YouTube's Leaderboard

A quick look at the platform’s most popular content

STREAMING’S NOW the most popular way to watch TV in the U.S., accounting for more than 34% of total TV viewing in February, according to The Nielsen Co. And among streaming destinations, YouTube ranked highest that month, with 7.9% of total TV viewing.

The heart of YouTube is “creator” videos— original content made specifically for a YouTuber’s audience. Other videos are created by entities that include brands, children’s channels, and recording artists and labels.

What’s popular on YouTube changes constantly, but in 2022 MrBeast ranked No. 1 among creators for the third consecutive year. MrBeast was also the second most-subscribed channel as of March 17.

TOP 10 U.S. YOUTUBE CHANNELS

1. COCOMELON NURSERY RHYMES: 153 MILLION

2. MRBEAST: 151 MILLION

3. KIDS DIANA SHOW: 110 MILLION

4. LIKE NASTYA: 105 MILLION

5. VLAD AND NIKI: 96.6 MILLION

6. WWE: 94.7 MILLION

7. 5-MINUTE CRAFTS: 79.7 MILLION

8. PINKFONG BABY SHARK - KID'S SONGS & STORIES: 67.1 MILLION

9. DUDE PERFECT: 59.3 MILLION

10. MOVIECLIPS: 59.1 MILLION

YouTube music videos that reached 1 billion views in the shortest period

Artist/song: Adele / Hello-88 DAYS

Artist/song: Ed Sheeran/ Shape of You-97 DAYS

Artist/song: Luis Fonsi/ Despacito (featuring Daddy Yankee)- 97 DAYS

MOST-FOLLOWED MUSIC CHANNELS

BLACKPINK: 88.1 million

BANGTANTV: 74.7 million

Justin Bieber: 71.3 million

Marshmello: 56.3 million

EminemMusic: 56.2 million

Ed Sheeran: 53.3 million

Ariana Grande: 52.5 million

Taylor Swift: 51.7 million —YouTube

STREAMING STATS

247 MILLION: YouTube Active US Users in 2023

51 MILLION: Number of YouTube Channels