• the mark must actually have been used on goods.
• the mark must be copyrighted.
• the mark must have been used on goods that are already traded.
It takes approximately ________ to obtain a trademark.
Multiple Choice
• 12 months
• 13 months
• 14 months
• 18 months
Trade secrets can be protected for:
Multiple Choice
• an unlimited period of time.
• 20 years according to federal law.
• 14 years according to state law.
• 50 years if renewed to the maximum allowed, five 10year renewable terms.
The depth and detail of a
plan
on:
• the
• the size and scope of the new venture.
• the experience of the entrepreneur.
• the amount of capital needed.
Which source of financial information is a compilation of 260,000 financial statements of banking customers with ratios
Multiple
•
•
•
An
that may
• an environmental analysis.
• a description of the venture.
• a trend analysis.
• an executive summary.
Which of the following is not a common reason why business plans fail?
Multiple Choice
• Objectives are not measurable
• No customer need was established
• The entrepreneur has no experience in the planned business
• The promotional strategy was not taken seriously
• Information that already exists is called:
Multiple Choice
• secondary data.
• primary data.
• marketing data.
Which of the following is not a major question that should be
by
•
•
have
do we want to go in the short term?
Where do we want to go in the long term?
How do we get there?
strategy?
Multiple Choice
• The marketing budget will depend on one factor—the size of the business.
• Budgeting the marketing strategy is easier for new ventures than for established companies.
• A marketing budget should be somewhere between 12 and 20 percent of projected overhead costs.
• The budgeting of marketing action and strategy decisions will be useful in preparing the financial plan.
•