Travelling Recycled by Lovepreet Kaur

Travelling recycled

Studio One Guide Rupesh Vyas

Project and Documentation by Lovepreet Kaur PGDPD - Graphic Design (2011) S1101114 lovepreetkaur@nid.edu

Introduction “Travelling Recycled” is the documentation of the project initially named as “Using paper effectivelly while travelling”as my ‘Studio one’ in two and a half year PG Graphic-Design diploma programme in NID. The Subject/ domain area selection is based on our willingness to reflect our core strengths in Graphic Design (illustration, typography, photography, branding, publication). After short courses in Typography, photography, packaging, communication studies in first semester, it was the time to apply the learning

which needs a systematic approach towards handling the project. My entire focus initially was on the subject(to be taken for project) and gradually I figured out the skill to be explored in this project. “Travelling Recycled” aims to look at the journey of paper where the theme given was “Travel and environment”. The project was taken under the valuable guidance of Mr. Rupesh Vyas, the coordinator of Graphic Design deparment in NID.

The photographs (used in the background along with the titles) in the document are from my collection of photographs from the time I had started learning photography (from 1st year of my graduation in ApeeJay College of Fine Arts, Jalandhar) till now. The typeface used for the titles of this document is ‘Klinic slab’ designed by Joe Prince through Admix Designs, a creative design agency working out of the United States. ‘Oficina serif ‘ has been used for the body text which is designed by Erik Spiekermann and Ole Schäfer owned by ITC.

Contents About the project Project Framework Traveling recycled Research Part 1 Analysis 1 Research Part 2 Analysis 2 Conceptualization Implementation Prototype production Final Prototype Post design activities Acknowledgement Bibliography and Webliography

08 09 10 12 16 20 22 24 30 38 40 44 46 48

Aboutthe project The project is about the understanding of journey of paper with an aim of using paper effectively while travelling. The projectâ&#x20AC;&#x2122;s system design approach is concerned with the lifecycle of paper; itâ&#x20AC;&#x2122;s manufacturing, consumption and the disposal and at the same time, it also deals with the issues related to the travel

through railways. The study of the subject reveals few simple yet important facts about paper, their role in environment and the need of their communication to the people travelling in trains. For example, Recycling is one simple method to save certain things from going into trash and other related problems.

So, the outcome of the project is intended to communicate the role of recycling of paper to the people travelling in trains thereby making them realise the value of paper and benefitting the paper mills with sourcing of the raw material for recycling of paper in India itself.

Theneed Paper accounts for more than half of all municipal waste. Anything we do to save paper will help decrease the amount of trash going into landfills. Since most of the people in India travel by train, travelling has a potential where paper can be saved and used for recycling. The need of this project is to sensitize people towards environmental consciousness and make them realise the value of paper through the process of recycling.

08 Photo credits: Manasi Kajabaje

Projectframework The process of the project is divided into parts based on five fundamentals of communication i.e. Dhyaan, Pehchaan, Kaan, Jaan, Abhiyan :

Research (field study + self study + interviews) Analysis Conceptualisation Implementation Application of Design

Travellingrecycled The theme ‘Travel and environment’ was given for this project. We did brainstorming as a class where we had written all keywords related to travelling and environment. Narrowing it down further, I came up with the topic “Travelling Recycled” where the purpose was to study two areas: Travelling and the process of paper making.

Brainstorming with the class (PG batch 2011) helped to come up with keywords related to the theme 'Travel and Environment' and we started building connections based on our individual understanding and interests. I took up trains as central element within travel. Since 10

Paper Plastic

Packaging

Metal

childhood, I have been traveling in trains a lot, so I could relate to it more closely. Considering trains as the junction, I started connecting different things associated with it like luggage, food, holidays, tourism etc. and started describing the nature of these associations. The food consumption habbits

of people while traveling made me look at the amount of waste generated out of it which further took me to study materials associated with food like paper, plastic, metal etc. That's how I took up paper as the primary area of the study.

ResearchPart 1 Paper is made up of cellulosic fibre sourced from plants. After consumption it often makes its way to trash bins and thus comes to be termed as “waste paper”. This waste paper when recovered becomes the reclaimed cellulose fibre base suitable for paper making. Today the term “recycled fibre” is used to refer to the post consumer paper that has been collected and reused to make paper. Use of recycled fibre for paper making has been picking up the world over, including India.

