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Richard Whitehead
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SO N R O S I E SW I A ella Brogd b a en Is
Welcome readers, to the exciting first issue of nuART. We at nuART want to showcase the new creative talent that Norwich University of the Arts students have to offer. Each month we will be focusing on a different course at NUA. Bringing you reviews on exhibitions, interviews from graduating students and people in the industry, and showcasing students work. This month is all about Fashion!! What to expect from nuART Fashion Special ... You can expect modern, artistic, edgy photo shoots, shot on location throughout London, the East Norfolk Coast and
3 YU MAIO Y ST
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KIRSTY PALMER
m
Featur es
E r to di
Norwich. For all you budding “fashionistas”, there’s plenty of beautiful Spring/Summer 2014 trends and best buys. We let you know where the trendiest places to shop in Norwich are and what trends we think are going to be big this summer. We will be showcasing a selection of work from students graduating this year, talking about their experience at NUA and their final projects and what they are planning to do when they leave for the big wide world. We’ve also got some exciting reports from people who have made it in the industry with advice and tips about entering the world of fashion. Norwich is full of creative individuals and more and more are popping up thanks to Norwich University of the Arts and Norfolk itself. Every issue will keep you updated on the events happening around Norwich and picking out the experiences you wouldn’t want to miss out on. The creation of this magazine has been a fantastic experience for us all. We have never done anything like this before but we are truly proud of the final outcome. We feel that we have not only showcased our own creative artistic talent but that of the university as well.
TRENDS RESAECRHER
omi Cunningh a N a
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Ilustrations By Richard Whitehead
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N U A Ta l e n t
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design for ‘What a Carve Up!’ by
WHERE ARE YOU FROM, WHAT YOU ARE Jonathan Coe. This was a competition YOU STUDYING AT NUA AND WHY? brief by Penguin Publishing. My name is Fruzsina Tóth, I’m from Hungary and I studied a BTEC National Diploma in Cambridge Regional College for two years. My tutor at Cambridge suggested I consider looking into Illustration as a possible further education option. That inspired me to look into illustration a bit more and after I have visited the NUA open day, I knew I wanted to come here. I was really excited by the course perspectus, the tutors and the atmosphere of the place. DID YOU ENJOY YOUR TIME AT NUA? Coming from a different country, the teaching and learning system was completely new to me. The students have more practical work, which enables them to develop their talent and further their knowledge about what they are really interested in. It obviously involves more responsibility in their work, but it is a nice challenge to take. For me it was one of the best decisions I made to come to the UK and to come to this university. My skills, the way of thinking and my personality has changed significantly during the three years thanks to my peer group, the exciting project’s and the always-helpful tutors.
TELL ME ABOUT YOUR FINAL PROJECT AND WHERE YOU GOT YOUR INSPIRATION FROM. I have a couple of projects going on this term in which I’m planning to exhibit in the final show. I have just finished a book cover
I decided to create a cover for the book that looks like an old videotape, and also made a case for it. It is because the videotape with the film on it, often appears in the book and strongly influences the main character’s life. By creating this cover, I have tried to show the connection between the film and the book and the main character’s strange relationship with the film. My next project that I am going to be
9
working on will be a report project about Budapest, where I will be going with a fellow illustrator student. We are planning to do a collaboration piece about the city, but we are going to make individual projects as well. We had an exhibition at the end of our second year called Limbo. I created a series of screen prints, which were based on Native American Indian tales. In my series I depicted the Native Indian’s relationship with animals and spirits. Recently, I also had the opportunity to try etching and aquatint printing. It is a long process, but the result was worth the hard work. I was quite happy with my first attempt which was a puffer fish.
WHAT
IS
YOUR
PLAN
FOR
AFTER
GRADUATION?
I am really keen to work with publishing companies, as I really enjoy doing book cover designs. I would like to apply for and complete a few internships after graduation. I also hope to get an internship in a print studio, preferably in London. I currently have a part tine job, but I would like to change to a different one, that is closer to art, for example a bookshop. Meanwhile I will be developing my portfolio and will work hard to get commissions. This way I will be able to get more experience in the industry and develop my illustrative voice. I’m also considering applying for an MA course in a couple of years, possibly in Children’s Book illustration or visual communication. Interview Yu
By Maio
10
Graphics WHERE ARE YOU FROM, WHAT YOU ARE YOU
STUDYING AT NUA AND WHY?
My name is Ilva Suntaža, I’m from Latvia and I came to the UK in 2011. When I was a young girl, my mum sent me to musical school but, I didn’t like it. I found that I enjoyed watching advertisement’s on TV. This is the original inspiration, which made me feel that I wanted to do design, and I love graphic design particularly. So I’ve been learning graphic design since high school in my hometown. DID
YOU
ENJOY
YOUR
TIME
AT
NUA?
As a international student, I do feel there are extra problems I need to deal with. It is part of the journey and I always try to be positive. Overall I’ve had lot of fun at NUA, the projects are full of challenges and I’ve got to learn new techniques. My tutors have given me support and good advice throughout my time at NUA, and I’ve learnt a lot from my classmates also.
TALK
TO
ME
ABOUT
YOUR
PRACTICE.
