newspaper post
JUne 2013
IssUe 22
a UsefUl gUIde to chIldren’s growth
Give them a Plum start
the point, tigne
Summer
SLeep solutions
Facts about the Asian tiger mosquito
Healthy food choices for your baby
Learning alphabet & numbers
50% discount for
members
Atlas Healthcare is offering you a 50% discount for the first year on your youngest child’s premium if you take out a new healthcare policy for your family. Health Insurance for your family can cost as little as around €2 per day for a Hospital Plan and €1 per day for the Clinic Plan.* Call Atlas Healthcare on 21 322600 for a quote.
*based on 2 parents aged between 25-29 and one child under 5. This promotion is in collaboration with Vivian Corporation and is valid until May 2014. Terms and conditions apply. Atlas Healthcare Insurance Agency Limited is authorized under the Insurance Intermediaries Act 2006, to act as agents for AXA PPP healthcare Limited and is regulated by the Malta Financial Services Authority. The policies are underwritten by AXA PPP healthcare Limited.
e m o c l e W to the Vivian Baby 22 As the hot summer months kick in and days grow longer we start to relax and take life easier. The Vivian Baby newsletter is the perfect excuse to lie back, put your feet up and read on. Our newsletter will be your company, covering most of the summer topics from swimwear to skin protection tips, best food choices for our little ones and how games can be their learning experience. All this and much more in this edition.
Children and the Sun
06 Facts about the Asian tiger mosquito
The best first food to feed your baby
tigieg Ray But and Team
Summer sleep solutions for your baby
20 26
Plum - our history and belief
Teaching our children alphabet & numbers
12 16
Let’s swim in Konfidence
Sun, sea and mosquitoes
07 08
Do not forget to send in your competition entry, having a chance to win fantastic prizes from Vivian Corporation. Have a fiesta this summer.
04
Plum - Introducing Stage 2 to your baby
28 30 Competitions
Publisher: Lawrence Gatt, Vivian Corporation Editor: Ray Buttigieg Contributors: Claire Camilleri, Mariebelle Muscat, Luan May Sant, Sephora Schembri, Sarah Wismayer 29 Sanitas Building, Tower Street, Msida, MSD 1824 Tel: 2134 4610 / 2134 4616, Email: info@viviancorp.com
www.viviancorp.com
Children
Sun
and the
The sun is certainly essential for life on our planet, and is also a general factor for the welfare of the human organism. However, excessive sun exposure or, exposure which is inadequate for our natural defence systems, can
produce adverse health effects. There is extensive evidence that prolonged exposure to sunlight is not only the main factor of “premature skin ageing”, but it plays also a major role in determining the occurrence of major skin cancers such as carcinomas and melanoma.
Since it is estimated that over 50% of the total amount of UV radiation, received during the course of our life, is received before 18 years of age, it is necessary for us adults to become aware of this and adequately protect our children against the risks of excessive exposure.
Once again, we feel responsible to remind you on the 1 Be very careful when exposing infants of under six months to direct sunlight. 2 For children over six months of age, avoid exposure in the central hours of the day, from 10.00 am to 4.00pm, when the solar radiation is very intense. If you stay outdoors for more than 20 minutes, always use sunscreens (UVA and UVB), possibly with a medium high Protection Factor. 3 Exposure to the sun should always be gradual to avoid “burning”, encouraging the progressive production of melanin, which is the most natural defence of the skin against ultraviolet rays.
4 Always use appropriate protective measures (wide rimmed cap, t-shirt, sunscreen, sunglasses), bearing in mind that most summer fabrics do not guarantee efficient protection against ultraviolet rays. 5 Reduce the time of direct exposure and increase the protective measures in the vicinity of reflecting surfaces (sand and water), as they will enhance the ultraviolet irradiation. 6 Remember that even in the shade, if close to sunny environments, we are still subject to indirect ultraviolet rays, which have at least 50% of the power of direct rays.
Call us on our freephone 800 73102 for your nearest stockist 4
UVA and UVB protection Apply evenly on dry skin. Fragrance free It is recommende d to apply th e su n 20 cream m Water resistant inutes before going in the sun and regularly re-a Alcohol and Dyes free pply during th e day and after a swim . A void contact Includes organomineral filters with eyes. Hypoallergenic Microbiologically and dermatologically tested
SUN SPRAY SPF 50+ IDEAL FOR TODDLERS This is a very high protection Sun Milk Spray, specifically formulated for the skin of young children. It is easy and practical to apply. It also includes Vitamin E.
CHICCO SUN GLA SS ES
SUN CREAM SPF 50+ IDEAL FOR BABIES This suncream is specifically created for babies with very sensitive and delicate skin. It includes Vitamin E.
