MKT/421T MARKETING The Latest Version A+ Study Guide
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MKT 421 Entire Course Link http://www.uopstudy.com/MKT-421 ********************************************** MKT 421T Wk. 1 - Practice: 4 P's of Marketing MKT 421T Wk. 1 - Apply: Buyer Behavior Simulation MKT 421T Wk. 1 - Apply: Planning and the Marketing Mix Simulation MKT 421T Wk. 2 - Practice: Market Research Process Video Case MKT 421T Wk 2 - Apply: Market Research Simulation MKT 421T Wk 2 - Apply: Segmentation Simulation MKT 421T Wk. 3 - Practice: New Product Development Video Case MKT 421T Wk. 3 - Practice: Alternative Branding Strategies for Philip B Case
MKT 421T Wk. 3 - Apply: Product Development Simulation MKT 421T Wk. 3 - Apply: Retail Strategy Simulation MKT 421T Wk 4 - Practice: Final Price and Profit Evaluations Case Analysis
MKT 421T Wk 4 - Apply: Pricing Simulation
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http://www.uopstudy.com/ MKT 421T Wk 4 Team – Apply: Marketing Lemonade Worksheet Your team is looking for a way to earn some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market. Your marketing team's mission is to prove through research, strategy development, and reasoning why this form of this product is viable and will meet the company's goals. In this first half of the project, you will be reporting about the target market, the product's definition to the target market, the viable pricing strategy, and the brand's position in the competitive environment. Complete the Marketing Lemonade Worksheet. Submit the team assignment.
Marketing Lemonade Worksheet Scenario Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market. Your marketing team's mission is to prove through research, strategy development, and reasoning why this form of this product is viable and will meet the company's goals. In the first half of this project, your team will complete this worksheet to report on the following: Target market Product’s definition to the target market Viable pricing strategy Brand's position in the competitive environment Complete the Following Select a company name and determine the real business world industry of operation.
Company Name
Industry of Operation
Describe the new and unique form of lemonade that will be launched by your company in no more than 90 words.
Complete the chart describing your organization in no more than 90 words. Industry of Operation
Mission and Values
How Is Your Organization Different from Other Organizations?
Identify the composition of the target market and segmentation criteria in no more than 90 words each. Composition of Target Market
Segmentation Criteria Used in Identification
Describe how you will define the lemonade to your target market (including information on packaging, labeling, etc.) in no more than 90 words. Determine how this adds value and differentiates the brand and product from the competition while encouraging the target market to buy. Definition to Target Market
Differentiation
Compare your company with industry competitors in no more than 90 words for each competitor. Top Business Industry Competitors
Your Company’s Positioning
Define the pricing strategy that you will use for the introduction of the product in no more than 90 words.
Discuss the maturity life cycle stages of your product in no more than 90 words for each stage. Stage of Maturity Life Cycle
Discussion
Describe how you will use suppliers, agents, or distributors to create your distribution channel in no more than 90 words.
MKT 421T Wk 5 - Practice: Google an Integrated Marketing Company Video Case
MKT 421T Wk 5 - Apply: Integrated Marketing Communication Simulation
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http://www.uopstudy.com/ MKT 421T Wk 5 Team – Apply: Marketing Lemonade Presentation Using the same organization and product (lemonade drink) from the Wk 4 assignment, you will be presenting the following analysis to the bank to gain financial support for your endeavor. The bank will be using these analyses to make their final decision on how, and if, to launch your company's new and unique lemonade. Through your research, you have found that the bank in which you will be presenting this proposal to is favorable to socially conscious companies that support local charitable endeavors.
Create a 20- to 24-slide presentation, including detailed speaker notes, addressing the following: Select four of the following marketing methods and explain how they should be used by your company to align best with your target segment and product definition: Advertising Public relations Traditional digital marketing New digital marketing techniques (Be sure to describe the new method in addition to how it will be used.) Direct marketing Event marketing Outdoor advertising Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of the choices: Coupons Deals Premiums Contests Sweepstakes Contests Samples Loyalty programs Point-of-purchase displays Rebates Discuss ways that you can demonstrate to the bank that this company is a socially conscious organization and will be involved with local social endeavors. Discuss ways that your company could expand into the global market.
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Examine promotional methods that could be used to market your lemonade globally. Examine any ethical or moral issues you may encounter in developing and utilizing the various forms of sales promotion. Include appropriate visuals and images in your presentation. Cite any references according to APA guidelines. Submit the team assignment.