Lucky Halim Portfolio 2013

Page 1

Lucky Halim Portfolio 2013



Lucky Halim Portfolio 2013


Hello, my name is Lucky Halim. I just graduated from Binus School of Design. I’m a visual communication designer.


this is my

CV & Portfolio let’s start hope you like it...


04 | Table of Contents

06

20

19

61

1

2

PERSONA

PROJECT

{ personality and role }

{ portfolio }

TABLE OF CONTENTS Chapter 1 Chapter 2 Chapter 3 *


Table of Contents | 05

62 82

Lucky Halim

PORTFOLIO 2013

3

PLAY { exploration }


{

1

}

chapter

November 23, 1991 I fell into this world. Living the life, walking along with the time. Eat. Sleep. Dream. Pray. Love. Think. Learn. Question. Work. Play. Design. Past. Present. Future. *

as a

v

i

s

u

c

o

m

d

e

s

a m

i

l u

g

n n

i e

c r

a

t

i

o

n


PER SO NA


08 | Chapter 1: Persona

there is always a

and an

but an ending means

beginning

ending

a new beginning


{ Strength }

{ Weakness }

totality, hardworker, on time,

forgetful, anxiety

well prepared

solution: make notes and prepare well

{ Like }

{ Dislike }

books, photography, pattern,

liar, too hot weather, traffic jam

science, technology, geometry, music, comedy


{PERKENALKAN}


NAME

Lucky Halim BIRTH

Jakarta, November 23, 1991 ADDRESS

Jl. Banyo 1 blok A no. 7, Kelapa Gading, North Jakarta MOBILE

PERSONAL DETAIL

0899 872 1404 E-MAIL

ignluckyhalim@gmail.com

SOCIAL MEDIA

Lucky Halim

luckyhalim

@luckyhalim

luckyhalim

Lucky Halim

luckyhalim

luckyhalim

bahasavisual


12 | Chapter 1: Persona

1995 1997 1997 2003 2003 2006 2006 2009 2009 2013

Ruth Kindergarten

FORMAL EDUCATION

Tunas Karya 1 Primary School

2013

Tarakanita 4

GRADUATED

Junior High School

Cum Laude

Fons Vitae 1 (Marsudirini) Senior High School

Bina Nusantara University Visual Communication Design


Education & Experience | 13

ORGANIZATION EXPERIENCES Programming Member Fons Vitae 1 Computer Club

Member Fons Vitae 1 Science Club

Tutorial Writer ilmugrafis.com

Binusian Ambassador - Mentor Binus Student Learning Community (BSLC)

Junior Staff JOY Community

2006 - 2008 2007 - 2008 2007 - 2009 2011 - 2012 2011 - present

WORKING EXPERIENCES Internship Graphic Designer AR&Co. (Augmented Reality & Co.)

September 2013 November 2013


14 | Chapter 1: Persona

COMITTEE EXPERIENCES Sixth NEO - Liaison Officer

2010

PMB KMK Binus - Documentation KMK Weekend - Publication Fresh ‘n Brite 2010 - Volunteer

“Matakami” Exhibition - Documentation MRG Exhibition - Documentation “Fotonesia” Seminar - Documentation Retreat PLB “Slide To Unlock“ - Publication

2011

Fresh ‘n Brite 2011 - Volunteer Retreat SHDR “I’m Waiting for You“ - Documentation

2012

Retreat SHDR Trust Me - Publication JOY Anniversary 2012 - Publication & Documentation Plaza Desain “Osmosis“ - Design division

Purpose Driven Life Campaign - Publication Safari Track Event - Publication

2013


Award & Exhibition | 15

Climax Magazine Art Contributor (2012)

abduzeedo.com Daily Inspiration 1091 & 1094 (2012)

luc.devroye.org Xonar Font

FEATURED AWARD & EXHIBITION

Kreavi Berbagi 10 Best Designs (2013)

MataKami Exhibition at Binus Anggrek Campus (2011)

MRG Exhibition At Binus Syahdan Campus (2011)

Photography Exhibition At Binus Syahdan Campus (2012)

