Guide to Products MID 2012 Capstone
Table of Contents
DVD File Index 4 Logos Primary Logo 6 Full Color 8 Full Color Reversed 9 One Color 10 One Color Reversed 11 Sub-Brand Logos 12 Youth Football Camp Full Color 13 Full Color Reversed 14 One Color 15 One Color Reversed 16 Football 101 Full Color 17 Full Color Reversed 18 One Color 19 One Color Reversed 20 Marvin Lewis Golf Classic Full Color 21 Full Color Reversed 22 One Color 23 One Color Reversed 24 Marvin Lewis Scholarship Fund Full Color 25 Full Color Reversed 26 One Color 27 One Color Reversed 28 Anniversary Mark Full Color 29 Full Color Reversed 30 One Color 31 One Color Reversed 32 Business Essentials 33 Letterhead 34 Business Card 35 #10 Envelope 36 #7 Envelope 37 Folded Card 38 Note Card Front 39 Back 40
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Table of Contents (cont’d) Folder 41 Email Signature 42 Print Materials 43 Infographic 44 Infographic Postcard Outside 45 Inside 46 Learning Is Cool Notebook Learning Is Cool Notebook Cover 47 Learning is Cool Notebook Sticker 48 Radio and Television Materials Radio Public Service Announcements 49 NPR Underwriting 50 Television Public Service Announcements 51 Scholar Athletes PSA 52 Learning Is Cool PSA 54 Join the team! Video 55 DVD Sleeve Front 61 Back 62 DVD Label 63 Tenth Anniversary Video 64 Production Cost Report 67 Print 68 DVD Replication 73 Media Information 74 Music License 75 NPR 76 CET 78 KET 79 WKRC 81 Release Forms 83 Contact Information 100
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DVD File Index Disc 1 - Logos, Business Essentials, and Print Materials Logos Primary Logo Full Color (EPS, JPG, PNG, TIF, PDF) Full Color Reversed (EPS, JPG, PNG, TIF, PDF) One Color (EPS, JPG, PNG, TIF, PDF) One Color Reversed (EPS, JPG, PNG, TIF, PDF) Sub-Brand Logos Youth Football Camp Full Color (EPS, JPG, PNG, TIF, PDF) Full Color Reversed (EPS, JPG, PNG, TIF, PDF) One Color (EPS, JPG, PNG, TIF, PDF) One Color Reversed (EPS, JPG, PNG, TIF, PDF) Football 101 Full Color (EPS, JPG, PNG, TIF, PDF) Full Color Reversed (EPS, JPG, PNG, TIF, PDF) One Color (EPS, JPG, PNG, TIF, PDF) One Color Reversed (EPS, JPG, PNG, TIF, PDF) Marvin Lewis Golf Classic Full Color (EPS, JPG, PNG, TIF, PDF) Full Color Reversed (EPS, JPG, PNG, TIF, PDF) One Color (EPS, JPG, PNG, TIF, PDF) One Color Reversed (EPS, JPG, PNG, TIF, PDF) Marvin Lewis Scholarship Fund Full Color (EPS, JPG, PNG, TIF, PDF) Full Color Reversed (EPS, JPG, PNG, TIF, PDF) One Color (EPS, JPG, PNG, TIF, PDF) One Color Reversed (EPS, JPG, PNG, TIF, PDF) Anniversary Mark Full Color (EPS, JPG, PNG, TIF, PDF) Full Color Reversed (EPS, JPG, PNG, TIF, PDF) One Color (EPS, JPG, PNG, TIF, PDF) One Color Reversed (EPS, JPG, PNG, TIF, PDF) Business Essentials Letterhead (PDF, TIF) Business Card (PDF, TIF) #10 Envelope (PDF, TIF) #7 Envelope (PDF, TIF) Folded Card (PDF, TIF) Note Card (PDF, TIF) Folder (PDF, TIF)
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DVD File Index (cont’d) Print Materials Infographic (PDF, TIF) Infographic Postcard Outside (PDF, TIF) Inside (PDF, TIF) Learning Is Cool Notebook Learning Is Cool Notebook Cover (PDF, TIF) Learning is Cool Notebook Sticker (PDF, TIF) Disc 2 - Radio and Television Materials Radio Public Service Announcements NPR Underwriting Script (DOC) Television Public Service Announcements Scholar Athletes PSA Scholar Athletes (MOV, MP4) Scholar Athletes (MOV, MP4) Script (DOC) Learning Is Cool PSA Learning Is Cool (MOV, MP4) Learning Is Cool (MOV, MP4) Script (DOC) Disc 3 - Join the team! Video DVD Sleeve Front (PDF, TIF) Back (PDF, TIF) QCA Template (PDF) DVD Label Label (PDF, TIF) Join the team! Video Join the team! (MOV, MP4) Script (DOC) Disc 4 - Tenth Anniversary Video Tenth Anniversary Video (MOV, MP4)
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Primary Logo
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Primary Logo The logo of the Marvin Lewis Community Fund is friendly and approachable. The curved shape of the logo suggests the laces of a football. These “laces� also form figures who represent the children the organization assists, and represent members of our community coming together to improve and change lives. The logo demonstrates that there is strength in numbers. The shape of the logo alludes to the fact that the Marvin Lewis Community Fund uses football as part of a program to help and mentor kids and as a way to raise awareness for an important cause. Below are the approved variations of this logo. Consult the Brand Standards manual for additional information.
