BUS 100 Introduction to Business Unit 2 Challenges Sophia Course

BUS 100 Introduction to Business Unit 2 Challenges Sophia Course Click below link for Answer https://www.sobtell.com/q/tutorial/default/206993-bus-100-introduction-to-business-unit-2challenges https://www.sobtell.com/q/tutorial/default/206993-bus-100-introduction-to-business-unit-2challenges

Challenge 1 Which of the following is a tangible benefit?  a.)

Customers enjoy a chocolatier's products for their unique flavors. b.)

Customers enjoy high quality customer service. 

c.)

Customers enjoy a unique dining experience. 

d.)

Customers fit in with peers who use similar services. 

Which of the following communication strategies is an example of public relations, as opposed to marketing?  a.)

Customers join a rewards program to earn deals and product discounts. b.)

Employees wear tee shirts that promote the business they work for while interacting with customers. 

c.)

A touch screen at a gas pump asks customers if they would also like a car wash. 

d.)

A local magazine interviews a new small business owner and some of his employees to tell the community about the new business. 

Which of the following statements illustrates the utility of ownership? 

a.)

A dentist schedules appointments for children on Saturdays.



b.)

A new retail store secured a site in a popular shopping district.  c.)

Financing options are available so that customers can easily buy and enjoy more expensive products.  d.)

The demand for lawn furniture peaks in the late spring.

Which of the following is an example of B2B marketing?  a.)

A trade publication b.)

A lifestyle publication 

c.)

A magazine devoted to fashion 

d.)

A magazine devoted to sports 

Which of the following is an example of product marketing?  a.)

A salon that makes people feel comfortable as soon as they enter b.)

A hairdresser who is very skilled at making clients look their best 

c.)

A salon that offers a package deal for haircut and color 

d.)

A type of shampoo for people with curly hair 

A __________ is a person or group that is able to purchase what you are selling.  a.) market b.) provider 

c.) service 

d.) user 

__________ considers long-term brand loyalty more important than a short-term sale.  a.)

The marketing plan b.)

The marketing manager 

c.)

Relationship marketing 

d.)

Direct sales 

Which of the following characteristics best differentiates relationship marketing from holistic marketing?  a.)

Relationship marketing emphasizes a company's need to be transparent to its customers. b.)

Relationship marketing focuses more on how all parts of a business come together to market a product. 

c.)

Relationship marketing places more emphasis on how the company relates to the community as a whole. 

d.)

Relationship marketing places more importance on customer needs than immediate sales. 

Which of the following is the newest model of marketing?  a.)

Relationship marketing b.)

Advertising and direct sales 



c.)

Holistic marketing d.)

Marketing concept 

A marketing plan presents a unified approach toward consumers' __________.  a.) wants and needs b.) opportunities and threats 

c.) strengths and weaknesses 

d.) goals and target 

Which of the following should be included in a marketing plan?  a.)

Opportunities for gaining market share b.)

Legal issues with using social media marketing 

c.)

Pricing strategy for their industrial goods 

d.)

Identification of social responsibility issues 

Which of the following is true about developing a marketing plan?  a.)

The plan is used primarily for assessing the strengths of competitors. 

b.)

The plan provides a list of the media needed in the marketing mix.  c.)

The plan focuses on creating a positive company image through public relations. 

d.)

The plan must include strategies for reaching objectives and targets.

Which of the following statements about the marketing mix is true?  a.)

The owner will use the marketing mix to define the brand collateral for the company. b.)

The marketing mix will determine the focus for each market segment. 

c.)

The marketing mix will be used to identify the strengths and weaknesses of the business. 

d.)

The marketing mix is the marketing choices the owner must make in order to bring the car wash service to market. 

Which statement about the marketing mix is true?  a.)

If a business gets one of the 4 Ps wrong, it will probably still succeed. b.)

Sometimes the marketing mix emphasizes people, processes and programs. 

c.)

There are many variations on the 4 Ps model. 

d.)

Businesses cannot control the 4 Ps. 

Which of the following statements about the marketing mix is true?  a.)

It involves the choices made when providing a new service. 

b.)

It analyzes the motives behind decisions made by consumers.  c.)

It defines the techniques used to influence consumer behavior. 

d.)

It is used more for bringing a new product to market than for new services.