The process of paper recycling

At the recycling center, the collected paper is wrapped in tight bales and transported to a paper mill, where it will be recycled into new paper.

2 3

The paper moves by conveyor to a big vat called a pulper, which contains water and chemicals. The pulper chops the recovered paper into small pieces. The process is called repulping. The pulp is forced through screens which removes small contaminants such as bits of plastic and glue. Sometimes the pulp must undergo the processes like cleaning and de-inking.

4 After refining, the clean pulp is ready to be made into paper. The recycled fi ber can be used alone, or blended with new wood fiber (called virgin fi ber) to give it extra strength or smoothness.

Water starts to drain from the pulp, and the recycled fibers quickly begin to bond together to form a watery sheet which then dries and is ready to use as paper.

Photo credits : http://dhseagles.kpdsb.on.ca/

Shift in raw material from 1970 to 2011 Year

%Share Wood

Agro residue

Waste paper

1970

2000

2011

Source: Paper Industry http://dipp.nic.in/english/Discuss_paper/DiscussionPaper_Recycling_WastePaper_21October2011.pdf

paper being more used in 2011. technologies to grow plants and preservation methods. So, only 3-4% of wood is allowed to use for paper • ITC Ltd, a leading paper and making. paperboard manufacturer Sourcing of raw material has started WOW (Wealth is done through different Out of Waste) scheme in ways by different paper which they go to every manufacturing mills: household, school, institution and collect waste • Paper mills have got their • Wood based paper by paying them Rs. 4 own forestry land on lease • Agro based per kg. where they plant their own • RCF (Recycled Cellulose trees in forestry land and Fibre) based cut for paper making. J.K. • Indian mills rely heavily paper mill distribute plants Because of Environmental on imported waste paper near villages and based regulatory pressure by Govt. to meet the raw material on the contract, villagers policies of saving forests in demand. The import bill has give the wood back on India, there has been a shift in increased significantly over current market price. They source of pulp with wood being the years. also tell the villagers new mostly used in 1970 and waste The Indian paper industry uses a diverse mix of fibrous raw material primarily forest based agro residues including bagasse, straw and waste paper. It is categorized into three types based on the source of pulp:

The present recovery and utilisation of waste paper by paper mills in India is 3.0 million tonnes annually, which recovers 27% of the total paper and paperboard consumed. This recovery rate is very low when compared to developed. countries like Germany-73%, Sweden-69%, Japan-60%, Western Europe-56%, USA-49% and Italy-45% Source: • Indian Paper Manufactures Associations (IPMA), 2010 • J.K. paper mill - S.K. Chattergy

Analysis & Problem identification • Shortage of raw material (Inspite of collecting waste paper from Kabari market, there is not enough waste paper due to increased demand) • Lack of source segregation of waste • Recovery of paper is very less • Lack of awareness

Current waste paper collection mechanism in India : Source

Items collected

Collected by

Quantity collected (in million tonnes/Annum)

Collection from household

Annual scrap contracts of printers & publishers Scrap contracts with industries, offices, libraries

Old newspaper & magazines

Weekend

Notebooks & textbooks

hawkers

0.50

Contracters

0.25

Contracters

0.50

Paper trimmings, print rejects, misprint sheets

Old corrugated cartons, examination answer sheets, library records, old office records etc.

Total

1.50

2.75

Source: ITC-WOW, Aug. 2011

Raw material is insufficient for paper making 17

So, based on the analysis of the research that there is a shortage of raw material for paper making, I started looking at the areas where disposal of once used paper is happening in large amounts (other than areas like households, printers, schools, offices). I looked at the modes of travelling like buses, trains, personal vehicles, aeroplanes. Out of all these, trains and buses are the major means of

esave save save an n eave save save

transport of India and where any activity deals with large amount of anything (paper waste in this case). Paper is consumed while travelling in trains and buses in form of tickets, bag tags, newspaper, magazines, paper cups for tea and coffee, other paper food packaging. Trains, being the effective and fast means of transportation carry 21 million passengers every day. So, I narrowed down to trains

as part of my further study where I started asking for the potential of all kinds of paper for recycling. There I got to know that a paper cup can be recycled 6 to 7 times. Other paper products like newspaper, tissue paper, tickets are already made up of low quality paper, so paper cup is the one which I thought would start the story of â&#x20AC;&#x2DC;paper recyclingâ&#x20AC;&#x2122; thereby other paper products also following the same.