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Primary Logo - Full Color
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Disk 1/ Logos/ Disk 1/ Logos/ Disk 1/ Logos/ Disk 1/ Logos/
Primary Primary Primary Primary Primary
Logo/ Logo/ Logo/ Logo/ Logo/
Full Full Full Full Full
Color/ Color/ Color/ Color/ Color/
MLCF_FullColor.eps MLCF_FullColor.jpg MLCF_FullColor.png MLCF_FullColor.tif MLCF_FullColor.pdf
8
Primary Logo - Full Color Reversed
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Disk 1/ Logos/ Disk 1/ Logos/ Disk 1/ Logos/ Disk 1/ Logos/
Primary Primary Primary Primary Primary
Logo/ Logo/ Logo/ Logo/ Logo/
Full Full Full Full Full
Color Color Color Color Color
Reverse/ Reverse/ Reverse/ Reverse/ Reverse/
MLCF_FullColorReverse.eps MLCF_FullColorReverse.jpg MLCF_FullColorReverse.png MLCF_FullColorReverse.tif MLCF_FullColorReverse.pdf
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Primary Logo - One Color
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Disk 1/ Logos/ Disk 1/ Logos/ Disk 1/ Logos/ Disk 1/ Logos/
Primary Primary Primary Primary Primary
Logo/ Logo/ Logo/ Logo/ Logo/
One One One One One
Color/ Color/ Color/ Color/ Color/
MLCF_OneColor.eps MLCF_OneColor.jpg MLCF_OneColor.png MLCF_OneColor.tif MLCF_OneColor.pdf
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Primary Logo - One Color Reversed
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Disk 1/ Logos/ Disk 1/ Logos/ Disk 1/ Logos/ Disk 1/ Logos/
Primary Primary Primary Primary Primary
Logo/ Logo/ Logo/ Logo/ Logo/
One One One One One
Color Color Color Color Color
Reverse/ Reverse/ Reverse/ Reverse/ Reverse/
MLCF_OneColorReverse.eps MLCF_OneColorReverse.jpg MLCF_OneColorReverse.png MLCF_OneColorReverse.tif MLCF_OneColorReverse.pdf
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Sub-Brand Logos
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Youth Football Camp - Full Color
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ FootballCamp_FullColor.eps Disk 1/ Logos/ Sub-Brand Logo/ FootballCamp_FullColor.jpg Disk 1/ Logos/ Sub-Brand Logo/ FootballCamp_FullColor.png Disk 1/ Logos/ Sub-Brand Logo/ FootballCamp_FullColor.tif Disk 1/ Logos/ Sub-Brand Logo/ FootballCamp_FullColor.pdf
Youth Football Camp/ Full Color/ MLCF_ Youth Football Camp/ Full Color/ MLCF_ Youth Football Camp/ Full Color/ MLCF_ Youth Football Camp/ Full Color/ MLCF_ Youth Football Camp/ Full Color/ MLCF_
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Youth Football Camp - Full Color Reversed
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ Youth FootballCamp_FullColorReversed.eps Disk 1/ Logos/ Sub-Brand Logo/ Youth FootballCamp_FullColorReversed.jpg Disk 1/ Logos/ Sub-Brand Logo/ Youth FootballCamp_FullColorReversed.png Disk 1/ Logos/ Sub-Brand Logo/ Youth FootballCamp_FullColorReversed.tif Disk 1/ Logos/ Sub-Brand Logo/ Youth FootballCamp_FullColorReversed.pdf
Football Camp/ Full Color Reversed/ MLCF_ Football Camp/ Full Color Reversed/ MLCF_ Football Camp/ Full Color Reversed/ MLCF_ Football Camp/ Full Color Reversed/ MLCF_ Football Camp/ Full Color Reversed/ MLCF_
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Youth Football Camp - One Color
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ FootballCamp_OneColor.eps Disk 1/ Logos/ Sub-Brand Logo/ FootballCamp_OneColor.jpg Disk 1/ Logos/ Sub-Brand Logo/ FootballCamp_OneColor.png Disk 1/ Logos/ Sub-Brand Logo/ FootballCamp_One Color.tif Disk 1/ Logos/ Sub-Brand Logo/ FootballCamp_OneColor.pdf
Youth Football Camp/ One Color/ MLCF_ Youth Football Camp/ One Color/ MLCF_ Youth Football Camp/ One Color/ MLCF_ Youth Football Camp/ One Color/ MLCF_ Youth Football Camp/ One Color/ MLCF_
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Youth Football Camp - One Color Reversed
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ Youth FootballCamp_OneColorReversed.eps Disk 1/ Logos/ Sub-Brand Logo/ Youth FootballCamp_OneColorReversed.jpg Disk 1/ Logos/ Sub-Brand Logo/ Youth FootballCamp_OneColor.png Disk 1/ Logos/ Sub-Brand Logo/ Youth FootballCamp_OneColorReversed.tif Disk 1/ Logos/ Sub-Brand Logo/ Youth FootballCamp_OneColorReversed.pdf
Football Camp/ One Color Reversed/ MLCF_ Football Camp/ One Color Reversed/ MLCF_ Football Camp/ One Color Reversed/ MLCF_ Football Camp/ One Color Reversed/ MLCF_ Football Camp/ One Color Reversed/ MLCF_
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Football 101 - Full Color
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ _FullColor.eps Disk 1/ Logos/ _FullColor.jpg Disk 1/ Logos/ _FullColor.png Disk 1/ Logos/ _FullColor.tif Disk 1/ Logos/ _FullColor.pdf
Sub-Brand Logo/ Football 101/ Full Color/ MLCF_Football101 Sub-Brand Logo/ Football 101/ Full Color/ MLCF_Football101 Sub-Brand Logo/ Football 101/ Full Color/ MLCF_Football101 Sub-Brand Logo/ Football 101/ Full Color/ MLCF_Football101 Sub-Brand Logo/ Football 101/ Full Color/ MLCF_Football101
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Football 101 - Full Color Reversed
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ Football Football101_FullColorReversed.eps Disk 1/ Logos/ Sub-Brand Logo/ Football Football101_FullColorReversed.jpg Disk 1/ Logos/ Sub-Brand Logo/ Football Football101_FullColorReversed.png Disk 1/ Logos/ Sub-Brand Logo/ Football Football101_FullColorReversed.tif Disk 1/ Logos/ Sub-Brand Logo/ Football Football101_FullColorReversed.pdf
101/ Full Color Reversed/ MLCF_ 101/ Full Color Reversed/ MLCF_ 101/ Full Color Reversed/ MLCF_ 101/ Full Color Reversed/ MLCF_ 101/ Full Color Reversed/ MLCF_
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Football 101 - One Color
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ OneColor.eps Disk 1/ Logos/ OneColor.jpg Disk 1/ Logos/ OneColor.png Disk 1/ Logos/ One Color.tif Disk 1/ Logos/ OneColor.pdf
Sub-Brand Logo/ Football 101/ One Color/ MLCF_Football101_ Sub-Brand Logo/ Football 101/ One Color/ MLCF_Football101_ Sub-Brand Logo/ Football 101/ One Color/ MLCF_Football101_ Sub-Brand Logo/ Football 101/ One Color/ MLCF_Football101_ Sub-Brand Logo/ Football 101/ One Color/ MLCF_Football101_
19
Football 101 - One Color Reversed
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ Football Football101_OneColorReversed.eps Disk 1/ Logos/ Sub-Brand Logo/ Football Football101_OneColorReversed.jpg Disk 1/ Logos/ Sub-Brand Logo/ Football Football101_OneColorReversed.png Disk 1/ Logos/ Sub-Brand Logo/ Football Football101_OneColorReversed.tif Disk 1/ Logos/ Sub-Brand Logo/ Football Football101_OneColorReversed.pdf