Which of the following is an example of a convenience good or service?  a.)

Slightly imperfect furniture items from various product lines b.)

Products used to clean and protect wood and fabric furniture items 

c.)

Custom upholstery upgrades for select furniture items at an additional fee 

d.)

Pamphlets describing payment and delivery options for store purchases 

Which of the following is an example of a specialty good or service?  a.)

Select furniture samples from current Amie product lines b.)

In-home white glove delivery service for an additional fee 

c.)

Informational flyers about the store layout and buying process 

d.)

Furniture care products, such as dusting polishes 

Which of the following is an example of a shopping good or service?  a.)

High-quality, discontinued items from last season's product lines b.)

Fabric and carpet swatches customers can take home to compare color options 

c.)

Stain repellent sprays for fabrics, upholstery and rugs 

d.)

Design consultations that provide interior design advice and expertise at customer homes 

Which of the following is a definition for penetration pricing?  a.)

When the price of a product is higher than others on the market

b.)

When the price varies according to location 

c.)

When a company sets a low price for new products so the organization can enter and gain traction within the market 

d.)

When the competition for products leads to similar pricing 

Which of the following would cause pricing to be on par with the rest of the market?  a.)

Brand positioning b.)

Sourcing 

c.)

Expenses 

d.)

Similar products 

Which of the following consists of steep prices with the purpose of generating interest in a new product?  a.)

Penetration pricing b.)

Skimming pricing 

c.)

Shopping goods 

d.)

Specialty goods 

What value do big box stores add for the consumer?  a.)

They cut out all intermediaries. b.)

They involve warehousing. 

c.)

They are more convenient. 

d.)

They are a form of just in time distribution. 

The distribution channel of Avon is unusual due to its lack of __________.  a.) value b.) cost 

c.) intermediaries 

d.) distribution 

Selling items that are not sold again is also known as __________.  a.) retail b.) distribution 

c.) big box 

d.) wholesale 

The forms of communication that an organization uses to promote its products are known as what?  a.)

The marketing mix b.)

Public relations 

c.)

Personal selling 

d.)

The media mix 

Which of the following is an example of advertising media?  a.)

A small business owner evaluated which forms of advertising would reach the most customers for his budget. b.)

A small business owner evaluated whether to invest in a new printer to create fliers for her customers. 

c.)

A small business owner evaluated whether offering coupons or special pricing deals would be effective advertising for his business. 

d.)

A small business owner knows she can use print, radio, signage or internet methods to reach her customers. 

The promotion mix can involve knowledge or changes in what?  a.)

Place b.)

Product 

c.)

Price 

d.)

Promotion 

Before adding an automobile detailing service to his convenience store, Mike must consider the marketing mix from his customer's point of view.

Which of the following is a factor that a customer would consider regarding "place" in the marketing mix model?  a.)

It is valuable to the community since it employs local youth. 

b.)

It is affordable since the owner will have minimal expenses for starting the service. c.)

It is convenient since the nearest car wash is 15 miles away from this location. 

d.)

It is desired by customers since they may want to have a hand-washed car. 

Chris would like to add an automobile detailing service at his convenience store and needs to consider the new service from his customers' point of view.

Which of the following is a statement that a customer might consider regarding "product" in the marketing mix model?  a.)

People want both the interior and exterior of their cars to be clean. b.)

People do not want to travel far to find an automobile detail service. 

c.)

People want to pay a reasonable amount for a hand detail automobile service. 

d.)

People want to support efforts that help youth in their local community. 

Troy and Devon discuss adding an automobile detailing service at their convenience store based on their customers' point of view.

Which of the following is a statement that a customer might consider regarding "promotion" in the marketing mix model?  a.)

Customers prefer to use services that are near their work and home. 

b.)

Customers want a high-quality automobile detail service to have their cars cleaned.  c.)

Customers prefer to pay a fair amount of money to receive excellent service. 

d.)

Customers want to know the benefits of using Troy's automobile detail service.

Challenge 2 Psychological influences are related to the study of how people respond to their __________.  a.) society b.) culture 

c.) opinions 

d.) environment 

Which of the following is a form of social influence?  a.)

Aspirational groups b.)

Health 

c.)

Meeting basic needs 

d.)

