LUCILE GAMEN INNOVATION DESIGN
Table of Contents About ME
L’Oreal Dermacenter RETAIL DESIGN
European Innovation Academy START-UP
p.3
p.22
p.33
p.5
p.29
p.35
Credit Agricole HEALTHCARE
Renault Mobiliz CAR & SERVICE
Air Liquide i-Lab Contest B-PURE
About ME
GLOBAL DESIGNER IN INNOVATION Product - Service - Strategy
SDS- Université Côte d’Azur France Email: gamen.lucile@gmail.com Phone: +33 (0) 68294 8543 About ME 4
About ME 4
Argentina
South Africa
11 yrs
4 yrs
Mexico 5 yrs France 3 yrs
I am an enthousiastic and dynamic designer, always looking for new challenges to overtake. My constant curiosity enables me to discover new passions.
Having lived in different countries, I have trained myself to easily adapt to constant change facilitating team work and leadership.
My love for cultures has led me to discover new ways to see the world, which never cease to fascinate me.
It’s always essential to me that my projects fuse the best of each culture, which have greatly influenced my point of view, creating multicultural and very diverse designs.
About ME 5
Multidisciplinary Team Project 2015 SDS-EDHEC-EPITECH
Credit Agricole HEALTHCARE Design Brief: “How to improve the life quality of patients through E-Health?” 4 Design Challenges
Role: Team Leader Team: 7 Students Skills: Team management, Healthcare problem solving, Concept dev.
CHALLENGE 1
How to increase the number of blood donors in France?
About ME 8
FACTS
Research
50%
40,000
Only
4%
of the population are potential donors
Mobile collection held every year in companies
of people donate their blood
PERSONA Jean- Luc
CURRENT SCENARIO
Admired - Applied - Generous “I would love to donate blood more often but I have no time”
10 mn
45 yrs - Enteprise Manager- Paris
Reception
Interview
Blood Donation
Laure
Breakfast
Motivated - Friendly - Dynamic “ I am conscious of the situation but I have too many classes, I have no time off” 23 yrs - University Student - Lyon
PROBLEMS IDENTIFIED REDUCED INFORMATION FEAR
DIFFICULT ACCESS
ANXIETY
NO TIME REDUCED MOBILITY
BENCHMARK
INFORMATIVE
SIMPLE
INNOVATIVE
ATTRACTIVE
COMMUNITY
MOBILE
EFFICIENT Credit Agricole HEALTHCARE 9
INSPIRATION
Ideation
Blood donation kit, mobile unit ERGONOMIC
FINAL CONCEPT VERSATILE COMFORTABLE
FORMALIZATION
Comfortable
ORGANIZED EASY TO USE
easy access
sliding pocket
Medical waste
Blood bags storage
stiff outershell
Safe storage hard outershell
Lightweight
Credit Agricole HEALTHCARE 10
BLOOD DONATION KIT The backpack is a mobile, independent kit that allows the nurse to perform the blood donations direclty where the donor is. The kit informs the donors of the nurse’s arrival, facilitating and speeding up the donation process.
needles
blood analysis
blood bags
PROPOSED SCENARIO
Nurse arrives with
1. her Kit, which
informs the donors of her arrival
11 About ME
2. She goes into the office
3. Setting up
4. Blood Donation
5. Blood Bag Storage in Mini Fridge
Credit Agricole HEALTHCARE 11
CHALLENGE 2
How to make hospitalization a pleasant experience for bedridden patients?