I created a package design for a juice. The inspiration came from my grandpa and grandma. In my hometown, they collect sap from the Birch tree, and drink it as a juice. The print and the shape of the package is inspired by the Birch tree bark. There are a variety of different juice flavours which are labelled with a specific colour.. The whole design idea for the package, is inspired by my background, my life story and that’s why I love it. I used a
4D program in this package design, it is a really highend professional technique. I had to learn relevant digital knowledge myself and pay attention to all the details to make the design right. It was such a tough challenge and I feel proud I made it happen. Another project I enjoyed, was the magazine
11
design. I was inspired by a city I visited in Denmark, which was full of modernism architecture and the rural natural landscape was so charming. The magazine was mainly designed in Indesign and Photoshop. I took photos of the architecture and the landscapes, and then I created my own patterns for the layout. The images and content I presented in the magazine are showing the delightful relationship between citizens and nature.
TELL ME ABOUT YOUR FINAL PROJECT AND WHERE YOU GOT YOUR INSPIRATION FROM. The ‘Eden project’ is a redesigning identity project for a nature park for which I designed the tickets for the park. I used a marbling technique to develop my patterns. I took inspiration for my design, from the surfaces of leaves and rocks in the nature park. I really enjoyed using marbling in my design process, it helped me create fine art and organic effects in my tickets. The project I’m preparing for, is a competition for a Fashion Film exhibition in Moscow. It is about creating identity for the fashion exhibition. I have an idea of creating patterns from the glitch board for film, using coding techniques, explore prints and colour combinations. I also co-worked with digital print in textile design and fashion design. I want to create scarves with designed patterns on them. The scarves will be gifts for the guests of the exhibition. I did prints on actual fabrics and asked fashion design technician at NUA to help me stitch the seams.
WHAT
IS
YOUR
PLAN
FOR
AFTER
GRADUATION?
I will give myself 1 year for work placement experiences. I’m looking for work placements in Denmark, Amsterdam and the UK. I’d like to gain work experience in different agencies, then I may have a clear picture for my next step.
Interview Yu
By Maio
12
Fine Art
WHERE A R E YOU FROM, WHAT YOU ARE YOU STUDYING AT NUA AND WHY?
My name is Alana, I’m from Bassingborn and I’m studying fine art. It’s the only thing I’ve really enjoyed. All the way through GCSE’s and A Level I was painting, so it seemed like the right choice to continue on at university. My parents are creative so they encouraged me to pursue it.
TALK TO ME ABOUT YOUR PRACTICE. My practice stems from the lack of privacy we have in our current lifestyle. It’s easy to access peoples intimate moments and we enjoy to observe them. As an extreme, this can linked to ‘peep shows’ in erotica. I create the spatial relationship through the building of structures. One of my favourite aspects of my practice is through the physical making of the sculpture. It starts with the original photos and all the elements are then bought together in this process.
13 TELL WHERE
ME ABOUT YOU GOT
YOUR YOUR
FINAL PROJECT AND INSPIRATION FROM. For my final exhibition I am making a huge structural collage of peoples illuminated windows at night. By enlarging the photos and encasing them in the wooden structures, this creates another window which echoes the notion of the viewer becoming the voyeur. I shall be setting up my structure in a dark room with a spot light. This is to create quite a claustrophobic and intense feel for the viewer while immersing them in this idea. I also want to bring the environmental quality to the piece when the photos are originally being taken under the streetlights.Asour work is on going, my favourite part so far has been the creation of these structures.
WHAT IS YOUR PLAN FOR AFTER GRADUATION? Eventually I will apply to do an MA in a year or two but, in the mean time I would like to continue being creative and creating my own work. It is also important for me to experiment with internships in the exhibition side to gain more experience.
c a r g o c o l l e c t i v e . c o m / a l a n a w e b b
Interview Rosie
By Swainson
14
15
Tex t
iles
e , w r a ye iles s t i th tex riln o o t a b and er over i s l a ear ure It w shion use f t a e n o bri he ve rics. of f ed t ised 5 BA ty t fab side decid s adv exr d u i n wa ar T e o o ortun ts a other . I I h t e n p e ts ork, rd y by t i p m e n r o a h e p c t d w hi ver pur it n the own see stu n my of t o m f n e t r e Whe giv e our e to rren withi work d he ng th est o u e e e c r i t wer crea erien the c spex e the notic s dye inte ; lik r v p e s and t ex with nd Pe obser first shap milar ture inter x n i a I pex an s e te y my ts in lia ract ing an to nt. s r b s e e e h i iv tt d int r cu hnic ucy K ric P h ha ovat iven weig It i c o n r e L met e bot e in , ‘d sing ned.’ ue t las he te ent o e o t q w i t g d t p n ud rea teme f op comb echni I ha by s st with that c o t s n e o ta til baths eemed es t ’s s ials , whe this Where she’ e t l r r , s dye It texti artis mate othe tered ics. rint ombr p r e . n w ach s mas fab reen ng a s th ple ding n her g ho e o n a n c le ti cros p a i ble ays plori ond t she h sati my s crea a ee r k r s s p x e r e o s e ve nt scap t to ing o it in re that ly v o i d s s b n and artis print abric est ct a o see redi angle facet l f r c t a t i er ngula xtile gital s of s. A ter ous me in x tr h e s e e i a k e i o obv te s Persp om dy uced a t ual d ndari mewor udent s a ust prod he i e us e bou r fra of st fan cre d my c h s s o h e n t a i to glu ged d the that d of ing t nter ction It w y pre a n a ush and i sele lery. onall e the man ct a feel nste p I e I al essi opos ion. ’s hion t, a G e . h aff ic. n r w s fas o ec Ste rof en p lect r j , e p b o g y a r n l h v e s f l e e dyei bot his p t th tion ybe e al co s m o r a a o t a n cl ent t e m fi p r y f of h m k u nt c and r my . r pig nolog ning o e e w k o r f r h or r n r tec begi thei er cu see m ther o w e h / the cased see pe to tog u g w o o n e o sh ic t . I h orati t d t n s b a n a a t l e ted col k n e f s y c a o e u d i l w
w
w
.