Boy
Sunhats available from leading Supermarkets & Baby Shops
✔ ✔ ✔ ✔ ✔ ✔ ✔
Sun Moments
Girl
rules when exposing yourselves and your children to the sun! 7 Be careful on slightly cloudy days: ultraviolet radiation still reaches the earth’s surface. It is a common experience to be surprised by sunburn at the end of a “cloudy” day. Also watch out for windy days: even if you do not feel the heat you can burn more easily. 8 Sunscreens are useful but provide protection for a limited period of time (even total blocks), so they must be reapplied at least every 2 hours, especially when swimming in water or there is profuse sweating. The so-called “water resistant” sunscreens can be useful to increase the persistence of solar products on the skin. The
use of sunscreens cannot justify failure to comply with the above mentioned rules 9 Never apply scented creams or antihistamines before exposure to the sun: the risk of photo-toxic reactions or photo-allergy is very high.
Chicco Malta Visit us on Facebook to view more information about safety in the sun 5
It’s Summer: Sun, sea and... mosquitoes
GEL 60ML
SPRAY 100ML
There is no doubt that summer is the best part of the year. The sun makes us feel good and we enjoy spending most of our time out in the open. But every year, summer also means mosquitoes! Climate change and the increase of humidity in Malta has made the mosquito problem worse. Moreover, the fact that the Asian Tiger Mosquito has become more frequent on this island, it bites mainly during the day and can also stand colder weather. Unfortunately, children cannot protect themselves and it is therefore our responsibility to make sure that they are protected from getting mosquito bites! Children’s skin is very delicate and it is important to protect them by using safe and natural products. ROLL-ON 60ML
Chicco offers the natural shield for your baby and yourself
DAY & NIGHT PROTECTION
The Chicco natural mosquito repellents are made especially for babies, children, pregnant women and adults. A product line that is complete, safe and effective to delicately protect babies’ skin from mosquito and other insect bites during the summertime.
ÇŚ ED DE
GICA LO
ATO RM
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Y TEST LL
†™š—†‘ —”™Šˆ™Ž”“ ÇŚ Š‘Žˆ†™Š —”™Šˆ™Ž”“ ÇŚ †ž ĘŽ ÂŽÂŒÂ?™ —”™Šˆ™Ž”“ ÇŚ ”“Œ †˜™Ž“Œ —”™Šˆ™Ž”“
The exclusive formula of the new Chicco anti-mosquito product line works efficiently both at night and during the day, providing excellent protection against most common types of mosquitoes, including the nasty and irritating Asian Tiger mosquito, increasingly found in Malta!
Call us on our freephone 800 73102 for your nearest stockist 6
SINGLE USE WIPES NATURAL PROTECTION 15PCS
FACTS
A MUST HAVE IN YOUR BAG
ABOUT THE
CH ICCO AFTER-BITE PE N
We encourage you to keep this pen in your bag at all times, whether at the beach or out and about. This pen may be used after a mosquito bite and also a Jelly fish sting. It soothes the irritated and itchy skin. Its formula includes the extract from Zanthoxylum, a Chinese plan t universally known for its soothing properties, and is ideally suitable to provide relief to skin irritation. It doe s not leave any grease residues and has a delicate perfume. It can be used by all the family.
CHICCO PORTABLE ANTI-MOSQUITO DEVICES These devices have an ultrasound technology, which is unpleasant for mosquitoes, and does not cause any undesired effect on humans. As these devices are completely ecological, it is not necessary to air the room after use. s Ultrasound Portable Device. It includes a practical clip and suitable for use outdoors. s Ultrasound Portable Device for Table. It is ideal to put in the middle of the table during a barbeque or when eating out. s Ultrasound Device Classic Plug-in. A practical plug-in device for use indoors.
ASIAN TIGER MOSQUITO 1) They are day feeders. The Asian tiger mosquito will prey on their hosts from sun-up until sun-down looking for their next meal. This is unusual for a mosquito which generally bites from dusk until dawn, so with the Asian tiger mosquito you need to protect yourself and your family on all your daytime outings in order to stay bite free. 2) The female Asian tiger lays her eggs near water, not directly in the water as other mosquitoes do! The Asian tigers lay their eggs near stagnant mud holes, pools, and in tree crevices and holes. They have the uncanny ability to lay hundreds of eggs in minimal spaces, which makes controlling the species more difficult. You have to turn over and throw away any items near your home and on your property that have the ability to hold water in the near future to control the egg laying habits of this species. 3) You can spot them in a crowd. The physical characteristic black and white markings of this mosquito make it easy to identify. The coloration is key to its namesake; the tiger. 4) They can transmit disease! Since the Asian tiger will feed on numerous hosts in the cycle of getting enough blood to aid in the development of her eggs, she can pass dangerous mosquito-borne diseases onto humans, and can also infect our pets. 5) They can be persistent! Unlike other species of mosquitoes that are easily swatted away never to return, the Asian tiger will aggressively seek a host and if the blood meal is cut short, it will return again and again until its goal has been achieved.
ULTRASOUND PORTABLE TABLE DEVICE
ULTRASOUND PORTABLE DEVICE
ULTRASOUND DEVICE
6) They are quickly acclimating to cooler temperatures. Originally this species is native to tropical and subtropical regions, but is quickly becoming more adapted to cooler temperatures which can spell trouble. Adaptation to cooler temperatures will mean a longer season controlling them and the quick spread of the species into cooler areas including Malta.
