L U C Y
M A D D E N
Online Magazine
For this project we were creating a written publication. These photographs were taken for an online magazine, for a small company called Gaf, which have two stores on in Gosforth and one in Tynemouth. Gaf presents itself as a fun lifestyle brand, following the mission statement; ‘Selling marvellous stuff to marvellous people in a marvellous way.’ In the photo shoot there is a reflection of the quirkiness of the brand as well keeping the photo shoot light and fun. The models picked were naturally pretty; this really showed thought the models were also of an average size this was to show that the brand is for everyone. The magazine was due to be published online but due to the owners of the store debating whether to sell, the magazine never got launched.
This was the front cover for the online magazine. The cover shots were also used inside the magazine.
Selected pieces from Gaf ’s online magazine.
Trends
Researching different trends has been used in all projects, here re the pages of a trend book created and posted onto issue.
Fabric Samples-
colour samples-
Fabric Samples-
Colour Samples-
Heros
Writing an article on Hero’s. Jackie Onassis is a style/ American Icon. With effortless style she is a perfect fashion hero to write and to do a photo shoot for.
This She This shows still shows amade change a change sure inshe Jackie’s in Jackie’s presented style, style, Jackie’s Jackie’s Jackie’s had hadahad avery very a laid very laidback laid backback style stylestyle mainly mainly mainly from herself from a French a French well couturier and couturier to thetofuneral an to an ItalItalof her wearing wearing wearing simple simple simple black black black turtle turtle turtle next’s next’s next’s with withwith white ianian husband designer. designer. president Valentino Valentino Kennedy is famous is famous Jackie for white pants white pants or apants skirt or a skirt and or a her skirt andfamous her andfamous heroversized famous overemphasizing wore for emphasizing Valentino, a woman’s ashe woman’s also shapewore so shape was thesized sunglasses. oversized sunglasses. Jackie’s sunglasses. Jackie’s favourite favourite Jackie’s shops favourite shops were perfect same so was todesigner perfect show offto when Jackie’s showshe off figure. married Jackie’s It’s were mainly shops mainly Giorgio were Giorgio mainly Armani, Armani, Giorgio Carolina Carolina Armani, Herrera e are on the thresholdinteresting wealthyIt’show figure. shipping interesting after magnate thehow assassinaafter Aristotle theHerrera (sheCarolina was (she very was Herrera fond veryoffond (she this was designer’s of this very designfond dressof of a new American elegance thanks to tionassassination Onassis Jackie started in October Jackie wearing started 1968Valentino. inwearing Skorpios er’s es),dresses), this Chanel, designer’s Chanel, Lacoste, dresses), Lacoste, Pucci, Chanel, Lilly Pucci, Pulitzer, Lilly Lacoste, Mrs. Kennedy’s beauty, naturalness, Valentino. and she became Jackie O’. Pulitzer, Valentino, Pucci, Valentino, Lilly Zoran, Pulitzer, Bergdorf Zoran,Valentino, Bergdorf Goodman, Zoran, Goodand understatement, exposure and sym-There Thisisshows an exhibition a changeoninatJackie’s the style, man, SaksBergdorf and Fifth Saks Ave. Goodman, Fifth Even Ave. thought Even and Saks thought Jackie Fifth would Ave. e are on the threshold from aisFrench There an in exhibition New couturier York, onto atcelan theItal- Jackie stillEven shop would thought at still Gap,shop for Jackie plain at Gap, would T-shirts forstill plain to shop wear of bolism,” a new American elegance thanks to Metropolitan Oleg Cassini said about the first lady. ebrate ian Metropolitan designer. the 40th Anniversary Valentino in New York, is of famous to her for T-shirts with at designer Gap, to wear for pants. plain with designer T-shirts Often casual to pants. wear style Often with Mrs. Kennedy’s beauty, naturalness, emphasizing celebrate onthe style. 40th a woman’s The Anniversary exhibition shape soofwas casual would designer style make would pants. a person make Often blend a person casual in but style blend with would understatement, exposure and sym- influence One of her famed designers Oleg Cas features perfect her influence her toiconic show onoff pillar-box style. Jackie’s The hat figure. exhibithatIt’s inJackie’s butmake with posture aJackie’s person and posture blend presence inand but she presence with carried Jackie’s bolism,” siniCassini designed most of Jackie’s State interesting wore features for inaugural how herafter iconic ceremonies thepillar-box assassination she hercarried posture clothesher off and clothes well presence and offmixed well she carried and andmixed matched her Oleg said about the first lady. shetion wardrobe, which after his early years designed Jackie hat thatstarted byshe Bergdorf wore wearing for Goodman inaugural Valentino. and rather matched clothes thenoff just rather well sticking then and mixed just withsticking designers. and matched with e are on the threshold of drawing for French Couturier Jean and ceremonies the satin gown designed worn by at Bergdorf a predesigners. We rather only really We then only saw just really this sticking side saw with of this Jackie’s side designers. ofstyle One of her famed designers Oleg Casof a new American elegance thanks to Patou and then on State to design inaugural There isby Goodman anOleg and exhibition the Cassini. satin onPhilippe gown at theworn MetroJackie’s afterWe leaving style onlyafter really the leaving white saw this house theside white butofeven house Jackie’s in the sini designed mostmoving of