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ASID ICON

Essentials for Your Design Practice

shades of things to come the art and science of color forecasting

www.asid.orgâ&#x20AC;&#x192;january/february/10

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VOLUME 12/NUMBER 1

the magazine of the american society of interior designers

icontents JANUARY/FEBRUARY/10

FEATURES

14_ color forecasting Insight into color forecasting gives a hint of whatâ&#x20AC;&#x2122;s on the horizon for the design world. BY MARK WOODMAN

18_ into the cloud Making sense of social media is a must for success in todayâ&#x20AC;&#x2122;s interior design market. BY DOUGLAS QUENQUA

24_ realworld designweek Second annual ASID career event connects students and mentors for hands-on experience.

DEPARTMENTS 4_ presidentâ&#x20AC;&#x2122;s letter

34_ inside asid

8_ of note

36_ grassroots

12_ innovations

38_ spotlight

26_ environotes

39_ resource guide

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30_ design for life

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ABOVE into the cloud on page 18 ON THE COVER photo illustration by Sam Ezeji

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PRESIDENT’S LETTER/

Sari Graven, ASID

NAYLOR TEAM PUBLISHER Jill Andreu

ASID PRESIDENT

EXECUTIVE DIRECTOR

PROJECT MANAGER Ray Goodwin

SALES REPRESENTATIVES Mike Hisey, Bill Lovett, Patricia Nolin, Marjorie Pedrick, Mark Tumarkin

LAYOUT & DESIGN Catharine Snell

EDITOR Thea Galenes

ADVERTISING ART Gregg Paris

SUBMISSIONS & CORRESPONDENCE:

ASID ICON 608 Massachusetts Ave., NE Washington, DC 20002-6006 P (202) 546-3480 F (202) 546-3240 icon@asid.org

Volume 12, Number 1, ASID ICON (ISSN 15270580) is published six times a year in January, March, May, July, September and November for the American Society of Interior Designers by Naylor, LLC, 5950 NW First Place, Gainesville, FL 32607; (800) 369-6220; (352) 331-3525 fax. Copyright 2010 by Naylor, LLC. Reproduction in whole or in part prohibited without written authorization. Receipt of ASID ICON is a benefit of membership in the American Society of Interior Designers. ASID ICON is printed on Rolland Enviro100 paper, containing 100% post-consumer fiber and manufactured using biogas energy. Rolland Enviro100 is certified EcoLogo, processed chlorine free and FSC recycled. The use of every ton of Rolland Enviro100 reduces ASID ICON’s ecological footprint by: 17 mature trees; 1,081 lb. of solid wastes; 10,196 gallons of water; 6.9 lb. of suspended particles in the water; 2,098 lb. of air emissions; and 2,478 cubic feet of natural gas.

Sari Graven, ASID

POSTMASTER CHANGES OF ADDRESS: ASID ICON, c/o ASID Customer Service 608 Massachusetts Ave., N.E. Washington, DC 20002-6006.

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most everybody likes to learn. My hope is that as ASID evolves its “culture of learning,” the word mandatory becomes irrelevant—because the content and variety of our programs, the ease with which members can take advantage of them, the value they provide and the pull to keep learning will be impossible to resist. That is our challenge. While ASID has the resources to support your success as a life-long learner, we need to hear from you. We are open to input regarding the educational resources we provide today and could provide in the future. We are interested in your ideas regarding both content and delivery. As for the CEUS: if you’re already up to date, good for you! Let me know what you liked or didn’t like about your CEU experience. If you’re not up to date, it’s not too late! Check with your chapter or other professional organizations to see what’s available, or if you’re hard-pressed to ﬁnd much extra time in your week, do what I did: Go online at www.asid.org. Me? I’m tackling signage, interior lighting and ﬂoor-measurement courses—all topics immediately relevant to issues or projects I’m involved with today. I’ll be interested in hearing what you choose. Please join me on ASID Connex (www.asid connex.org) and post your thoughts on the discussion board. i

PUBLISHED JAN 2010/AID-S0110/9542

issue of ASID ICON established the President’s Letter as an opportunity to highlight four areas of strategic focus that ASID believes to be critical to our success: legislation, education, sustainability and design for an aging population. After tackling legislation in our last issue, I’d like to turn the conversation toward continuing education and our evolution as a learning organization. I have asked my colleagues, Jodie Thill, ASID, chair of the Education and Training Advisory Council and ASID Director of Education Rhonda Claytor for further insight. I am a big believer in learning as a strategy for personal and organizational success. As Peter Senge put it, it is through learning that “people continually expand their capacity to create the results they truly desire and where new and expansive patterns of thinking are nurtured.” I see ASID emerging as a Learning Organization. In fact, three of our key values—thought leadership, sustainability and the development of professional resources—hinge on our ability to provide leadership in learning. This is why ASID sponsors original research and programs. It’s why we support other educational organizations like the Interior Design Educators Council and Council for Interior Design Accreditation, partner with AAFCS (American Association of Family and Consumer Sciences), maintain a full-time education and training council and develop myriad educational opportunities through CEUs. CEUs have become a source of contention for some, as ASID changed its policy regarding mandatory CEUs in April 2007. “Mandatory” is a tough word—after all, nobody likes to be told what to do. On the other hand, our experience has shown that

ADVERTISING INFORMATION: Erik Henson at (800) 369-6220.

THE SEPTEMBER /OCTOBER

PUBLICATION DIRECTOR Erik Henson

– Edgar Schein, MIT Sloan School of Management

Michael Alin, Hon. FASID

MARKETING ASSOCIATE

Heather Zimmerman

“We basically do not know what the world of tomorrow will really be like except that it will be different, more complex, more fast paced and more culturally diverse. This means organizations and their leaders [members] will have to become perpetual learners.”

ASID STAFF MANAGING EDITOR Jennifer Lipner

EDITOR Kerry O’Leary

DIRECTOR OF RESEARCH & KNOWLEDGE RESOURCES

Michael Berens

DIRECTOR OF MARKETING & BRAND STRATEGY

Erik Hansen

Learning for Life

the magazine of the american society of interior designers

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Conference Highlights Coca-Cola’s former Chief Marketing Officer, Sergio Zyman, will present: “Disregard All Previous Instructions” in the Opening Ceremony — offering an inventive competitive approach with a new set of rules in business to stand up to the past year’s economic crisis. *Opening Ceremony is complimentary with show floor admission. David Kohler, President and COO for Kohler Co., provides an insightful industry overview of product design, technology and sustainable design in — “The Road Ahead for the Industry”. HGTV’s Dream Home and Green Home house planner, Jack Thomasson, demystifies the green trend and shares tips for incorpoDavid Kohler rating eco-responsible components into great home designs. Understand the benefits and payback to going green.

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OF NOTE/

What Now

Required Reading

UPCOMING DESIGN EVENTS

THREE GREAT BOOKS TO ADD TO YOUR REFERENCE LIBRARY/

Surfaces 2010

CALENDAR .

To order these books, visit the ASID Book Center at www.asid.org/bookcenter.

INTERIOR DESIGN IN PRACTICE CASE STUDIES OF SUCCESSFUL BUSINESS MODELS

Terri L. Maurer, FASID

Evidence-Based Design for Interior Designers by Linda L. Nussbaumer, Ph.D., ASID Fairchild Books, $80 _ An examination of how designers conduct research into commercial and residential spaces, this book includes background on evidence-based design, the design process, programming, resources and design theories. Included is an overview of data collection and case studies of various types of commercial projects, plus an in-depth look at residential spaces.

Surfaces 2010 Feb. 1 – 4 Sands Expo & Convention Center, Las Vegas www.surfaces.com Architectural Digest Home Show Mar. 18 – 21 Pier 94, New York City www.archdigesthomeshow.com

Katie Weeks

Interior Design in Practice: Case Studies of Successful Business Models by Terri Maurer, FASID & Katie Weeks John Wiley & Sons, $65 _ Co-written by a former ASID president and an Eco-Structure magazine editor, this book provides a concise collection of real-world case studies of the business of interior design practice, with lessons for everyone from the sole practitioner to large ﬁrms. The book provides a vital business education, describing how to plan, launch and grow a successful interior design business.

20th Century Design: The Deﬁnitive Illustrated Sourcebook by Judith Miller Octopus Books, $35 _ This extensive sourcebook takes a close look all the most important design and collectible categories from the birth of modern design, through modernism, art deco, mid-century modern, and the post-modern and contemporary years. Featuring 5,000 photographs and in-depth analysis, Miller’s book includes valuable hints and tips, as well as price codes.

GlobalShop Mar. 10 – 12 Sands Expo & Convention Center, Las Vegas www.globalshop.org International Window Coverings Expo Mar. 12 – 15 Georgia World Congress Center, Atlanta www.wf-vision.com/expo.aspx Environments for Aging 2010 Mar. 21 – 23 Hotel del Coronado, San Diego www.efa10.com High Point Spring Furniture Market April 17 – 22 High Point, NC www.highpointmarket.org For more information, visit the Events section of www.asid.org.

