DESIGN PORTFOLIO CHIEH-JU HUANG
TABLE OF CONTENTS LAW FIRM PROJECT
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SDC GALLERY project
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PAINTERLY SPACE
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NISHIMURA’S REMODELING PROJECT
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GREGORY’S REMODELING PROJECT
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LITTLE WHITE HOUSE
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THE BEAUTY SHOP
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SKETCHES
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LAW FIRM PROJECT TALLAHASSE, FL
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The law firm project is derived the Southern Live Oak which is the common plant in the southeastern United States. It not only reflects the humid and torridity climate in Tallahassee, but also shows the interactions between human and nature. The abstract tree concept is used in the open office area, and it helps the clients understand the firm’s unique culture and concept of localization. Also, the working surface in the system furniture design is made by local oak. This project is designed to satisfy aesthetic and functional needs, and it also provides the sense of connection to the local pedestrian street.
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OAK TREE CONCEPT
ORGANIC CONCEPT & GREEN IDEA
RECEPTION AREA ELEVATION
SECTION
FLOOR PLAN 1F
FLOOR PLAN 2F
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OPTIX COLORED ACRYLIC/ RECEPTION AREA & BAR AREA
COPPER SHEET/ RECEPTION DESK
The design of reception and meeting area are derived from the Southern Live Oak’s branches and trunk. Bruce Flooring/ Trumbull™ Strip Solid Oak in Antique/ OFFICE& CONF.
fellscarpets/ Carefree Tones Grey/ 1F MEETING AREA & OPEN WORKING STATION
FURNITURE PLAN 1F
The oak concept also reminds us to respect the local climate and concern about daylight issue.
ALUMINUM PANELS/ RED LINE DESIGN
HAWORTH/ Fabric Seating/ Nature Leather White XE-0AN/ 1F MEETING AREA’S SOFA
The design of adjustable overhang is inspired by the lower limbs of the Southern Live Oak. This design can help to block sunlight in summer time and allow more light in winter.
eames chair/ LARGE CONF.
CURTAIN/ CONTRACT FABRIC GRAY/ OFFICES & LARGE CONF.
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RED PAINTING ON ALUMINUM/ OPEN CONF. AREA
PRECAST CONCRETE PANELS/ INTERIOR WALLS
The glass and transparent panels provide more access to daylight and ensure healthier office environment. GRADUS/ TIMES SQUARE GREY/ LOBBY & 2F
Bruce Flooring/ Trumbull™ Strip Solid Oak in Antique/ OFFICE& CONF.
FURNITURE PLAN 2F
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The large windows in the southern building can bring nature into the interior space and connects the local landscape with office design.
Le Corbusier Chair/ PRINCIPLE’S OFFICE
Le Corbusier Chaise Lounge/ PRINCIPLE’S OFFICE
The systems furniture design focuses three main concepts: functionality, creativity and flexibility. The design helps professionals work efficiently and easily communicate with other colleagues. In addition, the design aesthetics reflect the law firm’s unique culture and sense of professionalism.
STEELCASE/ SEATING UPHOLSTERY/ OLY10 ADMIRAL/ SYSTEM FURNITURE
VERSTOCK/ CLASSIC RED OAK/ CEILING VENEER
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SYSTEM FURNITURE DESIGN
FUNCTIONALITY The curved primary work zone is inspired by a circular concept, allowing the user to have convenient access to a variety of resources and electrical devices. The secondary zone is installed with dual monitors, tablet and other personal devices. Those innovative devices, such as the tablet and webcam, help the worker improve the communication between different team members and departments. Moreover, the devices in the secondary zone can reduce paper usage and to maintain a more organized working environment. The shelves and open closet design can help workers find documents more easily. The closet with drawers in the peripheral zone can store personal items and ensure the safety of important documents. The seat area is multifunctional and changeable. It can be a small meeting area or a place to brainstorm with colleague.
FLEXIBILITY & CREATIVITY The design is also flexible and creative. The panel in the systems furniture can be easily uninstalled or replaced in order to satisfy multiple function and needs. Also, the personal working space can be changed to the small case room or informal meeting space. The glass and transparent panels within the design allow for more access to daylight to promote healthier working environment.
