Graduation leaves you with a lot of questions. And they’re not even multiple choice, which sucks. But don’t panic. You already know more than you think you do. You may never have heard of design, but you live it every day. That’s because design is more than a major or a career; it’s a way of thinking, and all you have to know is what you already like. Check out the table of contents for an easy multiple choice. Pick what you’re into, then flip to the page to learn about the masters of Mid-Century design and the shockwaves their work left on nearly every aspect of our lives today. You’ll probably already know their work, but you’ll see it in a new way that hopefully inspires, excites, and helps answer a couple of those hard questions. Like what the heck you’re doing with your life. (And no, the answer isn’t ‘C.”)
We’re AIGA, an organization for designers across America. From students to creative directors and everything in between, we’re the place for people to get inspired and enabled to design powerfully. Friend us, follow us, or find out more at AIGA.org.
CONTENTS
Music
07
Movies
11
Reading
17
Science
23
Spaces
29
Fashion
35
Music
7
MUSIC
“Beethoven Eroica Symphony” Cover 1940 WHAT
This album cover was one of the very first in
After Steinweiss got a hold of the cover,
music history. An original illustration by Alex
sales of this record went up 895% compared
Steinweiss, inspired by folk-art and featuring
to the unillustrated version.
his characteristic curly, hand-lettered script, brought a visual presence to the music.
WHY
Almost eight decades later, it’s almost
everywhere have Steinweiss to thank for that.
impossible to imagine music without album
He was a pioneer who literally changed the
artwork. Covers have evolved since then and
face of music forever. Where would Beyoncé
an album’s visual identity is inseperable from
or the Beatles be without their album covers?
its sound. The music industry and audiophiles
WHO
Art Director
ALEX STEINWEISS | Alex Steinweiss has
to purchase the album was an instant success.
a massive body of design work that spans
From 1939 to 1945 he designed record covers
several different media. Some of his clients
for Columbia, during which time he turned out
have included the U.S. Navy, PRINT, Fortune,
hundreds of distinct designs. After 1945 he
and Columbia Records. However, he is most
began working for other clients including several
recognized for inventing the modern album
other record companies and in 1974 he retired
cover and much of his work lies in the poster
to Florida to paint and work on occasional
like images that he created while he was an
commissioned pieces.
art director at Columbia records.
The person responsible for the overall aesthetic of a brand or organization.
Before Steinweiss the only album covers that existed were brown paper wrappers that served to protect the album you had just purchased. His idea to create artwork to entice the buyer
9
Famous Album Covers 1969-2017 1 Iain Macmillan, 1969 The Beatles Abbey Road
2 Storm Thorgerson, 1973 Pink Floyd Dark Side of the Moon
3 Brian Duffy, 1973 David Bowie Aladdin Sane
4 Kirk Weddle, 1991 Nirvana Nevermind
MUSIC
When you think of music, often the first thing
listened to Dark Side of the Moon, you probably
that comes to mind is the album artwork.
still recognize the prism and rainbow. But have
Sometimes the cover design is more iconic
you ever thought about who designed it?
than the music itself. Even if you’ve never
5 Reuben Butchart, 2013 Beyoncé Beyoncé
6 Phil Lee & Alasdair McLellan, 2015 Adele 25
7 Peter De Potter, 2016 Kanye West The Life of Pablo
8 Josh & Bethany Newman, 2017 Taylor Swift Reputation
Movies
11
MOV I E S
“Goldfinger” Title Sequence 1964 WHAT
The projections of explosions and fight scenes on a woman’s body in the title sequence for Goldfinger encapsulate the James Bond movie franchise. This mixture of music, imagery, and type creates a miniature
WHY
cinematic experience before the film begins. The model’s body becomes a landscape where Bond and bad guys fight as text presents the actors and producers. The flickering faces and female form set a seductive stage.