Coming … to a School Near You!

DESIGN REVOLUTION ROAD SHOW HIGHLIGHTS EMPOWERING PRODUCTS/

“We believe design thinking is a tool for social justice. Let’s learn how to use it wisely, together.” INSPIRED BY EMILY Pilloton’s Project H Design and

the recent book, Design Revolutiuon: 100 Products That Empower People, the Design Revolution Road Show will be visiting high schools and universities across the country from February through April. The exhibition, which will be installed in an Airstream trailer, will showcase 40 products from the book, representing inspiring design solutions for improving lives worldwide.

NCIDQ EXAM DATES & APPLICATION DEADLINES For more information, visit www.ncidq.org.

February 1, 2010 Spring 2010 registration deadline* April 9 – 10, 2010 Spring 2010 NCIDQ Examination June 1 Application Deadline for the Fall 2010 Examination (for ﬁrst-time applicants only) August 2 Fall 2010 registration deadline* October 1 – 2 Fall 2010 NCIDQ Examination *All supporting documents must be received by this date.

For more information, visit www.designrevolutionroadshow.com.

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OF NOTE/

It’s a Fact

UPDATED ASID PUBLICATION PROVIDES INDUSTRY STATS/

One of the most popular ASID publications, Facts & Figures is a convenient reference for the profession. THE ANSWERS MAY surprise you. The number of practicing interior

designers grew by about 1 percent from 2006 to 2008, compared to nearly a 10 percent growth from 2004 to 2006. On average, the best salaries for interior designers are found outside the most populous states, even before accounting for cost of living. These and other need-to-know facts for interior designers, students and industry representatives can be found in the ASID publication, The Interior Design Profession: Facts & Figures, now revised and updated for 2010. This new edition is full of colorful, easy-to-scan infographics, as well as the latest information on design practice, design businesses and design education. Also added is a directory of design centers throughout the United States and Canada. One of the most popular ASID publications, Facts & Figures is a convenient reference for the profession, containing information that is often difﬁcult or time-consuming to ﬁnd on your own. To order your copy, available in PDF only, look under Publications in the ASID Store on our website at www.asid.org.

www.asid.org

ju taform

S PA C E

A R T I C U L AT O R S

Juxtaform, LLC / 888 589-8236 / www.juxtaform.com

OF NOTE/continued

Evidence-Based Design Findings JOURNAL PROVIDES LESSONS FROM ACADEME/

To access the complete texts of these articles, please visit www3.interscience.wiley.com/journal/118902535/home.

IN AN EFFORT to present up-to-the minute research and information that ASID ICON readers can apply to their practices,

below are synopses of recent articles published in the Journal of Interior Design, “a scholarly, refereed publication dedicated to issues related to the design of the interior environment.” 2009 Accreditation Requirements: Comparison of CIDA and NAAB This investigation studied interior design and architecture education with respect to their specialized and shared knowledge areas. Knowledge areas within discipline-specific accreditation requirements content were identified, categorized and then compared to differentiate the specialized, parallel and shared knowledge gained by students graduating from accredited programs. The findings of this study could contribute to the dialog about what makes interior design and architecture unique professions.

The Effects of Dressing Room Lighting on Consumers’ Perceptions of Self and Environment The purpose of this study was to examine the effects of dressing room lighting direction on states of arousal and pleasure, and on shopper self-evaluation and dressing room assessment. The quantitative results indicate that dressing room lighting direction has a speciﬁcally strong effect on facial shadowing and perceived roominess, for which frontal lighting is superior. Qualitatively, the results indicate that though some prefer overhead lighting, frontal lighting is generally preferred for self- and dressing room evaluations. i

Martin, C. S., and Kroelinger, M. D. (2009). 2009 Accreditation

Baumstarck, A., and Park, N. (2009). The Effects of Dressing Room

Requirements: Comparison of CIDA and NAAB. Journal of Interior

Lighting on Consumers’ Perceptions of Self and Environment. Journal

Design, 35(2), ix–xlii.

of Interior Design, 35(2), 37–49.

Determined to control infection, healthcare providers have a secret weapon. It’s under their feet and where it matters. Vinyl. For over 50 years, medical facilities have relied on this remarkably durable material to create a safe, healing environment. Used in ﬂooring, wall coverings and more, this impervious surface is easy to clean and disinfect, without compromising affordability and aesthetic appeal. For buildings that must perform 24/7, there’s only one choice—vinyl.

VINYL MATTERS. Learn more at www.vinylindesign.com/hc

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INNOVATIONS/ INDUSTRIAL WARM WOODS STRENGTH: AND RICH NEW TEXTURES THOUGHTS ADDIN HEAT PRODUCT TO YOUR DESIGN DESIGNS

Stylish Storage

A Fine Line

AK47 AIMS TO qualify simple objects, to enhance them and characterize them with the

NEWLY RELEASED AT 100 % Design in September

quest for a particular process, innovative use of materials and attention to detail. Their latest focus is “wood management,” a series of unique ﬁrewood storage pieces that double as functional furniture. From space-saving vertical storage to seating and magazine racks, Ak47 has you covered this winter.

2009, Viable London’s wire shelves and wire lighting combine powdercoated steel with mutiply wood. The Elle Decor-acclaimed Wire Light is now available in several ﬁnishes including white, black and signal yellow powdercoat, as well as copper plate. Custom-conﬁgured shelves are also available from two to six shelves in height, and with varying shelf widths.

FORM MEETS FUNCTION FOR FIREWOOD/

For more information, visit www.ak47space.com.

DESIGNS ON A WIRE/

For more information, visit www.viablelondon.com

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Vertical-FCC.ai

INNOVATIONS/

Rich and Recycled

THE MANY LIVES AND USES OF LEATHER/ MADE ENTIRELY OF natural, pre-consumer leather scraps and rapidly renewable resources

such as tree bark and natural latex, Ecodomoâ&#x20AC;&#x2122;s new M+E collection of leather tiles is ideal for kitchen backsplashes, powder rooms and restrooms. M+E, a combination of leather, stone and glass, is available in ten different stocked designs. For more information, visit www.ecodomo.com.

MOD MATERIAL

Walls with Warmth PANELS FOR ANY SETTING/

COZY UP WITH X.Lumen panels from

Menotti Specchia. These modular wood wall (or ceiling) panels with an optional backlight are available in any size and shape, creating myriad custom looks. X.Lumen can also be combined with existing lighting systems, to reduce unnecessary renovations and the corresponding waste. For more information, visit www.menottispecchia.it.

www.asid.org

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SHADES OF THINGS TO COME

Photo: Global Color Research Ltd.

By Mark Woodman

TAKE A MOMENT and look into that crystal ball of future color trends. What do you see? Is it a little

cloudy, or do the colors just not make any sense? Well, for clarity, look to the world of color forecasting with its predictions of what colors we will want to wear, drive and, very importantly, with which we will want to live and work.

As we begin a new year, this is the ideal time to offer some insight to ASID members about this seemingly mystical process. Trends and forecasts are often considered one and the same, but there are some fundamental differences. Trends tend to be evolutionary, as their directional movement is often strongly linked to a prior trend. Consider contemporary hip-hop fashion; the musicians embraced wearing jeans in a new way. Fans of the artists picked up on the style and it was, in turn, recognized in the streets by clothing designers, who then designed jeans that reflected the original look. The styling has now moved mainstream, fooling the eye with lowered back pockets on jeans and subtle changes in cut so that, although fitting much like a regular jean, the visual illusion is such that they emulate the original street style adapted by fans. In the realm of color, the nuances of a particular hue will evolve within the trend’s time cycle, whatever that may be. Blues, which entered the realm of design as a reflection of nature’s air and water, moved from sparkling values reminiscent of spa living to a crisp mid-range, high-tech blue as mobile devices became a part of our lives and eventually to the deep, dark blues of a midnight sky to suit the nation’s more somber mood. Forecasts look at a further reaching direction, for things that have not yet come to be, but that can be anticipated. Seemingly disparate ideas merge to predict accurate directions in design and color. London’s Global Color Research, for instance, sensed the expected mood of the new economy and the heavy feelings associated with a new world order and formulated the concept of “Ransom,” currently reported in the new issue of Mix magazine as upcoming for 2010/2011.

Photos: iStockphoto.com

GATHERING INSIGHTS

Imagine a color when a spicy scent wafts by or visualize a hue when hearing a favorite piece of music. Designers have to filter everything they learn and apply it to their art.

