Submit Infographic – The Best Way to Increase Conversions Do you think you website is driving customers away? When an online surfer visits a website, it is similar to visiting a tangible store, and they do not want to be bothered. Either they want the chance to browse uninterruptedly, or they know what they exactly want. However, with the help around them, should they really do it on their own? Shady online marketing tactics have trained customer to be suspicious over the years, whenever they visit a website. Visitors are well aware that they are being watched and they are scared that you might pounce. The fear is increasingly amplified when they are on a web form page. If you submit infographic, the conversion time is greatly reduced.
Why do we need web forms? Web forms are of great use from a business perspective because they permit businesses to collect customer data in order to:
Nurture leads
Increase sales
Increase customer base
Grow communities
If we look at it from a customer’s perspective, web forms are a platform where customers can talk to companies online. These forms enable consumers to:
Create and maintain accounts
Make purchases
Participate and interact
Comprising all the information above, web forms are one of the critical components of a company’s online presence. If you want to maximize the performance and potential of a web form, as a company, you must look at the form from the perspective of a customer. The company should be able to understand its customer’s fear.
What makes them scary? According to experiments conducted in the market, web forms create and promote anxiety. It is an anxiety-inducing experience to give out personal information, especially online. People commonly guard their contact information very carefully and therefore, to provide this information is a decisions that is based on trust. If a person fills a web form, you must understand that the individual trusts you with their privacy and personal space. They also hope that you will not be bothering them with an endless parade of sales offers. They want the surety that you will not transfer or sell their information to other firms. They expect the web form to be secure, in order to prevent hackers from stealing personal information. Trusting is hard and the rest is easy. Furthermore, some form fields generate higher anxiety than others do. For example, often first names are not valuable to any individual – they are willing to share this information easily. Email address is something more personal, because by providing this, a person knows that they will be contacted and therefore, they know that you will be overcrowding their inbox. Phone number is ranked the most valuable. A phone call becomes a concrete disturbance in real life and interferes with a person’s everyday schedule. Due to this reason, huge anxiety surrounds the phone number field. People are willing to share such highly valued information for legit reasons, and in case, there is utmost trust between the customer and the vendor.
What can be done about it? Because such anxiety is created by web forms, a marketer’s job is expected to reduce the anxiety to the least possible extent. Optimizing web forms involves asking for that information that you cannot work without, and having privacy policies in place that help instill trust - meaning that you are making promises and you will keep them. Make sure that there is an easy-to-read and brief privacy policy on every web form. Also, ensure that
clicking on that small box of privacy will also indicate a link that leads to a full page of “privacy rules”, if relevant. Studies show apart from the variety of fields on your web form, several other factors exist that can impact on form performance. For example, if you reduce the number of fields on the form, it will dramatically increase conversion rates. Similarly, the place where you decide for the form to land, the language used in the “submit” button, (Tip: “submit” should never stand-alone), and the way you label your friends, all have an impact. Unbounce (www.unbounce.com) has created a great infographic that shows statistics for each of the above factors. You can also try to submit infographic that guides a visitor to your offerings, site map etc. Optimizing web forms is needed to get the best results, and it takes a lot of work. However, if you want to stop scaring your customers, take time to thoroughly audit all forms on your website. Try removing unnecessary fields and try to leave out anxiety out of the web forms to the highest extent possible. You can also ask yourself if you want to make your call-toaction more evident, and stronger. Also, try re-checking if the filed labels are easily understandable. Is your website form easy on the eyes and in good position on the arrival page? If you optimize your web forms, it will yield major dividends including improved conversion rates, enriched shopper relationships, and improved customer trust. Do you need help in optimizing your website forms? If ‘Yes’, then visit Love Infographics. Here, you can learn to create infographics, submit infographic, and learn ways to improve yourmarketingtactics.