About ME 12
FACTS
Research 12,3 millions
30%
19% of the French
of hospitalized patients in France
of the general therapeutic benefit due to placebo effect
population is hospitalized per year
PERSONA Virginie Mother - Active - Responsible
CURRENT SCENARIO
“For both my pregnancies I was bedridden during several weeks” 35 yrs - Finances- Toulouse
Jean Applied - Friendly - Dynamic
Resting
Breakfast
Family visits
Relaxation
“Since the beginning of my chimiotherapy I feel more tired, I go out much less” 65 yrs - Retired - Nice
PROBLEMS IDENTIFIED FEAR
STRESS BOREDOM
ANXIETY
AGRESSIVE ENVIRONMENT
REDUCED ACTIVITY
BENCHMARK
REASSURING
SAFE
ERGONOMIC
INFORMING
CALMING
ENTERTAINING Credit Agricole HEALTHCARE 13
INSPIRATION
Research Ideation
Device for psychological relaxation of the patient LIGHTS
FINAL CONCEPT FUN RELAXATION
360ยบ screen
NATURE CALMING
ergonomic
FORMALIZATION soft texture ergonomic
headphones mask
texture change soft
360 screen
Comfortable texture change
bluetooth connection
pressure point change
Credit Agricole HEALTHCARE 14
EVA Connected device that prevents bedsores while allowing the patient to relax. The 5 sense come into action through texture change on the mattress and pillow, and images on the immersion mask. The patient is able to forget the ailements of hospitalization
PROPOSED SCENARIO
places EVA 1. Nurse mattress cover
Nurse brings EVA 2. equipment to the patient
Patients put on
3. immersion mask
Patient selects desired 4. environment and relaxes
Credit Agricole HEALTHCARE 15
CHALLENGE 3
How to facilitate stroke detection, while preventing elderly isolation?
About ME 16
Research
FACTS
150 000
1 stroke every average age
of French citizens afflicted per year
3 min 30
76 yrs
in women
70 yrs in men
PERSONA Huguette
CURRENT SCENARIO
Modern - Connected - Active “I would love to take better care of myslef, but I have no one to help me” 75 yrs - Retired - Lille
Symptoms
Self diagnosis and medication
Fainting
Time passes
Marcel
Someone calls Emergency
Sociable - Sports - Crafty “ I have already had a stroke. I know there are sequelae but I don’t know how to prevent them” 67 yrs - Retired - Nice
PROBLEMS IDENTIFIED UNDETECTED EMERGENCY SELF DIAGNOSIS
REDUCED MOBILITY
MISINFORMATION
ISOLATION
NO PREVENTION
BENCHMARK
THIRD PARTY APP
DIAGNOSIS
RE-EDUCATION
SENSORS
COMPANY Credit Agricole HEALTHCARE 17
Research Ideation
INSPIRATION Symptom detection and medical assistant PATCH
FINAL CONCEPT light-up screen
SUBTLE DISCRETE ASSITANT HELP& COMAPNY
FORMALIZATION
friendly
speakers subsound technology
induction platform
easy to use humanoïd shape
icon showcase
comfortable
Credit Agricole HEALTHCARE 18
ALMA Medical Aid device that helps the elderly with their daily medical treatment and health care. Alma is able to detect early the symptoms of an AVC and inform the doctors in advance.
Patients Duran, Marie Christine 77 ans
Diabètique
RAS
ALMA Username
T P I
Password Log in or
Sign up
Semaine 1 By signing up, you agree to our Terms & Privacy Policy
PROPOSED SCENARIO I am ALMA
911
time to take your meds! good walk!
1. Connection
About ME 19
2. Medicine reminder
Monitoring
3. outside home
4. Emergency call
Information
5. sent to doctor
Credit Agricole HEALTHCARE 19
CHALLENGE 4
How to facilitate the care of toddlers who suffer from asthma?
About ME 20
Research
FACTS
10% of children in
4 million people suffer from asthma
France are asthmatic
95% of asthma
crisis are due to environment allergies
PERSONA Pierre et Marie
CURRENT SCENARIO
Sociable- Welcoming - Generous “We want what is best for our little girl, the most essential is clean air” 32&30 yrs - Architects- Toulouse
Activities
Asthma attack
Asthma treatment administration
Allergy prevention
Lucie Asthmatic - Energetic - Cheerful “ Areuh ” 1yr - Baby - Toulouse
PROBLEMS IDENTIFIED ORGANIZATION
ALLERGY
STRESS ANXIETY
NO TIME EMERGENCY
BENCHMARK
FUN
ERGONOMIC
MOBILE
INTUITIVE
CONNECTED Credit Agricole HEALTHCARE 21
INSPIRATION
Research Ideation
Device close to the baby ACCESSIBLE
AIR FILTER NATURE
HALO CONFORTING
FINAL CONCEPT Easy to hang and transport
FORMALIZATION easy to transport
Air filter air purifier
Filter storage Asthma inhaler storage
Light halo
induction charge
Induction charge base friendly
Credit Agrciole HEALTHCARE 22
BAIR
This child-friendly device allows the parents to store their baby’s asthma medicine inside it, making sure that it is always at reach. The ergonomic handle allows the device to be hung anywhere, filtering the air and monitoring the baby wherever he goes.
