LUCA NEGRO Gr aph i c D es i g n Por t f ol i o 2013
LUCA NEGRO G rap h i c Po r t f o l i o 2013
C O N TA C T Luca Negro-Graphic Designer Via Alfieri 6, Borgo d’Ale (VC), 13040, Italy +39 33 81 01 24 93 l.n.luca.negro@gmail.com
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E D U C AT I O N 2009/2012 Bachelor in Graphic and Virtual Design in Polytechnic of Turin. Aug 2011 to Feb 2012 One semester in Turku University of Applied Sciences, Finland. Courses handed out in English. June 2009 Scientific high school.
WORK EXPERIENCE Spring 2011 Studio B-play-Bellissimo Turin, Italy Internship as a Graphic designer: helping in the creation of Illy and Tiger’s applications, and some videos for an exhibition in Venaria Reale “I quadri del Re” (Turin). November 2012 to April 2013 Baylaucq & CO. Paris, France Internship as a Graphic designer: creation of various campains for wine, logo restyling, video design, application design, editorial design and inphographics design for Science Po magazine. The studio is specialized in newspapers and magazine’s editorial design. From April 2013 Freelancer 6
SKILLS Editorial
Sketching
Identity
Illustration
Advertising
Infographic
Motion Desing
S O F T WA R E Photoshop
Premier
Illustrator
Cinema 4D
InDesign
Aquafadas
After Effects
Html /css
LANGUAGES
INTERESTS
Italian (Mothertongue)
Contemporary Art
Cooking
English (IELTS certified)
Photograpy
Serigrapy
French
Travelling
Music
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INDEX
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LOGO - 11 PAC K AG I N G - 21 I L L U S T R AT I O N - 27 VIDEO - 33 PRODUCT - 37 EDITORIAL - 43 -
LOGO
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2010 - Atto SecondoThis logo was created to represent all the associations which give jobs to the prisoners in le Vallette’s jail (Turin). It participated to the contest “un carcere al lavoro� .
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With: M.Pitzalis F. Albanese
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2012 - Bardonecchia il SognoDesign proposal for naming and logo for an exhibition in Bardonecchia (Italy, Aosta) about the architect Ceresa.
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With: M.Ceresa M. Zoppo
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2013 - Dentist’s IdentityRebranding and Corporate Identity Identity and Corporate Identity proposal, designed for Serge Blanc, a dentist working in Paris
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2013 -BacxoPersonal project: redesign of an old wine label The two little baccos and shields are the symbols of power, prestige and tradition for an old wine identity. I decided to redesign it, to make it easily understandable, in simplifying it in minimal forms, but in keeping the structure and the forms. I invented a new naming, short and incisive, which could remind the god Bacco and the power, in conserving the elegance of the wine : BACXO.The logo is created ad-hoc, to be completely coordinated of the draw and to be part of it.
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PAC KAG I N G
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2011 -Bio PackPackaging design for bio products With: M. Ceresa D. Zamboni
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Prodotti e curati dai nostri migliori agricoltori, sono i tradizionali fagioli borlotti, genuino ed esclusivamente biologico.
P SELLI-SEME LISCIO PI
PENNE
A L T R I PRODOTTI
rigate
PISELLI
s seme lisc io 100%bio
500g
L nostra linea bioservice La comprende 12 tipi differenti di p dotti biologici. pro La nostra pasta prodotta con il miglior grano, che puo essere condita con i nostri sughi, servita in tavola con il viv no bianco delle migliori vigne. Latte di soia, caffe , cereali, anche biscotti, succhi e yogurt p la colazione piiĂš sana chee per possiate avere. Per contorno
10 min.
250g
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potete assaporare i nostri ppiselli e le nostre insalate.
P PRODUZI ONE
PPasta dal sapore unico, salut e con alti valori nutriziotare n i. nal Prodotta con il grano duro bib ologico, viene essiccata gentit lmente, secondo tradizione e esperienza. ed L nostra pasta non ha nulla La d invidiare al gusto delle da ala tre in commercio e per di piu è molto piu sana e naturale.
2011 -Salmon-Pasta-RiceThis is an experiment with polygonal shapes to get a packaging for three types of products. We created a packaging easy to transport, simple to put on a shelf, and at the same time, funny and functional. It is modular and modeling, and it is possible to open and use the quantity you need.
