INTRODUCTION
Having a bad reputation socially and environmentally can create serious negative effects on the overall profitability and success of a company, as nowadays consumers want to spend their money on products and services that they believe in, and engage with companies that follow ethical practices that meet their own beliefs.
Corporate Social Responsibility means that a company takes steps to ensure there are positive social and environmental effects associated with the way the business operates. Businesses that engage in active CSR efforts take stock of the way they operate in the world to incorporate addressing cultural and social issues, with the aim of benefiting both in the process.
Corporate Social Responsibility (CSR) training course provides a way for managers, professional leaders, policy makers, academic professionals and all employees to acquire in-depth insights and critical perspectives on companies Corporate Responsibility strategies and the knowledge to implement them.
OBJECTIVES
In this corporate Social Responsibility training course, you will learn:
Better understand the role of Corporate Social Responsibility in business strategy
Discuss the different dimensions of Corporate Social Responsibility
Outline why Corporate Social Responsibility (CSR) is important in the public and private sectors.
Examine how organisational conduct is impacted by CSR.
List the approaches to initiate or improve CSR programs in their organisations.
Identify the legal obligations company directors must observe concerning CSR.
Identify how business ethics, CSR and corporate governance are converging.
Create competitive advantage through CSR.
Align CSR strategies with organisational goals and capabilities.
Assess current initiatives and consolidate efforts around key objectives.
Implement CSR at all levels of the organisation.
WHO SHOULD ATTEND ?
Corporate Social Responsibility Training course, Is ideal for :
Executives involved in strategic and operational functions
Senior and Middle Management involved in corporate governance or change management
HR personnel at all levels
Corporate lawyers aiming to improve their understanding of the legal requirements and trends relating to corporate responsibility
All personnel involved in communications, business strategy, supplier and community relations, sustainability, governmental affairs
Professionals in private companies, NGOs, international organisations and governments who are currently involved in CSR, or would like to be involved in CSR, and wish to apply and embed the concept of CSR in their institution.
COURSE OUTLINE
Day 1
Introduction to Corporate Social Responsibility (CSR)
Fundamental Definitions of CSR.
Corporate Citizenship Concepts. Historical Perspectives.
Advancing View Points on CSR.
Caroll s Four Part Definition.
Day 2
Why is Corporate Social Responsibility is Important?
People-Planet-Profits.
Two Views of CSR.
Should Corporations be Involved in CSR?
Arguments for and Against CSR.
Corporate Social Responsibility and Ethics
Definitions and Relationships. Business Ethics Developments.
methods of Companies Integrate Ethics. Commitment in Global Code of Business Ethics. Making Decisions on Ethical Issues.
Day 3
Implementing Corporate Social Responsibility (CSR)
Finding your Materiality Gathering Data
Defining a Strategy - Examples How to Implement a Plan Assessing and Measuring Impact Reporting
The Evolution and Revolution of Corporate Social Responsibility
The Rise and Fall of CSR.
The Failure of CSR: 3 Curses.
Embracing the Future: 5 Principles.
Shapeshifting: From CSR 1.0 to CSR 2.0
Day 4
Rules for Effective Corporate Social Responsibility Communication
Rule #1: Act First, Talk Later.
Rule #2: The Why and the Wherefore.
Rule #3: Be Prepared.
Rule #4: CSR Must Be a Boardroom Priority.
Rule #5: Involve the Employees.
Rule #6: Extract Messages.
Rule #7: Everybody Is Different.
Rule #8: Embrace Dialogue.
Rule #9: Become an Example of Good Practice.
Rule #10: Responsible Product Brands.
Challenges of Corporate Social Responsibility
Friedman versus Russell.
Dimensions of CSR.
Models of CSR.
Common Mistakes in CSR.
Factors to Consider in Business Case for CSR.
CSR Implementation Framework.
IN-HOUSE TRAINING
LPC Training is capable of conducting this training programme exclusively for your delegates. Please e-mail us on admin@lpcentre.com for further information and/or to receive a comprehensive proposal.
DOCUMENTATION
High-Quality material has been prepared by the LPC team for distribution to delegates. In addition, a special note pad to facilitate note-taking will be provided.
CERTIFICATES
Accredited Certificate of completion will be issued to those who attend & successfully complete the programme.
SCHEDULE
Our Course timings commence at 09:00AM12:45PM Or 01:00PM - 05:00PM.
REGISTRATION & PAYMENT
Please complete the registration form on the course page & return it to us indicating your preferred mode of payment. For Further Information, please get in touch with us.
CANCELLATION AND REFUND POLICY
Delegates have 14 days from the date of booking to cancel and receive a full refund or transfer to another date free of charge. If less than 14 days notice is given then we will be unable to refund or cancel the booking unless on medical grounds. For more details about the Cancellation and Refund policy, please visit www.lpcentre.com/terms-and-conditions/
TRAVEL AND TRANSPORT
We are committed to picking up and dropping off the participants from the airport to the hotel and back.
CONTACT INFO
LONDON
Oxford Street, 25 N Row, London W1K 6DJ
+44 20 36 916 970 | +44 20 80 900 464 info@lpcentre.com
DUBAI
Business Bay, ParkLane Tower, Offices 718 - 719
+971 43 88 00 94
dubai.training@lpcentre.com
KUALA LUMPUR
No. 3273 Level 32, Menara Prestige, 1, Jalan Pinang, 50450 Kuala Lumpur +60 19 305 5694
www.lpcentre.com
www.lpcentre.com