Booklet of team 1 mogu design

Page 1


CONTENTS

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2

3

INTRODUCTION

RESEARCH

CONCEPT

Group Members Brief Gantt Chart Target User

Sampling Contextual Inquiry

Initial Concept Concept Development Technology Material 3D Model Storyboard Guidance APP Concept Brand Image References

– Home Tour – Interview

Usability Test Low Fidelity Test


Group members

Jun Meng

Linyi Jin

Siqi Chen

Interaction Design (MA) Loughborough University Industrial design (Bsc) Dalian Nationality University, China Interests: Singing,Traveling and Ukulele.

Dan Terry

Xinyue Mao

Industrial Design & Technology (MA) Loughborough University Product Design Engineering (Bsc) Northumbria University Industry Work: Daily Care Ltd. Interests: Cycling, Swimming and Scuba Diving

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Interaction Design (MA) Loughborough University Industrial design (Bsc) Southwest Jiaotong University, China Interests: Movie, Cooking and Swimming, Traveling

Industrial Design & Technology (MA) Loughborough University Architecture (Bsc) University of Bath Placement: Grant Associates. Interests: Movie, Cooking and Crafting

Industrial design and technology (MA) Loughborough University Industrial design (BSC) Chengdu university of technology (China) Interests: Travelling, tasting delicious food, music, pet keeping

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1

Project Introduction

BRIEF Dunelm would like to launch a

new and innovative format of decorative lighting

to expand their range of lighting. The decorative lighting should have a clear point of difference to existing products on the market. The client is interested in a more

inclusive design that could expand their market towards

wider customer range. Meanwhile, the decorative lighting should incorporate a

Brief

economical design. Discovery

Define

Develop

04

Deliver

05

sustainable and


Project Plan

Gantt Chart

Febuary Description

Week 1

Week 2

Client Brief

Monday 8th

Client Meeting

Monday 8th

Project Progress Design Brief

Week 3

March Week 4

Week 5

Week 6

Week 7

14/03/2016

Easter Holidays

April Week 8

May Week 9

Week 10

Week 11

Week 12

Week 13

19/04/2016

Monday 15th Friday 19th

Research User Research New Technology

Concepts Initial Concepts Concept Selection Concept Development Final Concept Development Final Design

Graphics Visuals Mock-ups Models Prototypes Friday 13th

Client Presentation

Friday 27th

Group Report

Other Modules Interaction Design

Friday 11th

Industrial Design & Tech

Friday 11th

Wednesday 20th

Wednesday 25th Monday 25th


Majority of current clientsďźš ages ranging from 45 to 65 Need to expand new market

new homeowners, this accommodates for the ages between 25-38. This area of the The main focus will be on

target market covers, parents expecting a new born baby, newly weds and people with new job.

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2

Sampling

Research

Participant 4

The

snowballing technique was

Participant 3

used to gain participants who met our target Contexual inquiry

consumer. This method allowed us to find participants through our own social groups.

Secondary research

The participants provided us with contacts to

Brief

Participant 1

other new homeowners. (Hektner, Schmidt and Csikszentmihalyi, 2007). We gained 3 par-

The usabilty test

Participant 2

ticipants who had recently purchased a home

The low fidelity test

due to this method.

Discovery

Define

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Develop

Deliver

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ANALYZE 1: AFFINITY DIAGRAMMING Affinity diagramming helps designers capture research to help back their insights, observations, concerns, or requirements on individual sticky notes. This allows the designer to discover design implications and review them individually.

Contextual Inquiry

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STUDY 1: CONTEXUAL INQUIRY

KEY FOCUS ACTIVITIES:

Contextual inquiry is a research method that combines

observation and interviews (Mar-

•How participants use light within and around their home.

tin, 2012). For observations, we conducted home tours

•How participants use light at different times of the day.

in the participant’s homes. We observed their use of lights

1st Hometour

01/03/2016 @ 20:00-21:00

The homeowner rarely uses lights No.1 and No.2 due to them being too bright. Light No.3 is positioned behind the TV, it can have its brightness and colour altered creating a warm and soft light.

