1
3
01 0 03 0 02 0 RESUME
BRANDING
P OS TE R
02_1 PB SUSHI
03_1 PB SUSHI
02_2 R HOUSE
0 3 _ 2 PAW N B R O K E R
0 2 _ 3 B A R C E L O N E TA
04 0 05 0 06 0 LO G OS
E DI TORI AL
0 5 E T H OS M AG A Z I N E
C O L L AG E
06 LABEL.M
01 Resume
Thank you for taking the time to view my portfolio.
LUCA MEZZASOMA 1460 Ocean Drive Miami Beach FL 33139 mezza86@hotmail.it +1 (786) 973 08 50
7
01
RESUME
EXPERIENCE 2011 LE FUCINE Developed high-impact marketing materials, brand identities, and print designs 2012 to 2014 ADAMIS GROUP Designed and organized advertising campaigns; Developed and updated web-designs, postcards, logos, visuals merchandising (LVMH, PUIG, L’OrÊal), annual reports and collateral pieces. Event and Social Media coordinator. 2014 to 2015 LIVING MAGAZINE Graphic design , Art director assistant 2015 ETHOS MAGAZINE Conceptualizing, art directing and designing layout for a lifstyle/beauty magazine 2017 to Present LUCKY FROG STUDIO Marketing and brand management. Developed innovative, strategic brand identities. Created audience-driven, visually appealing social media content.
LANGUAGES Italian English Spanish
2006 to 2010 UniversitĂ per Stranieri, Perugia (IT) Bachelors Degree in Marketing Communication and Advertising 2011 AB Formazione, Rome (IT) Masters in Art Direction and Graphic Design
I am legally authorized to work in the United State
EDUCATION
SKILLS Executing quality and innovative design projects that meet and exceed client’s expectations. Effective at interpersonal communication and relationship building with team and clientele. Coordinating with editors, graphic designers and printer for content. Good at handling multi-level tasks. Adobe Illustrator Adobe Indesign Adobe Photoshop Microsoft Office
PERSONAL ASSETS Innovative, reliable and responsible, detail oriented, self motivated, team player, eager and willing to learn.
9
1 Branding With items like Tuna pizza and Tostones con ceviche, this neighborhood-style restaurant highlighted Asian cuisine in a versatile way. I designed an openminded brand appealing to people of all walks of life that included restaurant menus, employee uniforms, business stationery, social media, website, and interior design elements.
11
02_1 BRANDING
13
2 Branding At this modern, young and casual destination restaurant, bar, and club I expanded upon their initial logo design to create a comprehensive brand identity that reflected their direction and business goals. This included menu design, promotional events, and consulting on the best ways to feature the brand.
15
02_2 BRANDING
17
3 Branding The goal of this project was to maintain that chic, modern vibe of a trendy Spanish restaurant while also highlighting its historical roots and the vintage aspects of their tapas bar. I developed a menu and brand identity that combined vintage style typography with a modern flair, tying together a perfect vibe.
19
02_3 BRANDING
21
BRANDING 02_3 Digital Graphic and Social Media Creating content on digital experiences to tell the brand’s story in invigorating, fresh ways. From video to written copy, I crafted content that gets digested by the audience.
23
03
Logos
gourme
FOOD KHARMA GROUP
25
03
Magazine A new project of magazine layout. The idea was to create a fresh, modern magazine about fashion, design and life style focused on beauty and cosmetichs industry.
27
01 M AG A Z I N E
29
03
Collage Colour turns into shape. Strong, graphical colours combines with digital glitch aesthetics to turn heads. A series of collages to introduce the hair trends of the season.
31
01 M AG A Z I N E
33
03
Pos te r Warm colors and vibrant lines to promote live Dj set watching the sunset over Miami.
35
03
Pos te r
37
39
+1 (786) 973.08.50
mezza86@hotmail.it
Luca_Mezzasoma
Luca Mezzasoma