, day, y,

2121million million 21 21million passengers million 21 passengers million 21passengers passengers million 21 21million passengers travel million travel passengers everyday passengers travel travel passengers everyday travel everyday everyday travel everyday travel travel everyday everyday everyday 21 million 21 million 21 passengers 21 million million passengers passengers travel passengers everyday travel travel everyday travel everyday everyday save

ave esave 21 million passengers travel everyday

21 million 21 million 21passengers million 21passengers million passengers travel passengers travel everyday travel everyday travel everyday everyday

Standard Standard Standard Standard weight Standard weight Standard weight of weight Standard of Standard paper weight paper of of weight cup, paper paper cup, weight of weight paper newspaper, newspaper, of cup, cup, paper ofof of cup, newspaper, paper newspaper, paper cup, newspaper, cup, cup, newspaper, newspaper, newspaper, Standard Standard weight Standard Standard weight of paper weight cup, of paper newspaper, paper cup, newspaper, cup, newspaper, newspaper, paper paperplate paper paper plate paper and plate and plate paper tissue plate tissue paper and paper and plate paper and tissue tissue paper plate plate and tissue paper and paper tissue paper tissue tissue paper paper paper paper paper plate paper and paper plate tissue and plate and paper and tissue tissue paper paper

Standard weight of paper cup, 2.54 gms 2.54 gms 2.54 2.54 87.2 gms gms 87.2 gms 87.2 41.15 gms 41.15 gms 1.15 4gms gms gms 4newspaper, gms 1.15 1.15 1.15 gms gms 2.54 2.54 gms gms2.54 2.54gms gms 2.54 87.2 gms 87.2 2.54 gms gms gms 2.54 87.2 2.54 87.2 gms gms gms 87.2 gms 487.2 gms 4 gms gms 87.2 87.2 gms 487.2 4gms gms gms 1.15 4 gms gms gms 1.15 4gms 4 gms 1.15 gms 1.15gms gms 1.15 1.15 gms gms paper plate and tissue paper

Paper cup

Tissue paper Standard Standard Standard weight Standard weight ofweight paper ofweight paper of cup, paper of cup, newspaper, paper cup, newspaper, cup, newspaper, newspaper, 18

Newspaper

Paper plate

paper paper plate paper plate and paper plate and tissue plate and tissue paper and tissue paper tissue paper paper Estimated Estimated Estimated amount Estimated amount of amount paper amount of of paper paper Estimated Estimated Estimated Estimated Estimated amount amount Estimated Estimated amount amount Estimated of of amount paper paper amount of of amount paper amount paper of paper of paper paper of ofof paper paper to saved torecycling be to to saved for be be saved recycling saved for recycling for for recycling recycling totobe besaved to to saved be be tobe saved for saved be for to saved be to recycling to for for be saved be recycling for saved recycling saved recycling forfor recycling for recycling recycling 2.54 gms

87.2 gms

4 gms

1.15 gms

Paper is consumed while traveling in trains buses and private vehicles

Paper is consumed while traveling in trains, buses and private vehicles Trains, being the effective and fast means o carries 21 million passenger Analysistransportation everyday. So, a lotisofconsumed paper canwhile be generat Paper traveli from trainsbuses itself and private vehicles Trains, being the effective and fast means of transportation carries 21 million passengers everyday. So, a lot of paper can be generated from trains itself Trains, being the effective and f transportation carries 21 million Paper is consumed in So, trains,buses everyday. a lot of paper can and private vehicles. Trains, from trains itself being

the effective and fast means of transportation carries 21 million passengers everyday. So, a lot of used paper has a potential of recycling.

ResearchPart 2 • Understanding consumption of paper in trains and railway stations. • The potential of utilizing all paper (for recycling) used in travelling • Understanding the material used for making paper cups, its properties and and how much can be recycled.

Paper while travelling

A paper cup can be recycled 6 to 7 times... “A paper cup can be recycled 6 to 7 times” said Mr. Biman Ghosh, R & D manager from ITC (Tribeni unit, West Bengal). I spoke to people in paper mills such as J.K. paper mill, ITC paperboard etc. From these sources , I got to know about the process of paper making in detail and the potential of different types of papers in terms of recycling.