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That previously mentioned dark blue conjures film noir and the shadowy escapades that ensue under cover of night. According to Andrew Tucker, Mix creative director, “Ransom takes inspiration from the shadowy world of the Hitchcock heroine, the cool blonde threatened by an inexplicable menace. There is also a nod to film noir with its gritty black and white take on the underbelly of America.” All of this, and more, brought forth a palette of hues that tread the line between classic and accessible, though a touch foreboding. The end result, though, was a nod to deep blue, black and grey, now seen in automotive design and moving into the home. Of course, the conversation doesn’t stop short at classic films, the economy or a runway look. Color forecasting is an ongoing process in a rapidly morphing world; the influences and indicators change as rapidly as the day. At Global Color Research, the teams are constantly in touch with one another to share discoveries in products and lifestyle, and that information is subsequently published in the quarterly Mix magazine and monthly online newsletter for quick reports on directions. Concurrently, an international panel meets to discuss the most important drivers for the two Mix Trends forecast books, which identify and report the key elements in the coming years. In addition, regional meetings, including North America, are held around the globe to gather local information and produce the nuanced colors relevant to specific areas. Even though there are some practical deadlines, the gathering of information and “spotting” never truly sleeps. From the design of a new airport terminal to urban gardening to the H1N1 virus, there is something to be found with each corner we turn. The forecasters themselves come from all parts of the globe and represent not only their areas of expertise but also their personal passions. It is a broad spectrum of talented people that represent interior design, fashion, transportation, industrial design, graphics, cosmetics and more. Their professional focus needs to be in the world of color and design, but beyond that, their passion is ultimately the best element.

the magazine of the american society of interior designers

What makes forecasts reliable and accurate is the spot-on success of the past. For example, two years ago, when burnished stainless steel appliances were all the rage, the concept “Contour” emerged from Mix Trends—with discussions about surface detail and luxurious, neutral ﬁnishes—and grew to an entire story of muted colors, with grey being the major player. Now, grey is one of the most important colors on the market and is being selected for both residential and commercial interiors. Its balance, neutrality and stability were seen as imperative to come through the tough times ahead, and it is now being used for main as well as background hues on everything from painted walls to distressed casegoods. From the same meetings in 2007 came “Roma,” reﬂecting globalism and the growing synergy of cultures. Much as the Roman Empire adopted regional cultures and styles, this story takes into account the mixing of designs and colors from many areas. Crossing borders also means crossing styles, and from the bright pop of Eastern European colors to the plaids of the UK to the romantic life of gypsies, the discussion of Roma foresaw the Bohemian style expanding to home and lifestyle. ANTICIPATING CLIENT MOOD

Knowing not just tomorrow’s, but the day after tomorrow’s, look and mood is vital for everyone in design and especially for those making products. Manufacturers realize forecasts hold key information, as they cannot afford to produce items that don’t ring true with consumers. Even the forecasts, such as the new “Spirit” for spring/summer 2011, speak of colors and products that are authentic and relevant to their customers’ lives. Manufacturers may be brilliant at producing, say, a washing machine, but without knowing the sense of place the new laundry space has in the home, their efforts would go unrewarded and the space would fall flat. Industry leaders in color change, depending on the public’s interest in their items. Transportation could lead, then fashion or perhaps technology. They are all valid. The importance in forecasting is gathering and then disseminating the right information to the manufacturers, designers and stylists so they are heading in the best direction for their markets. Those in the forecasting world seem never to rest, and their best advice for everyone is to open all of your senses to take in all that you can. Imagine a color when a spicy scent wafts by or visualize a hue when hearing a favorite piece of music. Designers have to filter everything they learn and apply it to their art. Of course, valid information is crucial, so studying show reports, panel studies and subscribing to forecasting are ideal ways to stay in the moment while planning for the future. For designers creating unique solutions to meet their clients’ needs, forecasting may seem like just another way of promoting the latest style. An important consideration is that forecasting is not just selecting colors for the sake of something different; it truly indicates what will surface in the coming years. By utilizing the studies of color leaders and what they see happening around the world, forecasters like Global Color Research can anticipate what your clients and your clients’ customers will respond to long before they know it themselves. Inspiration comes from far and wide, and through discussion and sharing, the world’s myriad influences come together to help focus on a future of great design and great color. i

GLOBAL COLOR RESEARCH

THE FUTURE PRESENT

Established in 1999, Global Color Research was formed to guide professionals in the use of trends and how color can be implemented to create successful products. In order to cater to the demand for its color trends, Global Color Research created Mix Publications, dedicated to innovative design and inspirational color trends. Mix Publications provides designers with a global overview of the design industries and which elements can affect trends. At the core of Mix Publications is Mix Trends, a biannual color forecasting tool which presents color trends two years ahead of season. The book is available to purchase online at www.globalcolor.co.uk, and the color trend stories are available one year later in Mix magazine. The proactive team at Global Color Research provides clients with a personally tailored experience. Trend research is rationalized and color trends are tailored to each market sector, providing a clear view of the future. Our forecasters are professionals covering all manner of disciplines, including designers, color experts and marketers. Copies of the latest issues of Mix Trends and Mix magazine recently were sent to select ASID chapter ofﬁces around the country. The next time you stop by the chapter office, ask to see them. You will be amazed and inspired.

Mark Woodman is an internationally known design and color specialist and speaker. He consults on, and designs, projects ranging from products to private residences to livable communities.

www.asid.org

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Into the Cloud

WHAT IS IT?

BENEFITS

A WALL WHERE you can post your

own messages, links, and photos for all to see. Facebook “friends” leave you messages, share pictures or comment on your wall posts in real time.

ALLOWS YOU TO have personal

contact with people, working to your advantage depending on your personality type and if you can turn social interaction into business opportunity. Any images or videos you post on Facebook automatically get shared among your list of friends, no work required.

GET STARTED

PRO TIP

GO TO FACEBOOK.COM and sign up

for a personal page, or underneath the signup form select “Create a page” to create your own business page.

AT THE TOP of your Facebook page

click Settings > Privacy > Search, and check the box marked “Create a public search listing” then click “Save changes.” Your Facebook profile will now be searchable on Google.

“Having a Facebook page now is like having a Web site ﬁve years ago. It is an integral part of your Web presence.” Laura McDonald Stewart, ASID Plinth & Chintz

GOOD INTERIOR DESIGNERS don’t succumb to

fads, so they can be forgiven for initially resisting the social media movement. Facebook and Twitter certainly carry the hallmarks of here-today, gonetomorrow silliness. But they also don’t appear to be going away anytime soon. Despite its origins as a gloriﬁed hook-up tool for Harvard students, Facebook now claims more than 300 million members—roughly the population of the United States—with people over 35 as

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its fastest-growing demographic. In 2008, bloggers earned a mean revenue of $61,000, according to a recent report from Technorati. Most striking, social media now accounts for 50 percent of all Internet trafﬁc, according to marketing research ﬁrm Next Century Marketing. Sometimes referred to as “the cloud,” this ever-expanding virtual community means it is more likely than ever that when someone is on the Internet, he is engaging in some kind of social media.

Like most business people, interior designers feel the pressure to get involved. “I have a lot of clients ask me, ‘Oh gosh, I’ve been told I need to start a blog,’ and ‘Do I have to have a Twitter feed?’, says Laura McDonald Stewart, ASID, the founder and editor of online magazine Plinth & Chintz and a part-time publicist for interior designers. “They get wrapped up in the frenzy.” And with good reason. Having some kind of social media presence is vital, say communications

the magazine of the american society of interior designers

WHAT IS IT?

A PUBLISHING WEBSITE

BENEFITS

GET STARTED

PRO TIP

BLOGGER.COM, WORDPRESS.COM AND

tumblr.com are popular blog sites. Posterous. listing your writings (called com is also ideal for its clean design and “posts”) in chronological interface that allows you to email a message order, often including photos that automatically posts to your blog. and even video. Posts are HAVE COMPLETE easy to format and managing a blog does not CONTROL over your require a web designer, message. Easy way to post SIGN UP FOR a premium although it may be quite case studies or progress on account at wordpress.com for a project, as well as your time-consuming. your custom domain name (if take on any given subyou don’t already have one), ject or announce a press extra storage, and VideoPress release. One of the best which helps you post your own ways to be received as videos. Use themes to choose contributing to the intethe right look for your blog, the rior design community. simpler the better. “Because I’m a new, young designer and don’t have an immense portfolio, I think my blog has really helped me show clients and potential clients who I am as a designer and what my viewpoint is.” Alissa Swedlow, Allied Member ASID The Goods Design blog

and business experts. But it’s important to choose the right platforms, and to understand what they can accomplish for you, and what they cannot. For business people, there are three basic platforms to consider: Facebook, Twitter and blogging. Ideally, your business should be on all of them and using them in concert. It is essential, however, to understand how social media is different from the rest of the Internet. In fact, the key to understanding the difference

www.asid.org

between social media and a simple Internet presence—say, a company website or banner ads on Google AdSense—is all in the name: it’s social. Social media is a two-way conversation, meaning you are expected to listen as much as you talk. Take Facebook, for example: Interior designers should consider a presence on the site a necessity. Next to Google searches, Facebook is one of the most common methods for ﬁnding people or businesses online. But remember that the public’s expectations

of a business are different in social media: It is no longer enough to push out a message; you are also expected to listen. Regardless of whether you are starting a Facebook page or a blog, you have to be prepared to keep your end of the conversation going. “Realize that you’re going to have to devote a certain amount of time every day or every week to doing this,” says Stewart. “What are you going to write about? What’s your focus? What’s the point, and who’s reading?”

