HUSCO Automotive Standards Manual by lpgraphix

HUSCO

GRAPHIC STANDARDS MANUAL

CONTENTS

OUR HISTORY. OUR MISSION.

BRAND APPLICATIONS

STATIONARY

PRIMARY BRAND ELEMENTS

WEBSITE

THE LOGOMARK

ADVERTISING EXAMPLES

BRAND COLORS

ARCHITECTURAL SUGGESTIONS

TYPOGRAPHY

CAMPUS SIGNAGE

ANCILLARY ELEMENTS

EXTERNAL APPLICATIONS

MARK ALTERNATIVES & USAGE

CLEAR SPACE REQUIREMENTS

ALTERNATE FORMS

ALTERNATE COLORS

OUR HISTORY. OUR MISSION.

A company built around taking every risk to make the best products. Period.

In 1983, the founders of HUSCO

So, it’s time for a makeover. We

at HUSCO. Why should we look any

Automotive risked everything to

decided HUSCO needs a whole new

different?

establish an automotive part manu-

look. Something that captures the

facturer that delivered on being the

spirit of innovation at all costs that

So here’s to an all new look, a new

very best. We separated ourselves

HUSCO was founded on. When

age of innovation. We’re the same

from “good enough” to produce the

we approached this problem, we

HUSCO: the same risk-takers who

most powerful, efficient parts using

scratched our heads for awhile on

bet everything on the very best,

the very latest in manufacturing

what the new logo should look

most efficient manufacturing tech-

technology. Today, we stand by that

like. How do you make a name feel

nology. We just decided it was time

promise and have grown into one

like innovation itself? We decided

to look the part.

of the largest auto part manufactur-

that the only way to do it was the

ers in the world. However, we have

HUSCO way: by taking something

come to realize that HUSCO doesn’t

filled with raw potential and shaping,

look the way HUSCO should feel: like

molding, and streamlining until we

the very best. We pride ourselves on

were left with only one possibility—

being the most innovative risk-takers

the most beautiful, efficient form for

in the industry, and yet we still look

getting that job done right, the first

like 1983.

time. It’s how we do everything here

Founder, Agustin Ramirez Jr. in his current office.

PRIMARY BRAND ELEMENTS

The foundations of any brand’s image: this is how we craft a public narrative.

In crafting a new look for HUSCO,

The goal for these elements is to

we had to start from the ground up.

pull what can be salvaged from

HUSCO’s branding had not been up-

the brand’s (adomittedly) rather

dated since the company’s genesis

unpleasing and outdated looks and

in 1983. What we have established in

use them as inspiration for moving

response to this problem are a fresh

forward with a fresh look for the

set of logo-marks, key brand colors,

company. A look that contains a

typographic pairings, and ancillary

more appropriate tonality for the

elements for the brand.

company’s goals and history, as well as a cohesive timelessness that will provide for HUSCO for the forseeable future.

HUSCO

THE LOGOMARK

If a company could have a single most important investment, this is it.

The logomark is the face of any

they use the most innovative tools

What if it’s a complex graphic

part and HUSCO doesn’t in 20

getting a better idea for what those

numerous tests and iterations and

company. It is the look most often

and techniques to make the very

element that still speaks to the rigid

years, then they need a new mark.

elements looked like, and, in doing

quite a lot of peer review can quite

associated with a brand, and the one

best—at all costs. We knew instantly

history and power of “industry” but

And we don’t want that at all; we

so, we discovered this cool “venetian

confidently present a new HUSCO.

thing people are most likely to re-

that the mark needed to be about

does so in a way that elevates the

wanted a timelessness that said “this

blind” pattern (called anisotropic

One that is bound up in an elegance

member. With such a heavy respon-

parts, part-making, and assemblies;

whole sector? Wouldn’t that speak

was engraved in aluminum in 1950

reflections) that frequently ends

and narrative that drives a much

sibility, it is integral to the company’s

and I knew that my logo had to yell

to innovation? We thought so, and

and it’ll still be stenciled onto the

up on metal objects sculpted with

more innovative graphic standards

public image that the logomark be

industrial innovation. But how do

soon began developing a sense of

side of plastic spacecraft in 2099.”

the latest CNC technologies. This

for the rest of the brand elements.

incredibly refined and representative

you talk about industrial innovation?

elegance in the mark.

Additionally, a raw illustration would

pattern would be the perfect way

of the group’s mission.