In paperboard, there are basically three layers : virgin pulp paper recycled pulp paper virgin pulp paper When recycling happens, fibre looses its strength and therefore it has to be mixed with virgin paper. So, in the three layers of paperboard, recycled paper pulp is put in the middle layer thereby making it usable as paper cups. Also, paper cups are designed to serve hot as well

There are two types of paper: Virgin and Recycled, which are further categorized based on their usage: • Newspaper • White writing and printing paper • Coated paper • Packaging paperboard Out of all these, paper cup which is made up of paperboard has the highest potential of using it again for making new paper.

as cold drinks. So, the drink should not penetrate in the cup and cup should not catch moisture. So, the paperboard which is used for making paper cups is coated with clay, calcium carbonate coating and a binder (which binds everything into one place. In earlier, polyethylene which was non biodegradable was used as a binder but now, PLA i.e. Poly Lactic Acid is used because it is biodegradable. Also, ECF (Elemental Chlorine Free) technology is used by ITC company. The purpose being the bad effects of chlorine on health, because paper has to come in contact with mouth.

Newspaper is already made up of newsprint sheets (semi bleached pulp) which is of poor quality so, there is less scope of recycling. Paper plates are difficult to recycle because of oil contaminants and difficulty of removing layer of foil from many of the paper plates. Tissue paper which also are recyclable but no more remains in a good condition after use. So, I focused on paper cups and started understanding the manufacturing of paperboard.

Percentage of quantity for virgin and recycled paper: In virgin paper, if we are adding 1000 kg of pulp, we get 900 kg of ready paper (10% will be absorbed due to moisture). In recycling waste paper, by adding 1 kg of waste, we get 0.6 - 0.75 kg of ready paper So, during the manufacturing of paper, though the quantity of ready recycled paper is less than the ready virgin paper, the used paper still has the role to play in the making of new paper if the paper is collected, segregated and treated effectively. 21

Analysis People travelling in trains throw all waste out of window which includes paper cups, one of those paper products which have a recycling mark on them and are meant to find its way to recycling industries. Now, the fact that a paper cup can be recycled 6 to 7 times is as important as simply asking people to throw the waste in

the dustbins. Or may be more important because people hardly follow these kind of instructions which are ethically correct but do not motivate them to act upon it. Another reason of people not following these instructions is inappropriate approach and tone. People who are travelling in trains rarely know the value of paper because the only thing that is trying to tell them the value of paper is the symbol printed on paper products (paper cups in this case) which is ‘the recycling mark of three arrows twisted in form of a triangle’. People are aware of the issues of littering in nature but are not sensitized enough to take

it into consideration and act upon it. Targeting the mass is always challenging but a story can do wonders. Addressing a matter in form of a simple story to people could help in collecting waste paper and solve other issues like • Litter in the environment • Drain blockage • Expenditure of huge amount of money by railways in clearing the waste which is thrown on tracks at stations when the train halts. • Absence of source segregation leads to rag pickers struggling with segregation

A paper cup can be recycled 6 to 7 times is as important to communicate as simply asking people to throw the waste in dustbins

Conceptualisation The stage of concept generation is crucial but at the same time, it is the main driving force of next stage of “Implementation”. The ideas are explored, criticized and validated along with discussions with my guide which helped me understand the project’s dimensions at various levels.

Based on the analysis of collected information, I have been told to keep asking myself, two questions which are meant to be very important in the process of design and are as follows: What needs to be communicated and how will it reach to the audience? In the project 'Travelling recycled', What needs to be communicated is the process of recycling along with other factors associated with journeys of both i.e. of paper and people. And the best way to reach to the audience would be through a story which is interesting yet effective.

What is the story? The story begins with a man sitting in the waiting room at railway station. He has nothing much to do other than spending few minutes on phone, reading a newspaper or talking to people around. Though the posters or advertisements in the surroundings don't attract his attention, but if are designed interestingly, could hold his attention for some time and the purpose of the message could be fulfilled.