Words Rosie
By Swainson
16
Photography
WHERE ARE YOU FROM, WHAT YOU ARE YOU STUDYING AT NUA AND WHY? • My name is Clementine, I’m from Stamford and I’m studying photography. At first I didn’t think university was for me but my mum convinced me to go study something I enjoy, so I chose photography. Interview Rosie
By Swainson
17 TALK TO ME ABOUT YOUR PRACTICE. I prefer to shoot in digital, as film is becoming harder and harder to shoot and fund. My main passion is fashion and beauty photography, as I’m truly fascinated by people and that the industry provides rich exploration for colour and texture.
TELL ME ABOUT YOUR FINAL PROJECT AND WHERE YOU GOT YOUR INSPIRATION FROM. Im inspired by the works of Mert Alas and Marcus Piggott and their use of colour. For my final project I
have b e e n having fun working with some beautiful models and colourful light gels. I have aimed to create compelling imagery that captures the intimate, one-off moment between model and photographer.
WHAT IS YOUR PLAN FOR AFTER GRADUATION? Once I have graduated I want to carry on using my skills and being creative. I hope to move to London and gain access to the industry through internships or by becoming an assistant. Clementine was very kind to work in collaboration as a guest photographer for our magazine on two of our beauty shoots. Her eye for colour and detail combined with our fashion direction created some truly beautiful images. You can find more of her work on her website. c l e m e n t i n e h a r t l e y . c o m
18
Interviews Rosie
By Swainson
19
Fashion
WHERE ARE YOU FROM, WHAT YOU ARE YOU STUDYING AT NUA AND WHY? My name is Amy, I’m from Bradwell on Sea and I’m studying fashion. I chose this course because since I can remember I loved to draw; it’s what I’ve always wanted to do.
TALK
TO
ME
ABOUT
YOUR
PRACTICE.
I love the illustration and designing part of the projects but, enjoy the challenge of pattern cutting and manufacture. I can illustrate a pencil design with no template relatively quickly but, when it comes to final designs I use a combination of pro markers and pencil and take my time. This current project is probably my favourite as we have the freedom to set our own brief and I’m excited to see my own vision created.
TELL ME ABOUT YOUR FINAL PROJECT AND WHERE YOU GOT YOUR INSPIRATION FROM. My final collection is inspired by the ‘Mars One’ mission which is expected to take place in 2424. My collection represents the effect on the body that the trip would have, loss of muscle structure and bone density. These aspects are symbolised through restriction to the body through creative pattern cutting and parts of the garment revealing interesting areas of figure. My print and colour palette have come from intricate aerial photos of Earth and Mars.
WHAT
IS
YOUR
PLAN
FOR
AFTER
GRADUATION?
Ultimately I would love to be a head designer for a high-end designer but, in the mean time I will be applying for internships and hopefully explore the world.
20
Fashion WHERE ARE YOU FROM, WHAT YOU ARE YOU STUDYING AT NUA AND WHY? My name is Dani, I’m from Watford and studying Fashion. I decided to go into the fashion industry because I found myself going into shops and wanting certain aspects of clothing to be different. This encouraged me to apply to Norwich University of the Arts and learn the process of garment construction.
TALK
TO
ME
ABOUT
YOUR
PRACTICE.
Definitely the making side of the course. I’m good at maths so I like to use those skills in pattern cutting and working in 3D to make a garment. I really enjoyed the first project; deconstruct reconstruct as it was a lot of fun to take clothes apart and put back together creatively. However with my final collection there are no limits so that has been fun.
TELL ME ABOUT YOUR FINAL PROJECT AND WHERE YOU GOT YOUR INSPIRATION FROM. Originally, my staring points were jellyfish and India. Over the year, the jellyfish have developed the idea of layering thick and shear fabrics and for some of the silhouettes. My use of lace and print has progressed through researching Indian textiles.
WHAT
IS
Once I’ve selling a
YOUR graduated I mixture of
PLAN
FOR
would like to my own designs
AFTER
GRADUATION?
open my own store and vintage clothes.
