Father’s Day Contest
Overview
18|8 fine men’s salons is kicking off a Father’s Day social media contest on Twitter: diamond in the scruff. Fans — both women and men — are invited to share a photo of the men in their lives that they think are a “Diamond in the Scruff ” using the hashtag #188Diamond. A “Diamond in the Scruff ” is a man who works hard and has the potential for greatness, but he’s hidden behind his scruffy demeanor. Each fan who submits a photos is offered 10% off in-store. One winner from each local salon will be selected randomly to win a full Father’s Day makeover, which includes an Executive Haircut and three additional grooming services. The location of each entrants salon will be determined via a follow-up tweet from the corporate Twitter (188salons). The contest ends June 12, 2014. The winners will be randomly selected via www.random.org/lists and will be announced on social media June 13, 2014. The contest and the winning entries will be incorporated into All Points’ ongoing media outreach on our behalf.
diamond in the scruff
Promote the Contest
Get involved and boost awareness in your area! 1. Select & Add a Facebook and Twitter Cover Photo: Select an option for your cover photo (see page 5). Photos for both Facebook and Twitter can be found in your toolkit folder. 2. Talk About the Contest in Your Salon Inform your clients about the contest and encourage them to get involved. 3. Display the Poster: Display the “diamond in the scruff� poster (see page 6) in your salon(s) at the front desk. 4. Share the Contest: Share the promotional graphics (see page 7) on your social media pages. Post once a day for Facebook and three times for Twitter. The graphics can be found in the toolkit folder. In addition, share ideas for the three grooming services you would recommend for the winner. 5. Congratulate Fans: When a fan brings the certificate (see page 8) to your salon, thank them for participating in the contest. See page 9 for POS information.
diamond in the scruff
Promote the Contest (Cont.)
6. Send Out an Email In your Set & Forget email system, there is a new email template for you to use, complete with sample text that will help raise awareness to your clients to get them involved. Please login to your Set & Forget account and use this template as early as possible to let your guys know that they can recognize a fellow guy for this Father’s Day! 7. Add the Facebook App We have a new app that we can add to your page that displays all the latest entries for the campaign and also has all the instructions for entering. This is a great way to give fans more details on how to enter without adding every bit of info into your updates. This app also works on mobile phones! Contact Franchise Support for more details on how to get this app.
diamond in the scruff
Social Media Options
Represent the contest on your salon’s Facebook and Twitter social media skins. There are four options for the contest creative. See the options as JPEGs in the toolkit folder.
diamond in the scruff
Promotional Poster
Display the “diamond in the scruff” poster in your salon(s) and encourage fans to get involved. Please find two poster options in your toolkit folder.
diamond in the scruff #188DIAMOND
diamond in the scruff #188DIAMOND
What is a Diamond in the Scruff? He’s a leader and a thinker with the potential for greatness — he’s just hidden beneath his scruffy exterior.
What is a Diamond in the Scruff? He’s a leader and a thinker with the potential for greatness — he’s just hidden beneath his scruffy exterior.
Father’s Day contest: Tweet a photo of the man that inspires you using the hashtag #188DIAMOND. All participants receive 10% off services at 18|8. One random winner will win a full Father’s Day makeover.
Father’s Day contest: Tweet a photo of the man that inspires you using the hashtag #188DIAMOND. All participants receive 10% off services at 18|8. One random winner will win a full Father’s Day makeover.
CONTEST ENDS: JUNE 12 | WINNER ANNOUNCED: JUNE 13
CONTEST ENDS: JUNE 12 | WINNER ANNOUNCED: JUNE 13
diamond in the scruff
Promotional Graphics
Share the contest on Facebook, Twitter, Instagram, Pinterest, Google+, etc. See a variety of options in the toolkit folder.
diamond in the scruff
Winner & Prizes
Contest participants and winners will be given a certificates via direct message on Twitter, as seen below. There are two versions, one for 10% off, which all participants receive, and one for the local winner. Please familiarize yourself with both. Certificate for 10% off
(Received by all participants)
Winner’s Certificate
(Includes Executive Haircut and three additional grooming services.)
Tracking at Point of Sale: For any new clients that the Father’s Day competition brings in, please use the referral method ‘Social Media’ to note the type of communication that sparked awareness. Within the month of June, all entrants are eligible for a 10% discount on services, so please also mark them with the appropriate discount reason: ‘2014 FD Diamond 10% off’ or ‘2014 FD Diamond Winner’ for the winner in your area.
diamond in the scruff