PROPOSED SCENARIO
BAIR purifies the air
1. close to the baby
About ME 23
BAIR alerts parents
2. that baby has an asthma attack
Parents rapidly
3. get medicine
stored in BAIR
BAIR lights up to
4. calm the baby
BAIR filters the air
5. and monitors the
baby while it sleeps
Credit Agricole HEALTHCARE 23
Team Project 2016
L’Oreal Dermacenter RETAIL DESIGN Design Brief: “Design an Eco-friendly Dermacenter and it’s user experience for the Chinese Market.”
Role: Team Leader & 3D Rendering Team: 9 Students Skills: Service & Retail Design, 3D render (Rhino), Design Research
Research
Understand the needs and expectations of chinese customers regarding skincare services in order to improve the user experience of the Dermacenter. USER JOURNEY MAP
GOALS
ACTIONS
BEFORE
PRODUCT INFORMATION
PRODUCT TEST
PRODUCT PURCHASE
Discover new products and brands
Product characteristics & informations
5 Senses: Textures, Smell, Efficiency, side effects
Group purchase Discount infos
NEEDS
Shin Mu
Sina Weibo
PHONE
Li Mei
TOUCH POINTS
Website
LAPTOP
STORE
AFTER
DURING
PRODUCTS & BRAND DISCOVERY
OUT OF THE BOX EXPERIENCE
Tao Bao
Sina Weibo Make up genius
Make up genius
USE
SHARE
Quick & convinient easy to use & transport
Get discount points Share experience & information
Meiya
Xiaohongshu
Xiaohongshu
Sina Weibo
Dian ping Website
Brand Website
Xiaohongshu
Tutorials Recommendations & ratings
Sina Weibo Shopping mall -Huan qui gang -Sephora -Sasa
Tao Bao
Shiseido Shopping mall -Huan qui gang -Sephora -Sasa
Shopping mall -Spa -Testing as a group
Shopping mall -Huan qui gang -Sephora -brand retail store
Miao Pai
Dispose of packaging wthout reading information Talk Show products
Talk Keep beautiful packaging
FRIENDS Group of
friends
Wechat Sina Weibo Xiaohongshu « Even if I feel satisfied with a product I’m always looking for new ones »
« Before buying a product I always look for recommendations online, because I don’t trust in store venders »
« I go to the shopping mall with my friends to try new products and get their advice »
SATISFACTION
SAYS
Testing with friends
« As soon as I open the packaging, I will just throw it away »
« Online tutorials teach me how to use my new product, I love them! »
« Online sharing is my favorite hobby. I even get discount points! »
No trust personnel no existing servicies No trust personnel
FEELS
IDEAS
« Even if I’m at the store, I look for the price online to find discounts »
OPPORTUNITIES
Weekly offer of new experiences
L’Oréal certified website No buying pressure from venders
Fake products Broken delivery
Social Shopping experience
No trust personnel
Same discount price Offer discount point Fidelity
No recycling Don’t read information
Offer recycling services discounts
Feel pressure to buy
In store tutorial events
L’Oréal apps engagement
L’Oreal RETAIL DESIGN 26
PROPOSED SERVICES
Research Concept
1. VICHY SENSATIONS A new fun and sensorial experience that allows the user to select a cream according to their own desires. L’OREAL
CLIENT
Test
Less medical Younger image Brand communication
Personalised Uniqueness Engaging
Interactive Screen
PROPOSED SCENARIO 1.
2.
3. 7
Sustainability Master
boards
80
followers
128
following
7
7
Sustainability Master
boards
80
followers
4.
Sustainability Master
boards
128
80
followers
128
following
following
7
Sustainability Master
boards
80
followers
128
following
User engagement Luminosity
Luminosity
Discover Vichy Sensations board
2. DERMA RECYCLE
Luminosity
Uniformity
Luminosity
Uniformity
Uniformity
Uniformity
DermApp synchronisation
Preferences selection
Final product choice
An incentive for the customer to recycle l’Oréal products while receiving exclusive offers New brand image
PROPOSED SCENARIO
Recycling slot
CLIENT
2.
