Macy’s, Inc. VOLUME XV SPRING 2010 ISSUE 1
Fashion Fast Forward SPRING 2010 Among fashion customers and retailers, no months are more anticipated than March and September, when magazines publish huge fashion issues, retailers present their seasonal temptations, and men and women nationwide begin longing for the latest looks. This month, Coast to Coast goes behind the scenes at Macy’s – introducing you to the teams who each season make fashion magic happen. From our private brand leaders to our macys.com techno wizards, fashion is who we are at Macy’s. And this season we’re moving faster than ever to bring it to you and your customers in the stores and to shoppers online.
Spring at Bloomingdale’s Means
Opposites Attract SEE PAGE 20
utting it all together – that’s the magic of Macy’s Welcome to Macy’s Spring Fashion issue, your resource for the trends we believe in, the marketing that tells our story, the events that make fashion come alive and late-breaking news from the teams who work to make Macy’s trend-right and also trend-setting. Fashion is moving faster than ever and Macy’s is there. Our customers are trend-savvy. They expect us to have the looks they see on TV and on the red carpet. Fashion at Macy’s is multicultural and multi-faceted – impacting our homes as well as our wardrobes. Fashion at Macy’s is moving forward at breakneck speed, and you’re invited along for the ride. Here’s what you’ll find inside … 2-3 Putting It All Together – Macy’s Spring Campaign & macys.com Online Fashion Director
4-6 Insider Interviews: Macy’s Fashion Directors & Spring’s Hot List
7 Special Events Bring Spring Fashion to Life & Macy’s Wears Red to Work
8-9 Macy’s Spring Trends: From Runway to Reality 10-11 Private Brands Make Macy’s Shine Q & A With Tim Adams and Len Marcus
12-13 Haute Couture for the Home & Open Call to New Designers
14-15 Style at Work: Dressing For Work Never Looked So Good
16 Success for Macy’s: Multicultural Fashion Continues to Grow
Coast to Coast is published by the Corporate Communications Department of Macy’s, Inc. 7 W. Seventh St. • Cincinnati, OH 45202 • 513-579-7292 Editors: Jim Sluzewski, Sharon Bateman Managing Editor: Mary Ann Shawmeker Contributing Writers: Beth Charlton, Jean Reisinger Coggan, Ashley Young Design: Sanger & Eby
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Macy’s Spring 2010 Campaign: Putting It All Together It’s a new season at Macy’s and a new focus in marketing as Macy’s shines a light on what we do best – calling out the season’s key trends for our customers and fresh new ways to pull them all together. Both online and in print, outdoor and in social media, Macy’s spring campaign showcases our fashion convictions and celebrates our magic with upbeat descriptions, spirited imagery and bold colors. It’s our opportunity to once again “wow” our customers with the season’s hottest fashion, must-have accessories and inspiring ideas for how to put it all together. We show our hot styles at cool prices and give customers fresh reasons to experience the magic of Macy’s.
“Fashion Director” Puts It Together Online This spring, in conjunction with our spring trend campaign, Macy’s is launching an exciting fashion sitelet – www.macys.com/fashiondirector. Macy’s Fashion Director will let customers “put it all together” by letting them be the stylists! Macy’s Fashion Director will allow our customers to drag and drop different items together to create their perfect look. Then they can send their outfit to a friend or Facebook profile for a second opinion or buy it immediately. To start the buzz, macys.com has created a 30-day fashion challenge, kicking off March 8. Each day there will be a fun fashion challenge for macys.com customers – for example, what to wear when you meet your fiancé’s family or what’s best for a blind date. Each would-be stylist will mix and match their favorites from a huge online photo assortment to create an outfit for the occasion. From apparel to accessories and shoes, we expect our online followers to have a great time creating their outfit and submitting it. Entrants can e-mail friends and family to encourage them to vote for their creation and the public is invited to vote online. One winner each day will be chosen strictly by votes and will receive a $500 Macy’s gift card. A final grand prizewinner will be chosen from among the daily top vote-getters. Although associates are not eligible for the contest, you are encouraged to vote – so check it out! You may get some great ideas for your own wardrobe! Celebrity videos also will be on the site and on YouTube, plus star comments will add fun to the styling experience, such as Jessica Simpson’s image with a thought bubble good-naturedly saying, “Are you really putting this with that?”
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Insider Interviews: Macy’s Fashion Directors As the seasons unfold each year at Macy’s, they are heralded in store, in advertising and online with strong themes of color, trend, and mood. If you’ve wondered how our unified look and feel come to be, read on to meet the behind-the-scenes experts who play a large part in “putting it all together” – the theme of the spring 2010 campaign. Each of Macy’s fashion directors came to their roles on a unique path, which only highlights the varied influences on trend.
Nicole Fischelis, GVP/fashion director for Women’s Readyto-Wear, speaks as the voice of Macy’s related to women’s fashion. With an international background in fashion and a strong interest in art, she translates looks from the runways for Macy’s merchants, fashion concepts and windows to consistently find the right fashion mix for the Macy’s customer.
Russell Orlando, VP/fashion director for Accessories & Center Core, has been with Macy’s 18 years in visual merchandising, stores and creative planning, which gives him great understanding of product execution in stores. His sense of visual presentation and eye for detail help influence assortments throughout Macy’s.
Durand Guion, VP/fashion director for Men’s, is a Macy’s veteran of 20 years with extensive merchandising experience in our stores and fashion offices. His flair and passion for menswear is renowned.
TELL US
“
The quality of your merchandise far exceeds what we found at other name department stores. We greatly appreciate this because we are retired and feel we get the best for our money. – Barbara S., Fort Wayne, IN
”
4 February 2010 Macy’s, Inc.
ROLE OF The Fashion Director: “My passion is to see the next big thing and bring the reality of fashion to our core customer,” said Guion. “We forecast color first, then fabric, silhouette and trend. We go to market with the merchants to support key trends and help to pick advertising to take it forward. One Hot List item is a yellow pique polo; we’ve married a key trend, yellow, with a piece, the polo. We believe in the umbrella of the trend.” “We present a year before the season, sharing the mood and the key influences we’ve identified,” said Fischelis. “We look for reoccurring trends across the runways and often it’s the less obvious – the color, the cut – that we see. We work with merchants on the big ideas: what will produce big volume, what will take Macy’s from runway to reality, what will the customer embrace. We might see the trend of embellishment on a Jones New York Collection knit; beading on an Alfani top; crochet in Charter Club or draping in INC.” “I work with the merchants to determine what
merchandise is right for all stores versus our top stores,” said Orlando. “Timing is critical in forecasting, determining if customers nationwide are ready for a trend or if it should debut only in doors with more fashion-forward customers. My job is to understand trend as it’s happening – to be fashion-right at the moment.”
Spring 2010: Putting It All Together – The Hot List “I’m really excited about Macy’s Hot List; it’s the first time we’re saying that coast-tocoast these items are what our male fashion customer must own,” said Guion. “It goes with our Putting It All Together theme. Customers have less time to shop and they’re spending less, so they want to make the right choices. The Hot List helps on both fronts – we’ve simplified the fashion elements, but with options. Maybe they won’t buy a head-to-toe look, but instead will choose the perfect item to update their look – for example, a chambray shirt.”