Dani is also a very dedicated #fblogger. Her blog has a following of over 700 members which she keeps updated with favourite picks, wish lists and the occasional guest blogger when her university workload increases. If you’re interested in anything vintage then be sure to check it out. www.floraldanielle.blogspot.co.uk
21
Fashion WHERE ARE YOU FROM, WHAT YOU ARE YOU STUDYING AT NUA AND WHY? My name is Victoria, I’m from Chelmsford and I’m studying Fashion. I’ve always been interested in different types of clothes and with my grandma as a seamstress; she helped influence my choice to study fashion. However as I came from an art and design BTEC, I continue to bring an artistic element into my work.
TALK TO ME ABOUT YOUR PRACTICE. I prefer the garment construction and pattern cutting element but also part of the designing. It’s in my nature to just try everything and that’s what I’ve done over the past 3 years. BA7 has definitely been the most enjoyable because it was so broad and no constraints of a set brief. I feel that I was able to grow creativily throughout the project as we were able to just do what we wanted to do. It was fun to explore and play around with pattern cutting even if I didn’t carry on any of them to my collection.
TELL ME ABOUT YOUR FINAL PROJECT AND WHERE YOU GOT YOUR INSPIRATION FROM. My collection concept has been inspired by glaciers and the cracking of the ice. Each outfit shows the order of how one melts through certain aspects, like a garments length. Outfits will feature a geometric shoulder piece which is a reflection of the geometric shapes within the ice. My colour palette has been taken from the skies in Antarctica as well as black ice. I developed my print using crackle paint and a combination of photography and editing techniques on Photoshop.
WHAT
IS
YOUR
PLAN
FOR
AFTER
GRADUATION?
Once I’ve graduated I would like to continue to make and use my own prints and use them for more wearable items of clothing. I’m also interested in a number of summer courses to gain experience in making my own jewellery and bags. I may in the future consider an MA. I just want to continue exploring and learning.
22
Lucy Timm I first met Lucy when I joined NUA in 2012. By this point she was in her second year and already producing a fantastic level of work along with a solid DJ’ing position within the Norwich music scene. One of her projects at the time was based on reportage; a concept when it’s explained still baffles me. However she chose Magdalen Street and around the flyover to concentrate on and I found the outcomes most exciting. As an area close to my heart from when I was a child living here for those few young years, it struck something within me. From then on I always paid close attention in her illustrative practice and her DJ’ing skills.
HAVE YOU INTERESTED
IN
ALWAYS BEEN ILLUSTRATION?
Not particularly. I didn’t know about illustration until the end of college. I was studying in the mix media groups so I guess that began a curiosity with it. Illustration is fascinating as you have a freedom to do what you want.
YOUR PRACTICE HAS ALWAYS BEEN INTRIGUING BECAUSE TO ME ITS NOT THE USUAL TYPE OF ILLUSTRATION EVERYONE FIRST THINKS OF? My research is what drives my practice and with the reportage project in year 2, it opened more doors to what illustration can be. I’ve never been interested with narrative illustration, like children’s books. Every little detail of my work has a meaning to it, even to the way it could be hung. The observer has to think about it more. Illustration is interesting because you can push it and I enjoy pushing it. I want to develop a greater understanding of what communication is and what it can become.
CAN YOU EXPLAIN WHY IT’S STILL CLASSED AS ILLUSTRATION?23 I like to challenge myself so I’ve been challenging illustration as well. Some people think its actually Fine Art but with the way I work and the way it develops, that is the way an illustrative person works. There are step-by-step processes but you just have to tackle it. It’s all based on how you develop from your research. I haven’t actually drawn in 2 years!
WHY
DID
YOU
CHOOSE
TO
STUDY
AT
NUA?
My tutor at college told me to do it. As I was doing a multi disciplinary art and design diploma at the time, it allowed me to do experiment with photography, sculpture etc. I was originally going to apply for Graphics but due to their boundaries she advised me on Illustration.
24 DID
NORWICH HAVE AN CHOICE OR WAS IT PURELY
AFFECT ON YOUR JUST THE COURSE?
I hadn’t actually been to Norwich before but I found that it mirrored where I was from [Cambridge]. It’s a comforting little place and everyone knows everyone. The studio space in Norwich compared to the other universities I had gotten in to was much better. At this point we get onto the issue of needing a Maths GCSE to get into university. Many people I know haven’t got there’s and find that they don’t need one. However I feel grateful for the fact that Maths comes to me easily as you under estimate how much you need it in fashion, especially when it comes to pattern cutting.
DESCRIBE
YOUR
PRACTICE
IN
5
WORDS.
[Lucy didn’t want to sound big headed but I had to agree with her chosen words.] Innovative, ambitious, challenging, deep and thoughtful.