Brownjohn’s title sequence proves that
The anniversary poster features the title of
successful design lasts forever. 50 years
every Bond film projected on a gold woman.
and 10 more title sequences later, that one
It’s bold and provocative, just like Bond himself.
is so iconic it’s chosen to represent the entire franchise in a single image.
WHO
The New Bauhaus
ROBERT BROWNJOHN | Brownjohn was
He also worked within several other industries,
born to British parents in New Jersey and had
creating moving graphics for Pirelli and Midland
a successful career in both America and Great
bank and created the cover for the Rolling
Britain during the 1950s and 60s. He immediately
Stones album Let It Bleed.
showed promise as a young design student at
A 240 page catalogue by Emily King that was
the Institute of Design in Chicago, previously The
produced for an exhibition detailing Brownjohn’s
New Bauhaus, where he studied closely with
career entitled “Robert Brownjohn: Sex and
Laszlo Moholy-Nagy. His career ramped up
Typography,” held at the Design Museum in
to an early start when he formed the design firm
London, was also published as a book of the
BCG with Ivan Chermayeff and Thomas Geismar.
same name. “Sex and Typography” details the
However, that career came to an early end in
adventures of Brownjohn through detailed
1959 with Brownjohn heading to London, the firm
information provided by friends and family as
became Chermayeff & Geismar. His career in
well as chronicling his career and the work
London proved as successful as his early career
that he produced.
in the US with his most notable contributions
The horde of designers that fled Europe and the original Bauhaus to escape Nazism. This kick-started a new wave of design that influenced mid-century modernism. Laszlo Moholy-Nagy A professor and designer at the Bauhaus who influenced many American designers and artists today with his photography and teachings. Typography The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
coming in the film industry.
13
Title Sequences 1960-2017 1960 Saul Bass Psycho
1977 Dan Perri Star Wars
2011 Ash Thorp, Ji Yun Ha X-Men: First Class
2012 Daniel Kleinman Skyfall
2017 Duarte Elvas Guardians of the Galaxy: Vol. 2
MOV I E S MOVIES
How often do you stay and watch the credits
than just the credits rolling. Over time,
after a movie? What about at the beginning?
title sequences have become essential to
Perhaps you didn’t realize you were watching
the cinematic experience. They present
these because the title sequence is more
information in an exciting and conceptual way.
Guardians of the Galaxy 2 2017
MOV I E S
Esquire Magazine Cover 1967 WHAT
Esquire: a lifestyle magazine for the sophisticated
violence awareness message was controversial
American man about fashion, current events,
and ahead of its time.
pop culture, and of course, women. This cover featured Ursula Andress, an iconic movie star
One Love
and the original Bond girl. In 1967 its domestic
One Love works to ensure everyone understands the
WHY
WHO
In the 60’s, domestic violence was “private
relationship and not even realize it until it until
business”. No one talked about it. This cover
it’s too late. Secrecy makes abuse deadly,
made Americans realize that anyone, no matter
but knowing the warning signs can help.
how beautiful or talented, could be the victim
Design can start a conversation—one of the
of abuse. Many people may be in an abusive
most powerful tools in the fight against abuse.
difference between a healthy and unhealthy relationship. You might know them from the hashtag #That’sNotLove.
Herb Lubalin
GEORGE LOIS | While he is one of the most
In 1959 Lois began working at the advertising
successful creative advertisers of the 20th
agency that would give birth to big idea thinking
centuries, George Lois is quick to recognize
and the revolution of the advertising industry,
his upbringing. Born to a hard working Greek
Doyle Dane Bernbach (DDB). Not a huge fan
family, Lois grew up in the Bronx where he
of the current state of the advertising world,
started working in his father’s flower shop at
he has proclaimed that advertising is an art
the age of 5. His early career brought him in
and not a science and that only mediocre ideas
contact with the CBS Advertising department,
need testing. While his career has afforded
Sudler & Hennessy and Herb Lubalin, and he
An influential American art director best known for his elegant and memorable typography.
him many successes, it is undoubtedly his
would probably be the first person to admit
covers for Esquire that are most recognized.
that he owes them a debt of gratitude saying,
Throughout the 1960s and 70s Lois worked
“People who don’t think they owe something
with editor Harold Hayes to create covers for
to somebody are crazy.” Wherever it is that
the magazine that effectively represented
he came from, he has left his mark on the
some of the most notable ideas of their time.
advertising world through his successful work for Mtv, VH1, Esquire, ESPN, Tommy Hilfiger and USA Today.
