EBONY’s Power 100

Loyola student David Price ’23 started the school year with a nationwide launch of the Safety Pouch, a product he developed in an entrepreneurship class at the university. By November, he had traveled to Los Angeles to celebrate being named to EBONY’s 2022 Power 100.

Inspired by a caring teacher, the 21-year-old built his Black-owned business during the pandemic, at the height of the Black Lives Matter movement and surrounding protests. Last summer, Price launched the Safety Pouch nationally into over 400 Walmart locations.

Says the card-carrying founder and CEO: “The Safety Pouch is an essential driving tool for both civilians and law enforcement designed to eliminate active reaching during traffic stops The Safety Pouch minimizes movement within the vehicle and allows for complete visibility and storing of all driving credentials in one place. The Safety Pouch provides a sense of relief and facilitates quicker and more efficient traffic stops for both civilians and law enforcement.”