Soft launch

Page 1

Bubba
&
Shirley
Trading
Co.

Executive
Summary

Soft
launch




 December
2012

 
Sector:
beauty,
Hair
and
Fashion
 Stage:
Start
Up
 

 Required
Funds:
$50,000
of
debt
funds
is
needed
to
gear
up
the
business
to
buy
inventory,
 manufacture
and
market
the
line
to
satisfy
the
business
opportunity.
Key
objectives
being
to
 undertake
production,
purchase
inventory,
further
develop
sales
channels;
advance
the
production
of
 the
full
range
of
products
and
build
out
of
the
initial
retail
concept.
Investment
spend
breakdown
will
 be
as
follows:
 
 • 






Inventory
and
supplies
$15,000
 • 






Advertising
and
Marketing
90
day
campaign

$5500
 • 






Sales
prep
and
PR
materials

$5000
 • 






Packaging
$3000
 • 






Marketing
and
Strategic
Alliances

$5000
 • 






Tech/Start‐Up
–site
build
and
maintenance

$2500
 • 






Expenses,
Travel
and
Overhead

$7000
 • 






Permits,
licenses
and
dues
$2000
 • 






Legal,
Insurance

$5000
 

 Business
Summary:
The
company
has
been
set
up
to
provide
style
conscious
underserved
women
of
 color
celebrity
coveted,
quality
hair,
beauty,
fashion
and
lifestyle
brands
based
on
skin
tone,
body
 shape,
need,
request
and
market
demand
at
initial
launch
to
be
extended
to
a
wider
group
of
women
 where
appropriate.
The
most
underserved
market
though
with
the
greatest
need
is
in
hair
and
 beauty,
which
takes
strong
consumer
demand
and
purchase
history
into
account;
therefore
Bubba
&
 Shirley
Trading
Co.
has
focused
on
the
hair
and
beauty
market
for
the
first
core
product
mix
and
sales
 opportunity
launch.

Established
in
2010
with
founder
investment
and
sweat
equity,
the
company
 has
a
core
team
of
4
individuals
with
sales
&
marketing,
finance
and
technical
expertise
and
the
 expertise
of
at
least
6
specialist
suppliers
with
experience
in
retail,
fashion,
hair
and
beauty
 (particularly
hair),
branding,
manufacturing,
operations
and
logistics.
The
company
has
designed
and
 developed
unique
wigs
and
hair
pieces,
hair
care
and
skin
and
body
products
in
a
range
suited
to
 women
of
color
alongside
exquisite
fashion
accessories
(bags
and
shoes)
and
an
apparel
capsule
 collection
ensuring
suitability
of
product
range
for
all
women.
The
StylistToTheStars.co.uk
web
site
 has
been
registered
and
trademark
names
for
the
related
own‐
label
brands
will
be
filed
in
December
 for
the
US
and
January
for
UK
and
beyond.

 

 Customer
Problem:
This
customer
segment
has
always
been
underserved
in
the
areas
the
business
 will
target;
products
are
still
not
as
widely
available
in
key
markets
to
reflect
the
volume
or
spending
 power
of
the
market.
The
availability
of
products
for
“us”
designed
and
manufactured
by
“us”
for
 women
of
color
is
currently
severely
lacking
as
the
core
target
group
have
to
‘make
do’
with
limited
 options.
Research
has
shown
that
within
the
target
segment

 • 82%
of
respondents
did
not
find
it
easy
to
buy
quality
hair
and
cosmetics
similar
to
their
skin
 tone
and


hair
type
 • 94%
of
respondents
wanted
to
be
able
to
buy
products
similar
to
their
skin
tone
and
hair
type
 • 94%
of
respondents
would
buy
products
in
a
skin
tone
or
hair
type
similar
to
theirs

 

 Product
/
Service:
B&STCo.
will
wholesale
and
sell
hair
and
beauty
under
the
brand
names
Bubba
&
 Shirley
Trading
Co.,
VIVA
Beauty
and
WIG
BAR
initially
focusing
on
women
of
color
that
incorporates
 tone,
texture,
hue,
shade,
style,
shape
and
look
for
women
who
want
to
feel
that
what
is
on
the
inside
 makes
them
more
visible
on
the
outside.
“Be
transformed”…and
“Let
your
personality
shine
 through.”


