2012 -2013
Now Lamb has 270 trucks on the road and says his business is profitable, with sales of $8 million a year. —
Kona Kollege allows paid summer interns to turn their sweat equity into a down payment on a franchise. —
NATIONAL MEDIA
LOCAL MEDIA
ONLINE MEDIA
BROADCAST MEDIA
This year Kona Ice cofounder Tony Lamb launched the Mini, a shaved ice cart that can fit in elevators and through doorways. —
The perfect cold relief on a hot summer day. —
More than 10 million media impressions in print, broadcast & online stories. CNBC
SUN SENTINEL
Warm Weather Is a Windfall for Frozen Treat Sellers
Ice Cream Trucks Evolve into Mobile Business
NATION’S RESTAURANT NEWS Keeping in Compliance with Food Truck Regulations
THE STORYLINE
THE STRATEGY
Highlight the fun, engaging Kona Truck and Mini available year-round.
Spotlight Kona Ice’s commitment to innovation through story exclusives. The strategy focuses on a blend of national and local media placements.
FORTUNE
FOX NEWS CHANNEL:
WALL STREET JOURNAL
Kona Ice VS. Mr. Softee
Fox & Friends
Franchises Innovate To Survive and Thrive
More than 20 million media impressions in print, broadcast & online stories.
CINCINNATI.COM
DELTA BUSINESS MAGAZINE
WAKE LIVING MAGAZINE
Pilots Trade Jet Cockpit for Kona Ice Truck
Ice Cold; Kona Ice Gives Customers 1,500 Possible Flavor Combinations
Keeping Raleigh Cool; Couple Achieves Success with Kona Ice Business
THE STORYLINE
THE STRATEGY
Develop a cadence of stories that provide earned media in support of franchisee operations and brand awareness.
Create compelling storylines that secure press coverage locally and nationally about the talented franchisees that Kona Ice attracts. The coverage supports brand awareness and provides franchisees a boost.
MY FOX PHOENIX
MINNEAPOLIS STAR TRIBUNE
Morning Show
From Corporate Accountant to Kona Ice Entrepreneur
QSR MAGAZINE College Sports Partnerships
More than 420,000,000 media impressions in print, broadcast & online stories.
BRADENTON HERALD
CASA GRANDE DISPATCH
CHEROKEE LEDGER
Kona Ice Truck Raises Money for Schools, Organizations
Refreshing Fundraisers; Kona Ice Offers a Cool Way to Give Back to Community
Cold Treats with a Philanthropic Mission
THE STORYLINE
THE STRATEGY
Showcase the pledge Kona Ice has made to supporting the communities it serves.
Tell the brand’s giveback story through strategic public relations tactics that illuminate Kona Ice as a community ally.
MIAMI HERALD
TIMESUNION
THE AUGUSTA CHRONICLE
How to Make the Time for Giving Back
Cap Region Gives: Committed to Helping Out — To a Calypso Beat
Couple Dishes Shaved Ice, Gives Back to the Community
More than 8,500,000 media impressions in print, broadcast & online stories. AUSTIN AMERICANSTATESTMAN Business Snowballing for Ice Treat Company
CINCINNATI ENQUIRER
CNBC-TV
Kona Ice Snowballs
Town Hall on Small Business
THE STORYLINE
THE STRATEGY
Support and enhance Kona Ice’s growth strategy with top tier press coverage.
Strategic PR efforts are activated to spotlight the franchise opportunity, the high quality franchisees in the system and the strength of the business model.
SUCCESS
ORANGE COUNTY REGISTER
Once Upon a Time in Marketing; Kona Ice: Story Time for Franchisees
Franchise Frenzy
QSR MAGAZINE Warmer Sales in Warmer Months
THANK YOU!