101/ One Color Reversed/ MLCF_ 101/ One Color Reversed/ MLCF_ 101/ One Color Reversed/ MLCF_ 101/ One Color Reversed/ MLCF_ 101/ One Color Reversed/ MLCF_
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Golf Classic - Full Color
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ FullColor.eps Disk 1/ Logos/ FullColor.jpg Disk 1/ Logos/ FullColor.png Disk 1/ Logos/ FullColor.tif Disk 1/ Logos/ FullColor.pdf
Sub-Brand Logo/ Golf Classic/ Full Color/ MLCF_GolfClassic _ Sub-Brand Logo/ Golf Classic/ Full Color/ MLCF_GolfClassic _ Sub-Brand Logo/ Golf Classic/ Full Color/ MLCF_GolfClassic _ Sub-Brand Logo/ Golf Classic/ Full Color/ MLCF_GolfClassic _ Sub-Brand Logo/ Golf Classic/ Full Color/ MLCF_GolfClassic _
21
Golf Classic - Full Color Reversed
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ Golf GolfClassic _FullColorReversed.eps Disk 1/ Logos/ Sub-Brand Logo/ Golf GolfClassic _FullColorReversed.jpg Disk 1/ Logos/ Sub-Brand Logo/ Golf GolfClassic _FullColorReversed.png Disk 1/ Logos/ Sub-Brand Logo/ Golf GolfClassic _FullColorReversed.tif Disk 1/ Logos/ Sub-Brand Logo/ Golf GolfClassic _FullColorReversed.pdf
Classic/ Full Color Reversed/ MLCF_ Classic/ Full Color Reversed/ MLCF_ Classic/ Full Color Reversed/ MLCF_ Classic/ Full Color Reversed/ MLCF_ Classic/ Full Color Reversed/ MLCF_
22
Golf Classic - One Color
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand _OneColor.eps Disk 1/ Logos/ Sub-Brand _OneColor.jpg Disk 1/ Logos/ Sub-Brand _OneColor.png Disk 1/ Logos/ Sub-Brand _OneColor.tif Disk 1/ Logos/ Sub-Brand _OneColor.pdf
Logo/ Golf Classic/ One Color/ MLCF_GolfClassic Logo/ Golf Classic/ One Color/ MLCF_GolfClassic Logo/ Golf Classic/ One Color/ MLCF_GolfClassic Logo/ Golf Classic/ One Color/ MLCF_GolfClassic Logo/ Golf Classic/ One Color/ MLCF_GolfClassic
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Golf Classic - One Color
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ Golf GolfClassic _OneColorReversed.eps Disk 1/ Logos/ Sub-Brand Logo/ Golf GolfClassic _OneColorReversed.jpg Disk 1/ Logos/ Sub-Brand Logo/ Golf GolfClassic _OneColorReversed.png Disk 1/ Logos/ Sub-Brand Logo/ Golf GolfClassic _OneColorReversed.tif Disk 1/ Logos/ Sub-Brand Logo/ Golf GolfClassic _OneColorReversed.pdf
Classic/ One Color Reversed/ MLCF_ Classic/ One Color Reversed/ MLCF_ Classic/ One Color Reversed/ MLCF_ Classic/ One Color Reversed/ MLCF_ Classic/ One Color Reversed/ MLCF_
24
Scholarship Fund - Full Color
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ ScholarshipFund _FullColor.eps Disk 1/ Logos/ Sub-Brand Logo/ ScholarshipFund _FullColor.jpg Disk 1/ Logos/ Sub-Brand Logo/ ScholarshipFund _FullColor.png Disk 1/ Logos/ Sub-Brand Logo/ ScholarshipFund _FullColor.tif Disk 1/ Logos/ Sub-Brand Logo/ ScholarshipFund _FullColor.pdf
Scholarship Fund/ Full Color/ MLCF_ Scholarship Fund/ Full Color/ MLCF_ Scholarship Fund/ Full Color/ MLCF_ Scholarship Fund/ Full Color/ MLCF_ Scholarship Fund/ Full Color/ MLCF_
25
Scholarship Fund - Full Color Reversed
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ Scholarship ScholarshipFund _FullColorReversed.eps Disk 1/ Logos/ Sub-Brand Logo/ Scholarship ScholarshipFund _FullColorReversed.jpg Disk 1/ Logos/ Sub-Brand Logo/ Scholarship ScholarshipFund _FullColorReversed.png Disk 1/ Logos/ Sub-Brand Logo/ Scholarship ScholarshipFund _FullColorReversed.tif Disk 1/ Logos/ Sub-Brand Logo/ Scholarship ScholarshipFund _FullColorReversed.pdf
Fund/ Full Color Reversed/ MLCF_ Fund/ Full Color Reversed/ MLCF_ Fund/ Full Color Reversed/ MLCF_ Fund/ Full Color Reversed/ MLCF_ Fund/ Full Color Reversed/ MLCF_
26
Scholarship Fund - One Color Reversed
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ ScholarshipFund _OneColor.eps Disk 1/ Logos/ Sub-Brand Logo/ ScholarshipFund _OneColor.jpg Disk 1/ Logos/ Sub-Brand Logo/ ScholarshipFund _OneColor.png Disk 1/ Logos/ Sub-Brand Logo/ ScholarshipFund _OneColor.tif Disk 1/ Logos/ Sub-Brand Logo/ ScholarshipFund _OneColor.pdf
Scholarship Fund/ One Color/ MLCF_ Scholarship Fund/ One Color/ MLCF_ Scholarship Fund/ One Color/ MLCF_ Scholarship Fund/ One Color/ MLCF_ Scholarship Fund/ One Color/ MLCF_
27
Scholarship Fund - One Color Reversed
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ Scholarship ScholarshipFund _OneColorReversed.eps Disk 1/ Logos/ Sub-Brand Logo/ Scholarship ScholarshipFund _OneColorReversed.jpg Disk 1/ Logos/ Sub-Brand Logo/ Scholarship ScholarshipFund _OneColorReversed.png Disk 1/ Logos/ Sub-Brand Logo/ Scholarship ScholarshipFund _OneColorReversed.tif Disk 1/ Logos/ Sub-Brand Logo/ Scholarship ScholarshipFund _OneColorReversed.pdf
Fund/ One Color Reversed/ MLCF_ Fund/ One Color Reversed/ MLCF_ Fund/ One Color Reversed/ MLCF_ Fund/ One Color Reversed/ MLCF_ Fund/ One Color Reversed/ MLCF_
28
Primary Logo With Mark - Full Color
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ AnniversaryMark _FullColor.eps Disk 1/ Logos/ Sub-Brand Logo/ AnniversaryMark _FullColor.jpg Disk 1/ Logos/ Sub-Brand Logo/ AnniversaryMark _FullColor.png Disk 1/ Logos/ Sub-Brand Logo/ AnniversaryMark _FullColor.tif Disk 1/ Logos/ Sub-Brand Logo/ AnniversaryMark_FullColor.pdf
Anniversary Mark/ Full Color/ MLCF_ Anniversary Mark/ Full Color/ MLCF_ Anniversary Mark/ Full Color/ MLCF_ Anniversary Mark/ Full Color/ MLCF_ Anniversary Mark/ Full Color/ MLCF_
29
Primary Logo With Mark - Full Color Reversed
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark _FullColorReversed.eps Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark _FullColorReversed.jpg Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark _FullColorReversed.png Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark _FullColorReversed.tif Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark_FullColorReversed.pdf
Mark/ Full Color Reversed/ MLCF_ Mark/ Full Color Reversed/ MLCF_ Mark/ Full Color Reversed/ MLCF_ Mark/ Full Color Reversed/ MLCF_ Mark/ Full Color Reversed/ MLCF_
30
Primary Logo With Mark - Color Reversed
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark _OneColor.eps Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark _OneColor.jpg Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark _OneColor.png Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark _OneColor.tif Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark_OneColor.pdf
Mark/ One Color/ MLCF_ Mark/ One Color/ MLCF_ Mark/ One Color/ MLCF_ Mark/ One Color/ MLCF_ Mark/ One Color/ MLCF_
31
Primary Logo With Mark - One Color Reversed