TALK TO ME ABOUT WHAT YOU ARE CURRENTLY WORKING ON. My current project is based on ‘The Shining’ and my interpretation of it all. It’s about people’s perception and theories behind it, some of them being my own as well as from the film Room 237 made after the original release. Then Stanley Kubrick’s
ere King himself. Th 25 en th d an ok bo s cks path of Stephen King nny’s path, Ja Da , th interpretation pa s y’ is layers; Wend e hotel itself th at th k in will be 5 main th I in the ick and Kings. ng. The maze ti if sh ly along with Kubr nt ta ns e that it’s nth and is co ok and I believ bo e real, a labyri th in the ly e entity within film isn’t actual th g in or rr mi built up meant to be will then be is th of l A Al hotel. understanding. my of on ti la wood into an instal pex, copper and rs Pe of t ou de mobile ma th the way nk together. Wi li en th ll wi ting. that constantly shif be ll wi it nging it moves, d ideas about ha ha ve I’ t in po From this create the mood to c si mu th it to it in room wi rror underneath mi a g in ac pl e ghost, and even riences with th pe ex s ck Ja e om. is symbol rror in the ro mi a ys wa al as there’s
EN YOU GRADUATE? WH R FO S AN PL Y AN T HAVE YOU GO Communication at al su Vi r fo d t doing I have applie ally think abou tu ac ’t dn di I the RCA. s a PhD in my tutors who ha of e on l ti un an MA it. I like it as do to me d se vi pick a that area ad ration; you can st lu il to r r la its simi line. They offe ip sc di t en er ff orate brief from a di unity to collab rt po op e th e ag and encour ally enjoy. something I re r, he ot ch ea with
HAVE
YOU
ANY
HOPES
OR
DREAMS?
I just k to one dream; ic st ly al re t I’ve I don’ k that’s how in th I . me co I have let it all years. However 3 st pa e th r worked fo being a title of t gh ou th e rested always like th ways been inte al ve I’ as ew there designer never really kn [I . hy ap gr e po with ty in designing th on si es of pr al now.] was an actu a film but I do to s it ed cr opening
OTHER THE ABOUT LK TA TS LE NOW MUSIC. LIFE, UR YO IN PASSION BEGIN TO U YO ED PT OM PR WHAT DJ-ING? TH WI ST RE INTE AN
a DJ back home was om fr s nd ie fr a Rocks One of my ed out in Ibiz ay pl s ha s, ys in Leed on. I was alwa nd Lo in d le music. and now sett into the same re we we as en I got intrigued Traktor and wh on gs in th w h. me a fe coming to Norwic re fo be showed e dg ri He Camb red me a set in confident he offe
O YOU IDOLISE? WH T, EN ES PR DJS, PAST OR ARE THERE ANY his Boiler of s watching one wa I , ah of Le really like At the moment I
26
rooms and it’s just the way he mixes. It’s quite hard to get away with the minimal techno but he just seems to know what he’s doing.
WERE
YOU
ALWAYS
INTERESTED
IN
MUSIC
AS
A
CHILD?
I used to play the guitar, trumpet and recorder [laughs]. I think when you’ve had practiced a musical instrument beforehand, it really helps.
TELL
ME
ABOUT
YOUR
PRACTICE
WITHIN
DJ-ING.
I use the Traktor Controller S2, which I got over a year ago, and the program before that. You can actually do a lot more on the controller with editing and looping. I’ve wanted to learn CDJ’s but its just such an expensive hobby. As I’ve told people before, it’s not the kitchen, it’s the cook. I also love playing out literally anything. From Earth, Wind and Fire to Leofah.
TELL ME ABOUT THE MUSIC SCENE IN NORWICH. DO YOU HAVE A FAVOURITE CLUB NIGHT? There’s an array of good scenes. There is a bit of a divide where the arts university crowd appreciate the alternative. With a lack of a SU the size of UEA’s, we have to seek out other venues to find music. Doing so we’ve broadened our interests. However once you’ve seen one house DJ, you’ve seen them all [expect for a select few nights we’ve been on]. I don’t particularly have a favourite club night, I enjoy going to Deep Trouble and 808 [where Leofah recently played an incredible set]. I feel there’s an opening for a new club though.
WHAT
IS
THE
BEST
DJING
EXPERIENCE
27 HAD?
YOU’VE
There was a mental vibe at last years Deep Trouble Halloween. Or the one where I played for an hour at Tropico. Why did you want to collaborate with me? We’ve got good tastes. No one else had shown such an interest and I was up for having a go at collaborating. We appreciate music on a similar level, not something to just get pissed to.
WHAT
DO
YOU
SEE
FOR
THE
FUTURE
OF
RSLT?
More practicing and more sets. We’re still in the research stages [laughs]. There is the possibility to make music with my new mac as well.
DO YOU PRODUCER
HAVE WHO
A YOU
CURRENT CANNOT
FAVOURITE TRACK STOP LISTENING
OR TO?
Luna (Karl G Remix) by Bombay Bicycle Club and Ten Walls by Requiem. Since our interview, Lucy has had her MA place at The Royal College of Art accepted and I couldn’t be happier for her. She deserves to pursue this role she is on not only for herself but also from an observers point. I want to see more of what she is capable of producing and I am certain some new surroundings will open many more doors. l
u
c
y
t
Interview Rosie
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By Swainson
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Grahpics Clarissa Burridge, 19 and a Graphic Communcation Student at NUA. Fashion lover, grafitti artist, fantastic at illustration and an all round cool gal.
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P h o t o g r a p h e r Naomi Cunningham Words Naomi M o Clarissa
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trend so much; I currently have 5 pairs’. Holographic is also her ultimate loved fashion trend, from holographic iPhone case to trainers and bags; she has to have it all. Wiss is a first year Graphic Coms student at NUA. She loves to be creative and unique within her appearance and her practice. ‘I am a spontaneous person within my work. For example, I made up the graffiti piece under Grapes Hill on the spot and it was my first ever time trying something like this, it was so fun.’ Not only being fashionable and artistic, she is also an amazing Illustrator with a clean line style who pays great attention to detail. To save her ego from swelling, let’s hope she doesn’t read this.
