EXHIBITOR AND SPONSORSHIP PROSPECTUS
Capture the Power of the BOMA Network
“ Within the first five minutes of The Office Building Show, I was approached by a property manager responsible for 2 million square feet on a corporate campus. After 30 minutes we closed a deal that will be one of our biggest sales of the entire year. It was a very productive event for us.” Robert Kohlhagen Vice President of Sales, Sustainability Solutions JohnsonDiversey, Inc. Sturtevant, WI
2010
INTERNATIONAL CONFERENCE &
THE EVERY BUILDING SHOW
TM
Long Beach Convention & Entertainment Center June 27-29, 2010 | Los Angeles County, CA
The Every Building Show TM is produced by BOMA International and Buildings magazine
The Every Building Show is the Show for Every Building Type The BOMA network connects you to the companies you want to reach. From the major national players to the small boutique firms, these companies represent every building type from high-rise office buildings to industrial properties. They choose this show because they know they will be able to see the products, services and technologies they need in an atmosphere designed for presenting cutting-edge solutions, exchanging information and making key purchasing decisions.
“The BOMA Conference offers a one-of-a-kind opportunity to network with key decision makers in commercial real estate and discuss solutions for today’s marketplace challenges.” Scott Lenger Director, Strategic Relationships Trane Commercial Systems San Antonio, TX
“Exhibiting at the 2009 BOMA Office Building Show was both effective and efficient for our company. The show was well attended – it’s the one place to engage with professionals from around the country.” Peter Leahy Customer Marketing Manager Kimberly-Clark Professional* Roswell, GA
Exhibiting Enables You to Build the Right Connections Attendees view this show as a vital resource, where they will find the newest tools to manage buildings more efficiently, reduce operating expenses, recruit and retain tenants, save energy and more. You can expect to strengthen existing relationships, establish new ones, generate qualified leads for your business and get market feedback directly from some of the most influential people in the commercial real estate industry at this show. You strengthen your brand and build even more credibility by exhibiting at this show and being associated with BOMA International, the most established organization of its kind in the industry. Exhibitors gain success today and into the future through an ever-growing network of customers, connections and leads.
Powerful Promotion Delivers Results The Every Building Show harnesses the power of the BOMA network to target the people you want to see with a comprehensive strategic marketing campaign that includes direct mail, e-mail, print and online advertising, search engine marketing, public relations, social media and grassroots marketing.
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For more information, visit www.bomaconvention.org
2009 Attendee Demographics Attendee Occupations Building Manager/ Property ManagerMore than 2 million
2%
Leasing Agent/ Broker/Marketing
00 to 999
Number of Buildings Managed
27%
1 million 45% to 2 million
12% 18% 15% Facility 12% 14% Manager 17% 12% 11%
3%
Architect
5%
Developer
7%
Asset Manager
600,001 to 1 million Building Owner/ 300,001 to 600,00 Engineer Investor
More than 50 21 to 50
Less than 100,000
13% 11 to 20
100,001 to 300,000
%
13%
15%
14% 19%
26%
13%
$1 million to $4.999 million
2 to 5
Less than $100,000
$100,000 to $499,999
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13% 15%
23% 2 to 5
$1 million to $4.999 million
81% OF ATTENDEES manage multiple buildings, and of that total, more than half manage more than ten buildings each
Amount of Office Space Personally Managed in Square Feet
More than $10 million
$5 million to $9.999 million
19%
6 to 10
Annual Spending on Building Products & Services
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$5 million to $9.999 million
17%
2%
Building Manager/ Property Manager More than 2 million
Leasing Agent/ Broker/Marketing 1 million to45% 2 million 3%
Architect
5%
Developer
7%
$500,000 to $999,999
Asset Manager
54% OF ATTENDEES spend more than $1 million annually on building products and services
27%
12% 18% 15% 12% Facility 14% Manager 11% 12% 17%
600,001 to 1 million Building Owner/ Engineer 300,001 to 600,00 Investor
21 to 5
Less than 100,000
100,001 to 300,000
11 to 20
45% OF ATTENDEES are individually responsible for more than one million square feet
SOURCE: Demographic data collected from the 2009 Office Building Show attendees.
Reach the Decision Makers The Every Building Show gives you a very precious commodity – access to the powerful BOMA network. You are face-to-face with building owners, property managers, facility managers, asset managers, leasing agents, brokers, developers, engineers and architects from hundreds of companies you want to do business with. In 2009, they included: • AT&T
• IDI Services Group
• Piedmont Office Realty Trust
• BioMed Realty Trust, Inc.
• JMB Realty Corp.
• PM Realty Group
• Brandywine Realty Trust
• Jones Lang LaSalle Inc.
• RiverRock Real Estate Group
• Brookfield Properties Inc.