Chicco Malta Visit us on Facebook to view more information about the Chicco mosquito repellents 7
Teaching our children the alphabet & numbers Children who know their letters and sounds are ready to learn to read. Recognizing letters and numbers are early pre-literacy skills crucial to the foundation of future learning. Children who can identify letters and know letter sounds when entering kindergarten will be well-prepared to learn how to sound out words and read. We can find various tools on the market which may enable us to encourage our children learn the alphabet and numbers. A print-rich environment and experience with books will help children learn to identify letters and numbers and develop a love of reading. We need to read Aloud to our Children: One tip to help our children recognize the alphabet and numbers and become successful readers is to read with them. We need to read aloud to our children as often as we can. We need to look for books with engaging stories and interesting pictures. It is important to point out different letters or numbers in the books. Give children books to look at and have them tell you stories. Ask them questions on what is happening and what is in the pictures. Encourage them to take interest in the story and enable them to give you a brief of the story. This also helps their memory skills! Look for Letters: Encourage your children to find and identify letters daily. Begin with the first letter of their name. Print their name, show them the first letter and point it out whenever you see it on a sign or in a book. They will soon begin to recognize the letter. Once they know one letter, add another and another. Discuss sounds that the letters make and share words that also use the letter or letters which they know.
Boikido offers a ranges of toys which may enable our children to learn their alphabet and numbers in a fun way. Here are some ideas... STACKING TOWN
A complete multi activity toy with 15 colorful wooden blocks to: s 3ORT STACK AND BUILD a colorful town with collapsible sticks for extra safety. s ,EARN NUMBERS AND COUNT to 5. s $EVELOP MOTOR SKILLS AND coordination by threading the 15 pieces on the 2 strings included.
ths n o M 18
Counting: When children begin to show an interest in numbers, start counting everything. Demonstrate counting by touching each object and saying the number. Count steps on a staircase or out to the car. Count cookies or carrots at snack time. Point out numbers when you see them in books or on signs. ...and Keep it Fun: At the age of three to four years, learning about letters and numbers should be fun for our children. There will be plenty of time for workbooks when they get to school. They will learn best when we use the preschool years to focus on developing a close bond with our children and allow learning to occur naturally during our time together. When spending time together, point out letters and numbers when you see them and encourage additional learning and curiosity.
Call us on our freephone 800 73102 for your nearest stockist 8
LACING LETTERS
Develop fine motor skills and learn the ABC and numbers by lacing these colourful boards.
rs 3 Yea
rs a e 2Y
RAINBOW NUMBERS
,EARNING TO COUNT AND IDENTIFY NUMBERS IS A very important stage before entering primary school. This beautiful 19 piece rainbow puzzle can be assembled thanks to correct counting and colour codes.
GEOMETRIC STACKING PUZZLE
A4 piece puzzle with stacking geometric shapes to learn to count, sort shapes and recognize colours. Includes 10 stacking shapes.
THREADING GARDEN BEADS
These 12 double sided printed beads represent Boikido Eco Friendly characters and numbers. Thread them on the 2 included strings to develop imagination by creating different stories or sort them to learn the numbers until 12. Develops fine motor skills and counting.
FLOWER COUNTING
Thanks to the colour codes, the child can first assemble the 11 piece flower puzzle while learning how to count by inserting the correct number of pegs in each petal. Includes 60 pegs.
S K O O B S TI BE RI U
TH E ADVE N
T
E RIUS TH U RES OF TIB
E MOUSE
DOUBLE SIDED DOMINO
The double sided dominoes can be used at a younger age with the colourful drawings. For 3 years and up, the child can use the dots side as he begins to learn to count.
Boikido toys are available from all leading toy shops 9
Le
arn
un !
What’s NEW from ing Made F
For Children 2 years +
The summer days enable us to spend more time with our kids and enjoy each other more! So, let’s dedicate some time to play games together with our children.
Orchard offer a vast range of jigsaw puzzles and board games which offer us tons of quality time with our children. An opportunity to make learning fun! Orchard jigsaw puzzles range from simple first puzzles, designed to stimulate hand-eye coordination and giant floor jigsaws designed to develop the imagination of older children.
PIRATE SHAPES Can you be the first player to find all the missing shapes and complete your pirate picture? A first shape and colour matching game for very young players. s %NCOURAGES OBSERVATION AND MATCHING SKILLS s 0ROMOTES SHAPE AND COLOUR RECOGNITION
On the other hand, Orchard learning games are simple and incorporate counting, colour recognition and language awareness in a fun way.
POST BOX GAME
Le
arn
10
un !