Industry is such a classic, chunky

be too obvious and, thus, completely

to create an elegant, graphic ele-

lack elegance.

ment for the emblem that would

thing that has had a fairly homo-

Now with a mood established we

In order to establish a mark that met

geneous look since the ‘20s. When

began with a whole wave of sketch-

these criteria, we went back to the

trying to push innovation, If you

ing and thinking and iterating. We

So we needed a way to abstract the

viewers. However, the structure of

drawing board in figuring out how

streamline it or make it too friendly,

struggled with the idea of parts

idea of parts and assemblies. We

those elements allows me to sneak

exactly HUSCO needs to look and

you remove it from its sector or you

because we didn’t want to be too

figured maybe this could be done

in a monogram for HUSCO that,

feel to best represent their mission.

boil it down to something inappro-

literal. If we simply illustrated parts

by abstracting the actual shapes

when noticed, would prove to be

What we discovered was HUSCO

priate or kind of lifeless. But what

that HUSCO manufactures, problems

and movements of various parts

unforgettable. The simplicity of the

can be boiled down to two things:

if the emblem is not streamlined or

arise. First, is that it dates the mark

and assembly methods. Of course,

unified structure that resulted was

they are a parts manufacturer and

friendly?

significantly. If we make a hydraulic

that meant pulling reference and

incredibly visually appealing. After

on its own entice and dazzle

BRAND COLORS

Colors form the most solid psychological impressions. This is how you ensure the mark is never forgotten.

HUSCO Blue

Innovation Silver

Manufacturing Grey

Production Green

PMS: 2768 C

PMS: 537 C

PMS: Cool Gray 9 C

PMS: 7485 C

R/G/B: 19 28 64

R/G/B: 172 180 191

R/G/B: 111 111 115

R/G/B: 216 218 205

CMYK: 99% 91% 42% 50%

CMYK: 33% 23% 18% 0%

CMYK: 58% 49% 45% 14%

CMYK: 15% 9% 18% 0%

HEX: 131C40

HEX: ACB4BF

HEX: 6F6F73

HEX: D8DACD

When developing the graphic

colors aid in establishing a sleek,

The overall effect is one of rich,

standards, choosing colors was one

airiness throughout the system that

intentional objects that both float

of the most important tasks as its

truly drips elegance when used in

beautifully in space with just enough

one of the clearest ways to denote

white-spawce heavy compositions.

solid tones to anchor into the solid-

space and evoke mood. With our

We also hand-picked a matte black

ity of industry. A particularly nice

goals of innovation in industry via

and lunar grey for our luminance

consequence is that pages done in

elegance in design, we decided to

settings rather than flat black and

the proper style have a tendency to

keep colors fairly subdued. What

white. These colors mute the usually

evoke a visual of reflections glim-

Matte Black

Lunar Grey

emerged is a deep navy as our

intense contrast in luminance and

mering off brushed aluminum—a

PMS: 426 C

PMS: 649 C

primary mark color to settle into

have a visual effect of a soft textural

perfect metaphor of the new age of

R/G/B: 49 50 51

R/G/B: 235 236 242

the rich history of masculinity and

quality. In this way, when a starker

HUSCO.

CMYK: 71% 64% 62% 59%

CMYK: 6% 5% 2% 0%

“chunkiness” in industry and, thus,

palate is needed, it still maintains a

HEX: 313233

HEX: EBECF2

keep overall tone appropriate but

floating visual elegance and soft-

sleeker than the competition. We

ness necessary to our appeal to

paired that “HUSCO Blue” with a

innovation.

variety of low-saturation, cool-toned accents for usage in the signature and text across the system. These

GOTHAM

TYPOGRAPHY

Type is language and the tone we choose to speak in visually. A companyâ&#x20AC;&#x2122;s typography must always evoke exactly the right mood. When finding just the right type-

however, in system where mood is

for an excellent choice to represent

face for HUSCO, we knew we

driving most of the look.

HUSCO.

the elegance established thus far.

What we ended up settling on is

In terms of usage, Gotham is suit-

Generally speaking, a modern, serif

the Gotham family. A Hoefler & Co.

able for almost any situation but will

font does that job quite nicely; but

typeface from the mid-2000s, this

need to be tweaked significantly in

this is still manufacturing, and we

family was designed around ver-

leading, tracking, and kerning across

needed something with a little more

nacular, hand-painted signage from

varying sizes. It takes a careful hand

structure to it. In, ultimately, going

20th-century Brooklyn. This san-serif

to master, but with care can adapt to

with a san serif we looked at a lot

is the ultimate balance between

almost any scenario. Because of the

of options that ranged the gamut

geometric structure, and a clas-

complicated tweaking that must go

from the hyper-traditonal, corporate

sic elegance that reaches beyond

on given any new situation, it would

typefaces like Univers and Helvetica

any eras. The family has gorgeous

be impossible to detail typographic

to friendlier looks like Futura and

counter-forms and its many weights

specifications. Instead, ensure you

Avenir to even newer tech-looks in

and styles work excellently as

are using Gotham in a way appro-

the likes of Googleâ&#x20AC;&#x2122;s Roboto. None

display text. The robustness of this

priate to the structured elegance

of these had quite the right mood,

font family is suitable to a variety

otherwise established in the brand.

needed something that spoke to

of sizes and mediums and made

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ANCILLARY ELEMENTS

For when a brand seeks a touch of extra flair to lift the mood or add interest to a composition.