• Kennedy Wilson Properties
• RREEF
• CB Richard Ellis
• Kilroy Realty Corporation
• Thomas Properties Group
• Colliers International
• LBA Realty, LLC
• TIAA-CREF
• Cushman & Wakefield
• Legacy Partners
• Transwestern
• Equity Office Properties
• Liberty Property Trust
• First Industrial Realty Trust Inc.
• Lillibridge
• U.S. General Services Administration
• Glenborough Realty Trust
• Lincoln Property Company
• Grubb & Ellis
• Lowe Enterprises LLC
• Hines
• Pacific Medical Buildings/PMB Real Estate Services
• USAA Real Estate Company ...and hundreds more.
For more information, visit www.bomaconvention.org
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The Green Pavilion and ENERGY STAR® Showcase: Where Sustainability and Profitability Unite The Green Pavilion – produced in partnership with the U.S. EPA’s ENERGY STAR Program – is a section within The Every Building Show that highlights exhibitors with green and energy-efficient products and services. With the commercial real estate industry’s strategic focus on driving value through all means possible, the financial benefits of sustainability are more important than ever. Your exhibit in the Green Pavilion demonstrates your company’s commitment to protecting the environment and helping the commercial real estate industry achieve sustainability.
“The BOMA conference was an incredible experience for me. I had the chance to network with other commercial real estate professionals from all over the world. The tradeshow was perfect for one-on-ones with product and service providers in a more relaxed atmosphere than everyday property management.” Alisa Molyneaux Real Estate Manager CB Richard Ellis Washington, DC
Leadership in Energy Efficiency and Sustainability BOMA International has led the commercial real estate industry in establishing groundbreaking sustainability initiatives for existing buildings. • 7-Point Challenge – In 2007 BOMA issued the “7-Point Challenge” calling on the industry to realize a 30 percent savings in energy usage by 2012 based on an ENERGY STAR “50” or average building rating. The 7 Point Challenge has been universally accepted in the industry. • BOMA Energy Efficiency Program (BEEP) – A major educational initiative launched in 2006 that teaches important no- and low-cost operating strategies, BEEP has been embraced industry-wide as basic training in all aspects of energy efficiency. The Sustainable Operations Series (SOS) is a complementary Webinar series to BEEP, teaching the implementation of sustainable practices in commercial properties. • Award-Winning Programs – The Environmental Protection Agency recently awarded BOMA International the 2009 ENERGY STAR ® Sustained Excellence Award and the prestigious 2009 Climate Protection Award. • Energy Policy – BOMA International has been involved in energy legislation for years to ensure that voluntary energy efficiency programs are encouraged and mandates are not implemented without off-setting initiatives. • Commercial Real Estate Energy Alliance (CREEA) – BOMA has partnered with the Department of Energy (DOE) and top executives from the commercial real estate sector to launch CREEA, a DOEcoordinated initiative aimed at achieving deep energy savings while preserving and enhancing marketability, profitability and tenant satisfaction. • BOMA Energy Performance Contract Model (BEPC) – BOMA and the Clinton Climate Initiative (CCI) collaborated on the ground-breaking BEPC model that allows building owners to perform major energy retrofits to the existing buildings by removing key barriers and providing a turnkey solution.
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For more information, visit www.bomaconvention.org
The Power of BOMA Gets Results BOMA is the leader in commercial real estate. With a large, committed membership and a broad offering of services, BOMA has the power to help your company succeed. • The Power of the Network – More than 18,000 BOMA International members who own or manage more than 9 billion square feet of space, plus more than 73,000 Buildings subscribers who are responsible for 4.5 million buildings. • Resources for Your Every Need – The U.S. real estate sector creates or supports directly or indirectly more than nine million jobs* and BOMA International is one of the largest, oldest and most successful real estate associations in the country supporting the industry with world class education, standards, research and networking while also representing and protecting the industry’s interests on the local, state and federal levels. • Continued Advocacy During the Credit Crisis – BOMA International has been actively advocating for legislation and policies that positively impact commercial real estate during the financial crisis with a variety of legislative victories in 2009 to save the commercial real estate industry billions of dollars.
“For a first-timer attending the BOMA conference and tradeshow, it has proved to be an excellent opportunity to network with others in the industry. It has also provided many opportunities to participate in educational seminars and potential partnerships with the numerous product/service providers at the tradeshow.”
*Statistics from Real Estate Roundtable’s 2007 annual report
Introducing The Every Building Show: A New Name that’s a Perfect Fit
Roy B. Toguchi II Senior Property Manager Colliers Monroe Friedlander Honolulu, HI
The BOMA tradeshow has always been about all kinds of buildings, all kinds of properties, in all parts of the world. It’s time the name reflected the reality of the show, so, starting in 2010, please welcome The Every Building Show.
We’ve Tailored the Show’s Schedule to Fit Yours We’ve revised the tradeshow schedule to meet the demands of both attendees and exhibitors. The 2010 Every Building Show will span two days rather than three. By reducing the number of days, we have eliminated one-night’s hotel and travel expenses and helped to make the overall cost of both attending and exhibiting lower and more affordable.