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Into the Cloud

WHAT IS IT?

BENEFITS

GET STARTED

PRO TIP

SHORT 140 CHARACTER messages

GO TO TWITTER.COM and sign up.

(called “tweets”) which are just as easy to read on your phone as on a computer screen. Users can follow your Twitter handle and subscribe to all your messages and announcements.

Once you’ve selected your name, leave a short message under 140 characters. That’s your first post. Go mobile: If you have a smart phone, use an app to manage your Twitter proﬁle, or sign up your phone number to send and receive tweets as text messages.

REACH A GLOBAL audience with tweets that are searchable and timely. Easy to make contact or follow industry leaders in a non-intrusive way.

GO TO WEFOLLOW.COM/TWITTER/INTERIORDESIGN to see a list of

popular interior designers and add yourself to that list. Many Twitter users rely on wefollow.com to know who’s on Twitter. Twitter becomes much more useful if you are sharing links to your own content. Most savvy bloggers send a “tweet” linking back to their site every time they upload a new post.

If you are looking to build a brand online, there are few tools as powerful as a blog. They allow you to share your viewpoints and vision with the world, and provide a dynamic means for engaging in conversation with others who share your vision or want to learn more about your work. Any interior designer running his or her own ﬁrm is a natural candidate for starting a blog. “As a business owner and principle designer, you are intrinsically saying ‘I have something speciﬁc

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to offer the world, which is why I opened my own business and am not working for someone else,’” says Julia Molloy, president of Molloy Management Group, Industry Partner of ASID, a interior design consulting ﬁrm in Portland, Ore. “Now it’s time to extend that to the digital format.” Keep in mind that maintaining a blog requires a fair amount of work, particularly if writing does not come easily to you. And if you lack the self-control to resist blogging about your frustrations with

clients or vendors, a blog can get you in trouble. Regardless of which social media platform—or platforms—you choose to utilize, designers should always keep in mind that “It’s about creating a powerful, integrated online presence,” says Molloy. “Your Facebook page, Twitter, your blog if you’ve got one, they should all be lined up and working together.” i Douglas Quenqua is a freelance writer based in New York City.

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The 2010 Environments for Aging conference offers the largest agenda to date, with: Environments for Aging.10 is a comprehensive three-day experience, during which attendees and presenters will explore and share new ideas for creating attractive and functional living environments that meet the unique needs of our aging population.

3 pre-conference facility tours 4 pre-conference workshops Over 30 educational sessions

EARN UP TO 14 CEUâ&#x20AC;&#x2122;S La Costa Glen Continuing Lifeâ&#x201E;˘ retirement community

For information on exhibiting or sponsoring or to register, visit: www.EFA10.com Founded and Produced by

In Conjunction with

Academy of Architecture for Health of the American Institute of Architects

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“Being a mentor isn’t a difficult thing. Students just want to see and experience what you are doing on a minute-by-minute, day-to-day basis. They want to understand what a ﬁrm accomplishes in a day or a week or a month, and any insight we can give them into that process is very welcome and appreciated.” - Deborah Lloyd Forrest, FASID

“Watching how the designers interacted with each other really helps me understand what it will be like when I enter into the profession. The design center was also a great experience—it gives an edge in the classroom because you can make contacts put actual material samples on your storyboards.” -Vanessa Weidner, Student Member ASID

LAST NOVEMBER, HUNDREDS of students and design industry

professionals across the country came together for the second annual RealWorld DesignWeek (RWDW)—the national ASID job shadowing program. Designed to encourage relationships between students and their role models in the profession, the program prepares future designers for the real world practice of interior design. The magnitude of a Society program like RWDW required volunteerism by practitioner and Industry Partner members from all 48 chapters. In return, more than 500 student members were given

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the opportunity to participate in day-long job shadow experiences, providing them with a ﬁrsthand perspective on the working world and allowing seasoned designers and industry professionals to learn more about those who will soon join the profession. Extending their design knowledge outside the classroom, students experienced day-to-day design practice operations on site, including client, project team and vendor meetings; visits to design centers, construction sites and completed projects; bookkeeping; review of client binders and contracts and more. Many professionals also took time

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“We were impressed by Drew’s inquisitiveness, maturity and sense of humor; and how his interests seem to be part of one, organic trajectory.” - Susan Szenasy, editor of Metropolis 21 H0SWH 16

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“I could not have been paired with a more intuitive or interesting lead. Susan was vibrant and gracious. She was a good measure for how an incredible career can take shape by simply putting one foot in front of the other while using your instincts as a guide.” - Drew McGukin, Student Member ASID

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“We’re going to be friends for a long time,” said Sandra Espinet, Allied Member ASID, of Beatriz Yuan, Student Member ASID, her guest for a day during RWDW.

“My teachers tell me all the time about the speciﬁcations, but until today I didn’t realize how massive it can all be. Today I saw four huge binders for just one project, compared to the one binder I have for a project at school.” -Alisen Williams, Student Member ASID

During his day at Metropolis, Drew attended a production meeting and met with the magazine and web editors, and art/ production departments to get an insiders’ view of how the magazine is made. “While residential interiors are my ﬁrst love and the focus of my studies, having an opportunity to understand how a magazine like Metropolis pulls amazing design through a different lens was informative, eye-catching, challenging and thoughtful for me,” says Drew.

to demo software programs such as Revit and review student resumes and portfolios. The success of RWDW is marked by the diversity of shadow days offered. From experiences with large commercial design ﬁrms or solo practitioners, to showroom management and design education, the program represents the diversity of design practice areas and showed students not to leave any door unopened when they enter the profession.

www.asid.org

Following the event, student and professional participants inspired by the event sent numerous testimonials to the ASID headquarters ofﬁce, describing the value of mentorship and expressing respect for the next generation of interior design industry leaders. Pictured here are photos from two RWDW shadow day experiences: Drew McGukin, Student Member ASID, at the New York School of Interior

Design, spent a day at Metropolis magazine with editor Susan Szenasy. 2009 RWDW spokesperson Deborah Lloyd Forrest, FASID, hosted Vanessa Weidner, Student Member ASID, at the University of North Texas at her Dallas hospitality design ﬁrm, ForrestPerkins. Forrest’s colleague Aaron Duke, Allied Member ASID, hosted Alisen Williams, Student Member ASID, at Stephen F. Austin State University. i

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ENVIRONOTES/

Growing Greener REGREEN PROGRAM EXPANDS TO MEET MARKET NEED/ IN MARCH 2008, the ASID Foundation and the

U.S. Green Building Council released REGREEN, the nation’s ﬁrst sustainable residential remodeling guidelines. With over 100,000 downloads and counting, the guidelines have increased understanding of sustainable renovation project practices and benefits among design professionals, product suppliers, service providers and homeowners, building both demand and industry capacity. The guidelines include three key elements: remodeling projects described by scope, integrated pre-design issues and environmental strategies by building systems; a library of strategies by environmental topics; and case studies. The REGREEN guidelines address the major elements of any sustainable renovation project, including the site of the home, water efﬁciency, energy and atmosphere, material and resources, and indoor environmental quality. The guidelines blend product selection, building systems integration and proven technologies into a seamless compilation of green strategies and case studies for design professionals, builders and homeowners. They can be applied to a variety of home projects, from remodeling a kitchen to a major addition, from redoing a back yard to executing a gut rehab. Since its initial release, interest in green residential remodeling has continued to grow and ASID and USGBC have expanded the available REGREEN related resources to meet that interest. “REGREEN 2.0” was launched at Greenbuild this November, featuring an overhauled and updated website and a web-based, user-friendly version of the guidelines that better highlight the integrated design concepts

that are the core underpinning of REGREEN. This tool will also include additional case studies which will be added at a rate of about ten a year. Over the past year, a variety of learning programs have been developed to support the use of the best practice guidelines and hasten the adoption of green practices by residential design professionals, contractors, suppliers and consumers. They include live presentations, webinars, an in-depth, two-day workshop and online CEUs. CEUS AND CERTIFICATION

Four new CEU courses—available to ASID members for $39.99—provide designers an overview of REGREEN and green remodeling, sustainable kitchen and bathroom renovation strategies, and a guide to deep energy retrofits. REGREEN: Implementing Green Residential Remodeling Concepts and Strategies is a 300-level, two-day workshop, presented by a two-person faculty team comprised of an ASID designer and a building contractor, and will provide attendees with an in-depth, multidisciplinary approach to the material. The final component tying the REGREEN program together is the REGREEN Certificate of Completion, intended to allow professionals who have completed the designated coursework around the REGREEN program to distinguish themselves in the marketplace. The Certificate will include its own mark indicating completion of the REGREEN components, and a listing of individuals that have received the certificate will appear on both the ASID and USGBC Green Home Guide websites. i

Over the past year, a variety of learning programs have been developed for REGREEN, including live presentations, webinars, workshops and online CEUs.

For more information, visit www.regreenprogram.org.