Fresh ‘n Brite 2013 at Kota Kasablanka



{ Graphic Reproduction Method 1 Class } { screen printed on t-shirts }


V A O N T * I

I L M I I D G

S * M C O E N

U C U A N S


Visual Communication Designer | 19

why I chose to be a

W

hy not? I always wonder how can I contribute

something to this world during my life, although only a bit. During my school days until high school, I’m not good enough in study, even when I got good grades (rarely happen actually), I just did that to fulfill my obligations as a school student. At the 3 rd year of senior high, I just realize that I have interest in graphic design. Time run faster when I experimented with design than when I did my homeworks. I realize, this is my passion. After I realize that, I chose to be a Visual Communication Designer.

and I believe I can contribute something to this world with design.


2

chapter

p. 22

25

“Fobia Spesifik” Book

p. 26

29

JAVA Musikindo Rebranding

p. 30

31

Xonar Typeface

p. 32

35

“Dapur Lokal” Festival

p. 36

39

D.I. Yogyakarta Interactive

p. 40

43

DAMRI Website Redesign

p. 44

51

JOY Poster

p. 52

61

Internship Projects (AR&Co)


Since I study Visual Communication Design at Binus School of Design, I’ve done so many projects, from student work, freelance work, internship, organization, etc. The projects are vary from editorial design, branding, typography, campaign, illustration, new media, and many more. This is some of my design works. *

PRO JECT


22 | Chapter 2: Project

PROJECT

01

“Fobia Spesifik” Book TYPE

: Student work (8th semester, University Final Project)

CATEGORY : Publication, Illustration, Digital Painting TOOLS

: pencil, paper, Wacom Bamboo Small, Adobe CS

In today’s era, health has become an important part and fairly considered, but public concern about health still more limited to physical health, yet human beings not only have physical, but also has psychological health that needs to be taken care of. Fear is one of the basic human emotions besides happy, sad and angry. Fear is important for each person, because fear is a fundamental mechanism to defend and protect yourself from dangerous thing or situation. Phobia is different from ordinary fear and anxiety. Phobia is an irrational and excessive fear, which is an anxiety disorder problem. *


Front Cover and Slipcase Book Size: 17x23 cm 76 pages Paper: Coronado Infinite White Stipple 118gsm and Splendorgel Extra White 340gsm (Splendorgel only for the slipcase)



“Fobia Spesifik” Book | 25

Fresh ‘n Brite 2013 P

l a

y

H

a

r d

This book was exhibited on Fresh ‘n Brite Design Festival 2013 “Play Hard”, November 29 - December 1 at Kota Kasablanka. Fresh ‘n Brite is an annual exhibition, held by Binus School of Design. Fresh ‘n Brite only show the best final projects (grade A) of Binus School of Design (Visual Communication Design and Interior Design major).


26 | Chapter 2: Project

PROJECT

02

JAVA Musikindo Rebranding TYPE

: Student work (5th semester, University Final Project)

CATEGORY : Branding & Identity TOOLS

: pencil, paper, Adobe Illustrator

JAVA Musikindo known as a music event organizer which is quite large and has a lot of experience in organizing a music concert event for local and foreign artists. Java Musikindo established by Adrie Subono in 1994. JAVA Musikindo has the goal of showing “live entertainment” to support the increasing needs of entertainment in Indonesia. The form of JAVA Musikindo logo inspired from “sound” symbol. The meaning of the logo is totality, up to date and general (does not favor a particular genre of music). *


JAVA Musikindo Rebranding | 27

6x

4x

3,5x

x

9x 10,5x

Logo Grid


28 | Chapter 2: Project


JAVA Musikindo Rebranding | 29

The purpose of a Graphic Standard Manual (GSM) or Brand Identity Manual is not only to set forth guideline that guide you in applying the logo to all media, but also to know more about the company and the brand essence.