Some brands make use of second-

This pattern is, notably, quite

ary markers, patterns, etc. called

intense and should be used spar-

ancillary elements. These are sort of

ingly. However, there are instances

signature devices intended to evoke

where one might want to lighten

a clear structure or feeling reminis-

the mood for in-house materials and

cent of the brand without necessar-

architectural elements where this

ily plastering the logo everywhere.

pattern makes a great hero image.

They might also be used as textural

Appropriate usages should generally

or hero elements such that they

include full pages and/or walls in

organize a page in a way that is

otherwise lank compositions as the

distinctly “on-brand.” In HUSCO’s

visual strength of the pattern will

case, we have developed a pattern

overpower most other entities in an

using the logo-mark itself to allow

unappealing way.

for areas where those anisotropic reflections—so crucial to inspiring the logo—can be carried through into other aspects of the brand.

MARK ALTERNATIVES & USAGE

Not every mark fills every space favorably. These are your guides for ensuring we always look our best.

Standards are all about making sure

These particular rules will excel at

HUSCO looks its absolute best. To

ensuring that no matter the user or

ensure that it does, we have some

context, HUSCO is always be repre-

tight standards about how the logo

sented according to its best inter-

can and cannot be used in a variety

ests: cohesive and professionally.

of applications. The next few pages will detail these rules, which must be adhered to strictly no matter the application.

CLEAR SPACE REQUIREMENTS

The mark should have a nice wide

clear space to allow for an elegant, intentional float in the composition. No matter the form you use, clear space should be at least equal to the space between the emblem and

Cluttering up the mark’s airspace makes the whole brand seem disorganized and unprofessional.

word; but, prefarably, twice that space. 21

The goal of a mark’s clear space

To ensure that the mark’s airspace

is to reduce the clutter around a

remains uncluttered and profes-

mark that can deprive it of its tone

sional, you must strictly follow the

or professionalism. We’re striving

clear space requirements listed on

to maintain a sense of intent and

the adjacent page. These require-

elegance within the brand, which

ments are based on a system of

simply cannot be achieved in

proportions related to the mark itself

environments where the mark is

in order to account for the many

struggling to breath. Additionally,

different scales the mark might be

allowing other elements to drift

seen at.

too close to the mark can create negative connotations/associations between the brand and other entities. HUSCO should be seen as an independent and confident entity—being inadvertently tied into something else’s image could destroy that statement.

HUSCO X

ALTERNATE FORMS

HUSCO

The horizontal mark is intended for use in situations where the vertical space on a composition would force the mark to shrink to intolerable viewing sizes. Example usages would

With such a wide range of places to find the mark, its important to be prepared for any space or location.

be in the header of the website, on envelopes or labels, or on the actual manufacturing equipment. 23

Alongside the primary signature, we

These are all legal marks for use

developed some alternate composi-

in place of the primary signature

The squared off mark is intended for

tions for the logo-mark to provide

so long as the situation meets the

use in zones where the mark has a

for situations where available space

constraints provided here.

very tight area to meet clear space

is not ideal for the primary mark. In

constraints or otherwise needs to

addition to these alternate layouts,

exist in a very condensed, squarish

we have used the HUSCO luminance

space. This form should be the least

tones to establish alternate colorings

frequently used. Example us-

for the marks. Designers frequently

ages incude engraving or stenciling

run into situations where a mark

products and manufacturing equip-

needs to overlay an unusual or clash-

ment, stenciling the backs of cargo

ing color or rest on top of an image.

containers, or otherwise embedding

In these cases, an alternate color is

into an ancillary â&#x20AC;&#x153;goodie.â&#x20AC;?

frequently better for ensuring the form of the mark is not muddled by the overall composition.

HUSCO

ALTERNATE COLORS

For any situation where the mark must be seen on a surface other than flat white, one of these alternate colors must be used. The logo should always be seen on a flat color of some design. If that color has a

A mark might be seen in a variety of situations, not all of them suited to the original palatte. Use these marks instead.

lightness value of 30% or higher, use the Lunar Grey variation of the mark. If the surface color has a lightness white) use the Matte Black variation. If either of these situations result in

Each of these alternative colors is

composotion other than the marks

an unfavorable color combination,

and studios will have a variety of

a valid and legal usage of the mark

provided; breaking clear space

use the classic signature on top of

aesthetic interests in producing

or any of the alternate marks; but

regulations on any mark to attach a

a white panel in the design. If the

additional content for the HUSCO

the standards listed must be strictly

slogan or other entity to the mark;

mark must be seen on the surface

brand. Whether it be in advertising,

adhered to at all times. Any devia-

changing colors in a way not dictat-

of a photograph, it is desireable that

miscellaneous marketing materials,

tion from these standards will be

ed by the alternate colors standards;

the photograph use an overlay of

signage, or in-house documenta-

of significant harm to the brand’s

scaling disproportionately, rotating,

HUSCO Blue or be made into a duo

tion it’s important that mark always

integrity and power as a memorable

flipping or otherwise transforming

tone using HUSCO Blue and Lunar

maintain the appropriate profession-

entity.