“It’s the right time for Putting It All Together. Women want to play with their wardrobes, adding pieces to dress up or dress down,” said Fischelis. “Women are ready to have fun with fashion, to wear embellishment for day.” What Macy’s provides are “stylist” tools – online and in store for the customer. Associates can start with a Hot List item and suggest options for multiple selling. This fashion knowledge adds more value to shopping with Macy’s and creates more trust with our associates. The role of our associate as stylist is essential!
“What I’m most excited about for spring is the individualism of clothes, the flexibility our customers have to make looks their own. Then it’s the emotion of color, and the explosion of prints. Also important is the craft in the design, and the overall femininity of the season.” “Visual is key in communicating the Hot List,” said Orlando. “Hot List items will be merchandised in a very clean way to quickly show what’s important. When customers and associates see a table set up with ‘statement’ necklaces, they’ll know it’s of the moment and that it’s a must-have. I’m excited about the newness they’ll see in accessories – the fedora hat, the cross-body bag, cuffs and bangles.“The customer is looking to us for fashion advice. What we can do is show her how to incorporate trend. That’s why Macy’s Putting It All Together campaign is perfect. The March fashion book has a full page showing how to put items together. The book is a great tool for our customers and our associates to put total looks together.”
doors this spring, and the line is very appealing with a special color sense, creating an emotion and impulse to buy. “Ellen Tracy is key for Macy’s too, and we developed the line in ongoing dialogue with the vendor. The product is modern – a complete wardrobe concept – with high quality. It will be in 100 doors this spring.” In menswear, the big news is the debut of our Threads & Heirs line (featured in the December 2009 Coast to Coast) in 200 doors this spring. This updated modern line will be merchandised with Alfani Red and Club Room but will have a quality and style unlike anything Macy’s has ever done. Continued on page 6.
Exclusive Merchandise Key For Macy’s “We also work a year ahead with visual in determining themes,” said Fischelis, “teaming with them on trend for windows and choosing items from the Hot List to specify mannequin styling.” Unique to Herald Square is the ‘Art Under Glass’ window exhibits, which recently paired contemporary artists’ works with Rachel Rachel Roy, the merchandise exclusive to Macy’s. “Rachel Roy’s fashion incorporates her true inspiration – with a contemporary feel and great pricing,” said Fischelis. “It will be in 135
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Fashion Moves Fast “What’s important now is ‘who wears it’ versus ‘who made it,’” said Fischelis. “Our customers love to see what celebrities wear and how they wear it. Now that we can see fashion shows on the Internet, people are reading comments about them immediately, before fashion magazines even come out. The power of show business and music stars and their stylists – and the power of the Internet – move fashion at such a fast pace.”
the models’ attitudes. I don’t take notes. I let the emotion take over,” said Fischelis. “However interpretation is just as important as vision, combined with a deep understanding of who the Macy’s customer is.” Each of our directors may reach their conclusions from different vantage points but all see that Macy’s is really the place to be for fashion now. Macy’s can do tailored clothing for men, club wear for women, and accessories for all in an unsurpassed breadth of style and price. Our customers can come to one location and put it all together. That is our strength … that’s the magic of Macy’s.
Macy’s New “The fashion consumer now is so aware of trend,” said Guion. “So we have to think even more about how to create excitement. We need to look even further out than ever before. The world of retailing has really sped up, so our ‘speed to market’ has shifted. We test for shorter times and we plan further out – in a more connected way – with our private and domestic resources.” “Retailers have become more ‘wear now’ – the consumer has less money to spend so she’s buying for need,” said Orlando. “That’s why our speed in getting product to stores is key. She wants to walk into a store to find a dress to wear that night.”
What Inspires the Insiders? Orlando looks to top design houses such as Chanel, Balenciaga, Balmain and Louis Vuitton for his inspiration, plus movies – and gets inspiration simply walking down the street and observing with a keen eye. He is looking toward 2011 now to forecast what our customers will catch on to. “I get inspiration from all around me – books, movies, music, the environment, technology,” said Guion. “For example, the ‘Mad Men’ TV show inspired a dressed up feeling. There are more male style icons – think of Brad Pitt in a good pair of sunglasses or Zac Efron at a premiere.” “I’m inspired by art, culture in general, music, fabric fairs and runway shows – not just the clothes but also the mood, the music and 6 February 2010 Macy’s, Inc.
HotList
of Spring Hits For the first time, Macy’s Fashion Office and merchants have created a Hot List – must-have fashion for spring, with merchandise available in all Macy’s stores and exclusive to us. From in-store visual, to marketing and PR, to our online Fashion Director, Macy’s spring Hot List is a fun and simple way to share what we really believe in with you, as our in-store fashion ambassadors, and with our store and online customers!
WOMEN’S
CRAFTED DRAPED OVERSIZED TIERED SKINNY CELEBRITY JACKETS STRAPLESS CHAMBRAY FUN GRAPHIC TEES ICONIC STRIPES JUMPSUITS CARGOS EMBELLISHED RUFFLED
ACCESSORIES
ROUNDED BAGS CROSS-BODY BAGS FEDORAS INFINITY NECKWEAR NOVELTY LEGWEAR CRAFTED JEWELRY CUFFS & BANGLES CAGED FOOTWEAR EMBELLISHED FOOTWEAR DIGITAL WATCHES ZIPPED DETAILS CUFFED SANDALS
Special Events Bring Spring Fashion to Life This spring, the pace of special events intensifies as the teams led by Robin Hall, Amy Kule and Gena Casciano create fashion shows and personal appearances across the country in partnership with our stores. • Eileen Fisher Week showcased the spring 2010 collection in eight stores, with the designer herself hosting a runway event in San Francisco. Jones New York wardrobing events take place in 14 stores and we introduce their new brand, “J,” complementing the current Jones New York Collection. • Two brands exclusive to Macy’s receive star treatment. We unveil the relaunch of Ellen Tracy, with fashion presentations by Mark Mendelson, Ellen Tracy president and creative director, in select stores. Rachel Roy will host parties at three stores celebrating her Rachel Rachel Roy collection. • Spring INC mini-events take place in 25 cities nationwide, and larger fashion presentations will be featured at several stores. • Clinton Kelly will continue his Make Over America tour, stopping in eight Macy’s stores, to give a new look to 15 women in fashion shows in each city. Our ongoing special events are truly what set Macy’s apart. Through them, we show our customers unique ways to “put it all together” with our must-have brands and our fashion experts.
MEN’S
NAVY PINSTRIPE SUITS PINK SHIRTINGS CHAMBRAY SHIRTS YELLOW PIQUE POLOS SLIM KHAKIS KNIT TIES BUTTON-FRONT POLOS LIGHTWEIGHT NYLON JACKETS COLORED MOCS
THE HOT LIST
OUR TOP PICKS FOR WHAT TO WEAR THIS SEASON.
Macy’s Wears Red to Work! Macy’s signature red color shines brighter in February as we celebrate our sponsorship of the American Heart Association’s (AHA) Go Red For Women movement. We’ve been a sponsor since Go Red began in 2004, raising more than $21 million for this important cause. Go Red For Women raises awareness that heart disease is the No. 1 killer of women – and men – and educates us about the risk factors and the steps toward prevention. On National Wear Red Day (Feb. 5), Macy’s employees took their Style at Work to “all red” and were eligible for the same savings that customers received. Customers (or associates) who wore red received a 20-percent-off savings pass or could donate $2 to the AHA in exchange for a Red Dress pin and the savings pass. New this year is Macy’s exclusive INC “little red dress,” available at select stores and macys.com. We’ll donate 10 percent of the sale price of the dress (pictured here) to Go Red through March 21. Plus, one lucky associate won the dress in our sweepstakes!