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ASOS PRINT Stacey
MENS DESIGNER,
ASOS / Roksanda Ilincic Interview Gould,
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“Work hard, be dedicated and a team player”, says Junior Menswear Print Designer Stacey Gould. Graduated with a BA
Hons in Graphic Design, Stacey has managed to land herself with an exciting opportunity working with ASOS.“ The best thing about my job is the people and, its very rewarding. I love the discounts I can use for a new cheeky pair of shoes, but also within seeing my hard work come to life”. Written Naomi
By Cunningham
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My cousin’s path into the fashion industry has always intrigued me. Being 6 years older and constantly hoping from one foreign city to another, I would listen keenly on news of her recent ventures. She studied French at the University of London Institute in Paris and inevitably with the exposure to the language and culture, she found herself beginning a career in the Fashion industry. She has always shown an interest in Fashion but as a child she didn’t realise a profession could be made of it. It could be the way we’re taught about careers in school or both being part of an academic extended family, that I was also unaware. It only became clear for her after university how many different possible roles there are in Fashion Industry and how my skills could be applied. After 3 years in Paris she moved to Barcelona, Spain to do some work experience in Marketing. She then moved to London in hope of finding a job using her languages. She found a start up Fashion Sales Agency who needed a French speaker to set up the Paris showroom. They took her on as an intern and after 3 months a full time job was offered. When I asked her if anyone had inspired her to enter
the industry, it turned out to be her boss while she was interning. She introduced her to all aspects of the business very early on and encouraged personal development. In 2011 she spent some time at Alexander McQueen as a freelance seller before accepting an International Sales Manager position at Anya Hindmarch. She found the work fast paced, thrilling and rewarding. Last year she was headhunted by Roksanda Ilincic for the same position. She took the offer immediately as she’s one of her favourite designers. Apparently she’s extremely happy in her new job and wishes to continue within this industry. Her advice to me on breaking into the industry was simply - do as many internships as possible to get your foot in the door. Experience in absolutely essential these days! Written Rosie
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P h o t o g r a p h e r Clementine Beck Assisstant Emma
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antwerp “Watch out Antwerp, Fashion girls have left the studio!” shouted fashion student Jenna as she boarded the coach to Belgium. This was a great opportunity to get away from the hectic and busy lifestyle as a fashion student, it was time to put the scissors down and explore the beautiful city of Antwerp. So why Antwerp? ‘Happy Birthday Dear Academie’ was a must see exhibition as it was the celebration of the 350th anniversary of the Antwerp academy. It brought together about 80 original silhouettes, as well as sketches and accessories from the students in the graduate program. The exhibition was fantastic, looking round, admiring all the designers work. The exhibition included one of Jenna’s all time favorite designers, Peter Pilotto. “I adore the prints he creates, as he makes them himself, which are so bright, bold and never boring blues and greens. His work looks very much like a kaleidoscope, which has been zoomed in, distorted and repeated multiple times. It can make your eyes go funny but I didn’t care!” says Jenna. Another great part of the trip was the shopping. The shops there were incredible, you could easily have spent hours on end trying on clothes, especially the classics like Chanel and Dior however, with a limited budget all we could afford to do was window shop. What was Antwerp most significant for? For me, the Belgium waffles were to die for! I could have eaten them all day with the incredible yummy chocolate sauce they smothered on top!. So does anything really stand out to you about the trip? “Oh my god yes! The nightlife in Antwerp was crazy! It was a little off the mark and extremely different compared to Norwich as the main club, Café d’Anvers, was slap bang in the middle of red-light district! I tell you, that was an experience and a half walking round there!” Says Jenna. Overall a fantastic time was had exploring Antwerp with the incredible shops, beautiful architecture and full of fashion inspiration, yummy chocolate waffles and a night out she will never forget!
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This Easter my boyfriend and me took a trip to a small village called Barberlous in Switzerland. This trip for me was going to be a chance to relax in the mountains and recharge my batteries. Creative subjects at university can be amazing fun yet very exhausting. You are baring your soul; all your thoughts, ideas and passions are constantly being assessed. Sometimes you just want to escape to the mountains and I was lucky to do so.