the mark; applying overlay textures

Grey. Regardless of whether this is

such as patterns (including the

possible, the mark must be shown

Given that new hands and minds

The mark should, otherwise, not be

HUSCO pattern), grunge, or distress

on a panel with color combinations

will have many ideas about what

altered in any way. Period. These al-

of any kind. Any of these usages or

appropriate to the tone photograph.

various materials should look like, we

ternate colors and forms are robust

others unlisted that deviate from

have provided a number of alternate

enough to satisfy any appropriate

the standards in this manual would

colors and standards for their usage

situation. The mark should never

be damaging to the brand and

to ensure that the brand’s integrity is

be otherwise changed or altered in

could result in litigation towards the

maintained no matter the situation.

any way. Inappropriate alterations

perpetrator.

might include: use of any signature

value of 29% or lower (other than

Designers from various backgrounds

alism and tone for HUSCO’s vision.

HUSCO HUSCO HUSCO

BRAND APPLICATIONS

While we could not possibly pre-design everything the brand might need, we thought we would at least try. This chapter is all about showing

However, the standards in this

of advertisements that in handling

you how the brand ought to be seen

chapter are examples of how the

of image and concept do a great job

out in the real world. Beyond the

brand should feel out in the world.

of evoking “HUSCOness.” And many

HUSCO logo regulations, the brand

We have included everything from

others besides. Take a look through

needs to maintain a certain cohesive

literature to architecture in hopes

these elements and, when design-

look and tone to impart intention

that other designers reading this

ing, always remember: every risk to

and elegance that—when seen again

standards manual will have the

make the best products. Period.

and again by our client and consum-

tools and inspiration to maintain the

ers—will connote a worldly solidity

elegance and professionalism that

and help build trust and loyalty in

HUSCO was built on—long after

the brand. We could not possibly

we are gone. Thus, the materials in

design everything the brand would

these last pages should be seem

ever need in terms of applications

as wayfinding elements more than

of our image in the world; nor would

strict regulations. We have included

we want to try.

stationary examples meant to show how print material could maintain tone while juggling the various brand elements. There are examples

STATIONARY HUSCO John Smith

Official stationary is key to ensuring the whole office lives up to the HUSCO gold standard.

October 1, 2017

COO, HUSCO Business Operations 8611 National Tpke, Ste 130 Fairdale, KY 4011

Dear Mr. Smith,

Luke Parker Ofﬁce of Communications, HUSCO

This is a letter informing you of our new brand standards designed by none

8611 National Tpke, Ste 314 Fairdale, KY 40118

A proper stationary set is a great

compositions in the HUSCO brand,

other than myself. We will now be making use of graphic standards that do not

way to reinforce an identity at

and seeing it again here cements

becoming soon including: new stationary sets (like this one), a new website, new

the level of person-to-person

these objects’ authority as a HUSCO

primary handling of imagery. Its going to be a fantastic new look for HUSCO that

suck. I have changed the logo, brand colors, and primary typeface. More will advertising campaigns, new product feature commercial spots, and cgi-rendered ATTN: John Smith Ofﬁce of Communications, HUSCO

is sure to put us light years ahead of our competition in terms of professional

interactions. Good stationary sets

statement.

8611 National Tpke, Ste 314

style and approach. Our consumers will love the new look, likening us to the bold

Fairdale, KY 40118

sexiness of many industrial design firms. We will, however, be careful so as not to

go about this by maintaining a

go so far as to denounce the classic look of industry that has built the foundation

clear and appropriate tone for the

With every piece of communication

company’s image regardless of the

sent with one of these items, the

fairly denotative intent of the set

recipient is reminded who HUSCO

pieces. Our design for the station-

is and what we are all about. Thus,

ary uses bold HUSCO colors and

our brand is reinforced and made

elegant white space (even at the

stronger every day, via even simple

small scale of the business card) to

office communications.

carry forward the brand’s values and mission. Additional consistency with other brand elements is attained by enforcing a beautiful four-column grid across the pieces. This layout structure is inherent to all graphic

of trust we have with our clients. Here’s to a whole new HUSCO!