•The frequency participants use seasonal decoration lighting products on different places in home.

and habits, a semi-structured interview was conducted with each participants during the observations.

4. Table Candle

•Where participants want to use seasonal decoration lighting on their house and garden. •Some potential places participants may like to use seasonal decoration lighting product at home.

1. Too bright

2. Too bright

3. Soft light 5. Decorative light on the stairs

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2nd Hometour

Decorative lights Existing lights Lights they wish to have Lights they don’t like Lights they like

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01/03/2016 @ 19:30-20:30

The homeowner isn’t fond of light No.1 due to it only illuminating part of their garden. Light No.2 is positioned overhead and is too bright to be used. They would like to have better lighting where No.3 and No.4 are positioned because they dont provide enough light. During cooking they use No.5 and No.6 lights because provide effienct amount of light.

6 7. Favorite light

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1

2 6. Decorative light under the bed 3

1. Too bright

Ground Floor

First Floor 14

2. Too bright

3&4. Too dark

5&6. Soft light 8. Favorite light

Observation 15


3rd Hometour

Decorative lights Existing lights Lights they wish to have Lights they don’t like Lights they like

1

05/03/2016 @ 19:00-20:00

The homeowner finds light No.1 is too bright with it being postioned overhead. No.2 and 3 lights are used the most due to them being a soft and warm light.

5 6

3

7 2

4

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8

9. Favorite light Ground Floor

First Floor

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Observation

1. Too bright

2. Soft light

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3. Soft light


INSIGHTS OF OBSERVATION Decorative lights Existing lights Lights they wish to have Lights they don’t like Lights they like

4 2

4. Decorative lights on the roof.

1 They often use candles to create a romantic atmosphere.

3 5

Ground Floor

First Floor

New homeowners spend the majority of their time in the living room and kitchen. They prefer having soft lights.

Observation

5. Decorative light on the fan. 18

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They place warm and soft lights in corners of the room. Reducing the use of overhead lighting.


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Controls are easy to use

They are often at home after 6:30 pm on a working day. They prefer to stay at home over the weekend when possible.

Lights than can be turned on automatically.

They spend majority of their time in the living room. Enjoy a warm and relaxing light to accompany them.

During Christamas, Hallowen, New year, parties and happy occasions, they would use decorative lights.

After the festive season, they would store their decorations away, this wasted the use of the decorative lights.

Expectations: aesthetically appealing, easy to use technology and can buy in store

Lights should build an atmosphere. Produce a cozy, soft, romantic and warm feeling rather than bright lighting.

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Date: 13/03/2016 Time: 3pm to 5pm Activity Location: Kurakura Restaurant Participants: Joyce & her housemates Siqi & her housemates

Usability Testing & Low Fidelity Tests STUDY 2: CHRISTMAS DECORATING EXPERIENCE Analysis method: Affinity diagramming was used to analyse both focus group and the usability testing, which helped to notice behaviour patterns and insights (Martin,2012) 24

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STUDY 2: USABILITY TEST

KEY FOCUS ACTIVITIES:

USABILITY TEST: PREPARATION

• Why do participants use decorative lights

• Setting up the christmas tree and laying

during a festive season and what influences

out the light decorations with some in their

them?

packaging.

• How do participants decorate their home

• Setting the camera and tripod, ready to

when using light decorations?

capture the process with videos and

In study 2 we used two methods, which were

focus groups and usability testing. Focus groups were used to recall participants’ experience with decorative lighting. We gave participants christmas trees lights to decorate a

photographs

tree. The test demonstrated the process of decorating a

• Discovering the enablers and barriers during

tree and discover barriers that occur.

the process of using light decorations.

• Bringing an extension lead to allow easier access for the light decorations.

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1st GROUP WHAT THEY THOUGHT? “It is my first time decorating a Christmas tree and it was great fun.” “The lights were difficult to hang as we needed to walk around the tree and I got a little dizzy.” The lights with the longest cord were selected first as they could work together to put them on the tree.