The drive from the airport to the village was incredible. The weather wasn’t exactly at its best but, the views were still just as breath taking. Our journey took us all around Lake Geneva, so there was a lot to see. Unlike when you are travelling through parts of England and driving along the motorway it can get unbelievably boring. There is usually very little to look at other than cars or the hard shoulder. However it seemed that Switzerland just knew how to make a long journey interesting. In the distance to our right, was the giant lake and then a great towering mountain with its tops covered in snow. Something you do not see so often. I believe it’s true to say that changing your surroundings can be like airing out your mind. When deep within a project, you can forget that there is an interesting world out there and removing yourself from your daily routine can do wonders. Most of the houses on the ascent up into the mountains were beautiful chalets to accommodate the mass of skiers when the season comes. I noticed all the intricate details used on the balconies, around the windows and the shapes of the roofs. I’m always on the look out for interesting architecture, and previous to this trip I had researched about a spa in the Tschuggen Grand Hotel created by Maria Botta. I would have loved to see it but, unfortunately it was on the other side of the country. After the peace of the mountains actually becomes too quiet, we took a trip back into Geneva. As a student, disposable money is tight. However there were
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many interesting sights that were completely free. When we arrived we came across a fantastic skate park filled to the brim with skateboarders, rollerbladers and bmx-ers. Even the scooter is making a come back, and not just with the youth! My boyfriend was basically frothing at the mouth at the sight. But with the glorious sun shining, the energy was infectious and I wanted to dust off my old blades and have a go too. There we had found ourselves. The Skate Park was just outside of the town’s centre but filled with interest. Beyond the Skate Park we came across a huge fairground and a lengthy street market. From what was being sold, it looked like the equivalent of our car boots, but without the cars. The range was massive, from crystals and Tibetan textiles to army memorabilia and old records. Prices from 8 CHF (£5) and up. I was overcome with so much choice that I couldn’t settle on one thing to buy that would fit in my luggage. It was such fun to wander through good quality and interesting products when you are used to trawling through the usual tat. Once we finally navigated ourselves to the Lac, Lake Geneva, we were graced with such a beautiful sight! Just across the water you can see France and Mont Blanc standing proud behind. An area of the lake is open to the public for free as a place to swim and it was hard not to just dive in to the clear water. It was clearly a popular hang out for Geneva’s residents of all ages as a place to bask in the sun. We finished off the end of the week with a trip to Montreaux, which was also on the lake just up the road from us. Again, another fairy tale setting with the palm trees and prestigious flower arrangements against the bright blue sky and snowy mountains. The casino there was just a bizarre experience, no money was lost, just a bit of my dignity. To round it up, the food is expensive but the shopping quite cheap. The good weather, wonderful sights, inspiration and the peace are completely free.
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Norwich
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Feature Naomi
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CATFISH INTRODUCE YOURSELF; WHAT YOU DO AND ANYTHING YOU’D LIKE TO SHARE? My name is Alice and I manage Catfish, which is a multi-brand fashion boutique in Norwich. Currently we are looking forward to seeing the AW13 sale product going away so we can concentrate fully on selling fresh SS14 product!
London, where I’m from, would have been very competitive. As a Manager I look after the shop floor, maintaining stock levels and merchandise products as well as serve customers with my teammates on a daily basis. As a Buyer I am responsible for selecting the clothes that end up in our retail space. At the moment our buying seasons are twice a year, from January to March and then July to September.
HOW DOES CATFISH MARKET ITSELF IN THE FASHION INDUSTRY IN NORWICH? Catfish is one of the only independent
WHAT IS YOUR JOB AT CATFISH; women’s stores in Norwich. Ginger on RESPONSIBILITIES; HOW LONG Timber Hill, is probably the closest HAVE YOU WORKED THERE? independent women’s shop to ours, I have worked at Catfish for 15 years! I got a job here whilst I was at university and continued to work here after I graduated as I was offered the Manager and Buyer position. Catfish stocks a lovely mix of brands, from amazing designers such as Vivienne Westwood to cool, street wear brands like Obey, and has a good reputation in the industry, I felt like it was too good an opportunity to give up. Looking for a job like this in
although we are very different in the designer brands we stock and our target customer group. In Norwich people shop with us mainly because of the brand selection we carry. We are the only place in the city where you can buy certain brands, which are very popular in the
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branded fashion sector. For example, brands like Stussy and Fred Perry, which are really hot right now, have very few stockists for their women’s collections and we are very fortunate to be one of them. So we market ourselves as a place where customers can pick up pieces to help them feel a little more individual than the high street and I suppose there is an air of exclusivity with our product as we don’t hold much stock on any particular item, so you’d be hard pushed to see anyone in the street wearing exactly the same outfit as you!
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Being made up of collections of various brands, our identity is eclectic! You can go for Vivienne Westwood’s clothes, which are pretty crazy or pick up something practical and classic like a Barbour jacket. Or you can walk out in a colourful pair of Nike Rosheruns teamed with a pair of Nudie jeans. Or you can mix it up further by visiting our brother stores Seven Wolves and Dogfish, which sell branded men’s product.
DO Y O U HAVE ANY AESTHETIC LOGIC BEHIND THE BRAND MIX? We like to select brands that complement each other but also have their own unique identity. We try not to carry brands that are too similar to each other as we are one of the only stores in Norwich that stock this product. We want a mix that will appeal to a wide range of customers both aesthetically and price-wise. Our customers range in age from 15 to 70, so it’s essential that we have something for everyone! When it comes to the buying, we have to think carefully about colours and styles from each of the collections to create a nice blend for the season.
