LR Health and Beauty 2010 Marketing Plan

Page 1

YOUR WAY TO SUCCESS

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Dear LR Partners and interested persons in the LR Business In 1985 the first foundation stone was laid in Ahlen Germany for an exceptional successful business. The idea was to offer high quality perfumes, cosmetics and body care products at an attractive price in the direct marketing business, too intrigue customers and to build distribution partners quickly. From the clear assortment of products, in-between everything else, LR grew to include a wider improved excellent product portfolio, from a regional company grew to become a market leader in Germany and spread out to include several other lands, all becoming LR Health & Beauty Systems GmbH. LR is in an exceptional position within their branch for numerous reasons: - our high quality and innovative product assortment - our International Star Concept - our incomparable Bonus System - our unique Car Concept - our individual Training Program And last but certainly not least - a business structure that is embossed with responsibility, trustworthiness and passion. Look for yourself at our business concept and you too will want to become a part of our successful team. We look forward to coming on board! Yours sincerely,

Dr. Jens M. Abend Chief Executive Officer

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A COMPANY ON THE ROAD TO SUCCESS 1985 Turnover 0.4 Million €

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1994 Turnover 120 Million €

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1


2008 Turnover 335 Million € 2005 Turnover 308 Million €

1997 Turnover 141 Million €

2002 Turnover 175 Million €

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Since our beginnings in 1985 year after year our turnover has continued to grow and the greatest success is still ahead of us!

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Highest Percentage of Aloe Vera The LR Aloe Vera products contain varying percentages of Aloe Vera Gel. In line with the purity of the Gel, the percentage of Aloe Vera is just as crucial to the quality of the products. Aloe Vera Percentage

LR

Other Suppliers*

Aloe Vera Deo Roll-on

12 %

4,4 %

Aloe Vera Hair & Body Shampoo Aloe Vera Tooth Gel

35 % 43 %

30 % 35 %

Aloe Vera Cream with Propolis

79 %

74 %

Aloe Vera Emergency Spray

83 %

78 %

Aloe Vera Hand Cream

35 %

30 %

Aloe Vera Lip Care

40 %

35 %

Aloe Vera Cream Soap

38 %

33 %

Aloe Vera Soft Skin Cream

35 %

30 %

Aloe Vera Thermo Lotion

45 %

38 %

Aloe Vera Concentrate

90 %

85 %

Aloe Vera Body Balm

69 %

64 %

* on average

Aloe Vera Body Care - Body Care with the highest Aloe Vera contents - Awarded by the Institute with “very good” evaluation “very good”

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MAKE MONEY AND SAVE

High quality Eau de Perfume

AU$ 55.00 Recommended Retail Price

AU$ 39.00 Purchasing Price Gross for LR Partner

Excellent Aloe Vera Drinking Gel

AU$ 39.50 CUSTOMER

Recommended Retail Price

LR PARTNER

AU$ 28.00

40% Margin

Purchasing Price Gross for LR Partner

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Example: Monthly Order: Purchase Price (PP) for LR Partner

$ 1,000.00

Customer Retail Price

$ 1,400.00

$1.00 = approx. 1PV

PERFOMANCE BONUS SCHEDULE

40% Margin

$ 400.00

9% Bonus on $ 1,000.00 $ 90.00 EARNINGS AU$ 490.00

12.000 PV

=

21% Bonus

8.000 PV

=

16 % Bonus

4.000 PV

=

14% Bonus

2.000 PV

=

11% Bonus

1.000 PV

=

9 % Bonus

500 PV

=

6 % Bonus

250 V

=

3% Bonus

To simplify the calculation $ 1.00 = approx 1 PV For more detailed information regarding the relevance of PPGross, PV and BV see Partner Price Lists in Australia and New Zealand. DeďŹ nition: PV = Point Value BV = Business Volume PPGross = Purchasing Price for LR Partner For further information make sure you are attending LR Business Seminars and talk to your Sponsor/ Teamleader or Organisaiton Leader. Attention Due the fact that most of the Starter Sets and Sales Tools are highly subsidised, the BV can be signiďŹ cant lower from the PV or PPGross for these items, for more detailed information see First Order Form or talk to your Teamleader or Organisation Leader

FAIR TERMS No monthly minimum turnover requirement No requirement to purchase or stock products 2-3 days delivery time No minimum purchase amount required 2 months return of goods No notice of termination period required 11

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YOUR FIRST CAREER STEP Sponsor New Partners + Receive Differential bonus Let the people around you profit from the advantages of the LR Business. We reward the sponsoring of the new LR Partners with attractive bonus payments, month after month, year after year. That’s how your part time job can quickly turn into your main occupation and the additional income turns into financial and personal freedom. This is how your business could look like just after one month!

Example:

Anna

9% 1’000 PV

YOU 14%

(JUNIOR Manager) 1’000 PV $ 1’000 PP

of

$

1

0 00

BV

=

$

50

0 .0

0.00 =$5 V B 000 f$1 o % 5 5% o f$1 000 BV = $ 50 5% .00 of $ 10 00 BV = $ 50 .0 0

5%

$ 1’000 PP Peter + Karin

9% 1’000 PV $ 1’000 PP Volker

9% 1’000 PV $ 1’000 PP Simone + Uwe

9% That’s how your business could look like just after one month!