1.
3.
Reductions Responsability
4. QR SCANNER
QR SCANNER
QR SCANNER
QR SCANNER
%
%
%%
L’OREAL
Brand image Client fidelity
Discover Derma Recycle
Product recycling
QR code scan
Offer notification
Interactive screen
L’Oréal RETAIL DESIGN 27
RETAIL DESIGN
Research Concept
A sustainable and modular space enhancing a social shopping experience CUSTOMER JOURNEY 2.1 WAITING AREA Client Confort
DERMA RECYCLE Client fidelity
SKIN DIAGNOSIS
hello!
4.1
2.2
$$ 1. VIRTUAL REALITY & VIDEO Client Curiosity
2.
3.
AMBIANCE Client Confort
BRAND DISCOVERY Client curiosity
5.
4.
VICHY SENSATIONS New Experience
TEST BAR Product test
6.
7.
VENDOR CONTACT Product information
8.
APP PRICE COMPARISON Product price research
DERMA CAUSE Customer engagement
9. PRODUCT PURCHASE New product samples
FLOOR PLAN
DERMA CAUSE DERMA RECYCLE
VICHY SENSATIONS
AMBIANCE
1:50
VIDEO VIRTUAL REALITY EXPERIENCE
TEST BAR
SKIN DIAGNOSIS
L’Oreal RETAIL DESIGN 28
RETAIL DESIGN
Research Ideation Brand enhancement
Seasonal change
Nature
Daylight efficiency Samples Wall
Social experience
Modular space L’Oreal RETAIL DESIGN 29
EXTERIOR
INTERIOR
Implementation Research
FRONT VIEW
L’Oreal RETAIL DESIGN 30
Implementation Research VALUES OF NEW DERMACENTER
Authenticity of the brand
Sustainability
When entering the new space, the client is invited to immerse in a digital setting, which creates a better understanding of the brand values. The customer is then inivted to physically discover the brands by testing the products through diffferent services, generating new-found sensations. He will benefit from skincare treatments and will also have the opportunity to participate in the recycling of products and engage in global causes. The user inhabits the space at his own will. The customer journey becomes much more fluid and the client enjoys a complete new experience.
Seamless experience
Social shopping
L’Oreal RETAIL DESIGN 31
Team Project 2015
Renault Mobiliz CAR & SERVICE DESIGN Design Brief: “Imagine a new type of mobility for the Indian ‘rurban’ population”
Role: 3D, Animation & Prototype, Research & Concept Dev. Team: 4 Students Skills: Service & Car Design, 3D render (Rhino), Animation, Prototype
Understand the activities and needs of the indian rurban population; in order to imagine a mobility concept that will improve their quality of life. TARGET
Research
MOBILITY CONSTRAINTS
Small agriculture
Everyday worker
10 to 15 People
80 KM Maximum
Willingness to evolve to $4 to 6$ household/day
OPPORTUNITIES
Create benefits
Women, growth market
Merchandise
4 Wheels
Security
PROBLEMS TO SOLVE
Passenger experience
Modularity
Trailer
Diesel propulsion
Women
How to empower rurban Indian women?
How to reduce the loss of merchandise while optimizing space? Renault CAR & SERVICE DESIGN 33
Develop and enhance female local handcrafts in order to create micro-enterprises by providing a vehicule with a modifiable storage space. seat adapts to transportation needs
Ideation
front seat baby security
comfortable Goods and people transport
easy to drive
female-friendly aesthetics space optimization merchandise protection
Renault CAR & SERVICE DESIGN 34
0
manja Manja is a commercial vehicle concept for India: “By women, for women” Its multimodal design facilitates the manipulation and usage of the vehicle and it’s components in rural conditions. Based on a concept of tubular steel structures and fabrics, the seats are locally produced in India with local fabrics, enhancing local handcrafts. Manja offers a multifunctional space, inviting the users to use the vehicle at their own convenience.
