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MKT 574 Wk 3 Discussion - Using Data in Marketing Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member. Due Day 3 The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.
Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available. Consider what you learned in the experience and respond to the following in a minimum of 175 words:
Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
How would you communicate about new features to customers? How would you measure the success of the team?
Due Day 7 Reply to at least 2 of your classmates or your faculty member. Be constructive and professional.