1’000 PV $ 1’000 PP

Your earnings 1. Profit on Wholesale (Margin) 40% of $ 1‘000 PP = 2. Personal Bonus 14% of $ 1‘000 PP = 3. Difference Bonus 4 x $ 50.00 =

Earnings

$ $ $

400.00 140.00 200.00

= AU$ 740.00 Bonus is only payable when your personal PV is at least 100 PV

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Performance Bonus Schedule

SPECIAL BONUS TABLE

12.000 PV

=

21% Bonus

12**x 21 %

= 10.0 % Bonus

8.000 PV

=

16 % Bonus

12* x 21 %

=

9.5 % Bonus

4.000 PV

=

14% Bonus

10 x 21 %

=

9.0 % Bonus

2.000 PV

=

11% Bonus

7 x 21 %

=

8.5 % Bonus

1.000 PV

=

9 % Bonus

4 x 21 %

=

8.0 % Bonus

500 PV

=

6 % Bonus

2 x 21 %

=

7.5 % Bonus

250 PV

=

3% Bonus

1 x 21 %

=

7.0 % Bonus

* plus additional qualification Vice-President ** plus additional qualification President

Leader Bonus You receive 3% Leader Bonus of your group turnover if you have a least 8 active bonus lines and 16,000 PV total turnover or where there is a 21%er in your group, you need at least 12,000 PV side volume against your 21% line to receive 3% leader bonus on your side volume.. Example – left 3% of the turnover from Hans, Simon, Jan + Eva, Barbara, Anna, Peter + Karin, Volker

Your Earning possibilities in as soon as a few months: 1. Margin

40%

$ 1,000 PP =

$ 400.00

2. Own Bonus

21%

$ 1,000 PP =

$ 210.00

- from Hans

18%

$ 250 PP =

$ 45.00

- from Simon

18%

$ 250 PP =

$ 45.00

- from Jan + Eva

15%

$ 500 PP =

$ 75.00

- from Barbara

12%

$ 1,000 PP =

$ 120.00

- from Anna

11%

$ 2,000 PP =

$ 200.00

- from Peter & Karin

7%

$ 4,000 PP =

$ 280.00

- from Volker

5%

$ 8,000 PP =

$ 400.00

7% $ 14,000 PP =

$ 840.00

3% $ 16,000 PP =

$ 480.00

3. Difference in Bonus

4. Special Bonus - from Simone & George 5. Leader Bonus

Earnings = AU$ 3,095.00

This is under the assumption that 1 PV = 1 BV = $ 1.00AU PP For correct calculation please see PV/BV/PP in your Australian and New Zealand Price Lists.

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SUCCESS IN THE LR BUSINESS 1

FAST STARTER – REWARDS FOR SURE

When you reach the 11% level either in your first month of becoming a LR Partner or at the latest by the 2nd month, you will receive a top reward of your choice.*

Example 1:

Example 2:

Over the Organisation build up

Sales of Products

YOU 500 PV

YOU A

B

C

500 PV

500 PV

250 PV

2.000 PV = 11%

with only 2-3 parties D 250 PV

YOU Choose a gift reward from the LR reward offer

Examples

* find out more details in the Quick Starter Flyer

Digital Camera

Navigation System

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BECOME AN ORGANISATION LEADER AND DRIVE YOUR DREAM CAR 1 LEVEL 1: ORGANISATION LEADER* For qualification criterias see the LR Career Ladder A-Class

2 LEVEL 2: SILVER-ORGANISATION LEADER* For qualification criterias see the LR Career Ladder C-Class

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Star President * up to ***** President

Vice President

Platinum Organisation Leader Gold Organisation Leader Silver Organisation Leader Bronze Organisation Leader 6 consecutive months with 12 active bonus lines Including 2 x 21%er plus 12,000 PV side volume or 3 x 21%er

$ 66,000 up to $ 140,250

6 consecutive months with 12 active bonus lines Including 4 x 21%er plus 12,000 PV side volume or 5 x 21%er

$ 107,250 up to $ 330,000

6 consecutive months with 10 x 21%er

6 consecutive months with 12 x 21%er including 3 x Silver Orga Leader or $ 1,000.000 PV Group Turnover

6 consecutive months with 12 x 21%er including 1 x Platinum Orga Leader or $ 2,000.000 PV Group Turnover

6 consecutive months with 12 x 21%er including 3 – 7 Platinum Orga Leaders or $ 4,000.000 up to $ 12,000.000 PV Group Turnover

6 consecutive months with 12 active bonus lines Including 7 x 21%er plus 12,000 PV side volume or 8 x 21%er

$ 297,000 up to $ 528,000

$ 462,000 up to $ 1,320.000

$ 990,000 up to $ 1,650.000

$ 1,237.500 up to $ 2,310.000

$ 1,980.000 up to unlimited

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Art. Nr.: 92502-030

YOUR CHANCE TO CHANGE

AU Aerolink Business Park – 1&2/85-91 Keilor Park Drive, Tullamarine Victoria 3043 . www.LRworld.com

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