CONTENTS 1. Final Major Project 2. Proposal
9. Lookbook 10. App
3. Typography & Colour 11. Email
17. Pitch Deck
25. Proposal
18. Plan
26. Development Board
19. UX Design
27. Collection
4. Product
12 12. Self Initiated
20. Promotion
28. Sketches
5. Campaign
13. The Idea
21. Email
29. Augmented Reality
6. Branding
14. Typography & Colour 22. Social Media
30. Zepeto
7. Event
15. Logo
23. Bag
31. Promotion
8. Social Media
16. Product
24 24. Event Planning
32. Lookbook
Proposal This campaign entitled “Written in the Stars” is proposed for the fashion lifestyle brand ‘Skinny Dip London’. The campaign is centred around the ubiquitous obsession with astrology and zodiac signs among Gen z and young millennials that has “emerged as an antidote to anxiety” (Owen cited in Vogue, 2021). This proposal outlines a product extension featuring a range of jewellery, lifestyle accessories and personalised candles supported by an extensive marketing campaign. This collection is composed of eye-catching lifestyle products that will allow consumers to communicate their “self-directed spirituality” externally. It will capitalise on the trend’s tribalism and individualism, providing customers with a tangible way to incorporate their love of astrology into their personal style. The campaign will integrate new digital marketing innovations while staying true to Skinny Dip’s maximalist and colourful brand identity. It aligns with their strategy of using social media as the locus of trends and creating effortlessly cool products. This product line expansion will perfectly match the desires of Skinny Dip’s core customer and will be consistent with the company’s identity and ethos. Sustainable packaging will be used throughout the collection to make an initial step away from Skinny Dip’s current status as a “fast fashion brand”.
The Typeface Family Two font styles are used for the logo, typeface family: Josefin Sans and Optician Sans.
When to use: Optician Sans is the primary font used for the logotype/logo wording.
When to use: Josefin Sans is to be used for all other forms of standard body text, ranging from: stationery, website design, brochures and all forms of general correspondance.
Font
Angella White (Regular)
ABCDEFGHIJKL MNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz Gill Sans (Regular) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@%&*()
Product
Swing Tags
Labels
Event
Augmented Reality Filter
Social Media
Lookbook
App
THE IDEA My self initated project is a personal idea for a brand I wish to create in the future name ‘COMMOOT’. The buergoing scooter market is hugely underserved and this product was created to fill a gap in the market for e-scooter and kick scooter accessories and would be the first of its kind. It is a no-spill cup holder suitable for all scooters with the potential to become a full accessories brand. I have created a pitch-deck, business plan and created the entire identity of the product with a function wesbite.
The Typeface Family Two font styles are used for the logo, typeface family: Josefin Sans and Optician Sans
When to use: Optician Sans is the primary font used for the logotype/ logo wording.
When to use: Josefin Sans is to be used for all other forms of standard body text, ranging from: stationery, website design, brochures and all forms of general correspondance.
FONT Optician Sans (Regular) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@%&*() Josefin Sans (Regular) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@%&*()
PALETTE
L
LOGO
PRODUCT
PITCH
U D
PLAN
UX DESIGN
N
Proposal
Development Board
This collection draws inspiration from the treasures at the Wallace Collection whilst retaining the signature elements of Rocha’s design style. It looks to create an ecclectic modern fusion between the opulent fineries of 19th century detailing and the masculinity of the armoury collection.
Collection
Sketches
App
Augmented Reality App
Simone Rocha X
Promotion
Lookbook