15
Reading
17
RE A D I N G
“ Three Lives” Cover 1945 WHAT
WHY
WHO
In the 1940s, the independent publisher New
the stories, as was the custom at the time.
Directions began a series of modern classics.
One such cover was for Gertrude Stein’s
The collection had a unique, abstract sequence
Three Lives, which tackles themes of race,
of covers that embodied the feeling of novels,
gender identity, and sexuality through the
rather than simply feature literal visuals from
stories of three different women.
Though it’s the author’s writing that inspires
culture’s current beliefs about female sexuality,
change, the designer’s cover is often what
reproductive rights, and gender stereotypes
entices the reader. Gertrude Stein challenged
were shaped by her work. She is an icon of
ideas about femininity in a way that inspired a
feminist thought but a designer shared her work
generation of feminist thinkers. Many of our
with the world.
Women’s March, 2016 Reproductive rights and respect for women in the workplace are some of the main battlegrounds of third-wave feminism.
Frank Lloyd Wright
ALVIN LUSTIG | A student of Frank Lloyd
Wright, among others, Alvin Lustig had a very
Directions before moving to New York to become the Director of Visual Research for Look Magazine.
successful career in graphic design and art
He rose to success early in his career garnering
direction. Revolutionizing the approach to
work for all types of clients and working on a vast
book cover design in the 1940s, Lustig would
array of types of projects. He died much too
attempt to get a sense of the writers direction
early at the age of 40, in 1955. His simplified
from reading the book and then translate it
shapes and use of flat colors, all while creating
into his own graphic style (The previous trend
elaborate and intensely interesting compositions,
was to summarize the book with one image).
are still imitated today by many graphic designers.
An American architect known for designing structures in harmony with humanity and the environment. Bauhaus A German school of thought that emphasized rationality and simplicity in art and design—the form of a design must be dictated by function.
The combination of technology and creativity
in his designs was reminiscent of the Bauhaus, as did his intellectual approach to problem solving. He designed books in LA for New
19
New York Times Best Book Covers 2016 1 Rachel Willey The Mothers | Brit Bennett
2 Adalis Martinez Moonglow | Michael Chabon
3 Janet Hansen The Bed Moved | Rebecca Schiff
4
5
6
Martin Hyatt
Erik Carter
Paul Sahre
Beautiful Gravity | Martin Hyatt
The Hideous Hidden | Sylvia Legris
But What if We’re Wrong? | Chuck Klosterman
RE A D I N G
Every book cover tells a potential reader
The designer’s job is to work as the middleman
something significant about the contents.
between the author’s words and the audience.
The best covers embody the essence of the
These are some of the best examples of 2016.
story in a way that draws the reader in.
We dare you not to pick one up.
10 Kelly Blair Essays Against Everything | Mark Greif
11 Oliver Munday The Underground Railroad | Colson Whitehead
12 Sara Wood, Art by Evgenia Loli Private Novelist | Nell Zink
7
8
9
Na Kim
Jim Tierney
Peter Mendelsund
Cannibals in Love | Mike Roberts
On Trails | Robert Moor
How to See | David Salle
abcdefghijklm nopqrstuvwxyz
RE A D I N G
Alphabet 26 Font 1958 WHAT
WHY
WHO
The English alphabet can be confusing for
between cases (Qq, Ii, Aa, etc.). This font was
people with learning disabilities. There are 7
created to solve the difficulty of discerning
letters that don’t change characters from
between two characters. It has one set of
upper to lowercase, they simply get bigger
characters, not separate upper and lowercase
(Oo, Cc, Xx, etc.). The other 19 differ completely
sets, using size to indicate case.
