break news, so please make it news ...add any element to it that makes it more newsworthy and catches the editor’s eye.”

krodriguez@loudounnow.com

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In late 2014, the Chamber took its support of the local nonprofit community one step further, launching the Loudoun Chamber Foundation. Annually, it awards grants to nonprofits that are focused on economic development, education and workforce development, public safety, and wellness initiatives within the county. The foundation is a fund with the Community Foundation for Loudoun and Northern Fauquier Counties. The impetus for its beginning can be attributed largely to the Chamber’s financial success. With a “very strong and stable economic platform to operate from,” Howard said Chamber leadership began to discuss what to do with those resources. An investment fund was started, but thought was given to using those resources to align with the Chamber’s strategic priorities, and support the nonprofits that are supporting those strategic priorities. The foundation just completed its fourth grant funding cycle and, this time around, was able to award the most money yet. One of the recipients of this cycle’s grants was Murphy’s Habitat for Humanity. The nonprofit’s director of resource development says the $4,000 grant will make a huge difference in its work, providing anything from flooring for one of its home

Kari Murphy

projects, or insulation, or all the light fixtures needed for up to four new homes. She calls the grant “a physical, financial representation of [the Chamber’s] commitment to making the nonprofit community prosper.” Howard puts the attention given by the Chamber to its member nonprofits, and the greater nonprofit community, just as succinctly. “I see it as central to creating economic vitality and a strong, healthy community in Loudoun County.” For more information on the Loudoun Chamber Foundation, loudounchamber.org/foundation.

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Not too long after Tony Howard was named Chamber president a little more than 11 years ago, a movement started within the organization to bring some more recognition to its growing nonprofit members. Two different groups of Chamber members, who were not known to each other, Howard points out, suggested starting a nonprofit committee, “recognizing that [nonprofits] are employers and taxpayers and economic generators, on top of the fact that they’re also doing good work.” Ever since, the Chamber’s Nonprofit Initiative has been one of its top strategic priorities. “We started [the initiative] for really that purpose—to treat them as small businesses with their own unique sets of needs and challenges, help them grow and expand, and become more operationally efficient and effective,” Howard said. “It’s been one of our most successful initiatives. We’ve attracted a nice cohort of nonprofits that are heavily engaged in the Chamber, equal to any business or government entity.” Kari Murphy is the current chair of the Chamber’s Nonprofit Initiative. Her employer, Habitat for Humanity, has been a Chamber member since

2000. She says the collaboration between nonprofits and the greater business community within the Chamber makes for a beneficial relationship among all parties. The panels and seminars put on by the Chamber for nonprofits, which even attract a great many spectators from small businesses, foster a learning environment that “can benefit and optimize the performance of each nonprofit, as well as allowing us a great space to meet on a regular basis to discuss collaboration and share our successes and share our pain points so we can learn from each other,” she said. Just as vital, Chamber business members have provided a great resource to Habitat over the years, from offering expertise and service on building projects, to sponsoring events or serving on its board of directors. “The Loudoun County business community is amazing,” Murphy said. “When there’s a ‘no’ it’s either ‘not right now’ or ‘can I think of a different way to help you.’ I think this community really shines in its support of the nonprofit community within the Chamber. I just think it’s a true testament to the recognition the Chamber gives to the nonprofit community and the support of the community at large.”

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