Froebel Gifts
Remember when recess was a part of your ?
Remember when dress up was a part of the ? Remember when your teacher set time apart for ? Remember when playing with your food was ? Remember when your decision was what color cup you wanted to drink from?
Well, unfortunately, real school is not like kindergarten.
It is dull, it is tedious, and time consuming.
Too bad creative play you find in kindergarten isn’t the way you learn in college...
Actually,
Creative play is real schooling.
Meet the Froebel Method. Friedrich Wilhelm August Frรถbel was a German pedagogue, a student of Pestalozzi who laid the foundation for modern education based on the recognition that children have unique needs and capabilities.
He is the reason for creative learning. He is the reason for play in school. He is the reason for kindergarten.
Froebel USA is a company that is trying to revitalize the creative way of education with Froebel’s methods.
Why did people like Albert Einstein and Frank Lloyd Wright use Froebel’s method?
Froebel USA’s goal is to teach children a way of learning through a creative outlet. They want to expand a child’s mind and help them discover who they are at an earlier age. Froebel also makes it a priority to help a child become a successful leader in the community in a world that needs creative minds for problem solving.
So, what makes
Froebel Gifts so special?
Because Froebel Gifts are gifts that are effective in teaching children how to think outside of the box with problem solving.
Yarn Balls
Sphere, Cylinder, Cube
Gift 1
The Framework
Gift 10
Gift 2 The Divided Cube
Gift 9
Gift 3
The Point
Rectangular Prisms
Gift 8
Gift 4 Sticks and Rings
Gift 7
Gift 5 Triangular Prisms
The Tablets
Gift 6 Classic Building Blocks
And the benefits of Froebel’s Gifts are endless...
Gift 1 The whole is the beginning of understanding and everything else is derived from the whole.
Gift 2 The shapes are used to represent objects in a child’s life and encourages a child’s description of objects creatively.
Gift 3 The child will begin to see this gift of pieces that are a part of the whole and their relationship to the whole.
Gift 4 This feature will aid in creating modular constructions and designs, and proportion can be discussed as part of the Forms of Knowledge.
Gift 5 Fractions and other mathematical concepts can be discovered and concepts of geometric shapes.
Gift 6 Scale, proportion and modularity can be discovered by having the child make as many different squares as possible.
Gift 7 This gift allows the child to represent these objects in two-dimensional form.
Gift 8 represents the edges or outlines of objects.
Gift 9 Children are asked to create with a point with no dimension. Essentially only “position” is referenced.
Gift 10 This gift brings the cycle full circle by combining the point and line to create a framework of solid forms.
And Froebel’s personality wants to communicate different identities to multiple audiences.
The Extended Family: “We want to know that this product will help our family members look to creative thinking to solve problems in the world that is affecting Mother Nature and our society.�
The Designers: “I want to know the Froebel’s history, the design method, and the significance of Froebel in this day and age.”
The Young Parents: “I want to know the effectiveness of Froebel, how it teaches children creative realms of thinking, and how it will develop unique individuals for the future.�
The Educational Facilities: “We want to know that these toys are smart effective toys that will sell because of their effectiveness and their popularity through young parents.�
But, there is a problem.
There is a lack of personal connections. Froebel has a quality product, but when looking at their communication tools, there is minimal ties to children or parents with the gifts. Froebel’s methods seem cold. It does not relate to children and it goes not urge parents to buy the gifts.
Froebel should be known for this...
Functional Froebel provides my child with creative, developmental methods that will teach him/her to think abstractly within society.
Mental
Social
These methods allow me to feel
I appreciate that the Froebel method helps my child interact positively with their peers, the community,
confident in my child’s develop-
Froebel USA
and mother earth.
ment in creative thinking, and it makes me excited to support my child with their education.
Spiritual I appreciate the use of these toys for children because it helps them look positively to the future when they become influential leaders.
“I appreciate the use of these toys for children because it helps them look positively to the future when they become influential leaders.�
“These methods allow me to feel confident in my child’s development in creative thinking, and it makes me excited to support my child with their education.”
“I appreciate that the Froebel method helps my child interact positively with their peers, the community, and mother earth.�
and not known for this...
Where is this problem stemming from? It seems that Froebel is focusing primarily on telling its history and not speaking to the present audience. We must connect the story to the people who use Froebel.
Froebel USA Why? Not having a personal connection included in the brand along with not enough publicity.
