Lucas Neumann Portfolio
Vancouver london
High School Where I met graphic design and art direction
1 year scholarship C. Saint Martins
s達o paulo
5-year BA Design Hello! I am a Brazilian designer, and my experience with multiple design areas was built by studying in different countries around the world.
IDEA/Brasil Awards ( 3x ) EDP University Challenge FutureBrand Colabora (social design)
Deep dive in the process I am especially fond of the initial design stages, when asking questions, finding insights and interacting with people are the key to thoughtful, relevant results.
Design Process Working across design disciplines has given me experience with multiple tools and methods, which allows for a breadth of solutions in different forms and media.
Shadowing
stakeholder map
We’re losing popularity. How can we keep attracting users?
$ BookCrossing.com
This is fun. I want to see where this book ends up. And I hope they like it!
Carlos
We need to sell more books, and these guys want people to give them away free?
Ana
$
$
Let’s put one of this shelves in our coffee shop. It matches our vision, and we’ll get more cosumers.
Bookshop
Storyboards
brainstorming
Wow! this is very cool How can I be part of it?
OBCZ
COGNITIVE WALKTHROUGHS
early prototyping
CULTURAL PROBES
Cultural Probes
WIREFRAMING
Empathy tools
experience prototyping
empathy diagram
sketching
workshop
soft models
ideation
presentation models
sketching
Projects
1 Airline Trolley In 2012 we went to Embraer‘s headquarters in Brazil to find any problem we could tackle through design. We designed a garbage trolley that helps airlines recycle passengers waste and save a considerable amount of ground time and space.
Design Team
Awarded
Lucas Neumann Denise Ikuno Liana Maki Lucas Otsuka Tadeu Omae
Silver IDEA/Brasil 2012
early prototype
How can we better recycle passengers waste? During a flight, passenger's waste is put away in a hurry so the plane can land quickly, and it is currently done haphazardly. Everything is basically thrown in the same bag, without any separation and taking lots of space. The consequences is that the output, when the plane lands, is mostly unworkable and really hard to recycle.
Extend
Manual Compression
Stackable cups
2 Bossy : work & life How can we help people improve the quality of people‘s lives through the creation of habits and new behaviours? Bossy is a device to help flexible workers be more effective, healthy and balanced in their daily lives.
Featured in
Block your distractions
Health & Well-being reminders Bossy will remind you to stand up, stretch, drink water, take a break.
cue
action
reward
Creating new habits The gamified experience makes it easy to change rusty behaviours
Connected priorities Bossy connects to your calendars, apps, to-do lists and wereable tech, to display your top three priorities as bubbles on the screen. Complete, snooze or reorder them, and it will learn to be more helpful over time.
interview insights
ideation
3 Transport SĂŁo Paulo 2020 A transport service for a city with increasing mobility problems, that can‘t take more private cars on the streets. A 6-passenger shared vehicle, that sits between a public bus and private cabs.
Design Team
Awarded
Adriano Furtado Liana Maki Lucas Neumann Marcos Phillipson
Silver IDEA/Brasil 2013
interview insights
role playing
Designing the perfect shared transport system This was not a project about styling a car. It was about understanding S達o Paulo's context the needs of the commuters, in order to design a viable transportation service with a solid business model.
Call the Service
Inform place and n. of passengers
Enter Vehicle
BACKSTAGE SYSTEM
Confirm the place
Sit down
Trained Driver +
System Employee Call center
System calculates routes with one or more vehicles
System chooses car and sends to location
Calculation and logistics system
$
Other Passengers
Updating driver rating on the system
Payment System
Driver List
Updating user profile based on usage
User List
Rating
Exit
Digital Platform
Door
Interactive system
Google wallet Pre-paid card
Trip
System directs ads based on previous information
Ads Call Center
Service Advertisement
Vehicle interior Other passengers Interactive System
Advertising Entertainment system Driver ID
Car exterior Door
Countdown Car location GPS Car ocupation status
Vehicle and driver verification Price estimate given
Telephone Smartphone Site / . Digital
App Website Advertising
Choose Transport
FRONTSTAGE
CLIENTE
TOUCHPOINTS
SERVICE BLUEPRINT
Change vehicle
clay modeling
4 Mobi : bike sharing A bicycle designed especifically for sharing purposes, to be used in a renting service in big cities such as S達o Paulo.
Design Team
Awarded
Fabricio Rodrigues Lucas Otsuka Lucas Neumann Henrique Corazza
Silver IDEA/Brasil 2013
human factors
sketch models
requirements
rental station
presentation model
Designed for sharing Urban mobility is an overwhelming topic that contains an universe in itself, and one of the major issues we experience in cities today. Through design and innovation, it is possible to make people more aware of the mobility problems we face, and more eager to develop and use systems that foster the better use of space, time, and resources.
5 Lapso : an exhibition about time A conceptual exhibition, to take place in a Design Team Lucas Neumann Caio Reis Tadeu Omae Adriano Furtado
museum located in one of the busiest S達o Paulo avenues. The goal is to have visitors reflect on the perception of time, how it passes, how it changes and influences our lives.
How to interact with time? In this giant touch-screen installation, visitors can use totems and mobile apps to feed any event into the database: birthdays, special dates, historical events, and see how that event relates to all other inputs given. The visualisation of this data provides a new perspective on how small our most precious moments are when put in context with the whole rest of history.
7 Colabora : Social design
In 2013, I joined a student group that focuses in bringing social change through co-creation with public schools. My role was to coordinate workshops and talks on design processes, helping the team make decisions and innovate.
projetocolabora.com.br
visiting schools
Public Schools
University of S達o Paulo students
City
Care centers
double-diamond
Co-creation with society Colabora is a way that we as students found to reach out to communities outside the University, such as public schools and care centers, to carry workshops that encourage people to find creative solutions to problems around them. We are now a group of around 30 people from different courses including design, architecture, nutrition, pedagogy, psychology and social sciences.
hcd workshop
Design & Education Education was chosen as the area for our 2013 year long project, after intense research and brainstorm sessions. We are now working with a middle school‘s staff and kids to Cultural probe: disposable camera
understand some of their problems and co-create solutions that make the learning experience better for everyone.
Inspiration and curiosity I have a deep interest for learning about how the world and how people behave. I read a lot, and love chatting about tech, psychology, economics, behaviour and entrepreneurship.
Thank you! I would be honoured to be part of your team and help create amazing experiences for people. I can bring not only the design skills to get things done, but also a deep understanding of the process as a whole, passion for excellence, and a bit of samba directly from Brazil.
lucasn.com