HUSCO Sincerely, LUKE PARKER VP ADVERTISING

Luke Parker VP Advertising, HUSCO Office of Communications, HUSCO

HUSCO EMAIL:

lparker@husco.com

Office of Communications, HUSCO

PHONE:

(502) 618-3528

8611 National Tpke, Ste 314

FAX:

(502) 618-3529

Fairdale, KY 40118

lparker@husco.com P: (502) 618-3528 F: (502) 618-3529

WEBSITE

The new home page features a

ABOUT

PRODUCTS

NEWS

CONTACT

HUSCO

cleaner navigation bar and more organized layout that calls back to the 4 column structure of other graphic elements. The focus now is on interesting content that might

A company’s online presence is critical to acquiring new business bartners and consumers.

teach visitors about who exactly we are, and (hopefully) convert them to clients. As part of that effort a new introduction video is featured front-and-center on the home page to get audiences

HUSCO’s website will likely be the

New content develops the articles

Visually, we maintained a four-

first point of contact for many of its

that already exist to maintain a blog-

column structure evident in all

business relationships. As such, it is

like feed of information about new

HUSCO graphic materials to cement

imperative that the site looks profes-

products, techniques, and commu-

a consistency within the look of

sional and carry forward the values

nity roles happening within HUSCO

the brand. A new focus on banners

and mission of the HUSCO brand.

and related industries. Additionally,

and imagery alongside elegant

Our intentions for the website are

we removed the cumbersome

whitespace should garner more

that we step back from the primarily

catalog of processes and products

interest in exploring the site. We

“filler” content of the current web-

and, instead, used the website as

hope to use this space as a way of

site and update it to include mean-

a place to showcase those items.

elevating HUSCO’s image and sense

ingful content and a more successful

There are now catalog pages and

of mission—even when we’re not

user experience. Removing clunky

search functions that lead to pages

around to talk it through.

material and streamlining the experi-

discussing individual products and

ence will result in feelings of comfort

their manufacturing techniques.

and professionalism towards the site—both necessary for developing trust and happiness in future clients.

excited about HUSCO’s vision.

Austin Ramirez’s Year in the White House featured by AEM

Gus Ramirez honored at Milwaukee Business Journal’s Corporate Citizenship Summit

Innovative Techniques Produce the Best Products Everytime

Featured Product: Advanced Suspension Version 2.4.3

Read the whole article

Learn More

Inspect Product

HUSCO Automotive 8611 National Turnpike Fairdale, KY 40118

31 Contact Us: 1 (502) 618-3528 info@husco.com

The operations page has been altered to contain genuine content worth reading: it contains explorations of our design and manufacturing techniques and technologies as

ABOUT

them with interesting imagery and simulations.

NEWS

CONTACT

HUSCO ABOUT > OPERATIONS

OPERATIONS At HUSCO Automotive, we engineer and manufacture custom products for OEMs worldwide. Our product range includes a wide spectrum of electro-hydraulic solenoid valves and solenoids that are used as actuators. We produce solenoid valves in both low and high pressure configurations.

well as developer videos explaining these ideas and supplementing

PRODUCTS

News articles now have much more

ABOUT

dynamic layouts with an entire

NEWS > ARTICLE NAME

NEWS

CONTACT

HUSCO

column all but empty and pacing We have experience with a wide range of flows and fluids including engine oil, damper fluid, power steering, ATF, gasoline, diesel, water, urea and others. HUSCO valve products include on/off, proportional pressure and flow control valves as well as combinations of these valves in manifolds with filtration for complete system solutions.

controlled via pull-quotes.

Concept Through Production

Project Management

MAGNETIC FINITE ELEMENT ANALYSIS (FEA)

PLAN AND DESIGN

To predict and optimize solenoid performance, 2D

The team captures the customer’s system design

and 3D modeling is used.The analysis provides

intent by working with their engineering and

valuable information on eddy currents, temperature

manufacturing team to establish ideal design and

effects, frequency response, static forces and

process solutions. This information is used to define

magnetic effects.

the product specification and establish preliminary

Austin Ramirez’s Year in the White House featured by

product and process assumptions. Historic STRUCTURAL FINITE ELEMENT ANALYSIS (FEA)

warranty, quality and durability information is also

Both 2D and 3D structural analysis is used to

reviewed.

John Smith Senior Manager, Charitable Donations

predict static and dynamic loading in addition to any deformation due to forces, pressures and

PRODUCT DESIGN & DEVELOPMENT

assembly processes.

VERIFICATION

and define stage into a product design solution DYNAMIC SYSTEM SIMULATION

which is optimized through joint FMEAs,material

Dynamic simulation is used to verify performance,

reviews, cross functional design reviews,technical

conduct sensitivity analysis, determine frequency

specifications, etc.

response, analyze stability and evaluate "what if"

PROCESS DESIGN & DEVELOPMENT

scenarios.The simulation is a function of dynamic,

“Years from now, I hope I look back at this formative time as the spark that drove me to more fully engage in issues that matter to our community and our country,” Ramirez told AEM. “It’s a responsibility we all share, and it’s one I now take more seriously than ever.”