Alphabet 26 was the first font to consider
Christian Boer released the font Dyslexie
more accessible alphabet alternatives.
specifically crafted for easier reading for
It laid the groundwork for future innovative
dyslexic people. Innovative design has the
approaches to type for those with learning
power to change lives and brings creative
disabilities or impairments. In 2008,
solutions to problems. Art Director
BRADBURY THOMPSON | Bradbury Thompson
The book was the most significant development
was truly a master of almost every aspect of the
in Bible typography since Gutenberg first
design profession. He studied printing production,
published his masterpiece in 1455.
was an art director for Mademoiselle magazine, designed books, pushed the boundaries of
conventional typography and taught design at
Another significant point in his career in the field of typography was his publication of Alphabet 26, which was labeled as a monoalphabet.
Yale University. He designed 60+ issues of
It contained only 26 unique characters, case was
Westvaco Inspirations for the Westvaco Paper
established by size only instead of entirely new
Corporation. His designs reached thousands
characters (i.e. r/R, e/E, a/A). Thompson’s work
of designers, printers, and typographers.
garnered him the highest award of every major
Born in 1911 in Topeka, Kansas and educated
design organization including AIGA, the Art
at Washburn University Thompson stayed in
Directors Club and the Type Directors Club.
touch with the university throughout his career.
He died in 1995.
The person responsible for the overall aesthetic of a brand or organization. Typography The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
From 1969-1979 Thompson worked together with Washburn to create the Washburn Bible.
21
Science
23
SCIENCE
The New Illustrated Library of Science 1962 WHAT
In 1962, Erik Nitsche International launched a
series is stunningly illustrated in bright colors
series of picture books known as The New
and laid out in an orderly, accessible way.
Illustrated Library of Science. 24 in total,
They were gorgeous, affordable, and available
the volume topics range from archeological
to anyone. Today, they’re extremely collectible.
discoveries to rockets and space. The entire
WHY
The New Illustrated Library of Science is so
Wired magazine is an example of a modern
visually exciting it’s impossible not to read.
publication that does a great job of making
To make learning entertaining is the ultimate
the latest science news accessible and
goal, but it’s hard to get right. Even today
visually beautiful. Their design results in
designers are still tackling this challenge.
informed cititzens and a better society.
Wired Magazine 2010 cover of featuring actor Will Ferrell, on why we still don’t have many “futuristic” technology like self-driving cars or robot servants.
WHO
ERIK NITSCHE | Erik Nitsche left an unmistakable
His work has a distinctly modernist aesthetic
mark on the world of design in his approximately
and although he never had the opportunity to
60 year career. Leaving almost no field untouched,
attend the Bauhaus, Laszlo Moholy-Nagy has
he worked as an art director, book designer,
been quoted as saying, “Who is this guy that is
illustrator, typographer, graphic designer,
doing the Bauhaus in New York?” He designed
photographer, advertiser, and packaging
promotional and advertising campaigns for a
designer. His graphic design work included
host of different clients including department
magazine covers, signage, film, exhibitions,
stores, feature films, record companies and the
posters and many other advertising mediums.
New York Transit Authority. Nitsche greatly
Before emigrating to the United States in
influenced the young generation of designers
1934 Nitsche studied at the Collège Classique
in America in the mid-20th century including
in Switzerland and the Kunstgewerbeschule
the legendary designers Walter Bernard and
in Munich.
Seymour Chwast.
Typography The art and technique of arranging type to make written language legible, readable, and appealing when displayed. Bauhaus A German school of thought that emphasized rationality and simplicity in art and design—the form of a design must be dictated by its function. Laszlo Moholy-Nagy A professor and designer at the Bauhaus who influenced many American designers and artists today with his photography and teachings.
