百裡 挑 一。 2013 — 2018 Y I W E N T S A I / 蔡依雯
SELECTED PROJECTS
百裡 挑 一。 2013 — 2018 Y I W E N T S A I / 蔡依雯
SELECTED PROJECTS
D ED IC AT ION For mom, dad and my brother Bobo.
感謝 我的媽媽，爸爸，還有親愛的弟弟明哲。
H I. The projects in this book are ones that I believe best represent who I am as a designer. I believe that design should be about getting inspiration through expanding experiences. I believe that creativity gives design a soul and the simplest solution is often the best one.
你好。 這本書裡全是我認為最能代表我作為設計師的作品。我相信設計應該是在 經驗中學習並得到靈感。我相信想像力能給予設計靈魂，我也相信最簡單 的解決方法往往是最好的設計方案。
循序 漸 進。
IN D EX OF PRO JE C T S 001 各顯神通 M AG IC POW E R S / 012
0 0 6 始於足下 B E G I N S AT O N E ’ S F E E T / 088
002 夸父逐日 KU AFU C H ASI N G T H E S U N / 028
0 0 7 飄香十里 T H E A R O MA O F T H E G R I L L / 108
003 陰晴圓缺 SH APE OF T H E MO O N / 046
0 0 8 高山流水 T H E C H O R D C O L L A B O R ATO RS / 122
004 以食為天 LIVE T O EAT / 058
0 0 9 後生可畏 T H E B E G I N N I N G O F A N E RA / 138
005 借酒消愁 EN J OY T H E M O ME N T / 074
INDEX OF PROJECTS
各顯 神 通。 蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
M AG IC POW ER S Create a new board game as a collector’s edition. This board game
DISCIPLINE
was inspired by Grimm’s fairy tales. The characters were made by
Packaging
air dried clay and painted. The box and board game were made of
INSTRUCTOR
wood and stained dark with gold paint for a vintage style.
Christine George COURSE Package Design 3 SEMESTER Spring 2017
各顯神通 格林童話一直是許多人們小時候的回憶，如果你能有機會變成其中一個角色 學習項目 ，你會想變成誰呢？是壞人還是好人？格林森林是一個我自己編造設計出來 包裝 的桌遊，裡面的壞人跟好人是互相對立的。裡面的人物都是用黏土手工做出 指導老師 來的。遊戲的箱子跟桌遊板是用雷射切割設計到木頭上之後把木頭加深最後
克里斯丁．喬治
在木頭上畫上金色的顏料使設計突顯出來並給予一種老舊感。
課程名稱 包裝設計 3
就學學期 春季 2017
PROJECT ONE
GRIMM’S FOREST
012 / 013
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT ONE
GRIMM’S FOREST
018 / 019
PROJECT ONE
GRIMM’S FOREST
020 / 021
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT ONE
GRIMM’S FOREST
022 / 023
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT ONE
GRIMM’S FOREST
024 / 025
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT ONE
GRIMM’S FOREST
026 / 027
K UAFU CHASING T H E SU N Create a promo for an existing product. The chosen product was a
DISCIPLINE
muffin in the Craftsman and Wolves coffee shop which has an egg
Illustration Book Design
yolk center. The idea was to describe the egg yolk as the sun and
INSTRUCTOR
create a story book about a man baking the sun inside the muffin.
Eszter Clark
The whole book was illustration driven with hints of words.
COURSE Visual System 2 SEMESTER Spring 2017
夸父逐日 這項作品是為現有的產品製作宣傳的海報或書。所選產品是木匠與狼咖啡店 學習項目 的馬芬。想法是將蛋黃描述為太陽，並編造出一本關於一個人把太陽烘烤到 插圖故事書設計 太陽裡的故事書。整本書都是以自己畫的插圖為設計並且用文字為點綴。
指導老師 艾斯特．克勞克
課程名稱 視覺系統 2
就學學期 春季 2017
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
夸父 逐 日。 PROJECT TWO
T H E S U N C AT C H E R
028 / 029
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
ABOU T This is a whimsical illustrated book about a man catching the sun
L O C AT I O N
and baking it inside a muffin.