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Macy’s Spring Fashion Trends: Each season Macy’s fashion directors travel the world and hit the streets to identify the trends they feel will translate most successfully from the designer runways to the real world of the Macy’s customer, working a year in advance. The result? Here are the unifying moods and styles that you and our customers will see in-store and online that say spring 2010 at Macy’s.
WOMEN’S & ACCESSORIES
SHINE IN
MODERN MOVEMENT
Here comes the sun! Yellow’s bright hue radiates warmth and happiness, along with simmering metallic golds, evolving into tangerine, sun and marigold as spring progresses. This animated color palette lends itself to all-over dressing as well as accent shades.
It’s a graphic game – bold black and white morph geometrics into optical illusions while primary brights add freshness. Clean architectural silhouettes emphasize a cool contemporary edge using silver, metallic and sheer sci-fi materials.
AFRIQUE-CHIC Fashion fusion and African infusion; eccentric and ethnic influences mix with urban safari. Prints and patterns emerge – with gold highlights. Renewed energy of arts and crafts translates into a mood of collectibles in an urban jungle.
UNDER THE SEA Summer light filters through the water, creating “color blocks” of vibrant neons. Pure black or optic-white take this trend to a new edge. Sheer, shine and reflective high-tech materials create clean energy for minimal silhouettes as well as active-inspired looks. 8 February 2010 Macy’s, Inc.
EVE IN THE CITY A sensuous palette of neutral hues, combined with new pales and metallics, relates well to texture. Form-fitting curves and draping, when combined with soft tailoring, express the season’s seductive sophistication and romanticized ideal.
From Runway to Reality SHINE IN Contemporary sportswear looks to the sun-washed landscapes of Vincent van Gogh – inspiring a relaxed yet refined wardrobe. Simple country plaids, cotton fabrics and the colors of nature combine with the fresh silhouettes to create a modern look.
MEN’S
MODERN MOVEMENT Slim fit becomes mainstream, moving fashion in opposing directions. Fluid shapes, light layers and subtle patterns are the foundation. Tech fabrics, dimensional knits and color blocking add new interest, as does shine. Silhouettes look new … take time to adjust.
RETURN TO REASON Work wear and basic silhouettes combine. Look for crisp denim, utility pockets and bold stripes. Details matter: trims, buttons and linings. The refreshing palette? Pure blue and white infused with limited color. The look is timeless, always appropriate.
COLLAGE Shifting ethnic influences spark a new direction. Look for print, pattern and embroidery, bold and exotic color, pattern mixes and organic fabrics. An athletic aesthetic takes a prominent role in contemporary sportswear – a fusion of design, materials and attitude. Coast to Coast February 2010
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Q&A
Tim Adams and Len Marcus Q. | Why is private brand merchandise good for Macy’s and for our customers?
Private Brands Make Macy’s Shine Before leaving for a trip to Asia, Macy’s Chief Private Brand Officer Tim Adams (pictured left) and Private Brand President Len Marcus sat down for a conversation about Macy’s private brands.
A. Macy’s has become a customer-centric company. We are constantly looking for what the customer wants at the best value. Private brands deliver that. One example: we deliver Hotel Collection merchandise to the sophisticated customer, and she continues to come back. Macy’s private brands give us the opportunity to offer the customer exclusive product and make us different than our competition. In today’s economy, our customers are value-oriented. Private brands are a result of the talent of the organization – design, product and sourcing.
Q. | How many private brands does Macy’s currently produce? A. There are more than 20 private brands. We are like an independent manufacturer. We have production managers, technical staff and marketing. Each private brand is like a specialty shop inside our stores.
Q. | How long has Macy’s been involved in the private brand business? A. Most of our private brands originated with Macy’s not Federated. Private brands were one of the benefits of acquiring Macy’s back in 1994. We have been in the private brand business for decades. We have a legacy of producing our own brands.
Q. | Do all department stores have private brand merchandise? A. All of them have private labels. But our private brands are different. Macy’s private brands are a significant part of our business. They are designed for a specific customer with a lifestyle in mind, which is reflected in the fixturing and marketing. INC is a great example. Alfani is the No. 1 brand in Men’s. It’s not just an assortment; it is a true brand; and it’s special because of its fabric, color, pricing, value and marketing.
Q. | What’s new in private brand for 2010? A. There will be a new brand in Young Men’s to complement American Rag; it will be ready for back-to-school. We will be adding plus sizes to American Rag. We will grow Epic Threads and Martha Stewart brands. Men’s will see more fitted product for the younger customer.
Q. | In Women’s, what’s the difference between Alfani, INC, Charter Club and Style & Co.? A. Today’s fashion is about a great fit and value. Alfani is for career and work. It takes you from day into evening, with higher price points for the neo-traditional, polished woman. INC is fashion-forward, good value (not lowest price), tighter fit. Charter Club is modern, generous fit, value, more traditional. Style & Co. is casual and at a lower price point. 10 February 2010 Macy’s, Inc.
Private Brand is the largest vendor for Macy’s and it represents about
19 percent of total sales in Macy’s. The penetration is much higher in some families of businesses.
Four of the top vendors
of Macy’s are individual private brands – Charter Club, INC, Style & Co. and Alfani. In
RTW, our
No. 1 brand is INC. In soft home, the
top three brands are
Charter Club, Martha Stewart Collection and Hotel Collection. American Rag is
Macy’s No. 1 brand in Juniors and No. 2 in Young Men’s. Q. | How can we get our products to the customer faster? A. This is a big and detailed story for another time. We currently have a major initiative, Speed to Market, that reduces cycle time from design concept to the selling floor. We are very pleased with the progress of this initiative.
In the United States, Macy’s Private Brand has
1,200 associates
working on the private brand business, occupying 450,000 square feet
of office space on nine floors
at 11 Penn Plaza in New York.
Q. | How is My Macy’s benefiting Private Brands? A. Macy’s private brands had another terrific year in 2009, thanks in part to the support we have received from the stores, districts and region organizations. The store associates, store managers, and district and region merchants and planners are listening carefully to the customer. And we at Private Brands are listening carefully to our field teams so we can tailor our product assortments door-by-door. We are now better equipped to know what our customer wants to buy when we see new ideas and new trends in fashion. Private Brands and My Macy’s make us different from – and better than – the competition.
Q. | So, who is Alfani? A. In spite of receiving many letters for Mr. Alfani, he doesn’t exist.
Overseas, Macy’s has
eight full-service offices with 400 associates in Hong Kong (headquarters), India, Korea, Singapore, Taiwan, Egypt, Italy and Turkey. Macy’s private brand goods are manufactured in
32 countries
, including the United States.
