Applying Promotional Techniques

Social factors  demographics  changes in holiday/leisure patterns  work patterns  demand for budget/luxury products

Environmental factors  air emissions  carbon footprint  choice of environmentally friendly providers  sourcing of products

Technological factors  improving communication systems  software for reservations and planning  easier access e.g. flights

Changes in supply  luxury hotels  budget hotels  different modes of transport e.g. larger aircraft, faster high speed trains, bigger cruise ships  new destinations  increased diversity of tour operators e.g. for adventure holidays, personalised holidays, walking/cycling holidays  city breaks

4. Understand the impacts of tourism

Positive impacts

Economic  employment- direct and indirect  tourism revenue – direct and indirect  foreign exchange  multiplier effect  taxes

Environmental  conservation of historic sites  eco tourism  improved infrastructure  protection of natural environment

Social  cultural interaction  education  preservation of cultural practice e.g. dance

Negative

Economic  leakage  movement of population to tourist areas  artificial inflation  seasonality