San Francisco COMPANY Craftsman & Wolves PRODUCT Muffin
關於 這是一本講述一個人把太陽烘培到馬芬蛋糕裡的幽默插畫書。
主要地點 美國舊金山市區
商店名稱 木匠與狼咖啡廳
商品名稱 馬芬蛋糕
PROJECT TWO
T H E S U N C AT C H E R
032 / 033
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT TWO
T H E S U N C AT C H E R
034 / 035
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT TWO
T H E S U N C AT C H E R
036 / 037
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT TWO
T H E S U N C AT C H E R
038 / 039
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT TWO
T H E S U N C AT C H E R
040 / 041
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT TWO
T H E S U N C AT C H E R
042 / 043
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT TWO
T H E S U N C AT C H E R
044 / 045
陰晴 圓 缺。 蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
SH APE OF T HE MO O N Design a brie cheese brand as well as a brand system that can be
DISCIPLINE
applied to multiple items. The concept of the name Lunaire was
Packaging
drived from the similar shape and texture of the moon and the
INSTRUCTOR
cheese. The cheese models were made of air dried clay for a hand
Christine George
crafted feeling. Graphics and borders were all designed to give a
COURSE
vintage look and feel.
Package Design 2 SEMESTER Fall 2016
陰晴圓缺 這項作品是要設計一種乳酪品牌以及可應用於多種商品的品牌系
學習項目
統。 Lunaire這個名字的概念是因為起司的外觀與月球的形狀和質地相似。
包裝
包裝裡的起司全是由自己用黏土手工製成，圖形和邊框的設計是為了讓包
指導老師
裝的外觀帶點復古的感覺。
克里斯丁．喬治
課程名稱 包裝設計 2
就學學期 秋季 2016
PROJECT THREE
LUNAIRE CHEESE
046 / 047
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT THREE
LUNAIRE CHEESE
050 / 051
PROJECT THREE
LUNAIRE CHEESE
052 / 053
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT THREE
LUNAIRE CHEESE
054 / 055
T O LIVE FOR EAT IN G Redesign an existing food brand. The chosen brand was the fast
DISCIPLINE
food restaurant Jack in the Box. The concept was to simplify the
Branding
logo to give a modern look. A secondary pattern connects the logo
INSTRUCTOR
for use in packaging.
Paul Daddino COURSE Branding Principles SEMESTER Fall 2015
以食為天 這項作品是重新設計一個現有的食品品牌。所選品牌是快餐品牌 Jack in
學習項目
the box (箱子裡的捷克)。這個概念是簡化原本商標並給予一種現代感。
品牌設計
使用輔助圖案連接商標本身以便打包商品使用。
指導老師 保羅．達迪諾
課程名稱 品牌設計
就學學期 秋季 2015
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
以食 為 天。 PROJECT FOUR
JACK IN THE BOX
058 / 059
SELECTED PROJECTS
JA CK
JA CK
JACK
CK JA
CK JA
蔡依雯 / Y I W E N T S A I
JACK
JA CK
JA CK
JACK
PROJECT FOUR
JACK IN THE BOX
062 / 063
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT FOUR
JACK IN THE BOX
066 / 067
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT FOUR
JACK IN THE BOX
068 / 069
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT FOUR
JACK IN THE BOX
070 / 071
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT FOUR
JACK IN THE BOX
072 / 073
借酒 消 愁。 蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
EN J OY T H E M O ME N T Create a beer brand and design the beer can packaging. The name
DISCIPLINE
Inside Out Beer gives recognition to emotions. Sometimes, we just
Packaging
need to express ourselves to get out the craziness of the world and
INSTRUCTOR
just enjoy the moment. I illustrated the beer packaging to give a
Christine George
lightheated and joyful look.
