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Unit ENT1.10 Innovation and Creativity
Unit code: T/617/4970 RQF level: 4
Unit Aims
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This unit describes the role of innovation and creativity for organisations. It considers models used to help understand and recognise their importance, as well as techniques to facilitate their use as part of strategic development.
Learning Outcomes and Assessment Criteria
On successful completion of this module a student will be able to:
Learning Outcome Assessment Criteria- The Learner can:
1. Understand theories of creativity and apply them to individuals and teams.
2. Understand the stages of a systematic creative
process. 1.1 Consider relationships between personality types and creative thinking. 1.2 Discuss research into how creativity is developed.
2.1 Identify models of the creative process. 2.2 Explain the components of the development of creativity. 2.3 Describe key barriers to creativity.
3.Understand factors that drive innovation.
4. Know ways that organizations encourage innovative thinking. 3.1 Discuss factors that promote the need for innovation.
3.2 Identify key stages of the innovation process. 3.3 Compare and contrast practical models of the innovation process.
4.1 Describe the place of innovation in organizations. 4.2 Summaries methods used by organizations to promote and facilitate innovation.
Indicative Content
1. Understand theories of creativity and apply them to individuals and teams.
• Attributes of creativity • Encouraging creativity
2. Understand the stages of a systematic creative process.
• Developing and facilitating creativity • Barriers to development of creative skills
• Definitions of innovation • Drivers – push, pull • Process of innovation – theory and practice • Classic view • Development funnel • Pentathlon framework
4. Know ways that organisations encourage and facilitate innovation.
• Innovative organisations • Corporate entrepreneurship • Business innovation • Organisational management of innovation
Suggested reading list
Tidd, J. & Bessant, J. (2013) Managing Innovation. 5th ed. John Wiley Christensen, C. (2013) The Innovator’s Dilemma. Harvard Business Review Robinson, K. (20111) Out of Our Minds: learning to be creative. Capstone
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