30 | Chapter 2: Project

PROJECT

03

Xonar Typeface TYPE

: Student work (3rd semester)

CATEGORY : Typography TOOLS

: pencil, paper, tracing paper, Adobe Illustrator

Xonar is a typeface which i created during Typography 2 course (3rd semester). This typeface is a modification from “ITC Avant Garde Demi�, using a geometric module and some adjustments. I use this type for my personal logo. *


Xonar Typeface | 31

52.3 mm


32 | Chapter 2: Project

PROJECT

04

“Dapur Lokal” Festival TYPE

: Student work (6th semester)

CATEGORY : Social Campaign, Promotion, Photography TOOLS

: pencil, paper, DSLR camera, Adobe Creative Suite

“Desa Sejahtera” is a social organization which engaged in the welfare of rural communities, particularly from the point of view of local food, so that’s why this organization is campaigning for “100% pangan lokal” (100% local food). This point of view is taken because food is one of the basic needs in life. Form of the campaign is an innovative local food festival. The festival consists of cooking demonstrations, workshops, innovative cuisine competitions and local food fairs. “Dapur Lokal” logo is a stilation image of “cobek” and “ulekan” (something like pestle and mortar), Indonesian kitchen tools. * “Desa Sejahtera“ logo wasn’t created by me.


Infographic Size: 50x70 cm


34 | Chapter 2: Project


“Dapur Lokal� Festival | 35

The purpose of this festival is to build awareness about local food, so people know there are many alternatives of various local foodstuffs and the advantages of using local food products.


36 | Chapter 2: Project

PROJECT

05

D.I. Yogyakarta Interactive TYPE

: Student work (5th semester)

CATEGORY : Interactive, UI/UX, Infographic TOOLS

: pencil, paper, Adobe Illustrator, Adobe Flash

Daerah Istimewa Yogyakarta (Yogyakarta special region) is a region of Indonesia, located in the south central part of Java Island and bordering with Central Java Province and the Indian Ocean. This interactive infographic consists of six parts to explore, namely “profil” (profile), “geografis” (geographic), “bahasa” (language), “penduduk” (population), “agama” (religion) and “galeri” (gallery). *


Color Swatch:

Opening Page Size: 1024x768 pixel #F8E000

#000000

Main Menu Size: 1024x768 pixel

#735014


38 | Chapter 2: Project

“regular readers look for the same items in the same place each times.� (The Practical Guide to Information Design by Ronnie Lipton)

Some examples of infographic pages Size: 1024x768 pixel


D.I. Yogyakarta Interactive | 39

Profil [Profile]

Profil Logo & Slogan

Luas Daerah

Geografis [Geographic]

Zona Waktu Koordinat

Penduduk [Population]

HOME

Jumlah Pekerjaan

Main Menu Bahasa [Language]

Agama [Religion]

Galeri [Gallery]

Boso Jowo Hanacaraka

Agama Tempat Ibadah


40 | Chapter 2: Project

PROJECT

06

DAMRI Website Redesign TYPE

: Student work (6th semester)

CATEGORY : Web Design, UI/UX TOOLS

: pencil, paper, Adobe Photoshop, Adobe Dreamweaver

DAMRI is a government transportation corporate in Indonesia, which is stands for “Djawatan Angkoetan Motor Repoeblik Indonesia” (a motor transport department in Indonesian republic). The main task of DAMRI is to organize overland transportation with buses, trucks, etc. The challenges in redesigning this website is to make this website easier to use, because the old website hasn’t been good enough hierarchically and some features in this site doesn’t work. * DAMRI logo wasn’t created by me.


DAMRI Website Redesign | 41

www.damri.co.id

Beranda

Berita

Sejarah

Jadwal

Visi Misi

Daftar

Profil

Formulir

Kontak

Tujuan

Redesigned Website Sitemap

Existing website screenshots (2012)

Nilai


42 | Chapter 2: Project

New “Beranda” (Home) Page

New “Profil” (Profile) Page Use tabbed panel system for the content


DAMRI Website Redesign | 43

The grid system for the new design was using 960 grid system (from 960.gs). Lucida Sans used for the text on this website redesign project.