Bubba
&
Shirley
Trading
Co.

Executive
Summary

Target
Markets:

 • The
Catwalk
Collection
is
targeted
at
stylistas
on
a
budget.
Women
18‐35.
This
collection
is
 aimed
at
the
woman
who
follows
trends
and
celebrities,
wants
style
and
quality
on
a
budget.


 • The
Stylista
Collection:
Our
core
collection
intends
on
attracting
the
woman
who
cares
about
 the
practicalities
and
functionality,
quality
and
offering
and
can
offered
to
spend
a
bit
more
 for
what
she
wants.

 • The
premium
range
looks
to
the
woman
who
is
willing
to
spend
more
on
what
she
perceives
 as
very
good
quality
and
life
and
style
enhancing.
These
customer
groups
are
not
discreet
 and
it
is
expected
that
there
will
be
multiple
purchases
by
each
customer
group
type
that
is
 occasion
specific
and
not
based
on
customer
type.

 • The
Men’s
Collection
is
targeted
at
me
of
substance
and
style
who
want
to
look
and
feel
good.
 Men
18‐49+
 

 Sales
Channels:
The
Company’s
products
will
be
available
in
store
in
several
retailer
locations
 across
the
UK,
France
and
the
US,
and
initially
available
worldwide
through
the
e‐commerce
site
 stylisttothestars.co.uk.
Direct
sales
will
also
provide
a
platform
in
selected
hair
salons
and
POP
Ups
 worldwide
to
direct
potential
customers
to
the
website
to
make
purchases
or
on
the
spot
order
 taking.
In
home
and
office
direct
sales
opportunities
will
also
be
forefront
in
the
sales
channel
 

 Sales
and
Marketing
Strategy:
It
has
been
a
strategic
decision
to
prioritize
untapped
and
 underserved
segments
of
women
of
color
while
tapping
into
the
general
beauty
and
fashion
buyer
 market.
The
launch
of
the
Company
and
its
curated,
licensed
and
own
label
products
will
take
place
 aggressively
in
the
US
immediately
upon
receipt
of
these
funds,
with
a
softer
launch
in
the
UK,
 France,
Brazil
and
Canada
in
March
2013.
This
is
due
to
the
US
market
being
more
‘ready’
for
the
core
 product
offering
and
also
the
knowledge
that
UK
consumer
trends
tend
to
follow
the
US.

 

 Competition:

Korean
and
Asian
hair
manufacturers.
Global
beauty
companies.
Leading
independent
 brands.

 
 Current
opportunities:

 • Direct
sales
parties
and
key
events
and
sales
opportunities
for
Holiday,
Award
season,
 Super
Bowl
and
NBA
All
Star
 • UK
consumer
and
US
trade
launch
in
February
2013
(US
black
history
month).

 • The
market
is
ready
for
the
brand
with
consumers
constantly
asking
where
to
buy
the
 products
and
brand
now.

 • A
very
experienced
team
is
in
place
to
execute
plan
on
both
sides
of
the
Atlantic.
The
current
 feedback
from
trade
and
consumer
press
has
been
very
positive.

 • A
strategic
alliance
has
already
been
formed
with
an
identified
hair
specialist
very
well
known
 by
the
black
entertainment
industry
to
link
both
brands
as
a
lifestyle
choice.
A
partnership
 with
a
high
profile
wig
designer
and
hair
supplier
has
already
been
established.
She
is
very
 well
respected
by
the
beauty
and
fashion,
film
and
TV
industry
and
by
consumers
and
the
 alliance
with
The
Company
will
be
a
great
intangible
asset.

Other
key
alliances
have
been
 forged
with
a
respected
global
licenser
and
manufacture,
as
well
as
a
brand
agent
and
 fashion
accessories
designer.
The
company
is
currently
maximizing
on
public
acceptance
of
 the
concept
and
market
expertise
and
relationships.
Sponsorship
of
targeted
organizations
 for
The
Stay
Strong.
Stay
Beautiful
Foundation
to
educate,
empower
and
up
skill
women.

 

 Repayment
Strategy:
Repay
start
up
loan
in
3­6
months
at
a
10­20%
rate.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.