File Type EPS JPG PNG TIF PDF
File Name Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark _OneColorReversed.eps Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark _OneColorReversed.jpg Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark _OneColorReversed.png Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark _OneColorReversed.tif Disk 1/ Logos/ Sub-Brand Logo/ Anniversary AnniversaryMark_OneColorReversed.pdf
Mark/ One Color Reversed/ MLCF_ Mark/ One Color Reversed/ MLCF_ Mark/ One Color Reversed/ MLCF_ Mark/ One Color Reversed/ MLCF_ Mark/ One Color Reversed/ MLCF_
32
Business Essentials
33
Business Essentials - Letterhead
File Type PDF TIF
File Name Disk 1/ Business Essentials/ Letterhead/ MLCF_Letterhead.pdf Disk 1/ Business Essentials/ Letterhead/ MLCF_Letterhead.tif
34
Business Essentials - Business Card
Barbara Dundee Executive Director Longworth Hall 700 West Pete Rose Way Unit 37 Cincinnati, Ohio 45203 bdundee@marvinlewis.org (513) 632-5424 www.marvinlewis.org
File Type PDF TIF
File Name Disk 1/ Business Essentials/ Business Card/ MLCF_BusinessCard.pdf Disk 1/ Business Essentials/ Business Card/ MLCF_BusinessCard.tif
35
Business Essentials - #10 Envelope
File Type PDF TIF
File Name Disk 1/ Business Essentials/ #10 Envelope/ MLCF_Envelope_10.pdf Disk 1/ Business Essentials/ #10 Envelope/ MLCF_Envelope_10.tif
36
Business Essentials - #7 Envelope
File Type PDF TIF
File Name Disk 1/ Business Essentials/ #7 Envelope/ MLCF_Envelope_7.pdf Disk 1/ Business Essentials/ #7 Envelope/ MLCF_Envelope_7.tif
37
Business Essentials - Folded Card
File Type PDF TIF
File Name Disk 1/ Business Essentials/ Folded Card/ MLCF_FoldedCard.pdf Disk 1/ Business Essentials/ Folded Card/ MLCF_FoldedCard.tif
38
Business Essentials - Note Card - Front
File Type PDF TIF
File Name Disk 1/ Business Essentials/ Note Card/ MLCF_NoteCard_Front.pdf Disk 1/ Business Essentials/ Note Card/ MLCF_NoteCard_Front.tif
39
Business Essentials - Note Card - Back
File Type PDF TIF
File Name Disk 1/ Business Essentials/ Note Card/ MLCF_NoteCard_Back.pdf Disk 1/ Business Essentials/ Note Card/ MLCF_NoteCard_Back.tif
40
Business Essentials - Folder
File Type PDF TIF
File Name Disk 1/ Business Essentials/ Folder/ MLCF_Folder.pdf Disk 1/ Business Essentials/ Folder/ MLCF_Folder.tif
41
Business Essentials - Email Signature
Name Position Office: (000-000-0000) email@marvinlewis.org | www.marvinlewis.org
File Type JPG
File Name Disk 1/ Business Essentials/ Email Signature/ MLCF_Email_Signature.jpg
42
Print Materials
43
Print Materials - Join the team! Infographic
File Type PDF
File Name Disk 1/ Print Materials/ Infographic/ MLCF_Infographic.pdf
TIF JPG
Disk 1/ Print Materials/ Infographic/ MLCF_Infographic.tif Disk 1/ Print Materials/ Infographic/ MLCF_Infographic.jpg
44
Print Materials - Join the team! Postcard - Outside
File Type PDF TIF
File Name Disk 1/ Print Materials/ Infographic/ MLCF_Infographic_Postcard_Outside.pdf Disk 1/ Print Materials/ Infographic/ MLCF_Infographic_Postcard_Outside.tif
45
Print Materials - Join the team! Postcard - Inside
File Type PDF TIF
File Name Disk 1/ Print Materials/ Infographic/ MLCF_Infographic_Postcard_Inside.pdf Disk 1/ Print Materials/ Infographic/ MLCF_Infographic_Postcard_Inside.tif
46
Print Materials - Learning Is Cool Notebook Cover
File Type PDF TIF
File Name Disk 1/ Print Materials/ Learning Is Cool Notebook/ MLCF_Learning_Is_Cool_ Notebook_Cover.pdf Disk 1/ Print Materials/ Learning Is Cool Notebook/ MLCF_Learning_Is_Cool_ Notebook_Cover.tif
47
Print Materials - Learning Is Cool Sticker
File Type PDF TIF
File Name Disk 1/ Print Materials/ Learning Is Cool Notebook/ MLCF_Learning_Is_Cool_Sticker. pdf Disk 1/ Print Materials/ Learning Is Cool Notebook/ MLCF_Learning_Is_Cool_Sticker. tif
48
Radio Public Service Announcements
49
Radio Public Service Announcement - Underwriting Script This underwriting script was crafted for Nation Public Radio stations and could also be used for educational television programs.
Radio Script Length: 20 Seconds Title: MLCF Underwriting Client: Marvin Lewis Community Fund Writer: Lift Creative Music: The Adventurer. Dewolfe DWCD 0230 – Grab Bag 2. Voice Over: Lindsay Ayliffe – ProComm Voices. * Note: NPR underwriting requires only the script; voice and music added only for student presentations. Announcer:
Funding for Science Friday [Place Holder] is brought to you by the Marvin Lewis Community Fund, promoting education within the community for nearly ten years. Ninety-two cents of every dollar donated to the Marvin Lewis Community Fund is reinvested in programs such as Learning is Cool and the Marvin Lewis Scholarship. To learn more or to join the team, visit Marvin Lewis dot o-r-g.
File Name Disk 2/ Radio PSAs/ NPR Underwriting/ MLCF_NPR_Underwriting_Script.doc
50
Television Public Service Announcements
51
Televison Public Service Annountment - Scholar Athletes This 30-second spot is designed to work in tandem with the “Learning is Cool” television spot.
TV Script Length: 30 Seconds Title: Scholar Athletes Client: Marvin Lewis Community Fund Writer: Lift Creative Music: Success and Achievement 2. Dewolfe DWCD 0286 – Success and Achievement 2. Voice Over: Lindsay Ayliffe – ProComm Voices VIDEO FADE IN [B-ROLL OF MARVIN GREETING RYAN REID DURING SCHOLARSHIP CEREMONY]
AUDIO BRING UP MUSIC FOR 35 FRAMES (SUCCESS AND ACHIEVEMENT – DEWOLFE)
CONTINUE…
BRING UNDER MUSIC
[B-ROLL OF MARVIN GREETING RYAN REID DURING SCHOLARSHIP CEREMONY]
ANNOUNCER: Since 2003, the Marvin Lewis Community Fund has enriched the community by promoting education in Greater Cincinnati.
CUT TO
Ryan: This scholarship is going to help me a lot in the next four years.
[MS OF RYAN REID SPEAKING] CUT TO [B-ROLL OF MARVIN SMILING WITH RYAN REID DURING SCHOLARSHIP CEREMONY] CUT TO [THREE CLIPS OF STUDENTS RECEIVING AWARDS AT SCHOLARSHIP CEREMONY]
Ryan (Continued): Now I can just focus on going to college.
ANNOUNCER: The Marvin Lewis Community Fund has awarded scholarships to over 40 deserving student athletes.
52
CUT TO [CU OF BARBARA DUNDEE}
BARBARA DUNDEE: Every dollar helps.
CUT TO [B-ROLL OF MARVIN LEWIS GREETING SCHOL- When you get a bunch of people putting in 10 dollars then… ARSHIP RECIPIENTS – 3 SECONDS] CUT TO [CU OF BARBARA DUNDEE
…Before you know it you have 20,000 dollars for a scholarship
FADE IN [WHITE BACKGROUND: MLCF LOGO CENTERED ON SCREEN. BELOW THE LOGO IS THE TAGLINE “JOIN THE TEAM.” BELOW THE TAGLINE IS MARVINLEWIS.ORG. ]
ANNOUNCER: To support education in your community, visit marvinlewis.o-r-g.