But what is the story to be communicated? There is a man sitting in the train. He is drinking chai. But what does he do with the So, that's how it helped shape paper cup. He might throw the further set of question/ it out of window of the train answer conversations. but the question is that does he know what happens once he throws it out. The paper

cup gets mixed with all other wastes making it difficult to do sorting by rag pickers. It litters the environment. It blocks drainage inviting diseases to home. Did he know that only 3-4% of Indian forest wood can be used for making paper due to which Indian paper mills rely heavily upon imported waste paper to meet the raw material demand. Is that it? Next is the viewer who would make the effort to complete the story. How? Simply pull the shutter down and he would see the process of recycling in the next panel hidden behind the shutter. That's the idea "PULL THE SHUTTER DOWN AND DO NOT THROW WASTE PAPER OUT OF WINDOW"

Can it be explained in detail? The idea is to make a poster which describes the journey of paper. It is an infographic and is intended to reach to them in an interactive or word of mouth approach. The reason of making the communication interactive is to make people remember the poster because anything which is closely observed registers more on people's mind and has a longer impact.

action. This idea is accompanied with redesigning of paper cups which currently bears a recycling symbol. The new design of the cup would bear the illustration of the action(of pulling shutter down) so that the action that actually is happening off the train at railway stations in form of an interactive poster is reminded inside the train through the paper cups.

And the color scheme? Color is not a constraint but looking at the colors of Indian trains which are Red (named as cardinal) or Blue (named as mariner) Out of the two, Red color would be used more dominantly because of its highest wavelength and visibility value. It would be combined with other colors as well like persian green and white.

Since, in the infographic, the story (discussed earlier) is the message itself, the demand for action need not to be prominent. It would be somewhere embedded in the story. The poster will carry the story in form of a 3D structure which resembles the window inside a sleeper class train so that when the person is actually sitting in the train and is about to throw waste paper cup out of window, he is aware of the consequence of the activity and is watching his

So, the poster is graphic design collaborated with product design? Rightâ&#x20AC;Ś. All which is needed is the prototype right now and a lot of passion for new things to learn.

* Names are according to Chirag mehta's developing of colors and artworks are not to be sent off for printing based on the names.

Lets decide the tone of voice. Should it be Quirky or fun, informative, conversational, serious, witty or any other? For the kind of nature the information has, let it be informative.

What other ideas had come up in mind? There were many other approaches which were thought, discussed and tried, few of which had potential but not very convincing.

Idea 1 A self made paper dustbin The idea is to make people prepare a dustbin while travelling in train for themselves in order to maintain cleanliness in their surroundings (providing them with a set of guidelines). Since newspapers are often seen in trains with most of the people, it could be the most easy and accessible way for the same.

Idea 2 A trash guide book A trash guide book would be a small publication design or catalogue which would talk about the various facts concerned with recycling paper showing the benefits as well as consequences of not saving paper.

Idea 3 An illustrative infographic poster + symbol design + paper cup redesign

This idea will deliver an interactive poster which has again the various facts concerned with recycling paper showing the benefits as well as consequences of not saving paper. The only difference between this idea and the previous idea would be of the medium where one poster is seen by many people at one time whereas trash guide book needs to be distributed among all people travelling in train which means that a lot of paper consumption is required. Since the intention is not to use paper to communicate a message, the third idea was preferred over the second.

Implementation Any idea for communication should be asked the following questions: Does it gives you the required information ? Does it pulls you inside to read it ? Does it have the required tone of voice ? Does it attract you ? Does it have a conviction ? Out of all the ideas, the idea of making an interactive poster which resembles train's window and redesigning the paper cups was most convincing and was fulfilling the requirements of communication fundamentals written above.

Target audience and place Target audience: Passengers travelling in sleeper class Placement of infographic poster: • Waiting rooms at railway station • Tourism offices

Exploration 1

The first exploration was simply put on the paper in a free hand style. Here, the purpose was to make a visual narrative of the whole research and analysis thereby refining the individual characters of the story which are highlighted separately.

Forests

What we do

3-4% wood

Conventional paper making

Forests

What we do

Paper Mill 3-4% wood

Consequences • Diﬃcult to segregate paper • Not capable of recycling • Litter in environment • Consumed by animals

Import of waste paper from diﬀerent countries

ConventionalNon-Conventional paper making paper making

Paper Mill

What should be

Consequences • Diﬃcult to segregate paper • Not capable of recycling • Litter in environment • Consumed by animals

followed

Import of waste paper from diﬀerent countries

Non-Conventional paper making

While travelling in train DO NOT THROW WASTE PAPER OUT OF WINDOW because this paper may not appear useful to you but it is a treasure for paper mills who recycle and send it back to you

What should be

followed Re-pulping Screening and De-inking Throw all paper in collection box

Reﬁning

Recycled paper While travelling in train

After reaching destination, transfer all paper to paper mills

DO NOT THROW WASTE PAPER OUT OF WINDOW because this paper may not appear useful to you but it is a treasure for paper mills who recycle and send it back to you

Re-pulping Screening and De-inking Throw all paper in collection box

I have started with English as the language of communication for the poster. But for the application of design inside railway station and waiting rooms, I would

Reﬁning

Recycled paper

After reaching destination, transfer all paper to paper mills

propose three languages i.e. English, Hindi and regional language based on the state (each poster with one language). Since I would be making one prototye, I would

not be able to represent all three at one time. So, the next series of exploration follows the language ‘English’ itself.