25
Evolution of Tech Logos 1959-Present Day APPLE
1976
1977-1998
1959
1974
NASA
1997
1998
1985
1995
1968
1970
WINDOWS
NINTENDO
SCIENCE
Just as Nitsche’s design served as a visual
Illustrated Library of Science made learning
identity for an entire book series, logos define
fun, but companies like Apple and Windows
entire companies. They unite disparate content
made it accessible to everyone.
into a single system. Nitsche’s The New
1976 Ron Wayne 1977-1998 Rob Janoff
1998-2000
2001-2007
Current 1974 Richard Danne and Bruce Blackburn 1997 James Modarelli
1997 1998 Larry Page 1999 Ruth Kedar
1999
2013
2015 2012 Paula Scher
2001
2005
2012
1972
1975
2006
SCIENCE
“A Better Home” Poster 1945 WHAT
WHY
The Works Progress Administration was a
which was a campaign to get power to small
system of programs founded during the Great
farm communities. Images depicted a bright
Depression to help revive the American economy.
American future with intelligent, engaged farm
This notable poster series was created for The
people who benefitted greatly from new
Rural Electrification Administration (REA),
technology in their lives.
The REA posters created a mood for the entire
is hopeful for America’s future in the hands of
nation, encouraging people to push through the
new technology. It depicts pristine landscapes
Depression, to be proud of what they’d already
and cheery, patriotic colors. Posters have a
achieved, and be hopeful for the future. In the
way of sticking in the mind, and are able to
same way, Shepard Fairey’s Clean Energy poster
inspire and incite change.
Clean Energy Poster Designer Shepard Fairey has created hundreds of posters championing various social causes. Much of his work focuses
WHO
LESTER BEALL | A man with a very
His clear and concise use of typography was
technology-oriented background, Beall grew
highly praised both in the United States and
up playing with Ham radios and creating his
abroad. Throughout his career he used bold
own wireless sets. He graduated with a Ph.D
primary colors and illustrative arrows and lines
in the History of Fine Art and the years following
in a graphic style that became easily recognizable
his graduation found him expressing an interest
as his own. He eventually moved to rural New
in modern art movements such as Surrealism, Constructivism and Dadaism. His work as an advertiser and graphic designer quickly gained international recognition and the most productive years of his career, during the 1930s and 40s, saw many successes in both fields.
York and set up an office, and home, at a premises that he and his family called “Dumbarton Farm”. He remained at the farm until his death in 1969.
on environmental solutions. He’s most well known for his Hope campaign poster of President Obama. Surrealism An art movement focused on the subconcious dream world as a way of seeing truth. Constructivism An art movement that considered art in service to social purposes. Dadaism A post-World War 1 art movement that was anti-art and society as a whole. Typography The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
27
Spaces
29
S PAC E S
The History of the Alphabet Mural 1955 WHAT
Serif type
From cave paintings to bold serif type,
everyday person, a principle exemplified in
Herbert Matter outfitted the Grosse Pointe
this playful, thoughtful design for the public.
Library reading room from A to Z with a visual
timeline of the alphabet. American Modernism at the time was about bringing design to the
This piece was made by photomontaging ancient writing and script lettering onto the walls of the library.
A font with a small line at the end of strokes. American Modernism Another term for Mid Century Modernism. Photomontage
WHY
WHO
The process and the
Today, lettering is rampant. Everyone knows
a typographic mural, communicates the function
that one mom with heartfelt family calligraphy
and identity of the space, featuring some of
on her wall. Using type in a space can add
the hundreds of artists signed with Sony.
to the environment in a way nothing else
Its high-contrast literal communication of the
can. Alex Fowkes’s Sony Music Timeline,
content is eye-catching and iconic.
HERBERT MATTER | Herbert Matter worked
direction of Brodovitch, is equally impressive.
with a number of famous designers and
A master in his profession, he began teaching
artists during his career including Fernand
photography and design at Yale in 1952.