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Macy’s and Spring 2010 –
Haute Couture for the Home Spring is the time for renewals … a time to lighten, brighten and clean house! Macy’s helps you “Put It All Together” by introducing a hot list of must-have fashions for the home. Precious Metals, Wood Works, Creative Settings and Turn Over a New Leaf define the mood of a new season. All this and more are in Macy’s Spring Home Book, which recently launched the Hot List. Metallic finishes continue to dominate the home. Sleek silver and polished gold influence tabletop, textiles and housewares. You decide if the coverage is light or bold. embrace nature Pairing items in the metal family with warm yellows will provide a fresh, clean look. Macy’s provides the right combinations with a variety of Precious Metals, including the Charter Club Grand Buffet Silver Leaf, Kitchenaid Artisan Series, Cuisinart Elite Series and Anolon Bronze Cookware. Our Hotel Collection private brand bedding and Sullivan Street and Washington Square moderate bedding will certainly draw rave reviews. This spring, the home begins to shine. Spring has themes all its own. It is our opportunity to reconnect with nature. Macy’s Wood Works helps you bring nature indoors. The organic qualities of natural wood add warmth and modern design to tabletops and decorative housewares. Dansk Wood Accessories, Nambe Wood Accessories and Cellar Boxed Wood define this offering. If you’re looking for something creative as well as organic, Macy’s Creative Settings are just for you. This season, new fluid shapes are the foundation. This is about a new way of living, a new way of entertaining and welcoming family and friends to our homes. Show your creativity with the new Dansk Tabletop Collection, our private brand Cellar Whiteware, Lenox Tin Pan Alley and our offerings from Villeroy & Boch. Mother Nature continues to provide the season’s design inspiration. Turn Over a New Leaf embraces nature in its purest form. Large-scale patterns in tabletop, textiles and decorative housewares reinforce the season’s organic message. Items that are sure to be found in homes this spring include Cellar Blueberry dinnerware, Martha Stewart Hudson dinnerware, Lenox Botanical Garden glassware and Style & Co. bedding. “The American home is evolving. We are living more casually and expect those things we surround ourselves with to reflect that mood,” said Stephen Cardino, VP/fashion director for Home. “Fluid shapes, natural materials and designs inspired by nature fit our customer’s new lifestyle.”
turn over a new leaf
12 February 2010 Macy’s, Inc.
}
Macy’s Issues
Open Call Invitation to New Designers
}
creative setttings Wood Works
Known for bringing exclusive merchandise to our stores, Macy’s is always on the lookout for new designers to introduce to our customers. This January, Macy’s created Open Call, inviting established apparel and accessory designers to share their sketches or samples with Macy’s fashion directors, buyers and merchants. Macy’s Open Call was created to find new designers to enrich our assortment and bring fashion to Macy’s customers nationwide. Applications were submitted online in January and, after Fashion Office review, accepted designers presented their lines at Macy’s Herald Square in New York in February. The Fashion Office and buyers met with designers to provide feedback on their collections. Samples and sketches were considered in the categories of Quality/Value, Styling/Trend and Fit/ Lifestyle. Buyers gave designers insight into how their collections might be received by the department store customer. Once completed, the Fashion Office and buyers determined which lines they were interested in purchasing for Macy’s stores. Stay tuned! Your favorite designer in 2011 may be a discovery from Macy’s Open Call!
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Style at Work:
Dressing for Work Never Looked This Good
How can I make my “mom” clothes work with my work clothes without having two separate wardrobes? How can I get a better understanding of style, what to wear and what not to wear? How can I look sophisticated for the job but not dress “old”? How can I get a fresh, new look?
Just by asking these and other questions, 16 Macy’s associates recently won the sweepstakes of a lifetime when they were randomly selected as winners in Macy’s Work It. Own It. Live It. sweepstakes, a companywide sweepstakes that introduced Macy’s Style at Work. Macy’s kicked off the sweepstakes in early August. More than 10,000 sales associates and sales managers entered the three-week contest. Two excited winners were randomly selected from each region. Each winner received a $250 Macy’s Gift Card, lunch with a special guest and a style session with a Macy’s By Appointment consultant in New York, Chicago or San Francisco. Two grand prize winners were randomly selected from the pool of regional winners and received an additional $750. By winning, the associates also became Macy’s models for a day and were photographed for use in future Macy’s internal communications. In fact, they modeled so well at Macy’s State Street store that several outfits were sold to customers right off the backs of the new models. “We believe the best way to inspire and excite customers and coworkers about style at Macy’s is for our associates to demonstrate a passion for their own personal style. We know that when our associates feel great about their Style at Work, their enthusiasm and energy are contagious!” said Durand Guion, VP/fashion director for Men’s. It certainly was for Beth Allen of Macy’s Cedar Park, whose biggest challenge was finding a way
Sweepstakes winners gathered in San Francisco for makeover sessions with Macy’s By Appointment style consultants included: (from left to right): Mercedes Roling, manager/ employee relations; Regina Shapiro, MBA style consultant; Lea Perez, MBA style consultant; Cynthia Sanchez, Macy’s Northwest winner; Jenny Zhang, winner from Macy’s Northwest; Beth Allen, Macy’s South Central winner; Julia Moralez, Macy’s Southwest winner; Margarita Robles, MBA style consultants, and Raquel Love, MBA style consultant.
14 February 2010 Macy’s, Inc.
to balance her “mom” clothes with her working clothes without having to purchase two wardrobes and learning to dress to complement a “pear-shaped figure.” Allen learned several tips to accommodate her frame. “Before, I only wore loose fitting clothes to hide my shape. However, I should wear clothes that emphasize my shape and a smaller waist. I should wear V-necks if possible, and not be afraid to wear leggings or heels,” she said. Betsy Holy of Macy’s Minneapolis/St. Paul learned to tell a story. “I have always loved my jewelry but just threw on whatever looked good,” she said. “Brenda, my consultant, showed me that you should pay attention to the details too. Take a second to look at how those bracelets are paired together, and maybe an extra necklace would be fun. Tell a story. Don’t just plop any old thing on!” Barry Smallwood from Macy’s Roosevelt Mall in Philadelphia was one of four men selected in the sweepstakes. One of his favorite style tips was the importance of paying attention to the slightest color definitions in a suit pattern. “I learned that color definition can make all the difference in the world when you match your tie and shirt,” he said. “I now feel better about matching striped pattern shirts with ties.”
Associates from several regions met in Chicago with Macy’s By Appointment style consultants as part of Macy’s Work it. Own it. Live it. sweepstakes. From left to right (front row): MBA style consultant Deborah Porter; Stephanie Stender, Macy’s North winner; Mercedes Roling, manager/employee relations; MBA style consultant Brenda Davis; Kathy Forshee, Macy’s Midwest winner; and Yolanda Davis, winner from Macy’s Southeast. (back row left to right) Matthew Murrell, Macy’s South Central winner; Betsy Holy, winner from Macy’s North; and John Bourgeois, regional manager/Macy’s By Appointment.
Pictured, left to right are: Tony Spring, Bloomingdale’s president and COO; Anne Keating, Bloomingdale’s SVP/public relations, special events and corporate philanthropy; Matilda Raffa Cuomo, founder and chair of Mentoring USA; and Kris Jenkins, NY Jets.