Non-Conflicting Exhibit Hours You have attendees’ complete attention during exhibit hours.
Monday, June 28
11:00am – 2:30pm with buffet lunch 4:00 – 7:30pm with networking reception
Tuesday, June 29 11:00am – 2:30pm with buffet lunch
For more information, visit www.bomaconvention.org
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Exclusive Tools for Exhibitors As an exhibitor at The Every Building Show, you’ll get the best customer service to help you get the most from your investment. You will also receive the right tools, at the right time, to ensure your success. • Exhibitor Resource Center Access links to useful tools online including the Exhibitor Service Manual, official contractors, action bulletins, checklists and ideas to help you maximize your results from the show. • Complimentary VIP Expo Invitations Receive unlimited printed complimentary VIP expo invitations to send to your top customers and prospects, as well as e-mail templates and PDF invitations to cost-effectively promote your presence at the show. • Exposure in the Conference Directory Exhibitors get a complimentary listing in this popular resource that attendees use year-round. And explore advertising opportunities in both the Conference Directory and The BOMA Magazine. • PR Resources Get access to BOMA’s list of industry press, and place your company’s press kit in the on-site press room. Take advantage of media presence to hold a press conference on breaking news from your company. Plus, tell us about new products you’ll be featuring at The Every Building Show, and you could get coverage in The BOMA Magazine. • Virtual Trade Show “Booth” You’ll reach decision-makers year-round, as they visit the Virtual Trade Show online. Your profile page includes a complete description with contact information, a link to your company’s Web site and the ability to upload press releases to your virtual “booth.”
What’s Included: • Two full registrations per 100 square feet of booth space to attend the BOMA Conference • Unlimited exhibitor badges for booth staff • The full downloadable pre-registered attendee list • The complete final attendee list after the show
Exhibit Rates Booth Fee:............................................................. $3,300
For a live floorplan, exhibit
BOMA Member Discounted Price:......................$3,150
space contract, a more detailed
BOMA National Associate Member Discounted Price:................................. $2,800
list of benefits, and additional
Fees listed above are per 10’ x 10’ or 100 sq. ft. booth space. Premium Charge: $100 per 100 sq. ft. for an island, a corner or a booth facing the end of an aisle.
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important information visit www.bomaconvention.org. Terms A 50% deposit is required at time of application. Payment is due in full by February 2, 2010.
NOTE: There is a $250 premium per 100 sq. ft. for booths in the Green Pavilion.
The Power of the BOMA Sponsorship Program BOMA Sponsors Get Increased Visibility and Unprecedented Access to the BOMA Network. Whether your goal is to increase brand recognition, to spend quality face time with the top leaders in commercial real estate, or to drive traffic to your booth space, BOMA Sponsorships are designed to meet your exact needs. Choose from: Networking Events – Sponsor a BOMA networking event, from a small intimate cocktail party to a major reception, and you’re guaranteed an opportunity to interact with decision-makers in a relaxed setting. Education Events – Align your company with the excellence of BOMA education, one of the major draws of the event. Sponsoring an education program links your brand to the quality and subject of the program, and ties your company to thought leadership, new ideas and innovative solutions. Conference Services – Strengthen your brand recognition by sponsoring an element of the conference, such as registration bags, attendee badges, or the conference website. These provide high visibility and constant communication of your brand.
“This year’s BOMA International Conference was a key turning point for ThyssenKrupp Elevator. The direct exposure to our clients’ perspective gave us insights that literally changed the way we do business. The platform BOMA has provided for interaction with our customers has proven to be priceless.” Jim Gross Vice President, Service ThyssenKrupp Elevator Kennesaw, GA
Plus, most sponsorships include a traffic builder designed to drive the attendees to your booth. And all sponsors are invited to a special VIP reception with the BOMA leadership – the top members. Call today to plug-in to the BOMA network.
BOMA International Conference and The Every Building Show To reserve your booth space, reserve your sponsorship or for more information, please contact Vicki Cummins at 888-777-6956 or e-mail vcummins@showmgmt.com
For more information, visit www.bomaconvention.org 6
John Doe 123 Main Street Anytown, USA 00000
Building Owners & Managers Association International c/o SMS, Inc. 43 Randolph Road, Suite 160 Silver Spring, MD 20904 Š 2009, Office Building Show, LLC
2010
INTERNATIONAL CONFERENCE &
THE EVERY BUILDING SHOW
TM
Long Beach Convention & Entertainment Center June 27-29, 2010 | Los Angeles County, CA
The Every Building Show is managed by:
Exhibitor and Sponsorship Prospectus
2010
INTERNATIONAL CONFERENCE &
43 Randolph Road, Suite 160 Silver Spring, MD 20904 p: 888-777-6956 f: 856-494-1660 e: vcummins@showmgmt.com www.bomaconvention.org