LUCAS CLAY INDUSTRIAL DESIGNER +447427 125 101 lucas.clay@me.com
LUCAS CLAY INDUSTRIAL DESIGNER +447427 125 101 lucas.clay@me.com
ABOUT ME
EDUCATION
Born on the 18th May 1992, I am a 23 year old graduate who completed a 4 Year BA HONS course in Industrial Design at Northumbria University, UK, in May 2015
2011 - 2015 BA HONS. DESIGN FOR INDUSTRY NORTHUMBRIA UNIVERSITY “I obtained my degree upon completion of my course in May 2015”
Although a British Citizen, I was raised in South Africa from the age of 2 years old, where I attended my first school, St Peters Prep School, at the age of 5. In 2000 I relocated back to the UK, where I attended Grosvenor Prep School until the age of 13, before going on to full board at Oakham School, Rutland until 2010. Oakham is where my passion for design really started to grow and after achieving 11 GCSE’s and A,B,B grades at A-level, I was accepted into Northumbria, onto my first choice course at my first choice university. Always interested to experience new cultures, post my A-levels, I decided to defer my University start date by 12 months, which awarded me the opportunity to travel through Asia As a person I am naturally creative. To compliment my creative nature I am both confident and outgoing with a strong moral and work ethic. Post graduation, in May 2015, I aim to take all my current education, experiences and skills immediately into the workplace. I am totally focused on a career within the design sector, where I feel I will add value and further both mine and my employers aspirations.
OTHER INTERESTS
Photography
Running
Music
Cooking
Traveling
Fashion
Wildlife
Conservation
Blogging
2005 - 2010 GCSE / A-LEVELS (A,B,B) OAKHAM SCHOOL “I left Oakham School with A,B,B in my A - levels and 11 GCSE’s” 2000 - 2005 GROSVENOR SCHOOL “Preparatory Education” WORK EXPERIENCE APRIL 2014 - SEPT 2014 (6 MONTHS) INTERNSHIP - IDAPT (SHENZHEN / HONG KONG) Working closely with the Head of Design, I was a member of the design and development team responsible for both the creation of new product concepts and ranges whilst assisting in the continuation and existing projects.
DESIGN SKILLS
MY SPECIALITIES
01 Computer
02 Knowledge
Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Muse Adobe Flash Solidworks Graphite Keyshot Sketchwork
Grid & Layout. Good sense for typography. Colour theory knowledge. Image Editing. Eye for detail. Brand understanding.
EXTERNAL ACHIEVEMENTS
Industrial Design
Branding
Photography
COMPANIES I HAVE WORKED WITH
Fashion Styling/Design Logo Design
Layout Design
Web Design
Duke Of Edinburgh Gold Award Member Of Design For Industry Course Committee Publicised article in the DATA Magazine Full clean UK driving license Self Taught Guitar Player
LUCAS CLAY INDUSTRIAL DESIGNER +447427 125 101 lucas.clay@me.com
RESIDENCE, INTERNSHIPS ...And Some Travel
Internship APRIL 2014 - SEPT 2014 SHENZHEN, CHINA
CONTENTS ...This is my work
Joy - A Brand Dissection This was a branding exercise I undertook during my 2nd year at university. The brief was to choose a brand from a list provided, dissect it and realise what the brand’s identity was. I chose BMW. The second part of the brief was to project this brand identity onto a form, creating my Non-Literal Form for BMW. Tools Used: Photoshop, Solidworks, Sketch Development, Model Making, Keyshot When/Duration: 2nd Year University, 3 weeks. Individual/Group: Individual
le b a s i n g o Rec y t i t n e d i colour
y t i l a u High q ls ia r e t a m
Strong contours
Innovative
Brand Dissection
Sketch Development
Gloss White - Simple and Clean
Bonded Leather - Feel of Luxury in Your Hands
CAD Development
Once Pressure is Applied to Top, light ring glows round the edge.
Pressure on the top allows the light to pulsate at the same rate as a steady heart beat, helping to relax the user
Sourcing and using raw materials, I created a physical representation of my proposal.
Model Development
Using Solidworks and Keyshot, I created a visual representation of my form, referring back to the principles I created at the start of the project.
In Situ Proposal
Philips Shave Philips conducted a live project with us at university. In a team, we were asked to help integrate them into a younger target in the world of shaving. We created a shaver design which we felt helped do this as well as suggesting a collaboration between Philips and a Gen Y brand. Skills Used: Sketching, Model Making, Solidworks, Keyshot, Photoshop, Ilustrator. Skills Learnt: App Development, 3D Printing. When/Duration: 2nd Year University, 8 weeks. Individual/Group: Group
Teenager
Facial Hair
Brand Loyalty
Simplicity
On average, Philips’ target market started shaving at 15 years old
The target market have little to no facial hair, so do not need the traditional shaver heads
Users stayed with the same brand that they started shaving with
Modern materials and styles were preferred to the traditional electric shaver design.
Research Findings
GEORGE Gender: Male Age: 16 Education: School
Lives at home Enjoy’s playing basketball Worried about starting shaving
Very limited facial hair
No brand loyalty yet
Parents don’t way to buy him an expensive razor
End User
Concept Proposal
In-Situ Proposal
Prototype Model
The physical representation of our concept was created using a FDM rapid prototype machine.