I NOTICED YOUR WINDOW STORE MERCHANDISING FREQUENTLY, WHICH IS
AND IN CHANGES REALLY
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ATTRACTIVE, COULD YOU PLEASE EXPLAIN YOUR LAYOUT AND BRANDS. The layout of all our shops is always grouped according to brands. Each brand has it’s own style and colour palette and it would be extremely confusing for the customer and us to mix all our brands together in groups of just t-shirts and dresses for example. Each collection looks stronger when it’s allowed to tell it’s own story for the season, which is why we prefer to merchandise in brand groups. In our men’s shops (Seven Wolves and Dogfish) we have special corners fitted for specific brands such as Nudie, Folk and J. Lindeberg which not only help lift the design of our shops but also helps with establishing brand identities with our customers. With J. Lindeberg area we have a library print feature wall in both our Seven Wolves stores (one in Norwich and one in Cambridge). My bosses managed to commission this after seeing it at the J. Lindeberg stand at the Bread and Butter trade show in Berlin. We have a good reputation in the industry and as a result we were allowed to reproduce this private image for the corners in our shops. We are one of the only stores that have this image in their corners. The great thing is that this is the actual designer’s bookshelf so it helps to give our customers an insight of the influences behind that brand.
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HAVE IS IT
A UNIFORM OR DRESS CODE FOR THE SAME AS YOUR PERSONAL STYLE? Interview Yu
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I guess I have been working here for such a long time that my work clothes have definitely merged with my personal style, as clothes from Catfish form the majority of my wardrobe and also I spend most of my time here! We are very lucky that our uniform is clothes from the shop so I really can’t complain as we carry some of my favourite brands. Out of work I love to buy my clothes in charity shops, as I don’t like shopping malls so don’t tend to go there.
DO YOU KNOW IF ANY NEW BRANDS WILL COME IN? HOW DO YOU KEEP YOURSELF UPDATED WITH NEW EDGY DESIGNERS AND BRANDS? We have a couple of new things coming our way; you’ll have to visit us to see! We tend to hear about new things during our buying trips and being based in rural Norfolk. We are lucky to have a bit of time, as trends take a little longer to filter down to us. This allows us the luxury to watch and consider things for a bit and see if brands take off or fall away. There’s no escaping fast-paced trending on social networks and blogs so it’s important for us to keep an eye on these and jump on any brands that explode! Describe
the
shopping
habits
of
customers
in
Norwich.
I don’t think there is any specific pattern to the way women shop in Norwich. A lot has changed over recent years due to the economy and this has definitely altered shopping habits and made it difficult to predict. I think many shops similar to us would say the same! Do you support/fund any fashion design events like Fashion Week in Norwich or Outfit for NUA magazine? Yes. Norwich is a small city so it is important for us to support appropriate fashion events. At the beginning of March we had six outfits from Catfish modelled in the closing event at Open for Norwich Fashion Week and every year we are represented and donate a prize to the Keeping Abreast charity fashion show. Also Catfish is situated in a basement so we like to do fashion shows as a way to promote and raise awareness to ourselves, as we don’t tend to advertise. Although we have been around for over 20 years, many people still don’t know we exist so it’s a nice, visual way to draw attention. w w w . c a t f i s h w o m e n . c o m / a b o u t _ u s _ n o r w i c h . a s p
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let the street be your c a n v a s
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P h o t o g r a p h e r Rosie Swainson
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Norwich
event
Music 02|05|14 WARRIOR JUNGLE Hideout 22.00|£5 03|05|14 SUMMER SOLSTICE Hideout 22.00|£7 04|05|14
RUMBLE VS WARNING Wonderland
21.00|£5
04|05|14
BLACKOUT Mantra 22.00|£4
08|05|14
DREADZONE Hideout 22.00|£5
09|05|14 MIC ANDY Lola Lo 22.00|£4 09|05|14 SNARKY PUPPY Open 20:00|£15 10|05|14
CRAIG CHARLES FUNK Open 22.00|£14
17|05|14
OUTLOOK LAUNCH PARTY Wonderland
21:00|£15
17|05|14 808 Hideout 22:00|£7 22|05|14 MR SCRUFF Epic Studios 19:30|£12 24|05|14
BACK TO THE NOUGHTIES Wonderland
22:00|£2
24|05|14
SPANK Mantra 22.00|£4
30|05|14 DUB MAFIA Open 20:00|£10
Written Richard Isabella
Whitehead
By & Brodgen
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slistings A r t 01|05|14 J
ESSICA WARBOYS: ‘BOUDICA’ Outpost
12:00|£0
05|05|14
FLOAT FUNDRAISER Stew Gallery
12:00|£0
09|05|14
[LIVE] Norwich Arts Center
22:00|£0
09|05|14
KATHY HINDE: TIPPING POINT The Undercroft
12:00|£0
09|05|14
STEPHEN BRANDES The Catherdral Close
allday|£0
10|05|14 FLEAMARKET St Andrews Hall 09:30|£2 10|05|14
LONG LIVE THE LITTLE KNIFE The Garage
19:30|£8
16|05|14
KUNST ROCK Chapelfield Gardens
19:30|£16
16|05|14
BO NANAFANA SOCIAL CLUB Chapelfield Gardens
22:00|£16
17|05|14
THE GARDEN PARTY Chapelfield Gardens
11:00|£0
MAY|14
TIM DAVIES: WITHIN Nua Gallery
12:00|£0
21|05|14 NUA FASHION SHOW Open 19:30|£12.50 23|05|14
RED BASTARD Chapelfield Gardens
19:30|£16
24|05|14
ABSTRACT Hall Road Gallery
10:00|£0
29|05|14
TARDIS Norwich Arts Center
13:00|£0
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