Turning Macy’s ‘Dress Code’ on its Heels
Bloomingdale’s & Mentoring USA
12 Years of Partnership
Macy’s has a fresh new approach that will help you answer the question: whatever shall I wear to work today? Enter more options, style, freedom and fun. Style at Work is a new way to have more fun with style. You will be able to pull style options from your non-work wardrobe to expand and enhance your workday attire. Your closet can be your new best friend. While there continues to be core color standards in the stores, it’s the “code” that was redesigned. Style at Work is more than simply changing our dress code. It’s about shifting our culture and how we approach dressing for work. As you have fun dressing for work, keep in mind our style mantra: • Professional • Neat • Pulled Together • Stylish
Mentoring Expands Children’s Horizons at Bloomingdale’s
For the past 12 years, Bloomingdale’s volunteers have mentored elementary school children at P.S. 59 in New York through the Mentoring USA program. To celebrate this anniversary and National Mentoring Month, Bloomingdale’s will unveil a special window at Lexington Avenue at 60th Street, designed in collaboration with the students of P.S. 59. The window will honor American troops protecting our country at home and overseas. The students and mentors worked together to write letters of support to service men and women, and the window will feature a collection of the heart-warming notes. The notes will serve as a backdrop for a scene in which a group of the students welcome home two soldiers returning from the war. More than 70 store executives spend one hour each week during the school year with their mentees, talking, sharing, tutoring, and encouraging the kids to dream big. This year Richard Pittelli, VP/finance, received the third annual Charles Grodin Champion of Change Award which was presented by Matilda Cuomo for his dedication and leadership in our mentoring program. “A mentor can have a profound impact on a child and change his or her life for the better,” said Michael Gould, Bloomingdale’s chairman and CEO. “The team at Bloomingdale’s strives to give back. We are proud to be entering our 12th year in partnership with Mentoring USA.” “People who give of their time to mentor a child are true heroes,” said Matilda Raffa Cuomo, founder and chair of Mentoring USA. “Mentoring is an investment in a child’s future that reaps a lifetime of benefits. We value our longstanding partnership with Bloomingdale’s and salute their commitment to this important mission.”
“With Style at Work, we wanted our associates to feel comfortable wearing more of what’s in fashion, while maintaining the professional look our customers have grown to recognize,” said Lisa Gick, VP/ employee relations. “For example, many of our contest winners have mentioned that since they revamped their style (by trying new trends or accessories, for instance) they are approached by customers about how they can achieve the same great style.”
Striking a pose in their new work clothes are (front row left to right): Lavette Goodman, Mid-Atlantic winner; Marsha Rosenberg, Macy’s Southeast winner; Brandon Blake, Macy’s Northeast winner; and Christine Daley, Macy’s Northeast winner. (middle row left to right): Barry Smallwood, winner from Mid-Atlantic; Mercedes Roling, manager/employee relations; Richard Pulkowski, MBA style consultant. (back row left to right): Nancy Forrest, MBA style consultant; Claudia Acosta, MBA style consultant; and Marcy Elkin, MBA style consultant.
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Love the new store ... this was my first visit. I was so pleased with the makeover in attitude, customer service and ease of shopping. You all have me as a solid customer. All the upgrades to the store, the layout, service, etc. are awesome. – Sherree K., Plano, TX
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Coast to Coast February 2010
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Success for Macy’s
Multicultural Fashion Continues to Grow Macy’s commitment to diversity and inclusion is more than our philosophy. It’s also how we engage our customers which, of course, drives sales and profit. And because our stores are located in the most diverse markets in the country, diversity is a business imperative. Shawn Outler, GVP/multicultural merchandising and vendor development, said Macy’s continued commitment to diversity in our assortment sets us apart from our competition. “Macy’s multicultural customer encompasses many lifestyles, needs and aspirations,” said Outler. “This specific base continues to grow faster than any other group. At least one-third are ethnically diverse nationwide, and one-half or more are ethnically diverse in many of our top markets. It is crucial that the merchandise assortment we sell helps us maintain our position as the customer’s first choice for fashion and affordable luxury.” “We are committed to making Macy’s the headquarters for the multicultural consumer,” said Outler. “This customer is looking for sophisticated and relevant brands that address her specific needs. We are always looking to create and develop unique product offerings and new product categories that have high significance to this customer.” Outler points to Macy’s private label, Morgan Taylor, as a success story. “Morgan Taylor does a superb job of tailoring its assortment to our multicultural customers,” said Outler. “They’ve figured out how to fuse the right colors with the right fabrics for the right customers, and it’s definitely paying off.” Using the information from Macy’s profile of its multicultural customers, Morgan Taylor developed a line of satin sleepwear. Morgan Taylor’s success was the result of teamwork, explained Abigail Dais-James, GVP/DMM of Intimate Apparel. “Morgan Taylor highlights what can happen when all partners are working hard toward the same goal. Our merchandising partners have been fantastic. Everything that we have done ties in extremely well with My Macy’s, and our My Macy’s district team is to be commended. Macy’s African-American Consumer Central Planning and Central Buying are • She is one of our top customers. In 2008, she spent $5.5 billion essential to the team. It’s been an incredible on clothes and accessories at Macy’s. group effort. We could not have achieved • When she shops, personal attention is crucial. this success without any of our partners,” said James. • She is loyal to the brands that we carry. “We have found that our African-American • She spends 30 percent more than the general market on customers really like this line,” said James. personal/beauty products. “The product is a little flirty, a little bold, and it Projected 2010 buying power – $1 trillion contains more color. She likes the feel of the Macy’s Asian Customer fabric. This line speaks to our multicultural • Asian-American customers account for 4 percent – or nearly customers in their local Macy’s.” $880 million – of Macy’s sales. The Morgan Taylor assortment is sold in • She is the most frequent shopper of all racial and ethnic groups. 654 Macy’s stores around the country. • She is the most brand-conscious of all groups. James and her team also are working on a Projected 2010 buying power – $579 billion new line for Macy’s multicultural customers – shapewear, which currently is only offered in Macy’s Hispanic Customer • In 2008, Latina consumers accounted for 17.1 percent – or nearly black and nude. $3.7 billion – of Macy’s sales. “The skin tones of our customers vary, • The Latina consumer is highly cognizant of trends and styles, so why shouldn’t we provide shapewear and likes to shop for fashion. in the colors that our customers prefer?” • 63 percent of Hispanics would go out of their way to buy asked James. “It’s intuitive. To not provide from companies that contribute to charities or support their assortments that our customers want may local community. result in her shopping elsewhere for her • Hispanic consumers enjoy shopping as a social experience. needs. This is a great opportunity for us.”
Macy’s Multicultural Customer Profile:
Projected 2010 buying power – $1.1 trillion 16 February 2010 Macy’s, Inc.
Macy’s UniFIEs HR Hotline Number
Macy’s great arsenal of self-service tools just got better!
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ssociates now have one number to use for the majority of their questions regarding 401(k) plans, pension, payroll, benefits and employee services. Now you can call 1-800-234-MACY for any HR questions about 401(k), pension, medical, dental, life, disability, flexible spending accounts, COBRA, payroll and more. Friendly HR Services professionals are available Monday through Friday from 9 a.m. to 6 p.m. in your specific time zone. HR Services provides you with clear, concise and accurate information about your benefits and employment data, and provides “first contact” resolution. It centralizes all of our HR programs and procedures (policy, administration, service and transactions) within our new organization structure.
1-800-234-MACY How can I access HR Services?
What about Employee Connection?
All it takes is a simple telephone call to 1-800-234-MACY. “We want Macy’s to be a great place to work and that means providing you with simple ways to get the information that’s most important to you,” said Alex Bleckert, VP/human resources and customer services. “Think of HR Services as one of the great ways for you to get information about benefits, pay and employee services.”
