INTRODUCTION
Crisis communication is an initiative that aims at protecting the reputation of the organization and maintaining its public image. Crisis Communication specialists fight against several challenges that tend to harm the reputation and image of the organization. Crisis Communication specialists strive hard to overcome tough situations and help the organization come out of difficult situations in the best possible and quickest way.
Crisis communication management is a five -day training course on how to plan crisis communication strategies, systems and resources. This course covers how to ready your communication function to respond rapidly and effectively in a crisis to manage perceptions in media and online. You will learn best practices in crisis communication strategy, issues mapping, risk assessment, systems, teams, protocols, and resources including crisis manuals and online tools. The Course participants will learn how to handle difficult questions from the media. How to best come across on radio and TV are explored as well as how to brief journalists during a crisis. Social media (as friend and foe) during a crisis is examined and how best to defend against online reputation damage and ensuring image restoration is achieved.
OBJECTIVES
This Crisis Communications Training course will enable you to:
Communicate effectively with online, broadcast and social media
Engage key stakeholders
Keep control of the situation
Devise crisis management processes aimed at mitigating potential crises in their organizations
Demonstrate the benefits of using the media in a crisis situation
Evaluate and prioritize the dimensions involved in crisis communication management
Analyze and interpret results achieved through crisis communication management
Secure your reputation and minimize damage
Transform the crisis into an opportunity
Refine your crisis communications plan
Rehearse and test procedures and processes in a safe environment
Avoid common mistakes in handling information flow
WHO SHOULD ATTEND ?
This Crisis Communications Training course ideal for :
Anyone involved in planning, preparing and responding to a crisis affecting an organisation, whether as executive managers, risk managers, spokespeople or communication professionals.
Team leaders, supervisors and managers of public relations sections as well as any staff member who may be involved in managing communication issues during a crisis.
COURSE OUTLINE
Day 1
Crisis communication strategy best practice
Principles of reputation management
Crisis dynamics: lessons for how crises originate and develop Stages of crisis communication
The five Ws of a crisis what stakeholders want to know
Understanding the importance and urgency of critical decision making
Day 2
How media protocols generally change during a crisis
Understanding what the media want
How social media has affected crisis communications
Social media issues: control, reach, monitoring and accuracy
Tools of a crisis media manager
What you should prepare as part of pre-crisis planning
Day 3
Internal communications during a crisis
Stakeholders and external communications
Barriers to effective communication
Legal issues, regulatory compliance and governance issues
Day 4
Liaising with the CMT and strategic crisis teams
Initiating CMPs and agreeing communications strategy
Bronze (operational), silver (tactical) and gold (strategic) approach
Understanding exactly what is going on: handling uncertainty and ambiguity
Message framing and communicating
The spokesperson s role and evaluation of their role
Preparation of Q&A and anticipation of difficult questions
Recommended positions
How to handle difficult questions
Day 5
Handling misrepresentation and rumours
Engaging with concerned stakeholders
Communicating, instructing and adjusting information
Having a dark site with the necessary information
Responding to TV, radio, online and direct brefings
Monitoring during and after the acute phase
Image restoration and the importance of a recovery plan
IN-HOUSE TRAINING
LPC Training is capable of conducting this training programme exclusively for your delegates. Please e-mail us on admin@lpcentre.com for further information and/or to receive a comprehensive proposal.
DOCUMENTATION
High-Quality material has been prepared by the LPC team for distribution to delegates. In addition, a special note pad to facilitate note-taking will be provided.
CERTIFICATES
Accredited Certificate of completion will be issued to those who attend & successfully complete the programme.
SCHEDULE
Our Course timings commence at 09:00 and concludeat 13:00, followed by lunch on a daily basis.
REGISTRATION & PAYMENT
Please complete the registration form on the course page & return it to us indicating your preferred modeof payment. For Further Information, please get intouch with us.
CANCELLATION AND REFUND POLICY
Delegates have 14 days from the date of booking to cancel and receive a full refund or transfer to another date free of charge. If less than 14 days notice is given then we will be unable to refund or cancel the booking unless on medical grounds.
For more details about the Cancellation and Refund policy, please visit www.lpcentre.com/terms-and-conditions/
TRAVEL AND TRANSPORT
We are committed to picking up and dropping off the participants from the airport to the hotel and back.
CONTACT INFO
LONDON
47 49 Park Royal Road NW10 7LQ, London
T: +44 (0) 20 80 900 464
E: info@lpcentre.com
DUBAI Office 501 Clover Bay Tower, Business Bay
T: +971 4 421 4616
KUALA LUMPUR
No. 03-06-05, UOA Business Park, Jalan Pengaturcara U1/51A, Section U1, Kawasan Perindustrian Temasaya, 40150 Shah Alam, Selangor
T: +60 19-305 5694
www.lpcentre.com