VERIFICATION

hydraulic, thermal and electrical inputs. It can also

The APQP process is the foundation of our

be used to develop and test control algorithms.

manufacturing philosophy that ensures robust and COMPUTATIONAL FLUID DYNAMICS (CFD)

reliable solutions are identified for every aspect of a

CFD is used to predict microscopic hydraulic

new product introduction. Even after our products

behavior of components and systems including flow

and processes have exceeded customer

forces, pressure drops, flow rates and effective

requirements, our engineering and manufacturing

series restrictions. Used in both 2D and 3D, it allows

teams continue to perform studies.We use this

us to validate analysis and optimize designs.

ongoing information to refine and update our

product and process FMEAs and optimize existing MULTI-BODY DYNAMICS

and future designs.

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Predicting 3D motion of multi-body systems and mechanisms, this software is used in conjunction

PRODUCT & PROCESS VALIDATION

with dynamic system models to evaluate the entire

Using our own state-of-the-art environmental

system performance. In complex systems, it

chambers and durability test stands complemented

replaces time-consuming analysis techniques.

by outside laboratories (as required), our product

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Transform the collaborative inputs from the plan

PRODUCTS

solutions are exercised over all operational and environmental extremes defined by our customer. Capable production equipment is validated using

HUSCO Automotive 8611 National Turnpike Fairdale, KY 40118

production intent components, pre-production control plans, shop floor operators, etc. Results from these pre-production runs further validate the processes, run-at-rate requirements and provide hands on training for our operators. Our design and manufacturing engineers also participate in the 'run-at-rate' experience.

HUSCO Automotive 8611 National Turnpike Fairdale, KY 40118

We have added a product catalog to

ABOUT

the website to increase knowledge

PRODUCTS > CAM PHASING

NEWS

CONTACT

HUSCO

and trust in potential clients. The

CAM PROFILE SWITCHES

current website is wary to show

DUAL CLUTCH TRANSMISSIONS

anything about our products and,

DPF REGERATORS

thus, has no strong way to reel audi-

CAM PHASING

ences in. This page is a section of

CYLINDER DEACTIVATORS

that catalog already filtered down to

PRODUCTS

VARIABLE OIL ENGINE PUMPS

CAM PHASING At HUSCO Automotive, we engineer and manufacture custom products for OEMs worldwide. Our product range includes a wide spectrum of electro-hydraulic solenoid valves and solenoids that are used as actuators. We produce solenoid valves in

prices and ordering functions are ex-

CAM PHASING VARIETY 001 To predict and optimize solenoid performance, 2D

FUEL CONTROL VALVES

valuable information on eddy currents, temperature effects, frequency response, static forces and

categories with a side navigation ANOTHER VARIETY OF PHASING

menu or obtain more details by

We have experience with a wide range of flows and fluids including engine oil, damper fluid, power steering, ATF, gasoline, diesel, water, urea and others. HUSCO valve products include on/off, proportional pressure and flow control valves as well as

MOUNTING TYPE: Category C

WEIGHT: 25kg

BODY: LS33

SHOCK ABSORBANCE: 5000lb

ROD: S5

SUSPENSION FEATURE

QUALITY OF SUSPENSION

Both 2D and 3D structural analysis is used to

To predict and optimize solenoid performance, 2D

predict static and dynamic loading in addition to

and 3D modeling is used.The analysis provides

any deformation due to forces, pressures and

valuable information on eddy currents, temperature

assembly processes.

effects, frequency response, static forces and magnetic effects.

BUYOANCY

ELASTICITY

any deformation due to forces, pressures and

To predict and optimize solenoid performance, 2D

Both 2D and 3D structural analysis is used to

assembly processes.

and 3D modeling is used.The analysis provides

predict static and dynamic loading in addition to

valuable information on eddy currents, temperature

any deformation due to forces, pressures and

effects, frequency response, static forces and

assembly processes.

predict static and dynamic loading in addition to

selecting a product from this page.

At HUSCO Automotive, we engineer and manufacture custom products for OEMs worldwide. Our product range includes a wide spectrum of electro-hydraulic solenoid valves and solenoids that are used as actuators. We produce solenoid valves in

DIMENSIONS: 3”x4”x2.5”

more client turnover.

Both 2D and 3D structural analysis is used to

CONTACT

ADVANCED SUSPENSION 2.4.3

intend to take away this business’

meaningful content that will result in

NEWS HUSCO

Technical Specifications

We merely want the site to provide

magnetic effects.

PRODUCTS

cluded because our designs do not history of “hand shake operations.”

and 3D modeling is used.The analysis provides

a category of parts. You can switch

beautiful visualizations and a great

PRODUCTS > CAM PHASING > SPECIFIC PRODUCT

features of the product. Notably,

Available Products

VARIABLE TURBO CHARGERS

ABOUT

deal of technical detail about the

ADVANCED SUSPENSIONS

UREA INJECTORS

The product pages feature big,

magnetic effects.