COURSE Packaging Design 3 SEMESTER Fall 2016
借酒消愁 這項作品是創建一個啤酒品牌並設計啤酒罐產品。Inside Out Beer (由
學習項目
內而外啤酒)反映了人們的情緒。有時候，我們只是需要表達自己，擺脫世
包裝
界的瘋狂並享受這一刻。這個啤酒包裝的人物設計是以自己的手繪方式呈
指導老師
現，使人能在喝的時候感到輕鬆與快活。
克里斯丁．喬治
課程名稱 包裝設計 3
就學學期 秋季 2016
PROJECT FIVE
INSIDE OUT BEER
074 / 075
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
061 / 062
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT FIVE
INSIDE OUT BEER
080 / 081
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT FIVE
INSIDE OUT BEER
082 / 083
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT FIVE
INSIDE OUT BEER
084 / 085
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT FIVE
INSIDE OUT BEER
086 / 087
始於 足 下。 蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
BEG IN AT ON E ’ S F E E T Design a book about typography on any chosen topic. The book
DISCIPLINE
explains the history of the beautiful Chinese characters and how
Typography
the form has changed from ancient times. The abstract meaningful
INSTRUCTOR
designs using folktales which make it more interesting to read.
Ariel Grey COURSE Typography 4 SEMESTER Fall 2017
始於足下 中文字是抽象中帶著意義的設計。你知道中文字是如何演變而來的嗎？這
學習項目
本書全是關於優美的中文字，裡面運用了寓言故事來使內容具有豐富感還
文字
有不同的字形像是形聲字，會議字等等。
指導老師 艾瑞兒．葛雷
課程名稱 文字造型 4
就學學期 秋季 2017
PROJECT SIX
CHINESE CHARACTERS
088 / 089
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT SIX
CHINESE CHARACTERS
092 / 093
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT SIX
CHINESE CHARACTERS
096 / 097
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT SIX
CHINESE CHARACTERS
100 / 101
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT SIX
CHINESE CHARACTERS
104 / 105
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT SIX
CHINESE CHARACTERS
106 / 107
THE AROMA OF T H E G RILL Redesign a BBQ sauce brand, and a set of three or more items that
DISCIPLINE
transfer the brand system. The rebranding of Dinosaur Bar-B-Que
Packaging
incorporates a burned charred design on the labels to represent the
INSTRUCTOR
bold and wild feel of the company name.
Christine George COURSE Package Design 2 SEMESTER Fall 2016
飄香十里 這項作品是重新設計一個燒烤醬品牌，以及設計出一套三款或更多的品牌系 學習項目 統。Dinosaur Bar-B-Que(恐龍烤肉)品牌的新設計理念是在燒烤醬產品上
包裝
運用燒木的設計，藉此代表了品牌名稱的大膽和狂野的感覺。
指導老師 克里斯丁．喬治
課程名稱 包裝設計 2
就學學期 秋季 2016
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
飄香 十 里。 PROJECT SEVEN
DINOSAUR BAR-B-QUE
108 / 109
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT SEVEN
DINOSAUR BAR-B-QUE
112 / 113
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT SEVEN
DINOSAUR BAR-B-QUE
114 / 115
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
116 / 117
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT SEVEN
DINOSAUR BAR-B-QUE
118 / 119
T H E C H ORD C OLLABORAT OR S Create a brand new mobile application. The app name Mashcord
DISCIPLINE
combines the words mashup and record. This app was designed for
IOS Application
music lovers who want to collaborate with other music lovers all over
INSTRUCTOR
the world. Creating music shouldn’t be limited by location, or by the
Megumi Kiyama
instrunment someone knows how to play. Music should be a shared
COURSE
art form worldwide for everyone.
