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MKT 421T Wk 5 Discussion - Integrated Marketing Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. Due Day 3 Respond to the following in a minimum of 175 words:
Discuss the integrated marketing communications (IMC) concept. Why is it important for marketers to use a blend of different promotional tools or methods? How does social media play a role in the IMC process? Due Day 7 Post 2 replies to classmates or your faculty member. Be constructive and professional.
MKT 421T Wk 5 Discussion - Integrated Marketing Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. Due Day 3 Respond to the following in a minimum of 175 words:
Discuss the integrated marketing communications (IMC) concept. Why is it important for marketers to use a blend of different promotional tools or methods? How does social media play a role in the IMC process?
Due Day 7 Post 2 replies to classmates or your faculty member. Be constructive and professional.