LEGEND creasing recordings for opening die point of glue point of glue
With: M. Ceresa D. Zamboni
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POLITECNICODIDITORINO TORINO 1ª1ªFacoltà Facoltàdidi Architettura Corso CorsodidiLaurea Laureainin-progetto -progettoGrafico Graficoe eVirtuale Virtuale POLITECNICO Architettura corso di CARTOTECNICA E IMBALLAGGIO a.a. 2010 2011 corso di CARTOTECNICA E IMBALLAGGIO II IIa.a. 2010 2011
ESERCITAZIONE2b 2b ESERCITAZIONE
prof. DELMASTRO prof. DELMASTRO BORTOLAMI BORTOLAMI
Mock-up Mock-up
Montaggio Montaggio
Scala Scala 1:21:2
studenti: Ceresa studenti: M.M. Ceresa Negro Zamboni L. L. Negro D. D. Zamboni
A AST SPTA5g
P12A5g
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A AST SPTAg P12A5g 125
A AST SPTAg P12A5g 125
1 1
2 2
4 4
5 5
3 3
6 6
A AST SPTAg P12A5g 125
7 7
A AST SPTAg P12A5g 125
8 8
9 9
Mock-up Mock-up
Montaggio Montaggio
RISO RISO 1000g 1000g
1 1
2 2
4 4
5 5
7 7
1010
3 3
6 6
8 8
9 9
1010
1
2
3
4
SALMONE 175g
SALMONE
5
350g
175g
SALMONE
Groupage Groupage
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I L L U S T R AT I O N
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2013 - S c i e n ce s P o. /n . 4 Illustration and Infographics serie for Alumni Sciences Po Magazine The brief was to create simply, modern and easily understandable infographics and illustrations for Sciences Po’s magazine. With colors and symbols which represent the university of Paris. There is a Map of the Bouthan with all the steps of a trip, an illustration to explain the vote online and an infographics which illustrates how many ex students of Science Po are working abroad at the moment and where they are working.
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2013 - B E R L U S M O N TLa Repubblica delle Banane Continua Collage, Illustration inspired by the italian’s political situation
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VIDEO
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2012 -Video parodyBeverly hills 90 210 An original video, with all the characters of the serie Beverly Hills, exaggerating their problems. http://www.youtube.com/watch?v=P2d0_WpGu_4
With: M. Ceresa M. Zoppo A. C. Voto
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2012 -Make me smartWorkshop Politecnic of Turin A video about the respect of the environment, and teaching people how to behave to survive in the future. http://www.youtube.com/watch?v=ENoTCBPw2y4
With: Team of 10 people
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PRODUCT
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2011 -SerigraphyCreation of a little serigraphy machine in iron, and production of t-shirt.
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2010 -Quicksilver LogoCreation of the logo quicksilver in 3D, using wood, iron and plexiglass.
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EDITORIAL
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2012 Mobilità +/It is a project about overprinting techniques. These two little books are about the meaning of “mobility”, and how to represent it in positively and negatively. We decided to use maps as substrate to overprint. “The positive book” is about the Futurism and its positive ideas to develop and change. In the graphics we also used Muybridge’s horse, and his studies on the movement of the animals. When you browse the book, the horse seems moving. “The negative book” is about all the dictators of the world and the concept of immobility of the regimes.
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2012 -PortfolioSelf promotion This little book and corporate identity was my first folio and was made for the exam of industrial design 3, at the politechnic of Turin. The most important part was the little logo made in wood with a laser cutting machine. The logo is situated in the front of the folio, creating a particular tactil effect before the opening.
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2012 - Environmental Graphic DesignCritical and objectionable methods of analysis
Being clear about what you are doing is a fundamental aspect to design better. To make aware choices, and above all respect the environment, you must first break and assess what has been done, a task that is often overlooked. The pr posed methodology is applied to a discipline called Environmental Graphic Design (EGD). Its origins date back to the beginning of ‘900 from the collaboration between graphic design, architecture, eco-design and landscape architecture. EGD works primarily for: steer people (wayfinding), give a sense of place (interpretation) and build identity (placemaking). The largest context of application is the city, where places are divided by the type of access: open, limited and restricted. For a designer is relevant to know how a person perceives the surrounding space. The elements that realize each project EGD are: typography, colour, texture/pattern, lights, shapes, materials and sizes. In addition to these: personal emotions and consistency of the final project. The legend created in this thesis allows to decompose and evaluate in terms of graphical quality, each element of a project, chosen as a “case study�. This method of criticism, even if objectionable, can be very useful to understand the merits/flaws of graphic impact and give a greater awareness in the redesign. Those who have more experience in the field of graphics will have less difficulty in assessing it, but whoever comes to this field for the first time will find information concerning the elements to be evaluated with case studies that have been already evaluated. To make the reader more familiar towards the methodology, there are three case studies of Turin: the head office of the Polytechnic, Mao and the Metro, considered as a whole. With: A. Voinea
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THANK YOU FOR YOUR AT T E N T I O N
C O N TA C T Luca Negro-Graphic Designer Via Alfieri 6, Borgo d’Ale (VC), 13040, Italy +39 33 81 01 24 93 l.n.luca.negro@gmail.com