Post the letters in the matching post boxes. A fun, first colour matching game made especially for little hands. s $EVELOPS HAND EYE CO ORDINATION s 0ROMOTES COLOUR RECOGNITION s )NTRODUCES lRST GAME PLAY
ing Made F
Call us on our freephone 800 73102 for your nearest stockist
m Orchard this Summer! For Children 3 years +
For Children 4 years +
GOLDILOCKS AND THE THREE BEARS
Play with your food! Join the chefs in the crazy kitchen and collect everything they need to make a meal. Then grab your plate and wait for your dish to cook! Will you be the first to serve up a tasty treat? s %NCOURAGES OBSERVATION s $EVELOPS PERSONAL AND SOCIAL SKILLS s ,INKS WITH %ARLY ,EARNING 'OALS
Race home to stop Goldilocks from eating Baby Bear’s porridge, breaking his chair and sleeping in his bed. s $EVELOPS TURN TAKING AND COMMUNICATION SKILLS s $EVELOPS CONCENTRATION AND INTERACTION SKILLS s 0ROMOTES NUMBER RECOGNITION AND COUNTING
WHERE’S MY CUPCAKE
SPOOKY STEPS
Collect and match your cupcakes in this fun, sharing game. See how many delicious cupcakes you can match and collect in this fun-filled game. Remember your manners, as other players offer to share their cupcakes with you. s %NCOURAGES OBSERVATION MATCHING AND COUNTING SKILLS s $EVELOPS SOCIAL COMMUNICATION SHARING CO OPERATION and manners
Take a chance as you creep through the spooky house to reach the cauldron and break the witch’s spell. s %NCOURAGES OBSERVATION AND STRATEGIC THINKING s $EVELOPS SOCIAL COMMUNICATION
arn
Le
Orchard toys are available from all leading toy shops
un !
CRAZY CHEFS
ing Made F
11
fruit
the best first food to feed your baby!
12
When it’s time for our little ones to explore the world of food, we have to think of a simple, healthy menu that offers the best choices for our babies. How about fruit? Fruit is considered one of the best first food to feed your baby, as nothing beats this nutritious and healthy option. It contains essential nutrients that are important for our babies’ health, growth and development. Fruit is an excellent source of vitamins such as vitamin C and folic acid. In addition, it also has other plant substances that are thought important to help reduce the risk of some diseases. GETTING STARTED ON FRUIT! It’s a perfect time to introduce your baby to a range of fruit. The delicious, digestible and most suggested first fruits include apples, bananas, pears or prunes. Apples are a source of vitamin C, which help your baby absorb iron and supports a healthy immune system. Apples also contain fiber, which can help keep your baby from becoming constipated. Bananas provide a healthy dose of potassium for normal muscle and heart functions. Pureed pears and prunes are also additional fruits that your little eater can easily digest.
Ideally one should begin by introducing small quantities, and one fruit at a time. It is also suggested to wait at least two or three days before introducing a second variety of fruit. Why? This is a great tip that helps you watch out for allergies. This way if your baby shows any signs of an allergic reaction to a particular fruit, you would identify the source straight away. Food allergies are pretty common in babies, but the good news is that in most cases kids outgrow them. SERVING FRUIT In the first stages of weaning, fruit must be served in a puree consistency and according to your baby’s liking. Fruit purees and rice cereal make a healthy and delicious combination for our little ones. Then again rice cereal is another recommended first food for it’s bland taste and smooth texture.
WHAT’S THE METHOD? Serve your child using a bowl and a spoon to begin teaching healthy eating habits. It is advisable to dish the pureed fruit into a bowl and discard any that your baby doesn’t eat. Saving food you dipped your baby’s spoon into can allow bacteria to grow in the stored portion. FRUITS TO AVIOD For the first 12 months it is suggested to avoid feeding your baby citrus fruits. Citrus fruits include oranges, lemons, limes and grapefruit. The acidic properties of citrus fruits can cause rashes. One should also avoid strawberries and peaches due to the high incidents of allergies related to them.
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new products 14
100% FRUIT
Milk Cereals
Recipe
corner Fruit & Cereal Delight
es ce h Uc nIen o R p nve g 00 R co 1 In oU y R o F
ingredients: • 200ml hot water • 3 to 4 tablespoons ‘Plasmon 4 Cereal’ • 1 Jar Plasmon Banana Method: • Sprinkle gently the cereal onto the warm water and whisk with a fork until texture is creamy. (It is important that the water is hot to avoid lumping) • Add 6 to 7 tsp Plasmon Banana. • Mix all the ingredients well and serve warm.
Plasmon has recently introduced another two cereals – Pappa Lattea Pera & Pappa Lattea Mela. These two cereals are rice based with the addition of milk and Pear or Apple. These two cereals make a perfect snack for your baby as they are very delicate in taste and highly nutritious. The ingredients used, are all cultivated under the concept of Oasi Plasmon, which guarantees the maximum safety and high quality raw materials for your child. To prepare these cereals pour 4 to 5 tablespoons of cereal to 100/120ml warm water and beat with a fork until you get a yoghurty consistency.