CALLING THIS ONE 003 To predict and optimize solenoid performance, 2D and 3D modeling is used.The analysis provides valuable information on eddy currents, temperature

HUSCO Automotive 8611 National Turnpike Fairdale, KY 40118

effects, frequency response, static forces and magnetic effects.

THIS FILLER TEXT IS MFG LINGO Both 2D and 3D structural analysis is used to predict static and dynamic loading in addition to any deformation due to forces, pressures and assembly processes.

STRAIGHT FROM HUSCO To predict and optimize solenoid performance, 2D and 3D modeling is used.The analysis provides valuable information on eddy currents, temperature effects, frequency response, static forces and magnetic effects.

HUSCO Automotive 8611 National Turnpike Fairdale, KY 40118

ADVERTISING EXAMPLES

A few possibilities for stylized advertisements that really speak to HUSCOâ&#x20AC;&#x2122;s intentions for its products.

Good advertising should be the

typography, and composition of the

Typography for the headline is

to do business with us, thatâ&#x20AC;&#x2122;s when

We believe, in general, that HUSCO

careful combination of a good idea

ad. These are by no means intended

generally in the left-most column

they learn about more technical

ads should stick to these themes

to communicate something, a strong

to be the only ads ever used, but

but shifts to various flowlines based

detailâ&#x20AC;&#x201D;not within an advertisement.

and keep in mind this handling of

and brief headline for communicat-

merely suggestions for handling

on the needs of the overall composi-

So to focus on the more abstract

imagery in future works.

ing it, and interesting imagery to

core HUSCO ideas.

tion. Colors and layouts are selected

idea of HUSCO, we have designed

to maintain a high legibility where

ads that sell a few things: the emo-

needed.

tional value of a HUSCO product,

reel audiences in to caring. Such a 36

combination is hard to come by, and

Likely the most striking feature of

some designers spend their entire

these ads is their consistent tone

careers doing advertisements to

and compositional elements across

In terms of ideas represented and

in our innovative processes, and the

master this particular craft. We are

a variety of ideas. These consistent

handling of imagery, we have a

robust selection of technologies we

not those designers. However, we

elements are in line with other

few suggestions. HUSCO is not a

have available. The images provided

understand exactly what HUSCO

standards listed in this book; and,

consumer retail business, so we will

here to represent these ideas are

needs to maintain its brand integrity

thus, highly representative of what

not have featured products or sales

photographic human experiences,

outside of its preliminary brand

a HUSCO ad should feel like. Note

or the like. Instead, we are marketing

cartoon-like metaphorical represen-

materials; so we mocked up some

the overall HUSCO blue tone of the

towards retailers themselves or even

tations of our innovative manufac-

potential ideas for advertisements

pieces and the way the mark clearly

other manufacturers to sell them

turing, and an exciting textural visual

that clearly display our intent for

and intentionally hovers gracefully

on the quality and mission of the

literally representing our diversity of

color, handling of imagery and

in its own space in the composition.

whole company. When they decide

products.

the child-like wonder and ingenuity

Here you can see the advertising examples we’ve built for the various proposed value-points. Note the consistency in layout, colorgrading,

PERFORMANCE YOU CAN FEEL

A PART FOR EVERY PROBLEM

and general drama of the images at each descending scale of content. No matter where these were, any one could identify the “HUSCOness” of the ad and make a positive association to the brand.

IMAGINE A WORLD OF INNOVATION.

Find out more at husco.com

HUSCO

Find out more at husco.com

HUSCO

Note how the composition shifts from the vertical magazine format to the highly condensed web and mobile banners: the focus is still on the imagery which draws attention from the rest of the site with its vivid color and forms. The typography shifts and shrinks to the narrow horizontal of the banners, or lifts further into the corner on side bar applications. The mark makes the most of the space available by expanding as much as clear space standards allow and shifting to the far side of the ad. This way the mark has plenty of room to breathe and communicate the brand. When room provides, the call to action remains in the space 40

under the headline; shifting closer to the bottom as space allows. In extending ad designs to even more formats, think carefully about scale and how to maintain elegant space and legible typography/images.

