MKT/448 WEB ANALYTICS FOR DIGITAL MARKETING The Latest Version A+ Study Guide
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MKT 448 Entire Course Link https://uopcourses.com/category/mkt-448/ **********************************************
MKT 448 Week 3 Dashboards for Monitoring Conversions Resource: Building a Digital Analytics Organization, Ch. 7 Write a 700- to 1,050-word paper in which you analyze the use of dashboards to monitor conversion rates. Select a Fortune 500 organization that uses digital marketing. Identify and describe a digital value-generating activity from your organization's social media or digital marketing platform that an online visitor might complete (such as clicking on a promotional button, subscribing through an app, or purchasing a product). Define "dashboarding" as it relates to monitoring, reporting, and analysis. Evaluate the dashboarding tools used to highlight the marketing and business performance data for your selected digital value-generating activity, and include an analysis of the five elements of excellent dashboarding on pages 203-204 in Building a Digital Analytics Organization, Ch. 7.
Select one dashboard on this list to monitor the conversions for your selected valuegenerating activity, and justify your selection: Buffer Hootsuite Klout Visual.ly's Google Analytics Report Visual.ly's Facebook Insights Social Mention BuzzSumo Tableau Include a reference page with a minimum of three references, including the course textbook. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.