Jackie’s Mrs. Kennedy’s beauty, naturalness, costumewhich for Edith Thisyears tells youde at politan Montebello, a pre-inaugural in New director York, by of to Oleg the celebrate Cassini. Met- the but white even style house inafter theJackie leaving whitestill house the had white Jackie amazing house stillfashion had but wardrobe, afterHead. his early exposure symwhy he was by Jackieand toJean do herropolitan 40th Anniversary Philippe Museum, de Montebello, said: of her director influenceofon amazing sense even which fashion in the you white sense see ahouse which lot of Jackie clothes you see still influa lot had of understatement, drawing forchosen French Couturier bolism,” styling, theymoving had theonpassion for “Itthe style. is appropriate Metropolitan The exhibition indeed Museum, features that the said: her iconic ofenced clothes amazing byinfluenced herfashion today in by sense Top her which shop todayand in you Top many see Patou andas then to design Oleg Cassini said about the first lady. French styled clothing, a match made Metropolitan, pillar-box “It is appropriate hat an that institution indeed she wore that with for the inaushop other a and lot high many of clothes street other stores influenced high especially street by stores her her today signacostume for Edith Head. This tells you in he fashion heaven.byAsJackie JackietoO’ gural Metropolitan, Jacqueline ceremonies an Kennedy institution designed enjoyed bywith Bergdorf especially tureinvintage Topher shop sunglasses. signature and many vintage other sunglasses. high street why was chosen dohad hera which privileged blue collard back ground profoundly Goodman which Jacqueline close andties, theKennedy satin should gown celen-worn stores especially her signature vintage styling, as they had the passion for One of her Oleg and Love offamed Frenchdesigners couture aCasebrate at a the joyed pre-inaugural profoundly timeless impact close by Oleg ties, of her Cassini. shouldAfter After sunglasses. the thedeath deathofofher hersecond secondhusband husband French styled clothing, a matchfrom made sini designed most of Jackie’s State Philippe de celebrate theMontebello, unforgettable timeless impact director grace of her ofOnassis the OnassisJackie Jackiewas wasleft leftwidowed widowedatatthe theage age in young fashionage. heaven. As Jackie O’ had a extraordinary, wardrobe, which after his early years Cassini made an instant fashion foland Metropolitan extraordinary, style. It was Mrs. Museum, unforgettable Kennedy said: who grace of of 46. 46. After Jackie Jackie the got got death into into of publishing publishing her second this this husband shows shows privileged blue collard back ground of drawing for Couturier Jean lowing after his French association witha Jackie. personally and “It isstyle. appropriate chose It was theMrs. indeed Temple Kennedy that of Denthe Metthat thatJackie Onassis Jackiehad had Jackie nonointensions was intensions left widowed ofofslowing slowing at the and Love of French couture from Patou and then moving on to design He was ropolitan, nowpersonally a centrepiece an institution chose ofthe the with Temple Met’s whichdown down age even even of 46. thought thought Jackieunfortunately got unfortunately into publishing you you could this young age.said to have designed 300 out dur,who costume Edith Head. This tells fits for made thefor first lady andfashion the style wasyou collections, Jacqueline of Dendur, asKennedy now Egypt’s a centrepiece gift enjoyed to theproof could say shows her saylife her that was lifeJackie touched was touched hadbynotragedy. intensions by tragedy. Evenof Cassini an instant folwhy he was by Jackie doother her copied by all ages, which shocked United foundly the Met’s States. close collections, Sheties, wasshould anasimportant Egypt’s celebrate giftEven the thought slowing thought herdown life her was life even was notthought as notglamorous as glamorunfortuas it lowing after hischosen association withto Jackie. styling, as they had the passion for people in the fashion industry as they part timeless to of the our United institutional impact States. of her She life, extraordinary, was and an it is ous may as nately have it may appeared, you have could appeared, Jackie say her always Jackie life was always remained touched He was said to have designed 300 out clothing, match made deemed Cassini asand unimportant in thea great unforgettable important honourpart tograce pay of our tribute and institutional style. to her It wasremained fashion by tragedy. savvy, fashion almost Even savvy, thought making almosther her making life effortwas not fitsFrench for thestyled first lady thea style was in fashion heaven. As Jackie O’ had a fashion Mrs. life, this and Kennedy exploration it is a great whoofpersonally honour her impact to pay chose her lesseffortless as appearance glamorous appearance a as shield it may afrom shield have theappeared, from world. copied by industry. all ages, which shocked other with privileged blue collard back The pillar hat, large buttons on on tribute the the Temple culture to her of with Dendur, fashion. this” now exploraa centrethe With world. Jackie her With elegance always herremained and elegance natural fashion andbeauty natusavvy, Jackie alpeople in thebox fashion industry asground they and Love of French couture from a boxy tailored was the new fash- tion pieceofofher theimpact Met’s collections, on the culture as Egypt’s ofralis beauty definitely most Jackie making a style is her definitely icon, effortless wearing a style appearance timeless icon, a deemed Cassini jackets as unimportant in the young age. ion, which fitted