Both cer are Glut eals e & conta n Free in Milk
UR o T ALs U o eRe y TR W c ne
15
Summer sleeping solutions for your baby With all the changes that the Summer season brings along, putting our babies to sleep can be quite a challenge. We’ve all experienced our hot, sticky Summers which can keep dragging up till September, but some way or another, as adults we manage to overcome it. But what about our little ones? Sleep is vital, especially for our babies as it has a direct impact on both mental and physical development. Every baby has its own sleeping pattern; but on average newborns tend to sleep approximately 16 hours a day, usually at intervals of 3 to 4 hours at one go. While older babies (6 months to 1 year) tend to sleep 14 hours a day. But the hot Summer nights could ruin our babies bedtime, so how do you best overcome the worst of the Summer’s heat?
check it out
Check on your baby at regular intervals to see how our dearest is coping with the heat. It is aslo recommended to check your baby’s chest, not just the hands and feet as these can feel cooler than inside his/ her clothes. If the baby is sweating you can remove some layers. Dressing your little one in a sleepsuit without a vest, should be adequate at night, but don’t be afraid to experiment with different combinations, so you can find what suits your baby best.
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the right room temperature As adults we are able to take off layers or turn on the fan when our room gets too hot and stuffy, but our baby can’t, so it is important to get the room temperature just right. Investing in a room thermometer could be your key to get the room to the ideal temperature. We must also ensure that the baby’s cot is out of direct sunlight. Running a fan or an air conditioner all day and night is impractical as it dries out the air, subjecting the baby to coughs and sore throats. If one intends to keep a window open at anytime when the room benefits from some fresh cool air, ensure that an insect screen is in place.
keep a cool head
Making sure you keep your baby’s head uncovered is crucial when it comes to safe sleeping, as the human body loses excess heat through this part of the body. If our little ones are having a nap in their pushchair or baby carrier it is recommended that their sun hats are removed when indoors, even if this means waking our sleeping beauty up.
layer it up As the summer heat gears up, the choice of indoor skimpy clothes is everyone’s favourite. So it is advisable that the choice of clothing for your baby is the right choice too. Also make sure that the Summer bed linen is made from 100% cotton as it allows better air circulation, which helps in absorbing and removing body moisture caused by sweat. You can add or remove layers depending on the temperature and how warm the baby feels.
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new
IMPROVED FORMula
New Look Fortified with iron and provides: ✔ 40x more iron than cow’s milk ✔ Fortified with Calcium and Vitamin D for bone and teeth development ✔ Contains Omega 3 and 6 for growth and development
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at SMa we are continually striving to improve our products, acknowledging the importance of early nutrition and its impact on future health through scientific research and development. SMA Progress Kids is a fortified milk drink specifically developed to help provide the important nutrients your active toddler needs. After 12 months and as your toddler starts to move on to family foods it is hard to know if they are getting all of the right nutrients they need at this important time.
SMa PROgRESS KIDS COntaInS: • Omega 3 & 6 • Vitamin D • Calcium • 40x more iron than cows’ milk using SMa Progress Kids as a part of a healthy balanced diet can help ensure your toddler is getting the key nutrients they need. a 200ml serving provides up to 50% of the recommended daily allowance (RDa) of key nutrients. SMa Progress Kids is suitable for children from 1 year onwards.
Dental Hygiene Notice ortant for Good dental hygiene is as imp n and adults. toddlers as it is for older childre in the form of All milks contain carbohydrate available source sugars, which provide a readily e that foods of energy. It is important to not sugar have of e typ or drinks containing any ay. The risk dec some potential to cause tooth t contact uen increases with prolonged or freq it is advised that with the teeth. For this reason comforters or beakers should not be given as r child to drink pacifiers. Try to encourage you ance with from a beaker or cup. In accord d’s teeth should chil r normal dental hygiene, you t. Ask your nigh be cleaned after the last feed at tist for advice on healthcare professional or den th. how to look after your child’s tee 19
Vivian Corp - Konfidence Poster.ai
1
25/04/2012
11:44:04
TM
The pluri-award winning innovative line for kids... ...what better way to enjoy the sun than fully wrapped in Konfidence!
UV-Total Protection Swimwear for children between 0-12yrs
Floatsuit Buoyancy Jacket
20
r
After winning a record 20 awards for its premium baby and children’s swimming and UV sun clothing ranges, including two gold and a bronze at the coveted Mother & Baby Awards
Konfidence is celebrating its best year yet
Lets swim in konfidence! Konfidence’s Buoyancy Jacket is a premium product and has been designed for safety and comfort in the water. This Jacket has been helping to keep youngsters safe and secure in the water since 1998. The signature design features are the bright hi-vis yellow back and the eight removable float system. This patented design provides tailored buoyancy to help children aged 18 months to 7 years learn to swim safely and with confidence
• The removable float system allows buoyancy to be reduced gradually so that the child relies less and less on the Jacket’s buoyancy, until eventually, when the child is confident in the water, no buoyancy is required. • The ‘body warmer’ style design wraps around the child’s torso, keeps the child’s arms free, which is essential when learning to swim (unlike armbands which can be cumbersome for children and ‘babyish’ for older children). • It is 100% UV protective on all covered areas. • When worn in the water, the Jacket does not ride up under the wearer’s chin; therefore it holds the child in the correct position to aid swimming. Made from 2.5mm neoprene fabric, the Jacket also provides warmth, comfort and a feeling of security, and the soft Lycra float chamber lining is more comfortable against youngsters’ delicate, bare skin than polyester or nylon - the elasticity of the Lycra also allows for easy removal of the floats and helps it to retain its shape. Andrew Regan, Konfidence’s Managing Director says: “The Jacket is proven to
Jacket
encourage water confidence to children, and our new designs add a fresh and bright new dimension to the 2012 range. And, because they comply with strict new EU rules on safety, parents can be rest assured their children’s security and comfort is always at the forefront of our minds. We are very proud of the range of swimwear and buoyancy aids we have developed over the years and it is thanks to our close working relationship with swimming experts and parents that we are such a trusted brand in the UK.”