The lights were getting tangled, this caused trouble with the participants.

They circled the lights around the top of the tree working there way down. They fpund it difficult using one hand hold the cord and wrap in the other.

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The participants preffered the looped lights. They could be place around the top of the tree without the need of circling around.

Once they had completed decorating the tree they turned on the lights. Unfortunately one of the light had broken and was not checked at the begining.

“Variety of lights provided different options, which helped us to create a richer visual experience.”

Usability Test 29


2nd GROUP WHAT THEY THOUGHT? “It was a bonding experience decorating together, it’s suitable for couples and families.” “Putting the decorations on was interesting, yet putting them away was not.” They found it difficult to find the head of the cord on the lights when unpackaging.

The cord needs to be placed between the branches to fix the location but the branches are prickly to touch and easy to get hurt.

When the lights turned on, the lights were the most obvious decorations causing the other decoration less visible.

When packing the decorative lights, they put the lights back into their original package.

“Easier to pack and store the lights away than decorating the tree”

Usability Test 30

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Insights of decorating Christmas tree test:

1. The lights got easily tangled due to the length which caused trouble during the test.

3. Unpacking the tree lights seems be an unpopular part of the process. This is made worse if the have already been used. 4. The tree lights are easily broken, which causes the other lights not to work.

2. The tree lights need to be decorated near a plug socket, restricting the location of the christmas tree.

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3

CONCEPT Inspiration Concept

HMW? 1ST Concept

Discovery

38

Define

Develop

39

Deliver


Initial Concept

Initial Concept Increase efficiency by useing all year round. Can be used in daily life and for special occasions. The lighting should be aesthetically pleasing. Controlled by an app, which could provide different themes, moods. 40

1. The concept of our decorative lighting was inspired by mimicing the beauty of nature. Picking flowers, flowers reflecting in the sun, petals flying and organic shapes which provided us with a sense of romance. This produced a concept which could be a 3 dimensional flowerpot with lights. 2. The method of flower arranging gave us a conceptual idea for producing a decorative light. Flowers are selected, trimmed and arranged which becomes a series of decorating actions that people would follow. This would allow user to create a customised and unique decorative lighting product. 41


2ND Concept

Connection Technology

Initial Concept

Discovery

Define

Develop

Deliver

3. We looked at the dandelion; the droplets on the dandelion seed heads are randomly located and vary in size. Connections of the concept had insperation from the way Lego connects. This would allow users to connect the branches into desirable shapes. 4. The decorative light can be placed anywhere the user requires it, each branch would hold its own battery, making the wire redundant and only requiring them to be recharged on a charging base. Simply picking the branches from the base and inserting them elsewhere would simulate picking flowers. 42

Concept Development 43


ONE UNIT

Self helping models

Could be chargeble

Basic models Proper guidanc e

Could be used for different scenario 44

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Adafruit LED Sequins 3 - 6 VDC 5mA

Lithium Ion Polymer Battery 3.7V 150mAh

10hr 30min Battery Life

Technology

Power Connectors

Adafruit LED Sequins 3 - 6 VDC 5mA

Lithium Ion Polymer Battery 3.7V 150mAh

Joint

Power Connectors

Charging Connector

Height: 106mm Width: 90mm Diameter Weight: 30 grams

Charging Base

Each Individual branch has its own battery, this powers two small LEDs. Changing the amount of current to the LED’s can alter the brightness. The lithium ion polymer battery can power the LED’s for 10 hours and 30 minutes. The blue droplets on the branches, reflect the light and disburses the light in different directions

The branches can be recharged by inserting them into the charging base. The base has 9 charging ports to allow the branches to connected to. Using a joint; multiple branches can be connected together to allow multiple branches to be recharged. The method of charging the branches mimics the life of a plant. The charging base provides the branches with energy, as soon as the branch is removed it only has a limited amount of life.