File Name Disk 2/ Television PSAs/ Scholar Athletes PSA/ MLCF_Scholar_Athletes_PSA_Movie. mov Disk 2/ Television PSAs/ Scholar Athletes PSA/ MLCF_Scholar_Athletes_PSA_Movie. mp4 Disk 2/ Television PSAs/ Scholar Athletes PSA/ MLCF_Scholar_Athletes_PSA_Script. dox
53
Televison Public Service Annountment - Learning Is Cool This 30-second spot is designed to work in tandem with the “Scholar Athletes” television spot. TV Script Length: 30 Seconds Title: Learning is Cool Client: Marvin Lewis Community Fund Writer: Lift Creative Music: Success and Achievement 2. Dewolfe DWCD 0286 – Success and Achievement 2. Voice Over: Lindsay Ayliffe – ProComm Voices Video
Audio
Camera up on Marvin Lewis speaking to kids in Youth Football Camp.
Coach Lewis: We’re here to listen and learn. Just like we should do in school everyday, right? Oh, yes, if we can’t listen and learn, we have a hard time going very far in life.
CUT TO montage of five STILL images of Learning Is Cool kids in the classroom.
Announcer:
CUT TO white background
Announcer:
LOGO centered on screen
Join the team, and support education. To learn more, visit Marvin Lewis dot O-R-G.
TAG LINE: Join the Team
The Marvin Lewis Community Fund, in partnership with schools, the Cincinnati Bengals, and local businesses, offers “Learning Is Cool.” This educational incentive program rewards students who achieve top grades throughout the school year.
BELOW TAG LINE: www.marvinlewis.org
File Name Disk 2/ Television PSAs/ Learning Is Cool PSA/ MLCF_Learning_Is_Cool_PSA_Movie. mov Disk 2/ Television PSAs/ Learning Is Cool PSA/ MLCF_Learning_Is_Cool_PSA_Movie. mp4 Disk 2/ Television PSAs/ Learning Is Cool PSA/ MLCF_Learning_Is_Cool_PSA_script. doc
54
Join the team! Video
55
Join the team! Video The “Join the Team!” video will appear on the Marvin Lewis Community Fund website, and on DVD’s that can be distributed to participants in MLCF events, and by mail. TV Script Length: 4:21 Title: Join the team! Client: Marvin Lewis Community Fund Writer: Lift Creative Music: Mountain View. Dewolfe DWCD 0548 – Natural Soundtracks. Voice Over: Lindsay Ayliffe – ProComm Voices VIDEO:
AUDIO:
MOVING PICTURES OF HOMETOWN HUDDLE AND LEARNING IS COOL
Narrator: Since 2003, the Marvin Lewis Community Fund has made a positive impact on the lives of hundreds of thousands of residents of the Greater Cincinnati area.
Founded by Marvin and Peggy Lewis, the Marvin Lewis Community Fund enriches the lives of young people and their families, VIDEO OF SCHOLARSHIP RECIPIENTS HOLDING CHECKS
by focusing on education and personal achievement.
MOVING PICTURES OF THE MARVIN LEWIS FOOTBALL CAMP AND THE HOMETOWN HUDDLE
The Fund also supports initiatives that encourage healthy, active lifestyles and promote continuous involvement in actions that benefit the community.
MARVIN LEWIS ON CAMERA
Marvin: We’re trying to impact
SLOW MOVEMENT OVER LEARNING IS COOL PHOTOS
the futures of young people and that can be through academics, it can be through athletics, just
MARVIN LEWIS ON CAMERA
providing the opportunity for them to see that we can help shape their life, a better life for them.
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SLOW MOVEMENT OVER LEARNING IS COOL PHOTOS
Narrator: Our most important programs support education, including Learning is Cool
VIDEO OF SCHOLARSHIP RECIPIENT RECEIVING CHECK
and the Marvin Lewis Scholarship Fund.
CU OF LEARNING IS COOL FOOTBALLS
Marvin: Learning Is Cool was a program that was designed in the Cincinnati Public Schools.
CUT TO MARVIN LEWIS ON CAMERA BARBARA DUNDEE ON CAMERA
Barbara: And right now we have 24,000 kids in that program in Covington Independent Public Schools, Cincinnati Public, and North College Hill Schools and we’re hoping to expand pretty soon.
LEARNING IS COOL 2012 ACADEMIC AWARDS CEREMONY FOOTAGE
Narrator: Learning is Cool is an educational incentive program for students in grades 1 through 12. Participating students get support for working hard and staying in school. At the Learning Is Cool awards ceremony, students who make the “A” Honor Roll are rewarded with medals and prizes presented by Bengals players and coaches, including Coach Lewis.
MARVIN LEWIS ON CAMERA
Marvin: It’s been a wonderful program, we’ve seen just incredible results. We get great feedback.
TEXT ON SCREEN IN FRONT OF BLURRED IMAGE OF FOOTBALL FIELD
Narrator: In less than five years, Learning Is Cool has fostered a 110% increase in “A” Honor Roll students across all participating schools.
SINCE IT’S BEGINNING LEARNING IS COOL HAS INCREASED “A” HONOR ROLL ACHIEVEMENTS BY 110% MARVIN LEWIS ON CAMERA
Marvin: Two things that are very gratifying that we’ve been able to do: Number one, the recognition by parents telling us how their child, son or daughter, who once was not motivated to do well in school has turned the corner and now wants to do well.
XAVIERA RIDLEY AND SONS ON CAMERA
Xaviera : Last year, he was so-so, but this year he was awesome… just awesome.
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BARBARA DUNDEE ON CAMERA
Barbara: And when you have a kid say to you, “this is the best day of my life,” it’s amazing. It really gives me chills just thinking about it.
FOOTAGE OF SCHOLARSHIP RECIPIENT AT Narrator: The Marvin Lewis Scholarship MLCF OFFICE Fund supports outstanding high school student athletes, male and female, with college scholarships. TEXT ON SCREEN IN FRONT OF BLURRED IMAGE OF FOOTBALL FIELD
On average, four scholarships have been awarded each year since 2003.
FOUR $20,000 SCHOLARSHIPS PER YEAR SINCE 2003 MARVIN LEWIS ON CAMERA
CUT TO MARVIN LEWIS COMMUNITY FUND OFFICE
Marvin: …the candidates that really stand out the most are the young people that are full of life. You can tell they’re passionate about what they want to do in college and in their life thereafter. They really have worked hard in giving back to their community. I think those are the ones that we have found to be the most successful.
CUT TO SCHOLARSHIP RECIPIENT WALKING IN FRONT DOOR RYAN REID ON CAMERA
Ryan Reid: The scholarship’s the finishing piece, now I can just focus on going to college.
MALIKA SMOOT ON CAMERA
Malika Smoot: I feel like it’s everyone’s duty to give back and to help out others.
ENHANCED IMAGES OF STUDENTS RECEIVING MEDALS AT ACADEMIC ACHIEVEMENT CELEBRATION
Narrator: Your donations to the Marvin Lewis Community Fund will help young people in our community.
TEXT ON SCREEN IN FRONT OF BLURRED IMAGE OF FOOTBALL FIELD
Ninety-two cents of every dollar donated is directly reinvested in our activities like Learning Is Cool and the Scholarship program.