UV Suit
Konfidence is also Europe’s leading designer in UV sun protection clothing for children till the age of 12years. As we all know UV rays can be harmful and as they can penetrate through water, it’s always worth covering up as much as possible as well as applying a water resistant sunscreen. Konfidence’s ranges of Sun Protection Clothing are designed to be worn in or out of the water, and with an SPF 50+, they offer 98% protection from UV rays. Made from a quick drying material called PBT. PBT is already used in high-end sportswear because of its extraordinary properties and Konfidence now leads the way in using the inherent benefits of this material in the design of children’s UV clothing. Mechanically strong, PBT is perfect for body-huggable clothing and when compared to lycra, it is proven to retain its shape for longer, is far more chlorine resistant and able to maintain a greater consistency in its UV protection rating over the life of the garment.
Float Suit
For those who prefer the more traditional swim suit, Konfidence has created the everso cute float suit made from soft polycotton fabric. They work on the same principle as the Konfidence Buoyancy Jackets - eight individual removable floats are worn in outer pockets which can easily be removed for tailored buoyancy as the child grows, develops and learns water confidence.
available from Thirty-Six, The Point Tigne Pavi Supermarket, Qormi Lasco Supermarket, Zejtun San Filippu Pharmacy, Isla, San Tumas Pharmacy, M’scala Milia’s Pharmacy, Birgu, Babies & More, Zebbug 21
0-16
YEA
rS
NEW SummEr COLLECTION
2013
Up to 16 years now available
Thirty Six The Point, Tignè Tel: 2060 1086
Outfits for special occasions also available
Thirty-six 22
DESIgnER CORnER
WAREhOUSE SALE at galleria Complex Level 0, Fgura Starting
1st June 2013 Mon to Sat Shop hours
UP TO
70% O FF
clothing & shoes
at fantastic prices
8007 3102 23
Is your baby really protected from the sun? When it comes to protecting babies from sun damage it is important to know all the facts. In this climate especially, parents need to be educated about the effects of UVA and UVB rays on a baby’s skin and how to protect them.
How much do you really know about your baby’s skin? The first few years of a baby’s life are the most crucial for skin development. Damage that occurs during the first five years of life affects a person’s skin in the future. Most skin damage occurs in this time because a baby’s skin is thin and highly absorbent, meaning it is more susceptible to chemicals and sun damage. Babies are prone to dry skin as the sebaceous glands do not fully develop until they reach the age of 9. What’s more, a baby’s skin surface area is over twice the size of an adult’s, when compared to their body mass, which means there is greater necessity to protect.
So how can you protect your baby’s skin?
It is essential to use a high factor sunscreen at all times, but due to the high absorption levels of a baby’s skin not just any product will do. Most sunscreens contain harmful chemicals such as Parabens and while initially these will protect from sunburn they sensitise the skin and can lead to skin allergies and problems in the future. It is a common belief that exposure to sunlight is beneficial to babies as the sun’s rays boost Vitamin D levels in the skin, however UV’s rays can be harmful and not only when in direct sunlight. Sunscreen should be used at all times as sunlight can penetrate windows in homes and cars. It is imperative that this sunscreen is water and sand resistant with mineral protection qualities.
Why use ABCDerm Protection Solaire SPF 50+? Chemical free: ABCDerm products are free from Parabens, preservatives, colouring, fragrances and additives, using only essential ingredients. Highly resistant: ABCDerm Protection Solaire is water resistant and sand resistant for active babies. 100% mineral filter: ABCDerm Protection Solaire creates a physical barrier on the skin’s surface, staying on top of the skin to provide total protection against harmful UV’s rays. A mineral filter is important as it will not be absorbed by the fragile skin of a baby, unlike the chemical filters used in normal SPF products.
