INTRODUCTION
Communication technologies and approaches have evolved rapidly in the past decade and new opportunities for engaging people in social change processes have opened up. At the same time, factors such as changing demographics, globalization, armed conflicts, climate change, disease, pandemics and epidemics, movements of migrant and refugee populations, and rapid urbanization have posed new challenges and requirements for innovation in the development and communication sectors.
This course will introduce participants to the field of Communication for Development (C4D). C4D is an evidence-based process that utilizes a mix of communication tools, channels and approaches to facilitate participation and engagement with children, families, communities, networks for positive social and behaviour change in both development and humanitarian contexts. It draws on learnings and concepts from the social, behavioural and communication sciences. This 3 days course addresses the need for new and enhanced communication competencies to meet these new challenges and leverage opportunities for innovation to achieve behaviour and social change .
OBJECTIVES
The C4D course is designed to help participants:
Understand key theories around communication, development, culture, behaviour and social change.
Describe key theories around communication, culture, behaviour and social change.
Define key C4D concepts, principles, approaches, methods and techniques.
Recall the role of research, design, development, implementation and monitoring and evaluation to C4D programming.
Identify the steps involved in the design and development of effective, evidence-based and human rights-based C4D strategies in line with best practice.
WHO SHOULD ATTEND ?
The course is open to everyone. It was designed with the following audiences in mind:
C4D practitioners, students, and others with an interest in or responsibility for the design and implementation of social and behaviour change communication initiatives.
COURSE OUTLINE
Day 1
Principles and Concepts in C4D
Introduction to C4D.
C4D Planning.
C4D Implementation and Management.
Day 2
Behaviour and Social Change Theories in C4D
Behaviour and Social Change Theory in C4D. Interpersonal-Level Change Theories. Community-Level Change Theories.
Theory-Led C4D Research and Planning.
Day 3
C4D Research, Monitoring, and Evaluation
Research, Monitoring and Evaluation Concepts. Participatory Research.
The C4D Research, Monitoring and Evaluation Framework.