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There Are Pieces That Furnish A Home. And Those That Define It. sm

T I M O T H Y O U LT O N Antique Dealer / R e productionist L on d on Su rrounded by his handmade, re production steamer trunk collection.

TO JOIN OUR TRADE PROGRAM, DISCUSS YOUR PROJECT NEEDS OR REQUEST A QUOTE, CONTACT OUR TRADE TEAM. 800.597.0981 • TRADEPROJECTSRESTORATIONHARDWARE.COM • RESTORATIONHARDWARE.COM/TRADE

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UP CLOSE/

On the Surface NEW MEXICO SCHOOL FOR THE BLIND AND VISUALLY IMPAIRED IS A TACTILE LEARNING EXPERIENCE/ “EVERY STUDENT SHOULD have a school that

supports the way they learn. … In this case, that meant focusing on how blind preschoolers learn through play and exploration,” describes Emily Thaler, interior designer with Dekker/Perich/ Sabatini. Thaler continues, “This carried through everything from programming through finish selection.” Thaler is describing a built-from-the-groundup, 37,000-square-foot Early Childhood Program facility for the New Mexico School for the Blind and Visually Impaired (NMSBVI), completed in January 2009. All students are blind or visually impaired three- to ﬁve-year-olds, and several are deaf-blind. Many have multiple physical or cognitive impairments, which require wheelchairs, canes and assisted communication devices. With few precedents for this type of building to draw from, and no relevant state standards for such space sizes, an extensive programming process for the project took place, focusing on a detailed needs assessment. Student activities were identiﬁed in bubble diagrams, and then mapped to scale based on things like mat sizes, swing radius, etc., to determine an ideal classroom size. “Working closely with NMSBVI teachers, we were able to quantify the amount of space needed for special mobility equipment, Braille instruction and physical therapy,” says Thaler.

The children’s needs, abilities and educational curriculum inspired the design team to make every space both multifunctional and playful. The main corridor of the building leads to each classroom “cluster,” and is a learning tool of its own. A classroom cluster unit includes large, flexible classroom space, an adjacent focus room and direct access to a shared changing room, storage room and common room. “We created multisensory wayfinding cues that let the children identify that they’ve arrived at their cluster, classroom or playground door. Acoustics, lighting, floor pattern, color palette and texture all change with each destination,” explains Thaler. Classes were grouped based on students’ capabilities and lesson plans. Each cluster has a theme (earth, water or plants) that influenced the color palette. A “fun wall”—which includes exposed CMU block, a layering of tackable acoustic wall panels and gypsum lower wall for activities such as stacking toys or playing with cars—exists for independent learning activities as well as wayfinding and space recognition. Also incorporated into the site design are a sensory garden, special playground equipment and a bike training track. To the visually impaired, lighting and color are as important as sound and touch. Color schemes and lighting plans contribute to the multisensory experience. “Color is an important teaching tool for students with impaired but usable vision,” adds Thaler. “Color is also important for everyone who experiences the space, especially the parents who are thrilled to be sending their children to a warm, inviting school.” i

PROJECT SPECS/ Firm Dekker/Perich/Sabatini Interior Designer Emily Thaler Project Manager Julie Walleisa, AIA Project Architect Benjamin Gardner, AIA Principal In Charge Daniel Kemme, AIA Design Team Sara Zahm Kelli Jameson Brian Barnes Location New Mexico School for the Blind and Visually Impaired 801 Stephen Moody SE Albuquerque, New Mexico 87123 Site plan: Dekker/Perich/Sabatini Images: Kirk Giddings

OPPOSITE PAGE: Hallways provide additional learning experiences

and wayﬁnding/independence activities with strategic physical therapy applications, such as tactile walls and varying acoustics. Ceiling-mounted harnesses can also be found throughout these therapy corridors. The entry to each classroom cluster is marked by tall exposed ceilings that create subtle echoes. 1. A visually impaired student uses tactile “clues” to ﬁnd his way

across the “fun” wall in the water-themed classroom cluster. Clusters are grouped into earth, water and plant themes. Wall treatments of varying thicknesses, textures and exposed materials offer an exercise in multi-sensory learning, encouraging touch and exploration. Classrooms feature acoustical panels from Quiet Technology Systems covered in fabric from Interface, Industry Partner of ASID. The room includes play areas with carpet and VCT, ceilingmounted swings, indirect pendant lighting and custom cabinetry for wheelchair parking. 2.

www.asid.org

january/february/10 icon 29

DESIGN FOR LIFE/

Blending Generations DESIGNING FOR MULTIGENERATIONAL LIVING/ By Julie Warren

IT’S HAPPENING ACROSS the country: Career-minded 30-somethings ask their baby boomer

parents to move in to share not only the mortgage and other housing expenses, but childcare as well; a mobile senior couple moves into a “granny ﬂat” or “casita” on the same property as their adult children; and an elderly grandparent ﬁnds it is safer and more economical to live under the same roof as her grown children or grandchildren than in an assisted living facility. Even the White House is now one of the nearly 4 million American households, according to the most recent U.S. Census, that consist of three generations or more—including school-aged children, working mid-lifers, and at least one senior-citizen grandparent—under the same roof. And this trend is expected to increase.

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the magazine of the american society of interior designers

DESIGN FOR LIFE/

Designers take note: Creating spaces to blend the mixed bag of lifestyles requires some careful planning. When preparing to design interiors for such households, New Yorker Jamie Gibbs, Allied Member ASID, IFDA, WCAA, encourages designers to talk to and consider all of the residents in a home. Although an older person may prefer (or even require) a no-step shower, very young children need a bathtub where they can be assisted and monitored at bath time. Electrical outlets and light switches that are placed out of the reach of young hands for safety are also easier to access for those who are seated or who have limited mobility. Multilevel kitchen work surfaces can accommodate kids who want to help with meal preparation as well as seated adults. “Lever door handles are just easier for everyone,” says Gibbs, pointing to a design choice that beneﬁts all ages and abilities.

www.asid.org

Bev Youngquist, co-owner of Youngquist Homes in North Carolina, says their floorplans are “flexible” to accommodate young families with small children, as well as older adults who share a home with younger family members. Youngquist’s homes include large secondary bedrooms—each with its own bathroom—with lots of closet space, ideal for older children as well as grandparents or caretakers who want their own space. Youngquist utilizes boxed-down ceilings or columns, rather than real walls, to define common areas, and outdoor areas are easy to access for children or seniors—as well as the mid-lifers who may be monitoring both. “No-step entries work just as well for strollers as they do for wheelchairs and other mobility devices,” she comments. A number of designers stress the importance of separate spaces for adults of any age. According to Gibbs, “It is your place as a designer to make sure that the senior has a separate space with close-the-door privacy.” Diana Patterson, ASID, who has a master’s degree in health promotion and well-being, also recommends that seniors have their own external entries, whenever possible. She points out that in addition to the safety hazards incumbent with placing the quarters of those with mobility limitations on a second floor, such an arrangement also isolates a person who has difficulty navigating stairs or long hallways. “Try to create their space on the main or ground floor, so they can come and go as they please,” says Patterson, who points out the universal design principle that calls for a master bedroom and bath on the main level of the home. She also suggests, if possible, transforming an extra walk-in closet within the bedroom into a kitchenette—a space that includes at least a small refrigerator, a coffee maker and perhaps a toaster oven—for additional independence. Charlotte Palmer Lekakos, a Chevy Chase, Md., designer, recently was called upon to transform a rarely used basement space into a part-time residence for the grandparents of a three-generation household. She points out that “there is an inherent privacy in redoing a basement,” but the project also includes a game room, which Lekakos designed to “draw the children into their grandparents’ space” for shared activities and family time. Employing universal design principles, such as widened doorways and hallways, also created a bonus: more effective cross-lighting between rooms. Independence is only one part of the equation, however. There are times when all family members want and need to interact. Patterson suggests that families address this with “scheduled participation”—a specific event or activity that includes everyone in the household. To accommodate larger tables so everyone can be seated comfortably at the same time for dinners or game nights, she suggests switching a living room, which is traditionally a larger space, with the dining room. And Gibbs, who is a member of the New York Council on Aging, thinks that media rooms may be the answer for all ages. “Put six [theater seats] in a row with a wide-screen TV and everyone is comfortable,” he says. i Julie Warren is a frequent contributor to ASID ICON.

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INDUSTRY/ THE BEST PRODUCTS FROM OUR PARTNERS IN DESIGN

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Monogram Collection. From built-in refrigerators to speed-cooking wall ovens, Monogram offers as many tools as there are techniques for creating inspired meals. Integrated appliances create a clean, reﬁned impression in stainless steel or black. Professional appliances in premium-grade stainless steel have an architectural quality that commands center stage. Custom-panel models provide the perfect canvas for creative expression in the kitchen. For more information, visit www.monogram.com.