ARCHITECTURAL SUGGESTIONS

Buildings can be a graphic statement as much as any logo; let’s present ours in appropriate HUSCO fashion. HUSCO’s current architectural

that HUSCO stands for and hopes to

We separated the front quarter of

interior manufacturing zones. The

systems are lacking in a sense of vi-

achieve.

the building for dedicated office

rest of the exterior structures would

spaces. This portion of the structure

be comprised of a polished, white

sion and intent for the brand. While

it might seem that the building is

Visually, we pursued this intent by

would have a front façade of Italian,

reinforced-concrete for strength in

an ancillary element separate from

designing a building which would

glass bricks to fill the space with

structure and appearance.

the rest of the brand, it is frequently

emulate the four column graphic

a beautiful frosted light, as well

the only major representation of this

system of the brand by separating

as represent the attention to craft

system outside of a graphic print or

the building into a quadrant-based

and performance in our innovative

screen-based environment and, thus,

grid which uses a running motif of

manufacturing techniques. The

a fundamental part of the identity.

elements in counts of four or factors

manufacturing plants in the back

The current buildings clearly take

of four. Additionally, we pushed the

would have floor-to-ceiling exterior

inspiration from International Style

International Style elements even

windows on each floor using tubes

themes, but are somewhat bland

further with streamlined edges,

of Plexiglas that allow the space

and lacking in visual intent. We

abundant use of glass to open up

to be filled with light, but provide

propose a design that will update

the space, volumes floating on thin

a cool sense of privacy to the

the look into something appropriate

pilotis, and a generally machine-like

manufacturing areas. The roof would

to the overall system, which would

look much like Le Corbusier would

have series of skylights to bring in

stand as a physical testament to all

have used in his various works.

even more natural light to the more

CAMPUS SIGNAGE

Our outdoor signage hopes to revisit outdoor signage traditions by making interesting use of arrow placement to more clearly denote

HUSCO

which direction to go while minimizing verbage.

Whether its to reinforce attitudes in employees or to show off a strong image to visiting clients, campus signage can reinforce tone.

The signage on display throughout

the brand. By making use of clear

the campus plays a big role in rein-

compositions and a quiet sense of

forcing our values to our employees

elegance, signage around campus

and any visitors we might have

will successfully reflect the rest of

throughout the day. Clear instruc-

the brand. Additionally, our goal

tional and wayfinding materials go a

is to make use of a four column

long way in building a positive user

structure in layouts (where possible)

experience for people on site. That

to be consistent with other graphic

positive experience will take us that

elements. Above all, however, our

much further in maintaining brand

signage aims to be extremely clear

consistency of values and mission

and usable so that no one is ever

as well as building a sense of trust

confused about how to interact with

and professionalism from potential

our space.

clients. We evoke those values by maintaining a clear sense of color and space as with any graphic elements in

Visitor Parking Lobby

Loading Bays Utilities Employee Parking

Indoor transitions to manufacturing zones need signs that remind employees (and guests) of safety

This interior directory near a stairwell

NOTICE

makes use of the already-familiar arrow system. Arrows adapt in direct

rules and regulations. This quiet

ion for more complicated instruction,

design uses bold typography and

but alignments retain the left/right-

white space to catch the audienceâ&#x20AC;&#x2122;s attention without being a visual detraction to the space.

Arc & debris hazards require that safety goggles be warn beyond this point.

HUSCO

ness of the direction.

Cafeteria Section A Section B

HUSCO

Restrooms Employee Lockers Showers

47 Note how the sigange expands with ancilalry elements for additional directions and lists too long for the primary sign.

Conference Room 103 Conference Room 104

Facilities Management

EXTERNAL APPLICATIONS

Manufacturing equipment, whether stencil painted or vinyled on, should have a logo color and form most appropriate to the shape and color of the device itself. In most cases, this will be a horizontal, matte black

For the oddities of the brand: shipping, manufacturing, and our products. Everything still needs to look and feel its best.

While we would love to precisely

close to ideal representations as

control every aspect of the brandâ&#x20AC;&#x2122;s

possible no matter the situation. By

presence in the world, the reality is

ensuring that HUSCO is looking its

that between marketing materials

best regardless of how strange the

and advertisements, packaging,

application might be, we can be cer-

shipping, and the products them-

tain that our core values and mission

selves, there are innumerable places

stand out clearly in any environment.

one might come into contact with the brand out in the world. There will

Included in this section are a handful

be many situations where we have

of examples of the brand out in the

no control over whether a consumer

world to guide your designs when

or potential client makes contact

figuring out how to best represent

with our brand in the best scenario.

HUSCOâ&#x20AC;&#x2122;s visual intentions. We have provided standards for shipping

However, we can control those

containers and product visualiza-

scenarios quite a bit by ensuring

tions; but these ideas could easily be

that any instances of our identity

extended to other elements as well.

that go out into the world are as

combination; but designers should review on a case-by-case basis.

Shipping containers should have

Products, if branded, should be en-

a large, lunar grey primary mark

graved with the vertical stack mark

centrally located on a HUSCO blue

on the flattest surface available. This

background to help it standout on

way, the mark has a clear space to

roads and in shipyards. Ancillary

exist and communicate clearly the

information should be included on

HUSCO tone.

the rear doors alongside a vertical stack mark for each door. Using the elements in these formats will allow a visual game to be played with the physical attributes of the containers and allow the brand to standout in any situation.