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Connection Examples

Magnetic Connection

Polyisoprene rubber (IIR)

Isoprene has a high tear resistance, making it bouncy and tough. Used for car tyres, seals, anti-vibration mount, electrical insulation and shoes. Price GBP/kg: 1.86 - 2.05 Density kg/(m3): 930 - 940 Thermal Properties: good Insulator Electrical Properties: Good Insulator Transparency: Translucent Moldability: Good Machinability: OK Castability: Good Non-Recyclable

Material

Ethylene vinyl acetate (EVA)

EVA has good clarity and gloss, its toughness and flexibility at low temperatures and has a good stress-crack resistance. Can be blow, rotational, injection and transfer moulded. It is used for bags, medical tubes, ice trays, gaskets. cable insulation amd running shoes. Price GBP/kg: 1.27 - 1.39 Density kg/(m3): 945 - 955 Thermal Properties: good Insulator Electrical Properties: Good Insulator Transparency: Translucent Moldability: Good Machinability: OK Castability: Good Non-Recyclable

Physical Polyisoprene rubber (IIR) Connection 48

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App

Product 50

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Draft model

Joint ONE UNIT

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Lighting droplets Reflective droplets

Accessorise 54

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Storyboard

1. Birthday

2. Work Overtime

4. Tutorial

Unfortunately, Tom’s mom had to work over the weekend meaning they couldn’t go to the theme park.

Tom’s parents ordered a Blingo package from Dunelm and they started to build the Ferris wheel with assistance from its app turtorials.

3. Surprise!

Tom wanted to go to the theme park for his birthday. He really wanted to ride the Ferris Wheel

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Tom was upset, his parents decided to buy something to cheer him up.

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Storyboard

6. Hobby Horse

8. Christmas Eve

Tom wanted to build a hobbyhorse with his parents, they followed the tutorial on their phones and built it together.

They decorated the tree using the light branches. Tom had built his own star that he wanted to place on the top of the tree.

5. Ferris Wheel

7. Family Party

Tom was surprised and loved having his very own Ferris wheel at home.

Tom’s family celebrated his birthday. They picked the branches from their charger and started decorating themselves and their home.

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Cad modelling Product guidance

App design Storyboard

Discovery

Define

Develop

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Deliver

Deliver


1. Plug the cable from the lighting base to the socket.

3. Connect the light branch unit to the joint.

Guidance

2. Insert the light branch unit to the lighting base.

4. Turn on the charging base to recharge the branches.

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APP Concept 'Blingo' app can assist users in building their own light decorations. The app has four functions: Themes, guidance, controlling and sharing.

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Brand Image

Bling

Go!

Blingo

Blingo

Discovery

Define

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Develop

Deliver

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Let’s bling your dream!


References Connington, James. "The Charts That Show It's Not THAT Hard For First-Time Buyers". Telegraph.co.uk. N.p., 2015. Web. 19 Feb. 2016. Cooper, A., Reimann, R., Cronin, D. and Cooper, A. (2014). About face 4. Indianapolis, IN: Wiley Pub. Dissertation.laerd.com, (2016). Snowball sampling | L rd Dissertation. [online] Available at: http://dissertation.laerd.com/snowball-sampling.php [Accessed 18 Feb. 2016]. Goodwin, K. (2009). Designing for the digital age. Indianapolis, IN: Wiley Pub. Martin, B. and Hanington, B. (2012). Universal methods of design. Beverly, MA: Rockport Publishers. InfoSec Resources. (2012). Low Fidelity Prototyping: The Cheapest Corrections in Design Stage Ever! InfoSec Resources. [online] Available at: http://resources.infosecinstitute.com/prototyping/ [Accessed 13 May 2016]. Preece, J., Rogers, Y. and Sharp, H. (2002). Interaction design. New York, NY: J. Wiley & Sons. Uxmag.com, (2016). Creativity-based Research: The Process of Co-Designing with Users | UX Magazine. [online] Available at: https://uxmag.com/articles/ creativity-based-research-the-processof-co-designing-with-users [Accessed 18 Feb. 2016].

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MÓGŪ

DESIGN


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