Breath of Fresh Air GREEN PAINT IN EVERY HUE/

MURALO’S NEW ECO-FRIENDLY Breathe Safe line of paint is water-based latex and contains

zero VOCs. Recommended for use on previously painted wallboard, plaster or masonry, Breathe Safe meets or exceeds Green Seal and LEED green building requirements and is ideal for nursing homes, schools, children’s rooms, health care facilities and hospitality interiors. Breathe Safe is specified for space that is occupied during painting , is available in flat, eggshell and semi-gloss finishes, and can be tinted to any color. For more information, visit www.muralo.com.

PRODUCT TECH

Interior Technology FLEXIBLE DESIGN SOFTWARE/

VECTORWORKS ARCHITECT OFFERS all the tools and technology you need to document, visualize and commu-

nicate your designs. A versatile design software application that works with Mac or Windows, Vectorworks Architect gives you the tools you need to design it all. Seamlessly integrate the software with your existing workflows and collaborate with popular file formats, including Google images, Adobe Photoshop and Illustrator and your digital photos. Create 3-D and 2-D models and floorplans, or photorealistic visualizations with the Renderworks add-on. For more information, visit www.nemetschek.net.

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INDUSTRY/

Virtual Art Gallery

BROWSE AND BORROW FROM YOUR COMPUTER/ ART RENT AND Lease features a comprehensive online ﬁne art rental,

leasing and sales gallery with over 1,200 works of art from established and emerging artists who emphasize sustainability and the use of ecofriendly, recycled materials in their work. Designers and architects are eligible for discount/fee-based commission services when selecting art for their latest projects. Payment programs ease cash ﬂow and provide valuable business tax beneﬁts in these tough economic times. For more information, visit www.artrentandlease.com.

CLOSET COMBINATIONS

A Taste for Organizing

HANG IN HIGH STYLE/ CALIFORNIA CLOSETS VIRTUOSO is

modern simplicity with Italian ﬁnishes—a unique grain texture and extensive color palette that meets strict European E1 ratings for clean and safe wood, exceeding mandates for emissions in the U.S. market. Virtuoso is custom-designed and can be installed wall-to-wall, L- or U-shaped, or centered, elegantly transforming any space of the home. New California Closets options include accent eco-resins and Italian glass drawer inserts for a complete closet look. For more information, visit www.californiaclosets.com.

www.asid.org

january/february/10 icon 33

Highlights of ASID 2009 Accomplishments

INSIDE ASID/

—Grew ASID networks on Connex, Facebook, LinkedIn, Twitter

—Job Search Tactics in a Tough Market webinar

—ASID featured at HD Expo, HD Boutique, Greenday, ICFF

—Introduced the weekly Eye on Design e-newsletter

—Added Emerging Professionals section to ASID website

—Expanded the Manage & Market Your Business section of the ASID website

—Launched the online learning platform ASID UNi

—Increased ASID visibility with Sustainable Suite competition (USGBC), Earth-minded Awards (HD), Bloom Awards (Interiors and Sources)

—Promoted and grew the REGREEN program to increase designers’ competitiveness in the developing residential green market

—Over 700 designers and students participated in the RealWorld DesignWeek shadow days.

—ASID sponsorship of Healthcare Design and Environments for Aging conferences —Moved ASID national conference to NeoCon

—Survival Skills for Small Business webinar, CEUs and web content

YOUR BUSINESS YOUR CAREER

YOUR PROFESSION

ASID at NeoCon is Design Thinking ALL THINGS DESIGN UNDER ONE ROOF/

ASID AT NEOCON is for ASID members and beyond. ASID at NeoCon is for

design. It is the merger of minds, a learning experience, leadership training, a networking opportunity, a showcase of the best design thinking, residential to contract furnishings, and much more. Formerly INTERIORS and CLC, the new ASID at NeoCon now hosts all things design under one roof, one city and one shared

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passion: interior design. Everything you need to know about ASID at NeoCon will be available at www.asidatneocon.com, including information on education, events, housing and everything under the sun for the week of June 14. Join us, join your colleagues, and join the ASID of tomorrow. See you at NeoCon 2010 for ASID at NeoCon, June 14 - 16.

the magazine of the american society of interior designers

NILA LEISEROWITZ

SUZAN GLOBUS

FOUNDATION WELCOMES NEW TRUSTEES AND OFFICERS/

ROSALYN CAMA

ASID Foundation Update

PENNY BONDA

INSIDE ASID/

THE ASID FOUNDATION Inc. recently announced two new members to its

Suzan Globus, FASID, LEED AP – Trustee

board of trustees for ﬁscal year 2010. Rosalyn Cama, FASID, and Suzan Globus, FASID, LEED AP, began three-year terms on Oct. 1, 2009. They join existing Foundation trustees Stephanie Clemons, Ph.D., FASID, FIDEC; Theodore C. Landsmark, Ph.D., M.E.D., J.D.; Judy Pickett, FASID; Jean Pinto, ASID; Steven Sonet, Esq.; and Gary E. Wheeler, FASID, Associate AIA. Nila Leiserowitz, FASID, and Penny Bonda, FASID, LEED AP, also began terms as the Foundation’s chair and chair-elect, respectively.

Globus is principal of Globus Design Associates, a Red Bank, N.J., consultancy specializing in libraries and select residential interiors. Globus is a past president of ASID and of the New Jersey chapter, and has served on numerous Society councils and task forces at both the national and chapter levels. Beyond ASID, Globus is involved in a number of professional associations and advisory boards, including the advisory board for the interior design program at Brookdale College, where she is a former adjunct instructor; the New Jersey Coalition for Interior Design Legislation; and the InformeDesign® Advisory Board.

Penny Bonda, FASID, LEED AP – Chair-elect

A prominent writer and lecturer, Bonda is the founding chair of LEED for Commercial Interiors, the ASID Sustainable Design Council, and a principal developer of the REGREEN Residential Remodeling Guidelines. She also authors the “Design Green” blog on Interior Design magazine’s website and is a partner in Ecoimpact Consulting, a ﬁrm assisting businesses to embrace sustainable strategies. Bonda serves on the CIDA Standards Council and the USGBC LEED training faculty, and has received numerous honors including the 2006 ASID Designer of Distinction and an honorary doctorate from the New York School of Interior Design. She is the author of the highly-regarded Sustainable Commercial Interiors and Sustainability Matters.

Nila R. Leiserowitz, FASID, IIDA, Associate AIA – Chair

Rosalyn Cama, FASID – Trustee

For detailed bios and additional information about the ASID Foundation, visit www.asidfoundation.org.

Cama is president and principal interior designer of the evidence-based planning and design ﬁrm CAMA Inc., in New Haven, Conn. Founded in 1983, CAMA Inc. has completed design work for clients nationwide in the area of healthcare and higher education. Cama has served as president of ASID and also currently serves as chair of the board for the Center for Health Design. Cama holds a BS degree with distinction in Interior Design and Textiles from the University of Connecticut and is a frequent writer and lecturer on the topic of evidence-based healthcare design. Cama recently authored Evidence-Based Healthcare Design.

Leiserowitz has spent over 30 years pushing the limits of interior design and workplace performance strategy. She maintains a passion for education as a means to elevate the interior design industry, serving on several university boards and education committees, and speaking frequently on the subject. As co-managing director of Gensler’s Los Angeles ofﬁce, she also created gServe, a community service and outreach group. Leiserowitz remains dedicated to workplace research, keeping in front of emerging trends in order to counsel clients and design for the present and future of the ofﬁce environment. She is also the recipient of numerous design awards, including the 2007 ASID Designer of Distinction Award.

N NDATIO SID FOU LINE! A E H T N T O ID SUPPOR R YOU SHOP , the AS VE are.com t s -C o e c WHENE W a h tr hip wit t no ex ation—a -Care. It only partners n w o e d n a a to ceive ne g We Thanks l now re op online, usin s of onli tion wil hundred sh t u a o s e y ’r Founda rk r u o e ey yo nd it w whenev the mon et up, a visit to you— ute to s most of ed, just in e rt m ta th s a e t k s e a g m d take e n s a a more nts. Ple mercha . To learn re.com/start. a pending s -c y e d .w a n e alr datio sidfoun http://a

NATIONAL ELECTIONS

Get Out the Vote

ASID ELECTIONS GO ONLINE IN MARCH/ THE SLATE FOR THE 2011 ASID BOARD OF DIRECTORS FOLLOWS:

ATTENTION ASID PROFESSIONAL Members: Elections for the 2011 ASID

Board of Directors will be held March 5 – 25, 2010. Reminder emails will be sent to all professional members as the election dates near. If you would like a paper ballot, please contact the ASID Chapter Services department at (202) 546-3480 or chapters@asid.org. i

www.asid.org

2011 President-elect: Lisa Henry, ASID, LEED AP 2011 Director at Large: Sonya Dufner, ASID, LEED AP 2011 Director at Large: Sandra Gordon, FASID, LEED AP 2011 Director at Large: Sybil J.B. van Dijs, ASID, CID

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GRASSROOTS/

Let’s Get Ethical YOUR ETHICS QUESTIONS ANSWERED/

EVERY MEMBER OF ASID is required to uphold the ASID Code of Ethics and Professional Conduct.