the feminine figure The gift fashion. collection to the ” United is eighty States. outfits She and was an wearing pieces shield rather timeless from then the pieces high world. rather fashion With then garments her high elegance fashion industry. Cassini made an instant fashion well andbox washat, an instant hit making accessories important that part sheofdonated our institutional to the fashion life, thatand last garments natural a week,beauty that like the last Jackie fashions a week, is definitely like today, theif a The pillar large buttons on sure following after his association with thetailored first ladyjackets lookedwas well turned out atBoston and collection The itmuseum is a greatafter ishonour eighty leaving outfits to pay the tribute and fashions onlystyle wetoday, could icon, if wearing bring only back wetimeless could this glamorous bring piecesback rather boxy the new fashJackie. He wasthe saidfeminine to have figure designedwhite allwhich times. to her accessories house. withJackie this that exploration she herself donated called oftoher theimthis style glamorous then andhigh as the fashion style epitome andgarments asofthe chic epitome that Cocolast Chanel ofa ion, fitted 300 out fits for the first lady and the Cassini mayanhave designed Jackiesure Kenthese pact Boston her onstate museum the culture clothes, after of which fashion. leaving show ”the chic noted Coco week, ‘Fashion Chanel like the passes noted fashions but ‘Fashion style today,Remains’ passes if onlybut we well and was instant hit making style was copied by all ages, which nedy’s clothes in the white house, but that white she felt house. there Jackie was another herself called side to style could Remains’ bring back this glamorous style the first lady looked well turned out at other people of inher thehusband fashion herthese after the assassination The fashion. collection her state is clothes, eightywhich outfitsshow and By Lucy and asMadden the epitome of chic Coco Chanel allshocked times. industry as they deemed Cassini as president what Jackie happened accessories she feltthat thereshe was donated anothertoside the By Lucy noted Madden ‘Fashion passes but style Remains’ Cassini mayKennedy, have designed Ken-to that unimportant fashion industry. Jackie’s style?inin Boston to her didfashion. wear museum a range afterofleaving designers the white nedy’s clothes thethe white house, but Jackie The pillar boxsure hat, she large buttons on while Shethe still made presented house. in the Jackie white herself housecalled whichthese you her By Lucy Madden after assassination of her husband boxy tailored jackets was the new herself well and to the funeral of her will state Jackie notice clothes, did in wear the which exhibition, a range show of that these designers she felt president Kennedy, what happened to fashion, which fitted the feminine husband president Kennedy Jackie designers there was while inincluded the another white Coco side house Chanel, towhich her fashion. you Jackie’s style? figure well and was an instant hit wore wore the same Marc willBohan noticefor in Christian the exhibition, Dior,these HuShe stillValentino, made sureshe shealso presented making first lady looked designer when married wealthy bert Jackie designers De Givenchy, did included wear aJames range Coco Lock ofChanel, designers and herself wellsure and the toshe the funeral of her well turned out at allKennedy times. shipping magnate AristotleJackie Onassis Company while Bohan Marc inbut themost white for Christian ofhouse the designs which Dior, you husband president Cassini may have designed Jackie in October 1968 in Skorpios and she you will Hubert will notice see De are in Givenchy, by the the exhibition, famed James Oleg Lock these wore Valentino, she also wore the same Kennedy’s clothes in the white house, becamewhen Jackieshe O’.married wealthy Cassini. designers and Company included but most CocoofChanel, the de-Marc designer but after the assassination of her husBohanyou signs forwill Christian see areDior, by the Hubert famedDe shipping magnate Aristotle Onassis president hap- Oleg Givenchy, Cassini. James Lock and Company in band October 1968 inKennedy, Skorpios what and she penedJackie to Jackie’s but most of the designs you will see are became O’. style? by the famed Oleg Cassini.
W W W
Logistics
Most projects we have covered required costings and timeline, here are some examples....
Public Relations
A selection from different PR projects.
Pose in Pandora This spring Pandora are launching their much anticipated sunglasses range in all Pandora retailers. The brand is also presenting a brand new concept store featuring exciting technology, which allows you to try on your summer shades in a new way. On the 31st May Pandora will be launching their new sunglasses range and a new concept store. The concept store will be in Liverpool’s new outdoor shopping mall Liverpool one. This is the perfect home for Pandora’s concept store with modern clean lines it matches the brand. The store will be located on Pete’s Lane with other high-end brands such as Jaeger. Liverpool Ones representative said “ This is an exciting launch for Pandora and they couldn’t of picked a better place to open their innovative new concept store.” There will be a press launch on the 18th May to introduce the new concept store and sunglasses range. The Sunglasses will be going across all Pandora retailers and they will each have a 10% merchandise day to celebrate. Each store will be putting on their own refreshments and save the date cards will be sent out on the 1st May.
3D Images for final Pandora concept store.
Lucy Madden