92 CENTS OF EVERY DOLLAR IS DIRECTLY REINVESTED FOOTAGE OF SCHOLARSHIP RECIPIENT WALKING INTO MLCF OFFICE AND MLCF STAFF GETTING LEARNING IS COOL REWARDS READY FOR STUDENTS
To continue our important work, we need your support.
FADE TO BLACK
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FADE UP FROM BLACK BARBARA DUNDEE ON CAMERA
Barbara: I think that people assume, because Marvin’s name is on the door that we’re a much bigger and much richer of an organization than we really are. We really need help from the community to keep these programs going.
MARVIN LEWIS ON CAMERA
Marvin: I think it doesn’t matter monetarily the level of support.
BARBARA DUNDEE ON CAMERA
Barbara: Every dollar helps, I don’t care if it’s five dollars or ten dollars or a dollar fifty, every dollar helps and that can help us help more kids in the community and raise the education level of our general community, which is going to make the community a better place to live.
VIDEO CAPTURED FROM COMPUTER SCREEN NAVIGATING TO THE DONATE BUTTON ON THE MARVINLEWIS.ORG PAGE
ENDING 1 – WEB
VIDEO CAPTURED FROM COMPUTER SCREEN NAVIGATING TO THE DONATE BUTTON ON THE MARVINLEWIS.ORG PAGE
ENDING 2 – DVD
SLOW MOVEMENT ACROSS STILL IMAGE OF STUDENT
ENDING 2 (con’t) – DVD
MARVIN LEWIS ON CAMERA
ENDING – BOTH
Help us right now. Click the “donate” button on our homepage, and make life better for the kids of our community. Narrator: To learn more about how you can help, visit MarvinLewis dot o-r-g
Narrator: To help us right now, click the “donate” button on our home page to make life better for kids in our community.
Marvin: We need your help, so join the team.
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MLCF LOGO, JOIN THE TEAM!, marvinlewis.org
File Name Disk 3/ Join the team! Video/ MLCF_Join_The_Team_Movie.mov Disk 3/ Join the team! Video/ MLCF_Join_The_Team_Movie.mp4 Disk 3/ Join the team! Video/ MLCF_Join_The_Team_Script.doc
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Join the team! Video - DVD Sleeve - Front
File Type PDF TIF
File Name Disk 3/ DVD Sleeve/ MLCF_DVD_Sleeve_Front.pdf Disk 3/ DVD Sleeve/ MLCF_DVD_Sleeve_Front.tif
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Join the team! Video - DVD Sleeve - Back
File Type PDF TIF
File Name Disk 3/ DVD Sleeve/ MLCF_DVD_Sleeve_Back.pdf Disk 3/ DVD Sleeve/ MLCF_DVD_Sleeve_Back.tif
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Join the team! Video - DVD - Disc Label
File Type PDF TIF
File Name Disk 3/ DVD Label/ MLCF_DVD_Disc_Label.pdf Disk 3/ DVD Label/ MLCF_DVD_Disc_Label.tif
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10th Anniversary Video
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Tenth Anniversary Video The 10th anniversary video will be shown at the Marvin Lewis Community Fund 10th anniversary event, before a speech. Video Length: 1:58 Title: 10th Anniversary Video Client: Marvin Lewis Community Fund Writer: Lift Creative Music: In the End. DWCD 0336 track 9
Speakers: Scholarship Recipient: Christopher Crowder Scholarship Recipient: Kristen Gebhardt Scholarship Recipient Group of 2012 and Families Learning is Cool Family: Xaviera Ridley (Mother) Stephan (Son) Estaban (Son) Learning is Cool Family: Chris Knueven (Father) PJ (Son) Toby (Son) Learning is Cool Family: Ryan Parson (Father) Tosha (Mother)
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Learning is Cool Family: Rick Roudebush (Father) Bobby Gayol, Rebecca Schnieder, Emily Otten, Nick Aleshin, Robin Collins, Jeremiah Dickson, Josh Fenn, Ed Bruker
File Name Disk 4/ Tenth Anniversary Video/ MLCF_Tenth_Anniversary_Movie.mov Disk 4/ Tenth Anniversary Video/ MLCF_Tenth_Anniversary_Movie.mp4 Disk 4/ Tenth Anniversary Video/ MLCF_Tenth_Anniversary_Script.doc
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Production Cost Report
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Production Cost Report - Print The following materials need to be printed for the Marvin Lewis Community Fund: • • • • • • • • • • •
Letterhead (8.5”x11”) Business Cards (3”x2.5”) Envelopes (Standard A10) Thank you cards Notecards (5”x7”) Envelopes (A7) Join the team! poster Join the team! folded postcard Two Pocket Folders Learning is Cool Notebook Stickers for Learning is Cool Notebook
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Production Cost Report - Print Berman Printing http://bermanprinting.com/ 512-421-1600 Berman Printing is located at 1441 Western Avenue in Cincinnati, Ohio, and Berman Printing has done print work for the Marvin Lewis Community Fund in the past. Item
Size
Quantity
Substrate
Pricing
Letterhead
8.5”x11
250
70# Husky O/S opaque
$700.00 ($2.80 each)
100# gloss cover
$210.00 ($0.84 each)
500 Business Card
3”x2.5”
250 500
Envelope
#10
250 500
Thank You Card
5”x7” folded
250
$220.00 ($0.44 each) #70 Husky O/S opaque
$865.00 ($3.46 each)
80# matte cover
$345.00 ($0.70 each)
500 Envelopes for Card
A7
Join the Team! Poster
11”x17”
DVD Sleeve
5”x5”
250 500 50
$720.00 ($1.44 each)
$960.00 ($1.92 each) $460.00 ($0.92 each)
#70 Husky O/S opaque
$800.00 ($3.20 each)
100# gloss text
$145.00 ($7.25 each)
100
$895.00 ($1.79 each) $165.00 ($1.65 each)
100
12pt C2S
$534.00 ($5.34 each)
Two Pocket Folder 9”x12”
100
12pt C2S
$1,610.00 ($16.10 each)
LIC flyer stickers
250
60# gloss P/S
$270.00 ($1.08 each)
1.5” round
500
$280.00 ($0.56 each)
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Production Cost Report - Print FedEx Office http://www.fedex.com/us/office/index.html FedEx Office is an online-based print company that could be used for small runs of materials on an as needed basis. Item
Size
Quantity
Substrate
Pricing
Letterhead
8.5”x11
250
70 lb, 92 bright
$134.99 ($0.54 each)
Business Card
3”x2.5”
250
110 lb Glossy Cardstock
$39.99 ($0.16 each)
500 Envelope
#10
250
Thank You Card
5”x7” folded
250 500
$49.99 ($0.10 each) $109.99 ($0.44 each)
100lb Matte Cardstock
$289.99 ($1.16 each) $459.99 ($0.92 each)
Envelopes for Card
5.25”x7.25”
250
Join the team postcard
5”x7” folded
250
100lb Cardstock
$289.99 ($1.16 each)
250
200 lb Coated Cardstock
$479.99 ($1.92 each)
Two Pocket Folder 9”x12”
$99.99 ($0.40 each)
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Production Cost Report - Print PrintingForLess.com http://www.printingforless.com/ Printingforless.com is an online based printing company with a focus on large volume print runs.
