Published based on Small Business Internet Marketing
Small Business Internet Marketing
Simple Small Business Internet Marketing Solutions
Too many people think that small business internet marketing is about building a website and sitting back waiting for the money to roll in. It requires a lot of work and patience to generate results and that means working on your website on a regular basis. Working continually will lead on to success. First your website must be built around keywords, but if you sell shoes, you have to understand that if someone types "shoes" into a search engine, millions of results will come up. Here is where long tail keywords come in, which are essentially phrases that someone will put into a search engine, for instance "leather shoes". So if you have "leather shoes" as a keyword you are going to be somewhere in the result. Long tail keywords are very important in getting found on the internet and Google provides a keyword tool that you can use for free to find these under-used phrases. These tools are crucial when hunting for particular key phrases. If people types the word 'leather shoes', Google will give a list of words built round the particular main phrase. It then tells how often the phrase has been employed for a month. This is a good tool but there are lots of other tools that can efficiently find keywords. The keyword tool of Google will furnish words like 'red leather sneakers' or 'where to buy leather shoes' among other results. Going for mid range search words for instance 6,000 or 3,000 a month is recommendable. Getting the number 1 spot in Google's result list is really hard. There are plenty of marketing professionals that can easily promise this spot yet they know getting this position is quite hard.
Google favors frequently updated web sites. Websites should continually update their content in order to be Google friendly. It is vital for one to develop the practice of writing a 500 word article each day or two . This 5 hundred word article should be loaded in keywords. Around 3%. The keywords should be used within the first and last paragraphs of the article. The key phrases should be used for a few more times within the body of the piece.
Backlinks Are Vital For Small Business Internet Marketing
Most website owners outsource this job as quickly as they can. The only real way is to get into the practice of finding topical DoFollow blogs and adding well-written, informative comments to ten of them daily. Google knows about link farms and penalizes for their use, don't bother with them, they're a waste of money and will do not do any good. The simplest way to get back-links is through marketing articles. Although article marketing has reduced in renown since the Google Panda slap, they are still wonderful ways of getting back links but it does mean you will have to pen and submit topical and nicely-crafted articles to those directories on a consistent basis or pay to submit to an automatic service that will submit your article to many directories. It saves plenty of time and really pays for itself vis the time you save, if you use that time doing something else beneficial for your business. These 2 techniques of gaining valuable backlinks are the most effective, and of course there are many others you can use after you get into the swing of it. Need more help on getting started? Be a part of MLSP community that supports you while you grow in Internet Marketing. To Your Prosperity and Success
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