Visual System 1 SEMESTER Fall 2016
高山流水 這項作品是為了創建一個以前沒有做過的手機應用程序。該應用程序被命
學習項目
名為 Mashcord，是將字母 mashup(混搭)和 record(唱片/錄音)結合在一
IOS 應用軟體
起。這是一個 IOS應用程序，專為全球所有音樂愛好者設計，使他們能互
指導老師
相合作創造更好的音樂。音樂不應該基於我們能做什麼和不能做什麼。藝
瑪古米．奇牙馬
術在這個世界很重要，音樂也是如此。
課程名稱 視覺系統 1
就學學期 秋季 2016
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
高山 流 水。 PROJECT EIGHT
MASHCORD MUSIC APP
122 / 123
Mashcord
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
128 / 129
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT EIGHT
MASHCORD MUSIC APP
132 / 133
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT EIGHT
MASHCORD MUSIC APP
134 / 135
後生 可 畏。 蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
T H E BEG IN N ING O F A N E R A Create as a team a new retail store brand. The team was named the
DISCIPLINE
Dream Team. The mission was to inspire the future generations to
Packaging
shift towards an environmentally conscious future. The Dream Team created a retail store named Epoch, meaning the beginning of an era, along with three sub brands: Loft is home products, Gather is food products, and Bloom is skin care products.
Group Collaboration INSTRUCTOR Thomas McNulty COURSE Packaging Design 4 SEMESTER Fall 2017
後生可畏 這個作品是個小組合作項目，任務是要創建一個全新的零售店品牌。我們想
學習項目
運用包裝來激勵和教育下一代轉向環保意識的未來。我們想出Epoch(時代)
包裝
為品牌名字，意味著一個時代的開始。我們為這個品牌創造了三個子品牌， 分別為： Loft， Gather和 Bloom。 Loft是家居用品品牌， Gather是食物品 牌，而 Bloom是護膚品牌。
團體合作
指導老師 湯瑪士．馬克諾提
課程名稱 包裝設計 4
就學學期 秋季 2017
PROJECT NINE
E P O C H R E TA I L S T O R E
138 / 139
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
M ISSION STAT E ME N T “Our mission is to inspire and educate future generations to shift
C R E AT I V E T E A M
towards an environmentally conscious future.”
Silvia Abruzzese Yiwen Tsai Jonathan Biehl Maria Wong Jason De Cruz Tiffany Byrd
設計概念 “我們的概念是激勵和教育未來世代向具有環境意識的未來轉變。”
創意團隊 希維雅．阿布魯澤賽 依雯．蔡 強納森．貝爾 瑪莉雅．王 傑森．迪克魯斯 蒂芬尼．比爾德
PROJECT NINE
E P O C H R E TA I L S T O R E
140 / 141
B R A N D M AT R I X
H OM E
PERSONAL CARE
L
Water Filter
S
Sunscreen
L
Coffee Maker
M
Body Lotion
L
Tea Pot
S
Flatwares
M
Plates
S
Kitchen Towel
M
Mugs
M
Wall Clock
M
Lamp
-Glow
L
Air Purifier
-Pure
L
Blanket
L
Couch Pillow
L
Cleanser Face Mask:
M
-Exfoliating -Cleansing -Revitalizing
S
Serum:
-Bounce M
Toner: -Regenerating -Clarifying
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
S
Eye Cream
S
Lip Balm
L
Bath Salts
S
Bar Soap
FOOD M
Juices: -Red
S-L
Coffee: -Decaf
-Yellow
-Espresso
-Green
-Flavored Hazelnut
Pasta:
M
Tea
-Calamarata
L
Oil & Vinegar
-Penne
L
White Wine
-Linguine M
M
-Orange
S-L
Fish
Dry Food:
-Canned Tuna
-White Beans
-Fresh Cod
-Black Beans
-Smoked Salmon
-Peas -Red Lentils S
S-M
Pasta Sauce:
Spices:
-Tomatoe
-Cayenne Pepper
-Pesto
-Black Pepper
-Mushroom
-Oregano -Cinnamon -Pink Salt -Turmeric
PROJECT NINE
E P O C H R E TA I L S T O R E
142 / 143
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT NINE
E P O C H R E TA I L S T O R E – L O F T
144 / 145
PROJECT NINE
E P O C H R E TA I L S T O R E – L O F T
148 / 149
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT NINE
E P O C H R E TA I L S T O R E – L O F T
150 / 151
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT NINE
E P O C H R E TA I L S T O R E – B L O O M
152 / 153
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT NINE