Why?
Why?
Why?
Why?
Not broadening their scope to
Focusing more on the history of
Focusing more on the design
Not many people know who
more than just designers that
Froebel and not on the modern
aspects of the gifts and not the
Froebel is and it is hard to explain
understand Froebel.
uses for everyday people.
people effected.
the history to sell a product.
From looking at the competition, Froebel’s brand lacks in comparison. This is primarily due to the fact that the other companies focus on their audience and appeal to multiple audiences that find the benefit to purchasing the product.
Strong
Leap Frog LEGO
Baby Einstein
Fisher Price Chicco Toys
Dynamic
Static K’NEX
Tinker Toys
Froebel Gifts
Weak
It seems that Froebel has some work to do We need to make improvements!
Change the target audience. Include the parents that want their children to become creative thinkers even if they don’t know who Froebel is.
Move the focus to creative marketing with personal connections. We need to show the audience we are connecting to children and not just lecturing on a history lesson. To make this product sell, we must connect to the buyers.
Highlight the importance of creative development for the future. You must help the parents understand that our education system needs creative thinkers, not just scientists, and engineers. We need problem solvers.
Focus on the idea that “Humans are creative beings.” You must go back to the basics. Everyone can create. Everyone can enjoy these toys. Showcase how Froebel created Kindergarten because parents can relate to that, but don’t dwell on it.
Change the Brand. The logo needs to go along with what little brand that Froebel has. There is a reason why Froebel is blowing up in Asia. It is effective and we need to make the brand for Froebel USA the best it can be.
What did Froebel say again?
Humans are creative beings. This is from a spiritual perspective which separates us from nature. Play is the Engine of Real Learning. Harness child’s play that can then get that child to think creatively.
So back to the basics.
What?
The only developmental education method.
How?
That educates through unity and connection.
Who?
For children during their first stages of life.
Where?
Across the United States.
Why?
Who appreciate natural curiosity and absorbing knowledge.
When?
During an era when the educational system limits creativity.
And with one phrase, we will make Froebel stand out above the competition.
Our developmental education method is the only method that inspires children’s natural curiosity in an era when most educational systems limit creativity.
So, here is the big idea:
Mission Product/Benefit
Froebel strives to provide excellence
A system of education that
through educating the leaders of
provides children with toys and
tomorrow by reviving the methods of
other resources, like workbooks,
kindergarten with creative outlooks on
that encourage children to think
life. Through experiences, relationships,
outside of the box and connect to
and technique, Froebel nurtures the un-
the world around them.
derstanding of unity as well as children’s connections to society.
Positioning
Vision
Our developmental education
Parents, grandparents and educators
method is the only method that educates children during their first years of life through unity and connections, which in turn lets them appreciate natural curiosity during an era when the educational system limits creativity.
Styling
across the United States have a creative
Naturally Curious
system of education that will nurture their children or grandchildren’s first years of education in a creative approach that advances personal growth in problem solving.
Value
Natural, Innovative, Fresh,
Focused on children, Emphasizes value
Relational, Young, Trusting,
of relationships, Connections, Interde-
Bright, Caring, Casual, Friendly
pendence, Care, Trust, Invested, Motivated, Supportive, Nurturing, Personal, Individual attention, Back to basics.
And with this idea, we will outshine competitors
Froebel Gifts
Baby Einstein
Fisher Price
Leap Frog Chicco Toys
LEGO
K’NEX
Tinker Toys
High-tech
Handmade
Froebel Gifts Baby Einstein
Fisher Price
Leap Frog
Chicco Toys LEGO
K’NEX
Tinker Toys
Dynamic
Static
Baby Einstein Froebel Gifts Leap Frog
Fisher Price
Chicco Toys
LEGO
Tinker Toys
K’NEX
Original
Imitative
Froebel Gifts
Baby Einstein
Leap Frog
Strong
Fisher Price
Chicco Toys LEGO
K’NEX
Tinker Toys
Weak
Now that we know what our ideal brand is, lets start creating the new Froebel Gifts.
Every brand needs a personality.
What is Froebel’s personality?
My Dreams I dream about making sandcastles and building a fort in a nearby forest. I dream about being a prince or princess of a magic, far away land that no one knows about except the trolls and the fairies. I dream about fighting dragons with a magical sword made out of popsicle sticks and I later, I would recreate the battle through playdough. I dream of dreams with bright colors and marshmellow clouds. I wake up from my dreams smiling.