Léger, Le Courbusier, Charles and Ray
He continued to teach and work, notable work
Eames, Derberny & Peignot, A.M. Cassandre
from his later career includes the identity design
and Alexey Brodovitch. Matter was a master
for the New Haven Railroad, until he died in 1984.
result of making a composite photograph by cutting, gluing, rearranging and overlapping multiple photographs into a single new image.
of using photomontage, color and typography in an expressive manner, transcending the boundaries between art and design. His design work often favored a heavy use of photography. His most recognizable works are the posters he created for the Swiss Tourist Office, but his photography work for Harper’s Bazaar, under the
31
S PAC E S
SONY MUSIC TIMELINE Alex Fowkes 2012
S PAC E S
Mahogany Desk 1928 WHAT
This desk is masterfully crafted and beautifully
that complements the soft, organic other side
designed, both aesthetically pleasing and
of the time period’s aesthetic. But this piece
pragmatically useful. It exemplifies the practicality,
is even more than all of that. It’s basically a
minimalism, flat planes, and strong lines of
feminist symbol.
mid-century furniture design, a striking contrast
WHY
WHO
This piece represents the emergence of
furniture design. She blazed trails and
powerful women in design. The woman
revolutionized fields. Her pioneering work was
behind it was the first one invited to do
pivotal to the advancement of design and
rooms for the American Designer’s
women. We might not have Joanna Gaines if
Gallery and one of few women active in
we’d never had Ilonka Karasz.
Joanna Gaines The HGTV “Fixer Upper” star is known for her interior design style and expertise.
Weiner Werkstätte
ILONKA KARASZ | To call the Hungarian-born artist and designer Ilonka Karasz “multi-talented” would be a serious understatement. By the
She infused her designs with a modernist
sensibility that referenced Vienna’s Wiener
Werkstätte movement (in her floral motifs
time of her death in 1981 at age 84, she had
and geometric patterns), the Bauhaus school
helped to modernize American textile design,
(in her minimalist metal work), and the Dutch
challenged the male-dominated worlds of both furniture and industrial design, created the first modern nursery in America, earned her description as “the country’s leading wallpaper artist”, and, oh yeah, also found time to illustrate 186 eye-catching New Yorker covers published between 1925 and 1973. Karasz did all of this while staying true to her European roots.
De Stijl movement (in her rectilinear furniture).
A design movement that emphasized total artistic freedom and hand-crafted expertise. Bauhaus School A German design and craft school that taught rationality and simplicity—the form of a design must be dictated by its function. De Stijl Movement A strict artistic movement that demanded purely geometric abstract art and only three colors.
33
Fashion
35
FAS H I O N
Charm Magazine Cover 1955 WHAT
At a time when ads and societal ideals
Charm introduced the idea that beauty is more
restricted women, Cipe Pineles pushed the
than just looks. Beauty also means drive,
boundaries with Charm magazine. What was
influence, and intelligence.
previously a stereotypical fashion magazine instead became a voice for female workers.
WHY
WHO
At the time, the idea of a woman who worked
cover of Vogue three times. Designers have the
was radical but today a powerful woman is
opportunity to change the mindset of a culture
considered fashionable by default, thanks in
with the ideas they promote. Promoting new
part to trailblazers like Pineles. For example,
and diverse opportunities through popular
in 2009, Michelle Obama was featured on the
culture encourages future equalities.
CIPE PINELES | Cipe Pineles began her
publications and businesses such as Vogue,
career after college selling still life paintings on
Seventeen, Charm, Madmoiselle, and Lincoln
the streets of New York. By the early 1940s she
Center. She died in 1991 and five years later
had become the first female art director of a mass-market American publication as well as the first art director to hire fine artists. Pineles art directed Charm and Seventeen magazines while introducing the changing aspirations and ideals of women at the time. In her later career, Pineles taught editorial design at Parsons School of Art and Design. Over the years,
received an AIGA medal.