Food habits 

Clothing, food habits and religion are all examples of __________ influences.  a.) cultural b.) social 

c.) psychological 

d.) personal 

Because a car wash good is considered a(n) __________ good, a consumer has a low level of involvement for the "information seeking" and "evaluation of alternatives" steps of the process.  a.) consumable b.) convenience 

c.) specialty 

d.) rational 

Sending out an email reminder is an example of how businesses influence the consumer through __________.  a.) rational motives b.) evaluation of alternatives 

c.) emotional motives 

d.) problem/need recognition 

If Mike asked customers to complete a customer feedback survey after using his car detail service, he probably increased the level of customer involvement during the __________ step of the process.  a.) need identification b.) problem recognition 

c.) post-purchase evaluation 



d.)

information seeking _ helps an organization to make the most efficient use of available tools.  a.)

Geographic segmentation b.)

Target marketing 

c.)

Marketing strategy 

d.)

Market segmentation 

______ might consider factors such as gender in developing a target market.  a.)

Psychographic variables b.)

The 4 Ps 

c.)

Geographic segmentation 

d.)

Demographic segmentation 

Developing a marketing strategy involves __________ stages.  a.) four b.) three 



c.)

two d.) five 

At the introductory stage of the Product Life Cycle, what is happening with price?  a.)

It is stable. b.)

It is competitive. 

c.)

It is lower than any other stage of the PLC. 

d.)

It is either skimming or penetrating. 

Which statement regarding the Product Life Cycle is true?  a.)

Customers often know a lot about products at the introductory stage. b.)

Products do not resemble people very much. 

c.)

For each stage of the PLC, marketing will be different. 

d.)

Sales revenue should remain constant throughout the PLC. 

Which statement is true regarding the maturity stage of the PLC?  a.)

Developing brand loyalty is important at this stage. b.)

At this stage, sales reach their highest point. 

c.)

Competition leaves the market. 

d.)

Product variation is low. 

_ can help create brand loyalty.  a.)

Product differentiation b.)

Brand extension 

c.)

Trademark 

d.)

Substitute product 

_______ is when organizations use marketing to create an individual perception for a product.  a.)

Branding b.)

Product differentiation 

c.)

Trademark 

d.)

Brand loyalty 

_______ is useful because it can help encourage repeat sales.  a.)

Brand extension 

b.)

Brand loyalty  c.)

Family branding 

d.)

Product differentiation _ uses social media to generate word-of-mouth response.  a.)

Brand awareness b.)

Product placement 

c.)

Buzz marketing 

d.)

Viral marketing 

Generic products are based on __________ as their primary focus.  a.) public relations b.) placement 

c.) profitability 

d.) price 

_______ can be either literal or staged.  a.)

Viral marketing 

b.)

Product placement  c.)

Buzz marketing 

d.)

Brand awareness Which of the following is an example of a label?  a.)

Heather had a description written of the ingredients and caloric information for each of her cupcakes. b.)

Dianna had a blog created that detailed the future locations of where her food truck would be parked. 

c.)

Brett had a graphic designer create three images based on a description he had provided. 



d.)

Frank had a specific slogan that he wanted to be printed on the stickers that seal the sandwich wrappers for his BBQ creations.

Which of the following is an example of a package?  a.)

Jae decided to list the fat content of her menu items to promote her food as being healthy. b.)

Pete wanted an artist to create a cartoon likeness of him to use along with his company name. 

c.)

Gwen placed pictures of her mother's restaurant on the website for her food truck. 

d.)

Mike needed containers that could protect his customers from getting burned by his hot foods. 

Which of the following is an example of a logo?  a.)

Will printed nutrition details about his sandwiches inside the food wrappers he used. 

b.)

Aleshia posted her mission statement on the side of her food truck for customers to read.  c.)

Connie wanted biodegradable cartons and cups for serving the food she sold. 

d.)

Lyle planned to trademark his new symbol to ensure he had exclusive rights to its use.

Challenge 3 Direct selling and point of purchase displays are examples of __________.  a.) collaboration b.) push marketing 

c.) pull marketing 

d.) curation 

A successful marketing strategy will have __________.  a.) interruption marketing b.) both push and pull 

c.) actual numbers 

d.) anticipated demand 

___ occurs when a customer emails a business with an inquiry.  a.)

A referral 

b.)

A pull  c.)

A sales promotion 

d.)

Direct selling