Exploration 2

After refining of the illustration, the next step was to organize the information in a way that navigation of the story is done well. But I realized that the arrows were not really helping in navigation. Also, the layout was not very interesting as according to projectâ&#x20AC;&#x2122;s need.

Exploration 3 WHAT WOULD YOU DO WITH THIS PAPER CUP AFTER DRINKING TEA OR COFFEE?

I took railway track as the eye movement. There is not a need of arrows to jump to another panel of story. Also, the square blocks which were used in the 2nd exploration were removed. Here the track itself is taking the story from one frame to another and the reader automatically follows the track so that he/she would get the information right.

AND EVERYONE WOULD THROW IT AS WELL...

YOU MIGHT THROW IT OUT OF WINDOW

4 AND CREATES

PAPER CRISIS

WHAT HAPPENS THEN ?

IT GETS MIXED WITH ALL OTHER WASTE MAKING IT DIFFICULT TO SEGREGATE BY RAG PICKERS,

BLOCKS 3 DRAINAGE

PAPER; WHICH IS REQUIRED BY MILLS TO MAKE NEW PAPER

LITTERS NATURE

INVITING DISEASES TO YOUR HOME

DID YOU KNOW? ONLY 3-4% OF INDIAN FOREST WOOD CAN BE USED

DO YOU KNOW

PAPER MILLS TO MAKE

PAPER PAPER MILLS RELY HEAVILY UPON IMPORTED WASTE PAPER TO MEET THE RAW MATERIAL DEMAND. THE IMPORT BILL HAS INCREASED SIGNIFICANTLY OVER THE YEARS

PULL THE SHUTTER

TO SEE THE CHANGE YOU CAN MAKE

IF YOU COLLECT ‘USED PAPER’ IN A CONTAINER...

...IT CAN BE SENT FOR RECYCLING AND SAVE THE IMPORT EXPENSES

PAPER MILL

SO... WHAT WOULD YOU DO WITH THIS PAPER CUP ?

RE-PULPING SCREENING AND DE-INKING

REFINING RECYCLED PAPER

PAPER OBJECTS

Exploration 4 (Final Design) The color scheme and font selection is gradually improvised in the final exploration where the story starts with an eye catching slogan â&#x20AC;&#x153;Do you drink tea or coffee?â&#x20AC;? It further describes the reason of asking this question in next two frames. The typeface used in the final design and which is selected

is Amplitude regular and Amplitude bold. It is a sanserif font. Since the entire protype is going to be screen printed, a typeface is required which is legible for display as well as content text. Amplitude typeface traps the ink on paper effectively and keeps legibility under less than ideal conditions.

Designed by Christian Schwartz, and published by Font Bureau, Amplitude is an extensive sanserif series for text and display that turns function into style: deep angled cuts keep small sizes readable, while adding character at display sizes.

Do you drink tea or coffee?

Did you Only 3-4% Of know? Indian forest wood can be used

Paper, which is required by mills to make new paper

Paper Crisis

And creates

Paper Mills

Inviting diseases to your home

to make

Blocks 3 Drainage

What do you do with the paper cup?

Paper

Pull the Shutter down to see the change we can make

Litters Nature

It gets mixed with other waste, making it difficult to segregate by rag pickers

What happens then ?

Do you know

Paper mills rely heavily upon imported waste paper to meet the raw material demand, whereas this paper can be collected here itself

You probably throw it out of the window

Re-pulping

Paper mill

Screening and De-inking

Refining Recycled paper

...It can be sent for recycling

Paper cups

And lead us to a healthier environment

If we collect â&#x20AC;&#x2DC;used paperâ&#x20AC;&#x2122; in a dustbin...