Vogue 2009 Michelle Obama was featured on the cover of Vogue 3 times in 2009. She quickly became a role model for Americans both as a fashion icon and a powerful agent of change. Art Director The person responsible for the overall aesthetic of a brand or organization.
Pineles became one of the top magazine art directors in the country. She worked on
37
FAS H I O N
Montgomery Ward Catalog 1941 WHAT
Wood-block prints
This ad for nylons appeared in Montgomery
prints for imagery. Here, however, real women
Ward’s 1941 mail-order catalog. It was not only
wear the underwear, replacing the uninspiring
the first to use a photograph of a product,
representations of the underwear. They model
but also the first to include models. Up until this
lingerie as well as create a new standard of
point, catalogs relied on simple wood-block
WHY
WHO
Imagery made by carving the likeness of a product into a block of wood, applying ink to it, and pressing paper against it.
fashion representation.
For the 1940s, this was a groundbreaking
and models have come long way, the modeling
spread, the aftershocks of which continue
field never would have made it had this not
today. With this ad, Montgomery Ward changed
paved the way. Turns out Victoria’s Secret and
the mail-order catalog and advertising game
the Angels owe Montgomery Ward and their
forever. While today photography, lingerie,
nylons quite a debt. Victoria’s Secret Angels
Anne Swainson was a Swedish immigrant who
that, but she prototyped the mail-order catalog
got her start in design in the 1920s teaching
we know today. Her design strategies made it
textile design and applied art at the University
possible for the company to thrive after the
of California, Berkeley. She then had a stint at
Depression, raking in almost half a billion
Chase Revere Copper as design director over their line of metal housewares. Her big break, however, came in 1931 when Montgomery Ward hired her, their first female executive, to head up the first ever corporate design department in industrial history. For 24 years,
dollars in sales from its catalog and stores.
A standard for sexy the world over, the Victoria’s Secret angels garnered an estimated 6.65 million viewers in the 2016 Victoria’s Secret Fashion Show. Design director Same as an art director; the person responsible for the overall aesthetic of a brand or organization.
all products had to go through her and anything that didn’t pass muster for production or packaging standards, she redesigned. Not only
39
Aerie Real Campaign 2016
FAS H I O N
Photographing models in underwear is so
Anne Swainson didn’t beat around the bush
of straightforward marketing and body positivity,
commonplace now it doesn’t even seem
when it came to advertising; she embraced the
Aerie stepped out with a wildly successful
noteworthy. But American Eagle’s lingerie
reality of the lingerie she was selling and the
campaign to promote their products on real
line Aerie managed to do something new.
women buying it. Building on her foundation
women with real bodies.
Credits Lauren Swathwood
Lizzie Todd
Rachael Nuzum
Mini Magazine Mock-Up Master Cover Design Layout Design Copy Editing Typesetting Table of Contents Design Ilonka Karasz- extra copy & design Alex Steinweiss- extra copy & design Bradbury Thompson- extra copy & design Anne Swainson- extra copy & design
Music
Alex Steinweiss info & fold-out: Info- designishistory.com dazeddigital.com Beethoven Cover- thevinylfactory.com Adele Cover- billboard.com Pink Floyd Cover- prodigiarts.com Beatles Album- openculture.com Nirvana- new.artnet.com Beyonce Cover- femalefirst.co.uk Life of Pablo- djbooth.net Reputation Cover- billboard.net Aladdin Sane- everyrecordtellsastory.com