New “Berita” (News) Pages

New “Jadwal” (Schedule) Page

New “Kontak” (Contact) Page

Use tabbed panel system for the content

You can also contact DAMRI via Yahoo Messenger or Social Media on any page


44 | Chapter 2: Project

PROJECT

07

JOY Poster TYPE

: Organization Projects

CATEGORY : Promotion, Advertising TOOLS

: pencil, paper, Wacom Bamboo Small, Adobe Creative Suite

“Jesus fOr Youth” (JOY) is a Catholic Youth Community under “Komunitas Keluarga Kudus Allah” (KKKA), under the auspices of “Keuskupan Agung Jakarta” (Roman Catholic Archdiocese of Jakarta). JOY Community formed on October 31, 1998 in Fons Vitae 1 Senior High School with the vision to embrace and nurture the faith of junior and senior high school students. There are so many event in JOY community such as Praise ‘n Worship Rame2 (PWR), Retreat, etc. Publication division has been handling the promotion for JOY events. * JOY logo wasn’t created by me.


PWR “First Love” - February 2011 It’s about how you love God at the first time. Size: 21x29,7 cm


46 | Chapter 2: Project

PWR “Independence” - August 2011

PWR “True Independent” - August 2012

It’s talking about your free will in your life.

It’s about the key of true freedom.

Size: 29,7x42 cm

Size: 29,7x42 cm


JOY Poster | 47

Retreat “Trust Me” - December 2012 It’s Jesus calling you. Size: 29,7x42 cm


48 | Chapter 2: Project

“Because YOU Love Me” JOY 14th anniversary - November 2012 The basic concept of the illustration is “God who provides”, the hand is a symbol of God who provides what we need.


JOY Poster | 49

PWR “Change The Words, Change The World” - January 2013 It’s about how our words affect our world. “Death and life are in the power of the tongue...” - Proverbs 18:21 Size: 42x31,5 cm

Purpose Driven Life (closing) - April 2013 (promotion for opening isn’t created by me) Size: 30x30 cm


50 | Chapter 2: Project

PWR “Be New” - July 2013 The plane symbolized music. We are what we hear. Size: 30x30 cm


JOY Poster | 51

PWR “Grow Up” - September 2013 It’s about how we can grow up together in a community, the sheep is a symbol of the community itself, and God (symbolized as a shepherd) lead the community. Size: 42x29,7 cm


52 | Chapter 2: Project

PROJECT

08

Internship Projects (AR&Co) TYPE

: Internship (7th semester)

CATEGORY : Various TOOLS

: pencil, paper, Adobe Creative Suite

AR&Co is the South Asia’s largest augmented reality & (AR) and innovative technology company. AR&Co was founded in 2009 as a member of WIR Group, focusing on the brand, design and technology (especially augmented reality). AR&Co has been competing globally, as evidenced by several awards worldwide. I was an intern at AR&Co from September 2012 to November 2012 (3 months), and during my internship period, I learn a lot and got new awesome experiences. These are 3 of many projects I’ve done during my internship. * AR&Co logo wasn’t created by me. Visit: http://www.ar-innovation.com/


Internship Projects (AR&Co) | 53

#01 Pilkada JakARta Pilkada JakARta is a game application for smartphones (Android 2.2 and up) that uses Augmented Reality technology. This application was made by AR&Co on the occasion of the local election which held on September 20, 2012. This application can be downloaded on Google Play site for free. This is a “matching-card“ game, the mission is to find 2 matching cards from 9 cards. Player will win the game if he/she can find the two matching cards of his/ her favorite candidate within the time limit. After they won the game, they can make a self-photo using the typical attributes (augmented reality) of their favorite candidate. You can download this application here: Game Icon and Main Menu

bit.ly/1aRQOzB


54 | Chapter 2: Project

Once the design is done, the next process is slicing and then submit them to programming division. Slicing is a process to divide a single user interface layout into multiple image files as digital assets.


Internship Projects (AR&Co) | 55

AR Photo Frame White part is transparent

Besides the game interface design, a few items such as apps icon, thumbnail, featured image and AR tracking also need to be designed. Pilkada JakARta got positive responses from public, this application even reported in several forums and media, including kaskus, lintas.me, yahoo, techinasia. com, marketplus (marketplus. co.id), and many more.