E P O C H R E TA I L S T O R E – B L O O M
154 / 155
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT NINE
E P O C H R E TA I L S T O R E – B L O O M
156 / 157
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT NINE
E P O C H R E TA I L S T O R E – B L O O M
160 / 161
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT NINE
E P O C H R E T A I L S T O R E – G AT H E R
162 / 163
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT NINE
E P O C H R E T A I L S T O R E – G AT H E R
166 / 167
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT NINE
E P O C H R E T A I L S T O R E – G AT H E R
168 / 169
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT NINE
E P O C H R E T A I L S T O R E – G AT H E R
170 / 171
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT NINE
E P O C H R E T A I L S T O R E – G AT H E R
172 / 173
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT NINE
E P O C H R E T A I L S T O R E – G AT H E R
174 / 175
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
PROJECT NINE
E P O C H R E T A I L S T O R E – G AT H E R
176 / 177
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
178 / 179
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
180 / 181
蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
182 / 183
恩重 如 山。 蔡依雯 / Y I W E N T S A I
SELECTED PROJECTS
AC KN OW LED G E ME N T S Thank you to my mother, father, brother and my family for always supporting me and believing in me. I would not be this far without all of you. Thank you to my friends for accompanying me on this journey with help and joy. Thank you to all of my instructors in life. You are always so supportive, encouraging and inspiring.
感謝 感謝我的母親，父親，弟弟和我的家人一直支持我並相信著我。沒有你 們，我不會走到這麼遠。感謝我的朋友們給予我的幫助，歡樂和陪伴。感 謝我人生中遇到的所有導師們，你們一直都是那麼的支持，鼓勵和敏銳。 沒有你們的專業我不會學到那麼多道理與技巧。
ACKNOWLEDGEMENTS
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SPEC IAL T H ANK S T O A L L F A M I LY
DREAM TEAM
INSTRUCTORS
Hsiching Tsai
Jonathan Biehl
Ariel Grey
Pichih Wang
Jason De Cruz
Christine George
Mingche Tsai
Maria Wong
Eszter Clark
Silvia Abruzzese
Darrell Hayden Jim Canning
R O O M M AT E S Coconut
SUPPORTERS
Shuhuan Yu
Wen Jie Xie
Xin Yuan
Chingyi Hsieh
Xiaoxiao Ma
Jenny Chang
Megumi Kiyama Mary Scott Thomas McNulty Paul Daddino
Tandra Nguyen M O T I V AT O R S
Sabrina Hsu
RESCUE TEAM
Celina Oh
Sandra Bong
Kaelyn Harbison
Che Chiang
Lydia Chung
William Liao
Joanne Lin
Tiffany Russell
Ballesa C Martinez
Raphael Lewi
Wenjun Yao
Louise Yang
Robin Lee
Garrick Sather
Corrine Bautista
Susan Lin
Mingren Lee
Maria Tsu
Dashiell King
Chingting Huang
Josh Sanders
ACKNOWLEDGEMENTS
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C OLOPH ON SCHOOL Academy of Art University STUDENT Yiwen Tsai COURSE Senior Portfolio INSTRUCTOR Mary Scott PHOTOGRAPHY Yiwen Tsai Dustin Soriano Shuhuan Yu BOOK BINDERY Blurb COVER Image Wrap Matte Finish PAPER Proline Uncoated 100# TYPEFACES Neuzeir S LT Std | Hiragino Sans SOFTWARE Adobe Creative Cloud C O N TA C T hello@lucyiwen.design +(1) 415 539 6602
All the works in this book were hypothetical projects and made for educational purposes. © 2018 Yiwen Tsai. All right reserved. No part of the publication can be reproduced without express permission from Yiwen Tsai.
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