Employee Connection (www.employeeconnection.net) has great information about a variety of benefits and programs that are offered to all Macy’s and Bloomingdale’s associates, including:
Does HR Services replace in-site? No – in-site continues to be another great self-service option for associates who want a simple, quick way to view their paycheck, check their benefits eligibility, update their personal information, view their schedule, scorecard and more! It’s all about quick and easy self-service for your personal benefits and information! In-site gives you a variety of options: • In Personal, you can make changes to your emergency contacts, request employment verification, submit expense reimbursements, pay your bills and update your personal information. • Payroll allows you to set up, cancel and/or change your direct deposit accounts, state tax forms, and W-4 withholdings. Plus, you can review your associate statements, paycheck and W-2 online. • In myschedule, you can view your paid time off, TIA review and more! • In Benefits, you can view your 401(k), pension, benefits, FSA and HSA vendors, health carriers, and Solutions InSTORE, and you can print benefit information.
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• Medical and dental options • 401(k) and retirement benefits • Tax forms • Social Security and the AARP • Links to the company’s Web sites, Solutions InSTORE and Compliance Connections • Military Honor Roll • College Bound Fund • Charitable giving • Special discounts offered just for Macy’s associates Paycheck City has cool resources for things like understanding your paycheck and a paycheck calculator that includes local tax calculations. Visit the Green Living site, which tells you what we’re doing to live green and work smart. Employee Connection also is updated throughout the year with details on our cause campaigns such as Go Red For Women. If you can’t find what you’re looking for on in-site or Employee Connection, you can always turn to HR Services to get information on your benefits, payroll and employee services information – all in one place. Don’t forget your HR representative is available to assist you. Whether you’re viewing your schedule on in-site, taking advantage of the many discounts on Employee Connection or calling HR Services at 1-800-234-MACY, you have all the right resources to manage what’s most important to you – and they’re right at your fingertips!
I am a new account holder at Macy’s and I have been really impressed with the service that I have received. It was really a wonderful idea to install the price scanners. – Antoinette S., Baltimore, MD
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Coast to Coast February 2010
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MY MACY’S Regional Wins Across America, the company is seeing early results from the My Macy’s initiatives designed to meet customer needs store by store. Here is a small sampling of how My Macy’s is improving our assortments for customers everywhere.
South Central
Southwest The Pearlridge store in Honolulu, HI, is the No. 1 store in the country in total Men’s novelty gifts. Coin banks were the top success story during the holidays. When the coin banks sold out prior to Christmas, the My Macy’s team made an air shipment possible so they wouldn’t miss the opportunity because of a normal four-week delivery time to Hawaii. Upon arrival, two vortex high-traffic outpost locations were established, and the customers responded by grabbing three to five coin banks at a time. The coin banks had universal appeal for all ages and genders, plus they were considered a good value. Customers decorated them and included gift cards or money for the recipients. From a cultural perspective, customers felt the coin bank would teach savings and bring good luck to those receiving it as a gift.
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Customers told us the rodeo is coming! Get out the denim and boots! Houston will host a three-week livestock show rodeo, which begins with a parade through the center of downtown Houston. It is the largest livestock show rodeo in the United States. The My Macy’s strategy was committed to Cowboy Chic with an assortment of boots and plenty of denim in all families of business for the downtown Houston and surrounding Macy’s stores. Cowboys and cowgirls will be everywhere in February and March in the Houston area.
Northeast Stores, Planning and Buying have teamed up again for a My Macy’s win for 26 New England Macy’s doors. The stores requested the jewelry collection called Cape Cod. Planning and the merchants got on board and found the vendors to produce the jewelry for the New England shopper. Cape Cod is a line of unique silver pieces that the customers are buying with a passion. A win for everyone.
Over Thanksgiving I took my daughter Kimberly (20), my mother Helen (83), and myself (48) shopping at the Macy’s at the Gardens Mall in Palm Beach, FL. We all bought this pretty INC top on sale. I thought your store or buyer would get a kick out of seeing three generations of women (mother, daughter, and granddaughter) all wearing the same INC top, and we all look good in it! Love this clothing line and the pricing at Macy’s! Thanks so much! – Elisa T., Jupiter, FL
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18 February 2010 Macy’s, Inc.
mymacys WINS »
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Thank you for opening this Macy’s store (San Tan)! The merchandise selection is great, the facility is clean and easy to shop, and the staff is excellent. – Meredith C., AZ
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Northwest During a district “deep dive” meeting in Sacramento’s Country Club store at the end of the spring ‘09 season, stock was determined to be unusually low in men’s bottoms. There was no back stock and only minimal orders. A strategy was put in place, and with great team effort, stock was ordered and business took off once the stock hit the sales floor. Dockers are now displayed on a wall and both tiered tables are fully loaded with product, both front and back. Country Club is now a pants destination with sales zooming past last year’s results.
Mid-Atlantic My Macy’s focused on the Asian woman at the Menlo Park store in Edison, NJ, and created an event that partnered cosmetics, jewelry and shoes. The day was promoted with an ad in Chinese in the local Chinese newspaper, inviting customers to plan an exciting day of shopping and encouraging them to open a Star Rewards account for an additional 15 percent savings. More than 100 cosmetic appointments were booked for that day. In jewelry, an Iberhoya trunk show was scheduled, which showcased a diamond pendant that appeals to the Asian clientele. In the women’s shoe department, Macy’s fabulous private and market brands were ready to try on to complete the shopping experience. All three businesses combined were up 78 percent from last year during the event.
North
Southeast
Planners for Chicago’s State Street store and Minneapolis’ Downtown store created toyshops for holiday 2009. At the State Street store, a toyshop was installed around the atrium of the fifth floor near Santa’s workshop. In Minneapolis, a toy and candy shop was created in the auditorium where historic holiday story-telling takes place. The program was so successful at State Street that the district team will continue to carry an expanded assortment of toys and maintain its toyshop year round.
Polo shirts were identified early by merchants and Planning as a My Macy’s opportunity. Since there is a high penetration of European and South American tourists in Florida, space was increased for Polo Ralph Lauren. In partnership with the local Polo Shop, more training was developed for sales associates and presentation standards were elevated. Planning negotiated for a distortion of Polo-specific product that targeted the international tourist. The Flag Polo, Big Pony and Olympics were all part of the merchandise assortment strategy. Sales increased, and the 2010 target is a substantial increase over 2009.
Midwest Macy’s Ross Park in Pittsburgh received support from the Planning team in New York to identify a sales opportunity for wool coats when cold weather came early to western Pennsylvania and customers reacted quickly in October by buying coats. The store team partnered with the district team and found additional footage near a main traffic door and escalator. The assortment looked great. Operations worked with the stock room on a special fill-in strategy. The results produced a 39 percent increase in coat sales over last year.
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Spring at Bloomingdale’s Means
Opposites Attract Customers will see unexpected pairings and divergent style themes when shopping Bloomingdale’s this spring. Style themes like tender & tough, sexy & demure, glamorous & sporty and preppy & punk will express the multiple dimensions of a modern woman’s lifestyle. At the top of the list for hot spring items are shorts and trench coats. Dresses will reappear that create a feminine look with an edge. Colors will range from khaki earth tones to vivid citrus colors and contrasting black with white and gold with silver. Embellishments on clothing and accessories change last season’s styles and add personality to any spring wardrobe.