Meet Froebel...
My Fears I am afraid of math problems and dull science movies. I am afraid of serious adults and distant parents.
My Personal Motto Home is where your rump rests. The idea that anywhere and everyone is home and people you care about.
My Heroes My heroes would be my parents or loved ones. I look up to my teachers and my peers. I look up to people like batman and spiderman, men and women that are normal people that do great things with the skills they are given. It is not enough to look up to one person because of what they do, it is something more to look up to super heroes because they know they are putting themselves in danger and they are selfless enough to do that for others. All about connections and interdependence.
My Favorite Literary Figure Mark Twain: As soon as Tom was back we cut along the path, around the garden fence, and by and by fetched up on the steep top of the hill the other side of the house. Tom said he slipped Jim’s hat off of his head and hung it on a limb right over him, and Jim stirred a little, but he didn’t wake. Afterwards Jim said the witches bewitched him and put him in a trance, and rode him all over the state, and then set him under the trees again
My iPod The Beatles: In My Life Billy Joel: It’s Still Rock and Roll to Me Cake: Stickshifts and Safetybelts Coldyplay: Lovers in Japan Van Morrison: And it Stoned Me Jim Croce: Bad Bad Leroy Brown Katy Perry: Firework The Killers: Human Lady Gaga: Pokerface Paul Simon: You Can Call Me Al
My Residence I live is in a treehouse out in the middle of a forest. I stay up there collecting insects and leaves. I sneek food from my parent’s house and put it in my treasure chest that I made out of carboard and stash it high away in the branches. I set traps for animals and keep a lookout post with a telescope to watch out for intruders. I separate the rooms of my house with old ragged sheets and carve in its walls markings of adventures I have had and secret messages to others who one day will find this hideaway and use it for their own.
So what products will we make? Let’s see...
Placement near toy department, close to check out stations, near school supply section
Word of Mouth
Sales Deals Cashier
PrePurchase
Advertising
Online
magazine ads, web banners, commercials, website, billboards, books,
tutorials, brief history video, web banners, ads, and website
Mailers catalogues, newletters, direct mailers, promotions, and sales
and posters
Online Purchase ability to search products and purchase individually
Displays interactive, children will be able to play with toys and talk to professionals.
Purchase Customer Club opportunities for personal help, sales deals, and personalized gifts
PostPurchase
Catalogue search all different gifts and other extra products sold separately
Packaging appealing to the eye for parents and children. Personal connections, natrual curiosity
Booklets
Email Promos
packets of information describing each gift and ways parents can help children through toys
Customer Service
Loyalty Programs
Displays in groceries, toy stores, brief history of product, and interactive
Print posters, mailers, letters, business cards, letterheads, and promotions
Magazine Ad | Commercial Ad | Package Design | Workbooks for specific gifts | Billboards | Website | Book on History | Series of books | Posters for schools, daycares, etc. | Cataglogue | Display for museums | Web video | Tutorial | Mailers | Bookstore Display | Displays | Postcards | Newsletters
and now with no further adieu...
let me introduce
you to the new Froebel Gifts
Froebel Gifts
Froebel’s whole idenity is based off a grid which helps convey the interconnectedness of the brand but also references past values.
Froebel Gifts The Logo is based off of a grid system that continues througout the whole system.
Froebel Gifts Froebel Gifts offers a wide variety of developmental education toys that will teach your child creative and innovative ways of thinking. Froebel Includes: Ten Froebel Gifts Workbooks Online Exercises Parental Support Froebel Gifts Ineractive offers a wide Play variety of developmentalTips education toysmethods that will on the Froebel
Froebel Gifts
teach your child creative and innovative ways of thinking. Let us be there for your child Froebel Includes: every step of the way.
Caroline Howard 1439 Coventry Manor, Apt. 4 Lawrence, KS 66049
Ten Froebel Gifts Workbooks Online Exercises Learn more at: Parental Support www.froebelgifts.com Ineractive Play Tips on the Froebel methods
Let us be there for your child every step of the way.
Caroline Howard 1439 Coventry Manor, Apt. 4 Lawrence, KS 66049
http://www.froebelgifts.com
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Froebel began a creative method of teaching children abstract thinking. Use his gifts for the children in your life. www.froebelgifts.com
Ernest Dimnet
Play is the engine of real learning. Lets keep it that way.