Occasionally, disputes may arise over some aspect of a project. If a client or another ASID member feels that a member has done something in violation of the ASID Code of Ethics, a complaint can be filed against that individual. The following FAQ addresses some of the most commonly-asked questions about the Society’s Code of Ethics. Can all interior designers, including those who aren’t members of ASID, be held accountable to the ASID Code of Ethics and can an ethics complaint be filed with the Society against a designer who appears to have violated that code? No. ASID only has jurisdiction over ASID members, and then only over their membership privileges. Does ASID have standard billing procedures or a document that lists standard billing prices for specific design jobs? No. By doing this, ASID would be in direct violation of the Federal Trade Law that prohibits any society or organization from regulating how professionals charge for their services. If a person wants to file a complaint against a prospective member of ASID, can they send the complaint to ASID Headquarters, have it held until the person actually becomes a member and then have it processed? No. ASID can only investigate matters occurring during the time that an individual holds membership within the Society. This includes a member whose membership was terminated for a specific period of time and then reinstated. Any occurrences that took place within the time that the individual did not hold membership will not be considered by ASID. Can an ASID member who has been found guilty of violating the Society’s Code of Ethics still hold office within ASID? Yes. However, if the individual’s membership was suspended or terminated as a result of an ethics violation, they are permanently prohibited from holding any elected office position within the Society or any ASID chapter. This also applies to a member who has been reinstated after being suspended as a result of an ethics violation.

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Is an ASID designer required to relay to his or her client any type of compensation that may be received from other sources in addition to monies they are receiving directly from the client? Yes. An ASID designer must disclose all forms of compensation they will be receiving in connection with the project being performed. This includes all mark ups, discounts, commissions, extra fees received from suppliers and vendors, etc. Are ASID designers required to produce original invoices from their suppliers, at their clients’ request? No. An invoice created by the designer is completely acceptable. However, depending on the nature of the request, it can be questionable if the designer refuses to provide this information. Can a member, if found guilty of violating the ASID Code of Ethics, appeal the decision of the disciplinary committee if they feel that no violation of the code occurred or that the committee made the wrong decision? No. ASID does not have an appeal process and the Disciplinary Committee’s decision is ﬁnal and without recourse to the accused member or the complaining party. Does ASID serve to protect its members, or their clients? Both. Although the ASID Code of Ethics is very consumer-friendly, it also serves to protect its members by providing a guideline of conduct, so that we as a Society can practice as, and be viewed as, highly accredited professionals. By adhering to this code, members are protected against wrongful lawsuits and being taken advantage of. For more information or to download a copy of the ASID Code of Ethics & Professional Conduct, visit www.asid.org/about/ethics.

the magazine of the american society of interior designers

GRASSROOTS/

Code Watch

A CODE CHANGE was recently considered by the International Code Council

(ICC) Administrative Code Committee at its code development hearings in Baltimore, Md., that would have changed the existing definition of “registered design professional.” If passed, the code change proposal would have replaced this definition to recognize only an “architect or engineer” as a design professional who may submit plans to a building official for permit. This code change, which was part of a larger proposal before the ICC Administrative Code Committee, did not pass—meaning that the existing ICC code definition of a “registered design professional” was retained: “an individual who is registered or licensed to practice their respective design profession as defined by the statutory requirements of the professional registration laws of the state or jurisdiction in which the project is to be constructed.”

“An individual who is registered or licensed to practice their respective design profession as defined by the statutory requirements of the professional registration laws of the state or jurisdiction in which the project is to be constructed.” Bruce Goff, ASID, and codes consultant Bill Koffel, P.E., participated in the hearings on behalf of the Society, working in concert with ASID staff and representatives from IIDA to ensure that the existing “registered design professional” deﬁnition would be retained in the ICC Codes. The existing deﬁnition was originally secured via the efforts of ASID and its interior design allies, including IIDA and NCIDQ. ASID believes that opening up the building permitting process to design professionals as registered or licensed with their respective states enables the model codes to work well in conjunction with state professional registration laws. ASID will continue to closely monitor, and keep its members apprised of, code- and standard-related issues impacting interior designers, including Society participation on model code development committees as well as standard development committees such as the ADA Accessibility Guidelines (ADAAG) Review Committee.

TOOLS

ICC CODE DEFINITION RETAINED/

Click to Connect CONTACT YOUR LEGISLATORS/

CAPITOL CONNECTIONS MAKES it easier than ever for you to

show your support for currently pending interior design bills. The ASID Capitol Connections page highlights states with current pending interior design bills at the top of the page and members can simply click the “Take Action” button to contact legislators about these important bills. You can also write your legislators to show support for interior design registration bills that have been introduced in the past and are not currently pending in your state legislature. Sample letters for these states can be found just below the pending legislation alerts. Here’s how to use Capitol Connections 1) Log on to www.asid.org/legislation. 2) Click on the “Capitol Connections” link. 3) When the Capitol Connections page opens, there are several options, including -Respond to one of the highlighted pending legislation action alerts. -Respond to one of the other action alerts. -Enter a ZIP code to ﬁnd names and contact information for federal or state representatives.

Contact the ASID Government & Public Affairs Team ASID has a full-time staff of experienced professionals working to protect interior designers’ rights in the government and public affairs arena. If you have any questions or would like to become involved in interior design legislative efforts, please contact the ASID Government and Public Affairs team at (202) 546-3480 or gpa@asid.org, or visit www.asid.org/legislation. Chris Salp, director – csalp@asid.org Ryan Day, associate director – rday@asid.org Caitlin Lewis, government affairs assistant – clewis@asid.org

www.asid.org

-Create your own communication to a friend alerting them to take action.

When sending one of the sample letters to your legislators, be sure to ﬁll in your name, city and company information in the ﬁrst paragraph of the letter. Capitol Connections makes it quick and easy for interior designers to be active in the political process. Take advantage of this online resource today and show support for interior design registration in your state! i

january/february/10 icon

SPOTLIGHT/

A New Beginning CHAPTER VOLUNTEERS CREATE A WELCOMING HOME FOR WOMEN IN NEED/ THANKS TO COLUMBUS-AREA members of the

ASID Ohio South/Kentucky chapter, formerly homeless women now have a comforting space to live as they transition from shelters to life on their own. Since 2007, chapter volunteers have renovated and redesigned three townhomes in the New Horizons transitional housing program, completing renovations on the last of the homes in 2009.

More than 100 volunteers donated $180,000 worth of goods and services to renovate the women’s transitional housing townhouse.

Denise Halley, Industry Partner Representative for Marble & Granite Works; Barbara Hulett, Industry Partner Representative for Solar-Tex; and Mary Kay Dickinson, Allied Member ASID, were among the 100-plus volunteers who participated in the chapter community outreach project. 2. The home’s galley kitchen was newly outﬁtted with cabinets, stainless steel appliances, granite countertops and a custom tile backsplash. 3. Thanks to custom-built units, residents now have privacy and ample secure storage in their shared bedroom. 1.

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This final project was the most involved of the three: “The house was in horrible shape, and there were structural issues that we hadn’t even imagined,” says Connie Lane Christy, ASID, cochair (with Justin McAllister, Industry Partner Representative for Fortner Upholstery) of the chapter’s 2009 community outreach project. Despite concerns that it might be difficult to acquire donations in the current economic climate, Christy says she found it to be the opposite. “Everyone we asked, reached out to help,” she recalls. She attributes this year’s success in part to the previous years’ work, since the group already had “an amazing track record” in the community. Another smart fundraising approach, Christy says, was to ask manufacturers for showroom models and back stock, rather than exclusively new products. A turning point in the project was when general contractor Dave Kendle signed on. With the help of his team and afﬁliated contractors, the home’s electrical and plumbing systems were upgraded, the kitchen and bathroom were remodeled extensively, exposed brick walls were replaced with drywall] and more. One of the biggest elements of the renovation was to replace the individual front stoops with a front porch connecting all three of the New Horizons townhomes. “The porch is now a gathering place for the women who live there, and it provides a sense of community for them,” Christy comments. Inside the home, the tiny and ill-equipped galley kitchen was outﬁtted with new cabinets, stainless steel appliances, granite countertops and a custom tile backsplash. The bedrooms were perhaps the biggest challenge for the interior design team, as three residents share the large bedroom, making privacy a real issue. The design team built custom platform beds that include storage drawers underneath as well as custom built-ins and shelves for the women to safely store their belongings. Each bed is surrounded by a thick fabric curtain that can be pulled close to provide privacy for the residents. “It’s truly inspiring to see how many of us have become attached to helping these women and want to support the continued success of this program,” says Karen James, Allied Member ASID, publicity chair for the outreach project. i

RESOURCE GUIDE/

ADVERTISER

PAGE

Of Note...................................................................8 Design Revolution Roadshow www.designrevolutionroadshow.com

Drew McGukin, Student Member ASID New York School of Interior Design drew@calldrewﬁrst.com

20th Century Design: The Deﬁnitive Illustrated Sourcebook, Judith Miller www.asid.org/bookcenter