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This spring, bold new looks are created by wearing unconventional pieces together,” said Stephanie Solomon, OVP/fashion director at Bloomingdale’s. “It brings a smile to my face thinking about all the versatility and creative freedom women will have by mixing this season’s hottest trends, from Aqua to Chanel, with pieces they already own.
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20 February 2010 Macy’s, Inc.
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I received a beautiful cashmere sweater for Christmas and, in the rush of the holidays, my son threw it away with all the wrapping paper and trash. I was heartbroken and called several stores to try to find a replacement. When I reached Linda B., Special Sizes selling professional, she truly wanted to help and went out of her way. She looked through the racks and found my sweater! There are times when a customer may call and ask whether an item is available at stores in general and you know you are being a bother, but Linda never treated me that way. She listened to what I needed and then took off to look for my request. I knew it was hard because I didn’t have an SKU and I wasn’t even sure of the manufacturer. Linda B. is a true asset to your company, and I hope she will be recognized for her outstanding customer service. This makes me want to do more of my shopping at Bloomingdale’s. – Grace R., Sparta, NJ
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The accessories for Spring 2010 Shoes – oxfords, the classic tailored shoe, and clogs in a variety of heel heights and styles. Bags – leather drawstrings decorated with studs, grommets and zippers, and the mini bag with long chain in shades of white and pale grey. Belts – skinny or wide, basic or with jewelry-inspired buckle. Retro Shades & Geek Chic Glasses – sunglasses in retro shapes, wayfarers, aviators and over-sized glam silhouettes; thick frames with clear lenses are also a hit. Wrist – focus on the wrist with watches and bangles from chunky to jelly. Lucite Jewelry – must haves: pale shades of blinding white and translucent clear this spring. Peek-a-Boo – innerwear as outerwear, contrast deep-colored and soft colors, and 1960s swimwear.
Trends to Watch Jeggings – a combination of jeans and leggings, the new way to wear denim. Shorts and Miniskirts – hemlines will be short, and miniskirts will abound.
Boxy Jackets – the oversized, slouchy blazer of seasons past makes its way out, while the structured, embellished jacket edges its way in. The New Suit – jackets paired with shorts, casual bottoms with structured jackets. Easy Cargo Pants – slouchy at the hip with a pegged leg, wear it with a loose-fitting blazer. Striped Bateau and Cropped Tees – layer them
with another tee in a contrasting color.
Bad Girl, Good Girl Dresses – from rebellious details to romantic ruching and pleats.
The Trench – worn long, short, belted or ruffled, it’s the capstone piece to any outfit.
Boyfriend Shirts – plaid, oversized shirts belted and paired with skirts.
Metallic Shine – metal tones of silver, gold and copper, a new level of sophistication.
Matte Leather – leather in earthy tones as the fabric of the season, leather shorts worn with a loose-fitting silhouette and tied with a leather drawstring at the waist.
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Yes, Virginia, Macy’s Believes! Thanks to the huge support of Macy’s Believe campaign, we collected more than 1 million letters to Santa – 1,176,846 to be precise! We heard so many stories about Believe being an inspiration to others: a former Wish child who wanted to give back and started a campaign to collect 10,000 letters in Albany, NY; special education instructors near Annapolis, MD, who had students send wishes to Santa as part of their letter-writing curriculum. From the first-ever Macy’s Santa tour to the highly rated “Yes, Virginia” TV special, this year’s Believe campaign was filled with inspirational moments. But the best perhaps was when Make-A-Wish Foundation CEO David Williams appeared on the CBS “Early Show” to thank every person who wrote a letter and recognized Macy’s for its $1 million contribution, making us their largest cash sponsor and enabling them to grant more wishes for children than ever before.
Macy’s Operation Happy Children volunteer project spread holiday spirit at Herald Square (NY), State Street (Chicago) and downtown Minneapolis, reaching 1,200 preschoolers in need. Children enjoyed breakfast and holiday entertainment, visits with Santa, gifts to take home and some even dropped off their letters to Santa at the stores’ Believe stations!
Macy’s and Antwaan Randle El, wide receiver with the Washington Redskins, warmed hearts – and bodies – by providing 300 new winter coats to youngsters from Maryland, Virginia and Washington, D. C., at the Dulles store during the fourth annual “Randle El Warms Up Washington’s Youth” coat giveaway and holiday extravaganza. The event was an example of the power and true spirit of Christmas and coincided with the principles of our Believe campaign that encouraged, recognized and rewarded acts of kindness and generosity. Children not only received a coat and a gift bag filled with gifts from the Washington Redskins Charitable Foundation and Macy’s, but they also wrote letters to Santa Claus at Macy’s Believe Stations.
Bloomingdale’s, like no other store in the world, debuts on world stage Bloomingdale’s debuted on the world stage on Feb. 1 with the opening of its first international location in the Dubai Mall in Dubai, United Arab Emerates, showcasing a brand portfolio representing the latest and most upscale merchandise across every category in both the main and Home stores. The three-level apparel and accessories store (146,000 sq. ft.) and a onelevel Home store (54,000 sq.ft.) now anchor the Dubai Mall, one of the world’s largest shopping centers. Bloomingdale’s Dubai is a modern, contemporary and international store. Arabic influences are tenderly cushioned throughout the store; the detailing is clean and simple; and the use of finishes and furniture – rather than fixtures – creates a warm and residential feel. The Home store will offer an emporium for every room of the home. A team of 527 people representing 40 nationalities will create the shopping experience for customers.
22 February 2010 Macy’s, Inc.
Five-year-old Cianna, diagnosed with leukemia, got to meet Santa with the help of Macy’s and the Make-a-Wish Foundation. Santa Claus came all the way from the Macy’s Thanksgiving Day Parade in New York on his national tour to stop at Mission Viejo, CA, to meet Cianna and give her a Mickey Mouse toy complete with a clock. Thanks to Macy’s, Santa and Mickey, Cianna is already learning to tell time.
MACY’S HONORS BLACK HISTORY MONTH With “Celebrates You” National Campaign The history of African-Americans in the United States has been, and continues to be, a story of triumph over adversity. In recognition and celebration of the remarkable contributions made by AfricanAmericans, Macy’s national, multimedia campaign brings all of our events under the unified platform of Celebrates You, an inspiring, innovative and interactive concept that speaks to the Macy’s brand. The two-fold message encompasses celebration, and at the same time, makes a statement and leaves a positive impression in our communities. The Celebrates You campaign, featuring trailblazers of the past and present, infuses our Black History Month campaign with a community awareness that only My Macy’s can deliver. In honor of African-Americans who have made an impact in their local communities and who have inspired and encouraged others to be their best, Macy’s helps individuals discover their own “brand” – their unique voice, style and personality that will empower them to advance and achieve success. The nationwide campaign launched with in-store events featuring a panel discussion with Sheila Coates, image consultant and creator of BYOB - Be Your Own Brand. There also will be in-store events with 100 Black Men, Blacks in Wax, and special musical and dance performances. In the tradition of story telling, Macy’s Celebrates You campaign invites local African-American
leaders – from community organizers to teachers, pastors and local trendsetters – to panel discussions at 10 Macy’s stores nationwide. Coates will moderate these spirited discussions. Coates is a marketing and brand development expert who has guided the images of major celebrities at major entertainment conglomerates including Sony/BMG and Universal Music Group. She will teach participants about the importance of personal branding – the defining and honing of one’s personal and professional image. In-store events with Coates include: • Local African-Americans who have made a positive influence in their communities • An interactive session helping customers discover their individual “brand” and unique style • Informal modeling styled by an Alfani specialist and a Lancôme makeup artist • Macy’s By Appointment consultants to assist shoppers and recreate the professional looks • All Day Savings Pass for 15 percent off • A special gift with $50 purchase or more: The 2010 Black History Engagement Calendar Macy’s Celebrates You events will take place in stores in Macy’s top 10 AfricanAmerican markets: Atlanta, Miami, New York, Los Angeles, Washington, D. C., Philadelphia, Chicago, Cincinnati, Detroit and Houston. For a complete listing of Macy’s Celebrates You events, visit www.macys.com/blackhistory.
