List Building Tips - How to Create an Eyeball-Grabbing Squeeze Page
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In my experience, the most successful direct response Internet marketers online are those that have a great squeeze page.
There are two main kinds of squeeze pages these days - the video squeeze page and the non-video squeeze page.
The trend is moving more towards video but both will work well. The real key to a successful landing page of this sort is your headline. You've got to 'hit your visitors between the eyes' and get them curious and excited about your offer.
The better your headline is, the better your website's 'stick rate' is. This is the average length of time in which your visitors stay on your page.
Study the headlines of the lead capture pages you like and see how you can make your headline stand out as well.
The other key ingredient to a successful landing page for list building is the emphasis on benefits, after the headline. You can place your benefits in bullet points or in short paragraphs, or even both.
They all work well. I suggest testing to find out what works best for you.
The goal with including benefits on your page is to let your visitor what kind of secret information or strategies they will receive once they opt in to your list, and how they stand to benefit from them.
Once you have done this, you can include your call-to-action and your opt-in subscription form.
Lastly, here is an advanced tactic for list builders - you can invest in a graphical design squeeze page.
This is a page where the whole page is filled up with fancy graphics that really capture the attention of the visitor.
The most successful pages usually come with a video, but you can do without it.
These graphic pages often have a much higher conversion rate than normal pages.
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