56 | Chapter 2: Project

#02 Cinemags AR Cinemags Augmented Reality application was made to welcome the latest James Bond movie “Skyfall“, which was released in November 2012 in Indonesia. This application can be played on smartphones (Android OS). This game can be downloaded on Google Play site and use the cover of November issue of Cinemags magazine as a marker/tracking

Game Icon


Internship Projects (AR&Co) | 57

Game frame

The mission of this game is to shoot the enemies (villain) as many as possible within the time limit (60 seconds). Villains appear from the windows of augmented reality building. Player also have to be careful not to hit the hostages. Bullets are limited, but player can reload when the bullets are out. Once the game is over, player can share their score through social media such as Facebook and Bullets indicator and Reload button

Twitter or try to play again if not satisfied with the score.


58 | Chapter 2: Project

“How To Play“ Tutorial Featured on Cinemags Magazine (November 2012 edition)

You need to get the James Bond “Skyfall“ Cinemags cover (November 2012 edition). Run the app and track the Cinemags Magazine cover to start the game. You can download this game by following this link: http://bit.ly/1cuH27I If you don’t have the magazine cover, you can found them on Cinemags’ facebook page.


Internship Projects (AR&Co) | 59

00:04

#03 LA Lights Streetball Video L.A. Lights Streetball is a streetball basketball event, hosted by L.A. Lights on 12-13 October 2012 at Istora Senayan, Jakarta. This event was enlivened by AR&Co with Basketball Interactive Wall 00:07

Game and Basketball Augmented Reality Dribble & Freestyle Game. This game got positive responses from the visitors. This video was made to show the thrill of interactive wall game, the goal is to attract people to come to the next event while promoting AR&Co itself.

00:12

00:15


60 | Chapter 2: Project

00:17

00:28

00:23

00:47

00:24

00:54

00:25

01:00


Internship Projects (AR&Co) | 61

01:07

Resolution: 1920 x 1080 px (HD) Video Edited with Adobe Premiere Pro CS3 Link: http://youtu.be/3kAkyVmQWyo You can also check other videos by 01:12

01:17

01:28

AR&Co on Youtube Channel “wirglobal“


3 PL chapter

AY


p. 64

71

Play 01: Photography

p. 72

77

Play 02: Illustration

p. 78

82

Play 03: Pattern

I like to play around. Don’t stop playing. Play hard. Know how to play, have fun and enjoy. Who says play doesn’t serious? Play seriously! Do a purposeful play. *


64 | Chapter 3: Play

P L A Y 0 1 : Photography From the Greek “photos” (light) and “graphos” (drawing), photography means painting with light. For me, photography is one field of visual arts that fun to explore. It is an art of observing, expressing and storytelling.


“Peek” Exhibited on a photography exhibition Binus Syahdan campus, 2012



Play 01: Photography | 67

“Come at Me“ Featured on Abduzeedo Daily Inspiration #1091

“Dapur Lokal”


68 | Chapter 3: Play

“Natural Behavior”

“Stare”


JOY Training Camp 2012


70 | Chapter 3: Play

“Alone”


Play 01: Photography | 71

“New Day”

“Temaram”


72 | Chapter 3: Play

P L A Y 0 2 : Illustration Illustration comes from Latin word “illustro�, which means enlighten, irradiate or clear. An illustration artworks is not only needs to be aesthetically beautiful, but also should serve to explain something or convey a message.


“Message On A Bottle”


74 | Chapter 3: Play

“Star Experiment” Featured on Abduzeedo Daily Inspiration #1094

“Problem Is Good”


Play 02: Illustration | 75

“Good Luck - Minion Fan Art” (original character designed by Carter Goodrich)


76 | Chapter 3: Play

“Safari Track”

“Happy Chinese New Year 2013”


Play 02: Illustration | 77

“Self Visualization� (student work 2nd semester)


78 | Chapter 3: Play

P L A Y 0 3 : Pattern Pattern can be described as a repetitive element (or elements), or a structure in a consistent manner. It’s fun to explore an object (shape, line, etc) as a repetitive element until it forms a new object.


Play Hard Poster Size: 60 x 90 cm



Play 03: Pattern | 81

“Magical Green”


82 | Chapter 3: Play

“Ascending”


this is

THE END of my portfolio

thank you for your time... have a nice day!


have a nice day!



Copyright © 2013 Lucky Halim


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