Prototypeproduction The inspiration | Dummy prototype | Material exploration The inspiration is the trainâ&#x20AC;&#x2122;s window. The idea is to make people see the poster like they are actually seeing the window of the train while sitting in the waiting room/railway station. Any interactive activity instead of simply a visual registers better in human mind. When they would actually sit in the train, they would get reminded of the poster they had

interacted with. Next was the making of prototype. I made a dummy protype with mountboard for my reference. I took it to the metal workshop. After discussing the project with Kiran bhai, I was to select the material for the poster. Kiran bhai suggested me different materials which could be used for making the poster

such as polystyrene, MDF and foamboard. Accoding to the availability of the material, we used polystyrene to make the prototype. It is a material which is best for model making. It also sticks easily with chloroform. The size of the full polystyrene sheet is 90x90cm and thickness is 3mm.

Finalprototype

The poster design is accompanied with redesigning of paper cups which currently bears a recycling symbol. The new design of the cup would bear the illustration of the action(of pulling shutter down) so that the action that actually is happening off the train at

railway stations/waiting rooms in form of an interactive poster is reminded inside the train through the paper cups.

offices. The poster can also be placed in a digital space and could be operated through websites of tours and travels as an interesting way of As a suggestion, the placement saying the doâ&#x20AC;&#x2122;s and donâ&#x20AC;&#x2122;t of of the poster can be extended travelling. to all the places related to travelling such as tourism

Post Designactivities User Testing User testing is done under application of design by placing the design at the target place to check its effectiveness where feedback is from the audience in the real place and time.

I went to Ahmedabad Railway station and placed my prototype inside the waiting room. I asked few people simply to look at the design and asked for the feedback. All of them were able to understand the infographic.

The colors were bright enough to attract the attention of people towards the poster. One of the feedback from them was that the shutter could have a kind of sensor which pulls the shutter automatically up.

Estimated amount of paper to be recovered Look ! How much we can save Indian Railways run around 11,000 trains everyday, of which 7,000 are passenger trains

21 million passengers travel everyday

= 1000 trains

Passenger trains 7,000

Goods trains 4,000

Standard weight of paper cup, newspaper, paper plate and tissue paper

7,651 million passengers travel in one year Suburban (All classes) 4,061 million (53.08 %) Upper class

2.54 gms

4 gms

1.15 gms

Estimated amount of paper to be saved for recycling

General compartment

Non-Suburban 3,590 million (46.92%) Mail/Express

87.2 gms

1.30 % 13.67 % 31.95 %

Even at the conservative figure of 5 gms of waste paper per passenger, this is 105 tonnes of waste per day or 38,325 tonnes a year.

Railway statistics by Indian railway report 2010-11

Support System • Indian Railway Government • Active role of NGO’s • Companies like Eureka Forbes • Paper mills • Parents who are travelling with their kids • Everyone who is travelling 45

Acknowledgement Rupesh Vyas as my guide for the project Faculty members who helped when I asked for directions : Praveen Nahar Tarundeep Girdher Krishnesh Mehta Jury members for feedback : Swasti Singh Tridha Gajjar Rupesh Vyas Anil Sinha Tarundeep Girdher People outside NID who helped during research : ITC paper industry JK paper industry Divisional Railway Minister (DRM) of Ahmedabad, Gujarat Kalupur Railway Station for helping in collecting information NID for resources like workshops, KMC, IT lab, Kiran Bhai in NID metal workshop who helped in making the prototype. NID Printing lab. My family to always support me My friends : Vidhi, Manasi, Shreya, Roshini, Akshan, Anupriya, Jyoti, Jasleen, Jishnu, Rishikesh, Athira and Vallery. My roommates for always cheering me up : Chetan and Vineeta And many more friends : Manimaran, Dhwani, Gargee, Pooja Inamdar, Taufik, Manoj, Poshika and Mudra. All those who helped, or had a look at what I was doing, or simply asked when are you completing the project :)

BibliographyWebliography Information Anxiety - Richard Saul Wurman Recycled Papers - The essential guide - Claudia G. Thompson http://dipp.nic.in/english/Discuss_paper/DiscussionPaper_Recycling_ WastePaper_21October2011.pdf http://www.storyofstuff.org/movies-all/story-of-stuff/ http://www.itcgreenpapers.com/Wealth_Out_of_Waste.aspx http://www.ipma.co.in/ http://www.indianrailways.gov.in/railwayboard/view_section.jsp?lang=0&id=0,1 http://www.emt-india.net/process/pulp_paper/pdf/Designated%20Pulp%20and%20Paper%20 Mills%20under%20energy%20conservation%20act.pdf