In order to help Philips attract a younger Topman would help give Philips enough of a target market, we decided to collaborate status with a younger target market. Further to with a Generation Y brand and help integrate this, an app was developed for this reason. their shaver into the brand. We decided that
Gen Y Brand Collaboration
The Philips/Topman app was developed for the product. The user takes a photo of themselves and uploads it to the app. Using augmented reality, the user
can select different facial hair styles so they can get more of an understanding of how each style would suit them.
Philips / Topman App
Lacoste - Brogue Runner Whilst still at university, a team of us were asked by Lacoste to design them an athletic trainer for what they called the “Indie Consumer�. During this process we created our concept, the Brogue Runner. We were highly commended by the design team at Lacoste for our work. Skills Used: Sketching, Model Making, Photoshop, Illustrator, InDesign. Skills Learnt: Screen printing, Trend Forecasting. When/Duration: 2nd Year University, 6 weeks. Individual/Group: Group
What is an Indie Consumer? BEN 18-28 Graphic Designer Fashion Blogger
Interests
Style
Indie Consumer
From trend forecasting we figured out that the style of Brogues was very popular with our end user. We also wanted to take the athletic style that is so popular at the moment and create a hybrid between the two to give our trainer a smart casual feel, whilst also maintaining a ‘street style’.
The ‘brogue’ w as the biggest trend w e found
Inspiration / Trend Forecasting
The Brogue Runner “The Brogue is the menswear equivalent of the little black dress” GQ From our research, we found that the Brogue was the “little black dress” of menswear. Our concept involves a fusion of classic brogue detailing and performance footwear for the upper with a running sole. We wanted to create a modern classic with our design.
Prototype Model
Once we had finalised the design for our ‘Brogue Runner’ we moved onto making a protoype using a lass. We worked with multiple fabrics but eventually settled on a suede/meshing upper with a rubber sole. The sole here has been 3d printed.
A lot of attention was paid to the packaging and the opening ceremony. The trainer came in a Lacoste branded box, with a Brogue Runner tissue paper being wrapped around the shoe. The swing tags had laser cut acrylic lacoste badges as well as a QR Code which directed the buyer to a website which tells the story about how their shoe was made, from intial concept stage to the final piece.
RSA - Human By Nature The brief was to design a means of encouraging children to look after their microbiome. The human microbiome is the collective name given to all the bacteria which reside in and on our bodies. It is generally perceived that bacteria is bad, but we are starting to understand that most bacteria actually beneficial to us and this bacteria needs looking after. It is estimated that bacterial cells outnumber human cells at a rate of 10-1. Skills Used: Sketchwork, Model Making, Illutrator, Photoshop, Primary Research Methods. When/Duration: 4th Year University, 4 weeks Individual/Group: Individual
Microbiome Insights
Education Insights
“ “ “The types of microbes in your body vary, depending on where they are, much like various eco-systems on Earth” “Your microbiome starts developing straight from birth, therefore children should PROF. ROB STEIN - CORRESPONDENT be looked after the most” (SCIENCE DESK) DR. KELLY BROGAN, MD (WOMEN’S HEALTH PSYCHIATRY)
“I find most of my pupils to be more focused at learning when I set them a hands on project”
“Getting children to interact with the physical world, resulting in digital information appearing which can be interacted with, is what can facilitate active learning” PROF. SARAH PRICE (UNIVERSITY COLLEGE LONDON)
TIM SPEARS - TEACHER (OAKHAM SCHOOL)
Research Insights
Desert
Rainforest Introduce children to their bacteria and help them to make a connection between varying bacteria and varying eco-systems in and on their bodies...
Underwater
“Education, Interaction, Imagination”
The child interacts with the different bacteria characters who guide them through how to look after their microbiome better
Model Development
Sketch and model representation of proposed concept.
Proposal 3 varying interactive pods, which educate the child in how to look after their microbiome. The pods are designed to blend into the 3 exhibtion ‘eco-systems’ which the child walks around at the Eden Project. The child enters the pod, and depending on which environment they are in, different interactions appear on the screen inside and help the child understand how the bacteria varies on different parts of the body, and how best to look after it.
Desert Virtual representation of how the pod’s might appear in the child’s imagination as they travel through the ‘Eco-systems’
APEX Performance Wear Correct body alignment in sport is key to increasing effiiciency and accuracy as well as reducing injury. After seeing a gap in the market to help users do this, I created APEX Performance Wear. The technology works through the process of IonoPrinting. Skills Used: Sketcking, Photoshop, Illustrator, InDesign. Skills Learnt: Pattern Cutting, Fabric Stitching, Embroiding, Textile Sampling, Toile Making. When/Duration: 4th Year University, 16 weeks
Scan here to learn more...
APEX Performance Wear A body-positioning suit to help athletes improve their technique APEX Performance Wear came about as my Final Major Project in my final year at Northumbria University. Accurate body alignment within sport is crucial in improving efficiency and accuracy as well as reducing the risk of injury. APEX was designed and created to help everyday athletes improve their body alignment.
Pattern Cutting
Once the styling was finished, I set about making the physical artifacts. I created multiple pattern variations until I found one which I felt gave the best fit and aesthetics for my sportswear.
Pattern Development
Photoshoot
Once I had a physical garment, I commissioned a model and conducted a photoshoot, editing the final imagery myself. Please visit my website to view more. www.lucasclaydesign.com
LUCAS CLAY THANK YOU +447427 125 101 lucas.clay@me.com