Susan Szenasy Metropolis Magazine www.metropolismag.com sss@metropolismag.com

Evidence-Based Design for Interior Designers, Linda Nussbaumer, Ph.D., ASID www.asid.org/bookcenter

Vanessa Weidner, Student Member ASID University of North Texas vmw0020@unt.edu

Interior Design in Practice: Case Studies of Successful Business Models, Terri Maurer, FASID, and Katie Weeks www.asid.org/bookcenter

Alisen Williams, Student Member ASID Stephen F. Austin State University brace15@aol.com

Journal of Interior Design www3.interscience.wiley.com/journal/ 118902535/home

Environotes .........................................................26 REGREEN Program www.regreenprogram.org

NCIDQ www.ncidq.org

Up Close...............................................................28

Project H Design www.projecthdesign.org

New Mexico School for the Blind and Visually Impaired www.nmsbvi.k12.nm.us

The Interior Design Profession: Facts & Figures www.asid.org/bookcenter Innovations ......................................................... 12 M+E Collection, by Ecodomo www.ecodomo.com storage racks, by Ak47 www.ak47space.com Wire Light, by Viable London www.viablelondon.com X.Lumen Panels, by Menotti Specchia www.menottispecchia.it Color Forecasting ............................................... 14 Mark Woodman, CMG markdesigncolor@aol.com Global Color Research Ltd. www.globalcolor.co.uk Mix Publications www.globalcolor.co.uk/magazine.php Into the Cloud ..................................................... 18 Kristin Kaufman, LEED AP Element Interior Design www.elementinteriordesign.com kristin@elementinteriordesign.com www.twitter.com/elementID Julia Molloy Molloy Management Group, Industry Partner of ASID www.molloymanagement.com julia@molloymanagement.com www.molloymanagement.com/blog Laura McDonald Stewart, ASID, IIDA, LEED AP Plinth & Chintz www.plinthandchintz.com laura@plinthandchintz.com www.twitter.com/plinth_chintz Alissa Swedlow, Allied Member ASID Swedlow Design www.swedlowdesign.com alissa@swedlowdesign.com www.thegoodsdesign.blogspot.com www.twitter.com/alissa_thegoods RealWorld DesignWeek ....................................24 ASID RealWorld DesignWeek www.asid.org/rwdw Aaron Duke, Allied Member ASID ForrestPerkins www.forrestperkins.com aduke@forrestperkins.com Deborah Lloyd Forrest, FASID ForrestPerkins www.forrestperkins.com dforrest@forrestperkins.com

www.asid.org

Dekker/Perich/Sabatini www.dpsdesign.org info@dpsdesign.org Emily Thaler Dekker/Perich/Sabatini www.dpsdesign.org emilyt@dpsdesign.org

ADVERTISERS

SECTION

POSITION

ASID at NeoCon ....................................................2 www.asidatneocon.org

FABRICS Glen Raven...outside back cover

Environments for Aging Conference ...............23 www.efa10.com

FLOOR COVERINGS Restoration Hardware .............. 27

Fire Farm Lighting..............................................39 www.ﬁrefarm.com

FLOORING - SUSTAINABLE/ GREEN Timberwise N.A ..............................1

Glen Raven............................. outside back cover www.glenraven.com High Point International Home Furnishings Market ........................................ 11, 13 www.highpointmarket.org Juxtaform ..............................................................9 www.juxtaform.com KBIS ....................................................................6–7 www.kbis.com Merchandise Mart Properties ................................. inside back cover www.merchandisemart.com/neocon PPG Industries, Inc. ..............................................5 www.voiceofcolor.com Restoration Hardware ........................................27 www.restorationhardware.com/trade Sherwin-Williams Co. .............. inside front cover www.sherwin-williams.com

Design for Life .................................................. 30

Timberwise N.A. ....................................................1 www.timberwiseﬂoors.com

Jamie Gibbs, Allied Member ASID Jamie Gibbs and Associates www.jamiegibbsassociates.com jamie@jamiegibbsassociates.com

The Vinyl Institute .............................................. 10 www.vinylindesign.com/hc

Bev Youngquist Youngquist Homes www.youngquisthomes.com info@youngquisthomes.com

ADVERTISERS BY CATEGORY

Diana Patterson, ASID Patterson House/Design Group www.geauxto.com/DianaLynnePatterson joydlp@aol.com

BEDDING Restoration Hardware ............................................... 27

Charlotte Palmer Lekakos Willard and Palmer Design charlottesweb@starpower.net Industry ...............................................................32 Art Rent and Lease, Industry Partner of ASID www.artrentandlease.com California Closets, Industry Partner of ASID www.californiaclosets.com

BATHROOMS Restoration Hardware ............................................... 27

BEDROOM FURNITURE Restoration Hardware ............................................... 27 CASED GOODS Restoration Hardware ............................................... 27 CHAIRS Restoration Hardware ............................................... 27 DECORATIVE HARDWARE Restoration Hardware ............................................... 27

FURNITURE Restoration Hardware .............. 27 LIGHTING Fire Farm Lighting ..................... 39 Restoration Hardware .............. 27 LINENS Restoration Hardware .............. 27 MIRRORS Restoration Hardware .............. 27 OUTDOOR FURNITURE Restoration Hardware .............. 27 PAINT PPG Industries, Inc........................5 The Sherwin-Williams Company ....inside front cover PLUMBING FIXTURES Restoration Hardware .............. 27 SEATING Restoration Hardware .............. 27 SOFAS Restoration Hardware .............. 27 SPACE ARTICULATORS Juxtaform.........................................9 TABLES Restoration Hardware .............. 27 TRADESHOWS ASID at NeoCon ............................2 Environments for Aging .......... 23 High Point International Home Furnishings Market ........... 11, 13 KBIS ................................................6-7 Merchandise Mart Properties ...inside back cover VINYL The Vinyl Institute .......................10 WINDOW TREATMENTS Restoration Hardware .............. 27

GE Monogram Collection, Industry Partner of ASID www.monogram.com Muralo Company, Industry Partner of ASID www.muralo.com Vectorworks by Nemetschek, Industry Partner of ASID www.nemetschek.net

FIRE FARM LIGHTING Visit www.FireFarm.com to see Fire Farm’s newest custom projects, view the entire stock product line, and read the latest blog post from the shop floor. www.firefarm.com, info@firefarm.com, 563.245.3515.

Spotlight .............................................................38 ASID Ohio South/Kentucky Chapter www.asidohky.org www.asidcommunityoutreach.org/ Karen James, Allied Member ASID KNJ Designs Ltd. knjames@ameritech.net Connie Lane Christy, ASID Christy Collection www.christycollectioninc.com clchristy4544@yahoo.com Needful Things................................................... 40 MaryBeth Wilson, Allied Member ASID MaryBeth Wilson Interior Design LLC www.mbwilsoninteriordesign.com mbwilsonid@aol.com

450568_FireFarm.indd 1

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january/february/10 icon 39

NEEDFUL THINGS/ Visionweaver Design, istockphoto

MaryBeth Wilson, Allied Member ASID

PRINCIPAL, MARYBETH WILSON INTERIOR DESIGN LLC/

I LOVE THE user-friendliness of wool carpets and

rugs—wool is beautiful, durable, warm and comforting. Its sustainable qualities also make it an easy way to help clients create more environmentally friendly spaces. I have it throughout my house, and never hesitate to recommend it to clients.

In my mind, man-made ﬁbers simply cannot duplicate the beauty and natural texture of wool.

Do you have a “Needful Thing” to share? E-mail it to icon@asid.org.

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the magazine of the american society of interior designers

P I E R 9 4 • 5 5 T H S T R E E T AT W E S T S I D E H I G H WAY • N E W YO R K C I T Y

MARCH 18-21, 2010 • 10AM-6PM Admission is complimentary for registered interior designers and architects. For Show details and to register, visit archdigesthomeshow.com or call 212.644.0833.

Paint with nature in mind.

CO-SPONSORED BY:

While at Pier 94, be sure to experience a spectacle of dining environments at DIFFA’s DINING BY DESIGN NY 2010. For more information, visit www.diffa.org.

because it’s so easy to clean.

Comfortable, beautiful, and oh so livable, Sunbrella® fabric makes the dining or living room as worry-free as the outdoor room. It’s amazingly easy to maintain, and most spills can be cleaned with mild soap and water. For tough stains, bleach can be used without fear of damaging the fabric or removing the color. With this kind of durability, a new 5-year warranty, and a wide variety of styles, what’s not to love? For more information and cleaning tips for specific stains, visit www.sunbrella.com. O U T D O O R F U R N I T U R E - I N D O O R F U R N I T U R E - W I N D O W T R E AT M E N T S - R U G S - T H R O W S

Sunbrella® is a registered trademark of Glen Raven, Inc. - Chair from the Compositions collection by Henredon®,

L O V E S Sunbrella

rug by CMI Colonial Mills, Inc.®, sheers by Casa Fiora®.

everyone