Meet the Author

As Vice President | Principal and LS3P’s firmwide Chief Marketing Officer, Katie Robinson plays a vital role in the firm’s Practice and Business processes, working closely with the Executive Committee to ensure the firm’s goals are fully supported. From a practice standpoint, Katie manages the firm’s internal and external communications including all media platforms and digital presence. She creates and implements marketing collateral, brand management strategies, and marketing budgets, using strategic leadership to foster collaboration among the firm’s marketing staff throughout its twelve offices.

As part of the firm’s Business Team, Katie focuses on leading knowledge management efforts. She works closely with the LS3P’s Data Managers and Contract Assistants to maintain data collection as a top priority on all projects. One vital aspect of Katie’s business focus is the firm’s custom Dashboard which serves as the communications and data hub for the firm. The Dashboard pulls information from several sources including Vantagepoint, creating a one-stop source for internal communications, financials, support requests, employee information, marketing statistics, and project data.

Her passion for the built environment and her eye for graphic design, coupled with her understanding of the importance of effectively communicating how data supports design, is a true asset to LS3P.