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MKT 574 Wk 1 Discussion - Strategic Marketing Basics Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member. Due Day 3 The following exercise allows you to practice collaboration skills while learning about marketing concepts and strategies. Complete the warm-up exercise, Strategic Marketing Basics. A transcript of this interactive exercise is also available. Consider what you learned in the experience and respond to the following in a minimum of 175 words:
As a marketing manager, how does a focus on sustainability inform your tasks and activities?
Pick a company or brand you are familiar with and share an example of how the company has incorporated sustainable practices. Why is it important to take a sustainable approach?
What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?
How might sustainability contribute to customer satisfaction?
Due Day 7 Reply to at least 2 of your classmates or your faculty member. Be constructive and professional.