DIMENSIONS
PROPOSED SCENARIOS Scénarios d’usage: modularité sièges-rangements
Scénarios d’usage: modularité sièges-rangements 170
Scénarios d’usage: modularité sièges-rangements
Scénarios d’usage: module eau
Scénarios d’usage: modularité sièges-rangements
280
170
Scénarios d’usage: module eau 280
170
Scénarios d’usage: module eau Scénarios d’usage: acces avant/ accès arrière
Scénarios d’usage: module eau
Scénarios d’usage: acces avant/ accès arrière
Scénarios Scénarios d’usage: acces avant/ accès arrière d’usage: bâche
Scénarios d’usage: siège bébé
Scénarios d’usage: bâche
Scénarios d’usage: siège bébé Scénarios d’usage: bâche
Scénarios d’usage: siège bébé
280
70
210 100
100
250
250
450
450
100
100
70
Water transportation 165
100
250 170
100
Security Scénarios d’usage: module eau
280
450
Scénarios d’usage: modularité sièges-rangements 170
Easy access
Scénarios d’usage: modularité sièges-rangements
Scénarios d’usage: module eau
280
210 70
10 70
165
100
250 450
100
250 450
100
Transportation modes
100
Renault CAR & SERVICE DESIGN 35
Summer, International Team Project Jul. 2015
European Innovation Academy START UP Brief: “Create a start-up for any chosen domain in 3 weeks�
Role: Co-founder Team: 6 members Skills: Entrepeneurial Development, Business Model generation, Team Management, Healthcare innovation
GOAL Create and Develop an application that promotes intergenerational bonds between Alzheimmer patients and young generations. MARKET OPPORTUNITY
APP DEVELOPMENT
44M Alzheimer’s patients in the world 2015
1.75M
Alzheimer’s patients in France
4.6M new
?
OuiSplatz
MemoryBOX OuiPop
MemoryBOX
MemoryBOX
?
?
cases/year
BRAND CREATION
OuiSmile serves as an “ice-breaker” interface, facilitating communication and contact between the Alzheimer’s patient and his grandchildren. The application allows the user to create a digital memorybox that records the moments enjoyed together with their grandparents. It also plays selected music, stimulating cognitive activity.
Happiness - Collaboration - Interaction
The games are developped in partnership with Memo from the Insitut Claude Pompidou, ensuring that they have a positive impact on the patient and the family. EIA START UP 37
Personal Project 2014 “Out of the Box” Award
Air Liquide i-Lab B-PURE Design Brief: “How to breathe better in the city?”
International Design Contest: “Breathe in the city” Skills: Prospective Design, Concept Dev., Sketch, 3D (Rhino+ Cinema 4D), Animation, Self-management
FACTS
VALUES
Inhaling air pollution takes away at least 1-2 yrs of life. About
750,000
people die prematurely in China due to air pollution.
Pollutants that are released into the air are the
Children exposed to air pollution are more likely to suffer from
chronic diseases
IDEAS
How could all citizens benefit from the same product?
Technology
most harmful.
Health
Awareness
INSPIRATION ROBOBEES
HARVARD TECHNOLOGY
What if...
we could harvest air pollution like bees collect pollen?
BEES
NATURAL FILTERS
HIVE
ORGANIZATION SYSTEM
Air Liquide B-PURE 40
Air Liquide B-PURE 41
B-PURE B-DRONE
HEPA HEPA filter filter
Active A ctivated Carbon filter filter carbon
Wings Wings
B-pure is an air purifier that removes air pollution from cities, cleaning the air when and where we need it most.
Pre-fitler Pre-filter;prevents preventsbig objects and particles large objects and to enter from entering particles
StaticStatically unit; attracts charged unit air pollution
Obstacle Dection detector Obstacle
attracts pollution
10 cm
PROPOSED SCENARIO
The artificial hives are placed on streetlamps, providing a source of electricity used to recharge the drones. The hive is equiped with air pollution sensors that detect changes in pollution levels, releasing the drones when needed.
Design Award: “Out of the Box” prize Research Medal: ”Excellence” Université Côte d’Azur Article: “Nice Matin” Journal
Design AWARDS 43
LUCILE GAMEN gamen.lucile@gmail.com +33 6 8294 8543