ABCDERM Mineral Sun Protection
About ABCDerm ABCDerm caters to all skin types, with 15 different skin care products especially for babies, catering to every baby’s needs from sun protection to daily hygiene. ABCDerm has high ethical standards and a commitment to educating parents about the risks of sun exposure. The production of products follows an exclusive set of dermatological standards including safety, efficacity, tolerance and traceability. ABCDerm skincare lines are available exclusively in pharmacies across Malta and Gozo. For information visit: www.bioderma.com Distributed by Vivian Corporation. T: 2132 0338 E: info@viviancorp.com
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High-safety and high-tolerance hygiene and skin care for babies
SUN DIRECT EXPOSURE TO THE SUN SHOULD BE PROHIBITED UNTIL 12 MONTHS AND IS STRONGLY ADVISED AGAINST FOR YOUNG CHILDREN Children’s natural protection system is immature: under the same strength of sunshine, the quantity of the sun’s rays (particularly UVB and UVA rays) received by a child is 3 times more than that received by an adult. CHOOSE SPF 50+ PHOTOPROTECTION WHICH STAYS ON THE SURFACE OF THE SKIN • either mineral screens (containing no chemical filters) • or “particulate” protectors (filters encapsulated in inert microparticles).
THE RIGHT GESTURES • Never expose your child to the sun and heat • Avoid the hours when the sun is at its hottest (between 10am and 4pm) • Protect your child against the direct rays of the sun and their reflection with a hat, sunglasses and a t-shirt • Apply specific sun protection on the uncovered skin zones every 2 hours, and if it is rubbed off. • To prevent any risk of dehydration, ensure that your child drinks regularly
Repeated sunburn, following excessive exposure during childhood, increases the risk of skin cancer in the adult
IT IS VITAL TO AVOID SUNBURN DURING CHILDHOOD Sunburn is not temporary skin redness but a real first degree burn, mainly due to UVB rays. In children, it is more severe and accompanied by general symptoms (fever, nausea, loss of consciousness…) that require medical advice.
•Water & sand resistant
•Extremely high protection SPF50+ •Fragrance-free •Paraben-free •Hypoallergenic • Water & sand resistant • Extremely high protection SPF50+ • Fragrance-free • Paraben-free • Hypoallergenic
Get this FREE bath toy with This summer get a FREE* penguin bath toy ABCDerm Solaire * Available until stock lasts with every ABCDerm Solaire *Available until stocks last 25
INTRODUCING
Stage
2
So you and your baby have been getting the hang of puree, but now you’re ready for a bit more of a challenge, Stage 2 awaits! What does stage 2 mean? It simply means that you are introducing your baby to more complex textures – from smooth purees to a ‘fork mash’ consistency. It also involves new flavours, new funny faces and probably a whole lot more food flinging.
ty e i r a v a u s yo r e f f o m ith u w Pl d e h c i r n of meals e and protein vitamins
Meals Plum ROOt VeG & lentIl CaSSeROle meal The Plum Root Veg & Lentil Casserole is a wonderful vegetarian recipe. The nutrient rich sweet potato, parsnip, carrot and leek complement the protein packed lentils perfectly, creating a dish parents will want to tuck into too. ✔ COntaInS DaIRY ✔ Gluten fRee ✔ SuItaBle fOR VeGItaRIanS 26
Plum Bean & Beef Stew meal The Plum Bean & Beef Stew meal is a blend of organic vegetables, beef, pinto beans, haricot beans and quinoa. Pulses and beans are a great addition to your baby’s diet at this stage. They are rich in protein – a nutrient essential for growth, brain development and for building and maintaining a healthy bone structure. ✔ COntaInS DaIRY ✔ Gluten fRee
Plum SalmOn & SPInaCh RISOttO meal This meal has a delicate flavour of organic salmon with organic vegetables. This provides a balance of nutrients to sustain growing babies. Salmon is a key superfood, as it is rich in essential fatty acids and Omega 3. ✔ COntaInS DaIRY & fISh ✔ Gluten fRee
tips
how to serve Pl Give them a Plum • Givestart the pou um ch a
good sh serve in ak to a clea n bowl o e and either onto a s r squeeze po directly • Serve a on. ccording to the b aby’s pr eference . • Keep p roduct s tored in once op a cu ened, re frigerate pboard and • Consu . me prod uct with in 24 ho urs.
how to store Pl um
Plum mInteD PeaS wIth lamB meal The Welsh lamb roast is accompanied by delicately minted peas and a dash of daring redcurrant sauce. This meal is a great step towards introducing your baby to more adult tastes and a growing variety of foods. ✔ Gluten & DaIRY fRee
Plum lemOn ChICken & SweetCORn meal The finest organic chicken is brought to life with this fresh flavour packed combination of lemon, tarragon and sweetcorn. Chicken is an ideal first meat for babies and is an excellent source of protein and vitamin B. ✔ Gluten fRee ✔ DaIRY fRee
Desserts Plum BReaD & ButteR PuDDInG This dessert is the traditional pudding based on an authentic recipe. It’s one of the favourites and is guaranteed to leave your little one asking for more. As with other recipes, the quinoa flakes are added to boost the protein content, and also give it the right texture to make it slip down nicely.