Letterhead
Size
Quantity
Substrate
Pricing
8.5”x11
250
Hammermill 70# Lustre
$157.61 ($0.63 each)
500
$168.33 ($0.34 each)
Business Card
3”x2.5”
500
120# Gloss Cover 14 pt
$68.90 ($0.14 each)
Envelope
#10
250
Hammermill 70# Lustre
$210.11 ($0.84 each)
500 Thank You Card
5”x7” folded
250 500
$235.08 ($0.47 each)
120# Dull/ Matte $223.39 ($0.99 each) Cover 14 pt $269.28 ($0.63 each)
Envelopes for 5”x7” Card
5.25”x7.25”
250
Join the Team Poster
11”x17”
50
100# Gloss Text
$364.51 ($7.02 each)
Join the team postcard
5”x7” folded
250
120# Gloss Cover 14 pt
$287.14 ($1.24 each)
Postcard
5”x7”
500
120# Gloss Cover 14 pt
$180.68 ($0.36 each)
120# Gloss Cover stock
$902.96 ($3.61 each)
1000 Two Pocket Folder 9”x12”
250 500
$22.95 ($0.10 each)
$211.93 ($0.21 each) $995.00 ($1.99 each)
Printingforless.com also offers several bundle options, which would lower prices. An order of 250 of both letterhead and envelopes would be $312.03 ($1.25 for one set), while an order of 500 would be $347.18 ($.69 for one set). They also offer a box of 500 business cards for free if letterhead and envelopes are printed as a bundle.
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Production Cost Report - Print 48 Hour Printing http://www.48hourprint.com/ Item
Size
Quantity
Letterhead
8.5”x11
250
$153.00 ($0.62 each)
500
$170.00 ($0.34 each)
Business Card
3”x2.5”
250 500
Envelope
#10
250
Substrate
Gloss Cover 14 pt
$46.00 ($0.19 each)
70# Opaque text
$187.00 ($0.75 each)
500 Thank You Card
5”x7” folded
250 500
Envelopes for 5”x7” Card
A7
Join the Team Poster
11”x17”
Join the team postcard
5”x7” folded
Notecard
5”x7”
Pricing
$55.00 ($0.11 each) $207.00 ($0.42 each)
Matte Cover 14 pt
$292.00 ($1.17 each) $320.00 ($0.64 each)
250
$194.00 ($.078 each)
500
$211.00 ($0.43 each)
250
100# Gloss Text
500 250 500 500 1000
$274.00 ($1.10 each) $321.00 ($0.65 each)
Gloss Cover 14 pt
$292.00 ($1.17 each) $320.00 ($0.64 each)
14pt Matte Cover $169.00 ($0.34 each) $199.00 ($0.20 each) w
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Production Cost Report- DVD Replication - Join the team! Video QCA http://go-qca.com/
QCA specializes in CD and DVD replication, as well as Disc and Sleeve Printing.
500 DVD’s in full-color jackets - $1055.50 1000 DVD’s in full color jackets - $1131.00 • Three color high quality on-disc printing • Color proof sent overnight • Printing of 5” mini jacket, full color front and back
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Media Information
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Music License Cincinnati State Multimedia Information Design
Music License The products listed in the table below contain music from the DeWolfe Music Library, which is currently licensed to Cincinnati State. Use of any of the products for commercial purposes could require additional licensing. For more information about music licensing and usage, please contact: Mike Tekulve Cincinnati State Studio Manager Phone: (513)-569-4764 Email: michael.tekulve@cincinnatistate.edu
Product
Song Name
Album
MLCF Underwriting (Radio P.S.A.)
The Adventurer
DeWolfe DWCD 0230 – Grab Bag 2.
Scholar Athletes (TV P.S.A.)
Success and Achievement 2
DeWolfe DWCD 0286 – Success and Achievement 2.
Learning is Cool (TV P.S.A.)
Success and Achievement 2.
DeWolfe DWCD 0286 – Success and Achievement 2.
Join the Team!
Mountain View
DeWolfe DWCD 0548 – Natural Soundtracks.
10th Anniversary
In the End
DeWolfe DWCD 0336 – The Rock Chart.
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National Public Radio
Cincinnati Public Radio Underwriting Copy Guidelines
How to creating brief, uncluttered messages that meet the needs of sponsors, resonate with listeners and comply with FCC’s non-commercial requirements. Copy should include: 1) Your business or organization’s name or that of the subsidiary, legal DBA, operating division parent company to be read after an opening phrase such as, “Support comes from…”
or
2) Credits can also contain: • Non-promotional, value-neutral descriptions of organizations, products and services. (This includes items like origin of the product, intended use, form of delivery or method of preparation, and product content) • Organization mission language that identifies and does not promote or state an opinion. • Established (verbatim) corporate slogan that complies with all FCC underwriting wording. • Location information (e.g., neighborhood, street address, phone number, web address). • Duration of time in business. 3) Under FCC regulation, credits can NOT contain: • Statements of price information, interest rates, discounts, specific financing information or words like free or complimentary or other inducements to buy sell, rent or lease • Claims of comparison or language that is promotional or self-congratulatory in nature (words like best, fastest, biggest, premiere, legendary, famous or renowned) • Calls to action (“give us a call, visit us at, see our”) • Personal pronouns such as “we” or “our” that give the impression of station endorsement • Descriptive language that is subject to interpretation by the listening audience • Testimonials or ranking information • Expression of a viewpoint on a controversial issue • Support of or opposition to a political candidate. 4) General Policies: • Standard credits are 20 seconds or less. • Final copy must be ready to record at least three days before scheduled start date. • Copy can not place the announcer in the first person. • No pre-recorded copy is accepted; all messages will be recorded by Cincinnati Public Radio’s onair personnel. • Messages must use proper grammar. No sentence fragments or run-on sentences. • Where possible, use one point of contact—address, phone or website. • Ensure that date references in copy coincide with the day they will be broadcast (e.g., tomorrow, this weekend, etc.). • No advocacy, political, ballot, or issue advertising. Final approval of copy lies with Cincinnati Public Radio. Cincinnati Public Radio reserves the right to reject potential underwriting in the event of conflicts of interest, inappropriateness or adverse listener reaction, misperception or confusion or demands for editorial influence. Cincinnati Public Radio reserves the right to refuse to accept underwriting from companies, businesses, organizations, or any other entities deemed to be inconsistent with Cincinnati Public Radio's image, not of general interest to Cincinnati public Radio listeners, or that could be detrimental to the welfare and image of the station.
CPR Copy Guidelines, May 2009
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Cincinnati Public Radio Underwriting Rates Monday-Friday, specific dayparts Mon-Fri
Daypart
5a – 10a
Morning Drive
10a – 3p 3p – 8p
Mid-day Afternoon Drive
8p – 12a
Evening
WVXU 91.7
WGUC 90.9
Combo $/2 spots
$95
$50
$120
$65 $95
$45 $50
$90 $120
$30
$30
$45
WVXU 91.7
WGUC 90.9
Combo $/2 spots
Saturday-Sunday, specific dayparts Sat-Sun
Daypart
5a – 10a
Morning Drive
$40
$25
$50
10a – 3p 3p – 8p
Mid-day Afternoon Drive
$60 $40
$25 $25
$65 $50
8p – 12a
Evening
$20
$15
$25
WVXU 91.7 $75 $50 $55 $30 $70 $45 $55
WGUC 90.9 $40 $20 $30 $15 $40 $20 $30
Combo $/2 spots $95 $55 $70 $30 $90 $50 $60
Rotation Plans
Three-Part M-F *(5a – 8p) Three-Part S-Su *(6a – 8p) Four-Part M-F **(5a – 12a) Four-Part S-Su **(5a – 12a) Weekday Prime Rotator *(5a – 8p) Weekend Prime Rotator *(7a – 7p) Run Of Station (Mon-Sun)
*Rotate spots evenly through three prime dayparts; **Rotate spots evenly through all dayparts
• • • • •
Gross Rates Combination Rates require equal spot distribution between stations Premiums: Shortened Dayparts (20%); Specific Programs (50%). Discounts are available for 3-month 6-month and 12-month schedules. Volume discounts are available based on total investment.