Macy’s Celebrates Martin Luther King Jr. Day With National Campaign Few have had as much impact upon the American consciousness as the late civil-rights leader Dr. Martin Luther King Jr. His contributions to our country’s history place him in the unique position of having shaped our future and influenced our destiny. Macy’s celebrated Dr. Martin Luther King Jr. Day with the launch of our second national campaign – sponsorship of the seventh “Raising the Roof” national TV program featuring the Boston Children’s Chorus and WCVB-TV of Boston. The theme for this year’s concert was “From a Child’s Mind.” “‘Raising the Roof’ recognized that perspective is one of the greatest gifts children can give us, and through their eyes, they show us the world as it should be – untouched and without judgment,” said Bill Hawthorne, Macy’s SVP/diversity strategies and legal affairs. “Even as King dreamed of a nation of unity and
peace, one where all people stand together as equals in harmony, he knew achieving this would start with children.” Proceeds from the concert benefited the Boston Children’s Chorus, a multi-racial, multicultural arts organization that brings together a diverse group of children in grades 2-12. Macy’s recognizes the contributions this valuable after-school program makes in focusing on music as a catalyst for social change. “Raising the Roof” aired on Martin Luther King Jr. Day on TV stations in about 80 percent of the country and on military bases worldwide. Additional segments will run throughout Black History Month in February. Macy’s created an extensive marketing campaign to salute Dr. King. Advertising appeared in nearly 70 newspapers throughout the country, plus on billboards and in television mentions. Coast to Coast February 2010
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Terry Lundgren to Chair
the National Retail Federation Elected to serve a two-year term, Macy’s Chairman, President and CEO Terry Lundgren is the new chairman of the board of the National Retail Federation (NRF). The organization is the world’s largest retail trade association that represents more than 1.6 million U.S. retail establishments, more than 224 million employees and 2008 sales of $4.6 trillion. “Our impressive Board includes a diverse group of retailers, each of whom represents NRF’s growing member base,” said Tracy Mullin, NRF president and CEO. “The professionalism and experience of each board member will assure NRF’s continued success well into the future.” Steven I. Sadove, chairman and CEO of Saks Incorporated, was elected to serve as first vice chairman, and Kip Tindell, chairman and CEO of The Container Store, will serve as the second vice chairman of the board.
Get inspired to re-decorate this spring! Bloomingdale’s flagship store windows in New York City showcased three spectacular windows of home design during the winter blahs. The public had the opportunity to vote online or with a SMS text to indicate the one that spoke loudest to them. Window No. 1: designed by Bloomingdale’s Eileen Joyce for a sophisticated traveler who collects objects from around the world. This room reflects the sensibility of the 1960s combining modern furnishings with grass cloth walls, appliqué fabric window treatment and a mixture of art. Window No. 2: designed by Apartment Therapy’s Maxwell GillinghamRyan for a romantic supper in a writer’s library room. The room is piled high with books and items from exotic travels. Memorable wallpaper, leather seating and a setting for supper round out this beautiful room. Window No. 3: designed by Elle Décor’s Eddie Ross for a media mogul and mother of two shimmers with a mix of classic and modern and a balance of bold patterns and vibrant colors. It’s the perfect setting for entertaining at home for family and friends. Votes were cast in January, and the winning room, which was announced on Friday, Jan. 29, was … Elle Décor.
Calling All High School Juniors! Deadline is March 31 to apply for Macy’s Scholarship
March 31 is the deadline for all applications for the 2011 Macy’s Scholarships. Applications are being accepted from children of Macy’s, Inc. associates who are currently high school juniors and plan to graduate in 2011. High school juniors who work for Macy’s, Inc. are also eligible to apply. The Macy’s Scholarships are $1,000 per year for four years of undergraduate study. For complete details of the Macy’s Scholarship program and a link to the online application, please visit www.employeeconnection.net/scholarships. 24 February 2010 Macy’s, Inc.
Macy’s executives across the country should get ready for Our Big Meeting, which will be 3:30 to 5 p.m. Eastern Time on Friday, March 12. (Put it on your calendar now.) This high-energy business update, hosted by Chairman, President and CEO Terry Lundgren, will happen simultaneously in meeting rooms in each corporate and regional headquarters city around the country. Outside of these cities, the meeting will be available on computer desktops and in stores via the Macy’s Satellite Network. Watch your e-mail for more details and instructions for registering.
Volunteer for Earth Week: Help Macy’s Preserve Our Parks! Macy’s is proud to show our support for Earth Day 2010 by helping to raise money for the National Park Foundation (NPF) and organizing volunteer projects to provide the gift of service. Customers are invited to join us to help raise $1 million for NPF. Donations will be matched dollar-for-dollar up to $500,000. Together we’ll help preserve our National Parks for future generations to enjoy. As part of Macy’s Earth Week regional ad campaign, Partners in Time invites the public to volunteer with us April 22 – 25 in national and local parks. Large-scale projects will be organized by NPF; additional smaller efforts may be coordinated based on local Partners in Time interest and proximity to parks. Please check www.employeeconnection.net/greenliving/ or MyPortal/Stores/People/ PartnersInTime in March for details. As Macy’s brings support to NPF, Earth Week ads also will salute winners of our Give Back/Volunteer of the Year awards for Macy’s store regions and support locations, given annually in honor of Partners in Time program founder Carol Reiser.
Bloomingdale’s to Debut
at Four Outlet Malls
Later this year, fashion-savvy consumers can shop in four outlet malls where they will find Bloomingdale’s Outlets, featuring clearance merchandise from the full-line stores. The outlet stores will be approximately 25,000 square feet in size and located in shopping centers with an upscale outlet store focus: • Bergen Town Center, Paramus, NJ • Dolphin Mall, Miami, FL • Potomac Mills, Woodbridge, VA • Sawgrass Mills, Sunrise, FL A range of apparel and accessories, including women’s readyto-wear, men’s, children’s, women’s shoes, fashion accessories, jewelry, handbags and intimate apparel, will be available in the new stores. Arnold Orlick, a former division principal of Federated Department Stores, Inc. (now Macy’s, Inc.) will rejoin Bloomingdale’s as senior vice president for outlet stores and assume a new role to lead and develop the outlet stores business. Additional Bloomingdale’s outlet stores are expected to open in selected locations across the country in 2011 and beyond.