Plum aPRICOt & aPPle RICe PuDDInG This dessert is another traditional rice pudding, made even tastier with a twist of fruit. It is a subtle combination of flavours with an apricot and apple distinction that is fragrant and delicious. As with other recipes, the quinoa flakes are added to boost the protein content, and also give it the right texture to make it slip down nicely. 27
Good food is the foundation history Plum found its origin in 2006 when Susie Willis, a chef by profession and mother of three wanted to create a convenient guilt free meal solution for her children, which tastes as good as homemade. Plum knows that weaning might be an
of all health & happiness!
emotional and confusing time for parents, which is why Plum’s aim is to offer our little ones nutritious meals bursting with flavour. Plum’s belief! We believe this is the most important time to feed your child the best quality food possible, laying the foundations
towards a lifetime of healthy eating. Hence, the Plum promise is to feed babies well and make every spoonful matter, while promising a choice of only the very best ingredients nature has to offer.
Plum’s principles! We like to keep things simple when making our food by following four principles:
•
•
• •
Always create food with all the love and dedication as parents would do Produce food that uses nutritionally rich organic ingredients that provide a food adventure for our little ones, helping them build an appetite for life Responsibly source ingredients Never use additives or unnecessary fillers
Give them a Plum start 28
plum tastes as good as homemade, nutritious & wholesome
New
Stage
products BY Plum aPPle PeaR & RaSPBeRRY PuRee The Plum Apple Pear & Raspberry puree is a smooth blend of organic apple, pear, banana, raspberry and quinoa. This combination within the Plum range contains quinoa, which is nutritionally-packed little grain. It’s incredibly versatile and delicious yet easy for your baby to digest. Gluten & DIaRY fRee
Stage
Plum manGO & Banana PuRee The Plum Mango & Banana puree is another super smooth fruit puree. It is a subtle combination of flavours with a mango distinction that is fragrant and delicious. As with other recipes, the quinoa flakes are added to boost the protein content, and also give it the right texture to make it slip down nicely. Gluten & DIaRY fRee
Plum SuPeR GReenS PaSta anD CheeSe The Plum Super Greens Pasta and Cheese compliments Stage Three. This meal is a hearty combination of organic spinach, peas and green beans with pasta, cheese and basil. COntaInS Gluten & DIaRY
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Plum Baby Food (Malta) 29
competition Send an SmS with your answer to 5061 9615 by not later than 31st July 2013 along with your name & surname. each SmS costs E0.28c Give them a Plum start
What is the name of the neW plum product which compliments Stage 3?
i) plum Super Greens pasta & cheese ii) plum Apple pear & Raspberry puree iii) plum mango & Banana puree the first drawn correct answer will win a chicco weaning set worth E18
competition SMA Progress Kids contains Omega 3 & ___ for growth and development. a) 3 b) 6 c) 7 Send an SMS with your answer to 50619615 by not later than 31st July 2013, along with your name and surname. Each SMS costs 28c.
the first drawn correct answer will win a great chicco toy worth €20
COMP ETIT WINN ION ERS ISS uE
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Chicco Competition: Ritianne Cutajar - Mosta Plum Competition: Natalie Deguara, Catherine Muscat, Abigail Tabone, Doriane Debono, Claire Micallef Plasmon Mummy’s Competition: Sarah Gatt • Thirty Six Competition: Donna Pace • SMA Competition: Antonella Borg
29 Sanitas Building, Tower Street, Msida, MSD 1824, Tel: 2134 4610 / 2134 4616, Email: info@viviancorp.com
www.viviancorp.com
competition
Mummy’s
Competition
How many new products are found in the plasmon Spremi e Gusta range? Send an SmS with your answer to 5061 9615 by not later than 31st July 2013 along with your name & surname. each SmS costs E0.28c The first drawn correct answer will win the lateset perfume by Guess worth €50!
How many removable floats does the Konfidence jacket have? Send an SmS with your answer to 5061 9615 by not later than 31st July 2013 along with your name & surname.
each sms costs 28c. the first drawn correct answer will win a voucher of €50.00 from thirty-Six fashion for kids at the point, tigne.
competition
Word Search
complete the word search by finding the following words:
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M M O n
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SuMMEr zAnzA gAMES lEttErS hAt bOOKS
SuncArE OrchArd nuMbErS AlPhAbEt rEAd PrOtEctiOn
Send your Word Search to: chicco Word Search Vivian corporation 29, Sanitas Building tower Street, msida mSD 1824 by not later than 31st July, 2013 along with your name and surname. the winner will receive a Boikido Flower counting puzzle
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At Plum, we make sure our meals nourish every aspect of a baby’s development – the parts that help them learn and explore, grow and develop motor skills, build their immune system and communicate and interact with others – the texture even helps exercise the tiny muscles used for speech. Because if we feed every part we can, your baby has more chance of being all he or she can be. All our recipes are based on Quinoa
Plum builds speech, bodies, bones and, best of all, brains.
Give them a Plum start
29, Sanitas Building, Tower Street, Msida MSD 1824 Tel: 2134 4610 | Email: info@viviancorp.com
Plum Baby Food (Malta)