Rate Card Effective As Of Jan. 1, 2012
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CET Sponsorship Opportunities Strategically position your company with CET’s quality programming Corporations and businesses can make a difference by sponsoring programs that are broadcast on CET. The mission of CET is to provide education and enrichment in both living rooms and classrooms by reaching 2 million residents, 470,000 students and 37,000 teachers. Through PBS and local programming, CET positively impacts our community with rich and diverse resources. It is because of the support of corporate and business partners that we can fulfill this mission. And for that we are grateful. Image enhancement and credibility are vital to the success of a business. And by strategically positioning your company with PBS you address these issues while creating a cause related marketing approach. This sends a genuine message to people who see your company on CET that you care about our community by supporting the station, and therefore care about them. Supporting quality programming on public television also enables your company to reach a very loyal audience with financial means. The following demonstrates our viewers have buying power, and prestige in the community to support you too.
CET offers numerous local public television sponsorship opportunities on TV or on-line at CETconnect.org. We will be happy to show you the available opportunities and develop a strategic plan with you to accomplish your goals. To find out more about Corporate Underwriting on CET, please contact Dave Kramer at 513-345-6556 or email dkramer@ cetconnect.org.
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KET
On-Air Sponsorship KET impacts the lives of Kentuckians at all stages of life. ... KET also promotes lifelong learning and prepares adults for the workforce. Lexmark is a proud supporter of KET.
Kathy Hillyard Manager, Corporate Citizenship, Lexmark
KET is Kentucky’s only statewide media source, reaching 4 million viewers across the Commonwealth and in parts of the seven surrounding states. Businesses, associations, nonprofit organizations, and foundations can receive recognition spots, produced by KET using voice-over copy and visuals provided by the organization, at the beginning and end of programs they choose to underwrite. These underwriters reach a desirable audience; capitalize on their association with KET›s quality and credibility; and strengthen their relationships with customers, employees, shareholders, government officials, community leaders, neighbors, and friends. How does KET›s on-air recognition benefit your business?
•
Build brand loyalty: KET builds brand identification and strengthens your corporate image. Corporate partners benefit from the «halo effect» of being associated with KET and its mission to make a meaningful contribution in their community.
•
Double your visibility ... stretch your budget: KET›s two broadcast channels offer double the market coverage in Kentucky and in parts of seven states. As Kentucky›s only statewide media source, KET offers a unique marketing opportunity no other advertising medium can match—and at a fraction of the cost of traditional advertising. Whether you make a tax-deductible gift from your marketing budget, your philanthropy budget, or a combination of both, your support of KET is much more than advertising. You are advancing the mission of KET and the well-being of your community and your business.
•
Reach your target demographic: Using internal data, KET can define the viewing audiences of programs available for sponsorship. Targeted messaging enables corporations to speak directly to their constituents.
•
Stand out in an uncluttered environment: In commercial hour-long broadcasts, nearly 17 minutes may be used for ads, with individual messages sandwiched between direct competitors vying for the same viewers› attention. With our uninterrupted programming, KET restricts interstitial time to 5 minutes, 21 seconds or less. The results? An incredible 80% of parents with children under 3 could recall seeing a sponsor message for Libby›s Juicy Juice because of its national sponsorship of Arthur.
Join our distinguished group of On-Air Sponsors by selecting one of our many wonderful local or national programs to
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underwrite today! For information on how to get started, contact (859)Â 258-7228 Commonwealth Fund for KET 560 Cooper Drive Lexington, KY 40502-2200 toll-free: (800)Â 866-0366
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WKRC
Public Service Announcements and posting events on the LOCAL 12 Community Calendar LOCAL 12 is proud to serve the Tri-State community, supporting hundreds of non-profit organizations and their good works. These are the guidelines for public service announcements (PSAs) sent to LOCAL12. **PSAs will be screened for quality and subject matter. They should address issues of concern to the TriState or causes that will make life in our area better. **Organizations sending PSAs must be able to provide proof of tax exempt status. **Keep the commercial aspects of an event out of your spot. Provide viewers with a number to call or a web address to check in your spots. **Spots should be in beta sp format. **Check to make sure the who, what, when, where and why are mentioned. **Be sure and include how many spots are on your tape, their length and a deadline for them to stop airing. **PSAs should arrive at the station at least 6 weeks before your event. LOCAL12 1906 Highland Ave. Cincinnati, OH 45219 For written announcements email 12CommConx@wkrc.com or fax 513.763.5654 with attention to Community Connection. There is no guarantee your spot will air. Spots will be added to our PSA rotation at the discretion of our Public Service Director. If you have any questions or need more information please email12CommConx@wkrc.com. Thanks again for your interest! Public Service Director LOCAL12 Community Connection 513.763.5500 Community Calendar Events: To list your event on the LOCAL12.com Community Calendar, send your information to the following: Public Service Director WKRC-TV 1906 Highland Ave. Cincinnati, OH 45219 Attn: Community Calendar or 12CommConx@wkrc.com
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WKRC Station Information WKRC-TV 1906 Highland Ave Cincinnati, OH 45219 513-763-5500 Driving Directions WKRC-TV Phone Directory Business Office (513) 763-5408 Creative Services/ Station Promotion (513) 763-5414 Engineering (513) 763-5515 Viewer Comment Line (513) 763-5599 Sales Department
(513) 763-5485 Click for Sales Staff Directory News Hotline (513) 579-1212
Newsroom Fax
(513) 421-3820 **IF YOU HAVE A QUESTION PERTAINING TO THE PROGRAMMING SCHEDULE OR TONIGHT›S BROADCAST SCHEDULE, SEND US AN EMAIL TO THE ADDRESS BELOW. Station Programming/ TV Listings Questions Programming@LOCAL12.com WKRC-TV Webmaster -Email Public Service Announcements and Community Calendar Events Public Service Director WKRC-TV 1906 Highland Ave. Cincinnati, OH 45219 Attn: Community Calendar 12CommConx@WKRC.com Click here for more information. General Manager (513) 763-5402
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Release Forms
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Contact Information
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Cincinnati State Technical and Community College Instructors: Pam Ecker - Technical & Professional Communication ps.ecker@cincinnatistate.edu 513-569-1722 Jason Caudill 513-569-1777 jason.caudill@cincinnatistate.edu Dave Killen - Audio/Video Production david.killen@cincinnatistate.edu 513-569-4960 David Hoctor - Multimedia & Web Design david.hoctor@cincinnatistate.edu 513-569-4961 Cincinnati State Technical and Community College 3520 Central Parkway Cincinnati, Ohio 45223 513-569-1500
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