Grid Master Cover Design Layout Design Copy Editing Typesetting Credits Spread Design Section Header Spread Designs Robert Brownjohn- extra copy & design Herbert Matter- extra copy & design Cipe Pineles- copy & design
Photoshop Mock-up Master Cover Design Layout Design Copy Editing Typesetting Letter Spread Design Lester Beall- extra copy & design George Lois- extra copy & design Alvin Lustig- extra copy & design Erik Nitsche- extra copy & design
Section Header: Pink Floyd- billboard.com Nirvana- laweekly.com Notorious B.I.G- itunes.com Beatles Album- openculture.com Bohemian Rhapsody cover- blog.siriusxm.com Lemonade Cover- genius.com Drake Views- target.com Divide Cover- edsheeran.com Songs About Jane Cover- spotify.com Blurryface Cover- twitter.com/applemusic
Movies
Section Header: Jaws Poster- imdb.com The Shining- saulbassposterarchive.com La La Land- kamera.co.uk Les MisĂŠrables- impawards.com X-Men- artofthetitle.com Skyfall- artofthetitle.com Guardians of the Galaxy 2- artofthetitle.com Goldfinger- robertbrownjohn.com Star Wars- starwars.wikia.com Robert Brownjohn info & fold-out: info- designishistory.com robertbrownjohn.com 50th anniversary poster- 007.com Bond movie stills- robertbrownjohn.com title sequences- artofthetitle.com George Lois info & fold-out: info- designishistory.com Esquire Cover- georgelois.com One Love Logo- twitter.com
Reading
Section Header: Catcher and the Rye- barnesandnoble.com Clockwork Orange- ben-ts.net Great Gatsby- etsy.com Catch 22- thinglink.com Twilight- twitter.com/radiotwihards Jurassic Park- jurassicpark.wikia.com Harry Potter- amazon.com Hunger Games- playbuzz.com Alvin Lustig info & fold-out: info- designishistory.com Three Lives Cover- collection.cooperhewitt.org Women’s March- nytimes.com Foldout Books- nytimes.com
Spaces
Herbert Matter info & fold-out: info- designishistory.com dcaiga.blogspot.com en.wikipedia.org Sony Music Timeline- alexfowkes.com History of the Alphabet- design-is-fine.org
Bradburry Thompson info & fold out: info- designishistory.com Alphabet 26- kimberlymaejean.com Dyslexie- digitaltrends.com
Science
Section Header: Nasa Graphics- wired.com Design and Science- pubpub.org Mid-Century Design- wanken.com Subway Map- pinterest.com General Dynamics- iconofgraphics.com Erik Nitsche info & fold-out: info- designishistory.com Wired Cover- amazon.com Library Photos- nevolution.typepad.com Apple logos- Osxdaily.com www.csufablab.org Windows logos- Commons.wikimedis.org Logo.wikia.com Sites.google.com Vignette.wikia.nocookie.net Wikimedia.org Nasa logos- Archive.org Goodlogo.com Nasa.gov Google logos- pnclogos.com Lester Beall info & fold-out: info- designishistory.com Better Home- cooperhewitt.org Obey Poster- obeygiant.com
Section Header: Sony Music Timeline- alexfowkes.com Knoll Chair- philamuseum.org Knoll Showroom- artsy.net Beall Poster- indexgrafik.fr/lester-beall Wassily Chair- learner.org Seagram Branding- elainelustigcohen.com Barcelona Chair- core77.com History of the Alphabet- dcaiga.blogspot.com
Ilonka Karasz info & fold-out: info- core77.com Joanna- cheatsheet.com Mohagany Desk- cheatsheet.com
Fashion
Section Header: Vogue Cover by Pineles- aiga.org Seventeen Cover by Pineles- eyeondesign.aiga.org Leo Esquire Cover- popsugar.com Chanel Icon- chanel.com Taylor Swift Cover- celebmafia.com Victoria Secret- fortune.com Chance the Rapper GQ- gq.com Fashion pic(in table of contents)- lesleysgirlsvintage.com Cipe Pineles info & fold-out: info- aiga.org eyeondesign.aiga.org abcglobal.org Michelle Obama Vogue Cover- huffingtonpost.com Charm Cover- eyeondesign.aiga.org Anne Swainson info & fold-out: info- core77.com Nylon Ad- core77.com Victoria Secret- models.com Aeries Ad- huffingtonpost.com Aeries Ad 2- allure.com
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