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SDC GALLERY
PULLMAN, WA
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The project focuses on how to create a bold, informative, and persuasive graphic to explain data. We has analyzed data from 117 surveys and prepared conceptual design ideas for the 1st floor of Carpenter Hall in WSU. Everything is important in conveying the message inherent in the data, and it includes color, size, shape, order, visuals, etc. In this project, we advance a design concept and implementation plan that can be supported bt the data.
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PROBLEMS COLLABORATION 84%
PEOPLE THINK THE GALLERY IS BAD
86%
PEOPLE THINK THE FOOD AREA IS BAD
LIGHTING NEEDS TO BE IMPROVING
SEATING IS NOT ENOUGH
THE SPACE IS TO COLD AND WHITE
THE SEATING AND TABLE ARE TOO OLD AND IN BAD CONDITION
THE SPACE DOSE NOT CATCH PEOPLE EYES THE PANELS ARE DIFFICULT TO MOVE THE PINUP BOARDS DOES NOT WORKING WELL COMBINE THE GALLERY TO THE CORRIDOR MORE.
THE SPACE IS UNCOMFORTABLE THE TABLE IS TOO DIRTY LEAVES ALWAYS FLYING INTO THE SPACE WHEN PEOPLE OPEN THE WEST DOOR
DO YOU SATISFY WITH THE SPACE? DESIGN 61%
PEOPLE THINK THE CIRCULATION & ORIENTATION IS BAD
PEOPLE WAMT TO CHANGE THE SPACE
THE SPACE IS UN-WELCOMING THE LONG HALLWAY MAKES THE SPACE JUST LIKE THE PASSAGEWAY STUDENTS BLOCKS THE PASSAGEWAY BEFORE THE CLASS CHANGE THE WALL COLOR NEED MORE GATHERING SPACE.
SEPARATION BETWEEN FOOD AND STUDY REARRANGE THE PANEL BOARD WANT TO SEE MORE INFORMATION ABOUT SDC, IMPROVING THE LIGHTING CHANGING COLOR TO MAKE THE SPACE MORE WELCOMING
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SOLUTIONS
We encourage students to renovate the space by themselves. This idea can train student’s design, creativity, and collaboration skills. To achieve the DIY space, our design more focuses on the decoration and not remodeling the space. In our plan, we won’t take off any existing wall or window. All new walls are using attaching panel wall, so everything can install by students themselves. The DIY idea not only reduces the cost, but also enhances SDC identity.
LET’S D0 IT YOURSELF A
DIY & INSTALL
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A. ceiling with rugs (entry) B. Flooring Installation C.INTERIOR PAINTING D.TO ARRANGE TABLES BY STUDENTS (STUDYING AREA) E. Wall PanelS (HALLWAY)
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C
D
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STUDY AREA ILLUMINATED COLUMN WITH SCHOOL SYMBOL
STORAGE ELEC. SEATING AREA / 3D ARTWORK DISPLAY
MOVEABLE DISPLAY PANEL
ELV.
GALLERY STANDING EATING SPACE MAGNET BOARD
BENCH UP
W.
TRUSH CANS SHOWING CALLORIES
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FLOOR PLAN 3/32" = 1'-0"
EATING / STUDY AREA
FOOD SERVING AREA
UP
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VENDING MACHINE COLLABORATION WAY FINDING TABLE COFFEE MACHINE
FLOOR PLAN SHOWING CALLORIES
ELEVATION
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EAST ELEVATION 3/32" = 1'-0"
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WEST ELEVATION 1/8" = 1'-0"
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EAST HALLWAY ELEVATION 3/32" = 1'-0"
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DYNAMIC LINE DESIGN
VIEW FROM THE HALLWAY TO THE SOUTH ENTRY
VIEW FROM THE HALLWAY TO THE NORTH ENTRY
VIEW FROM THE NORTH ENTRY TO THE HALLWAY
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COLLABORATION TABLE
VIEW FROM THE WEST ENTRY TO THE SDC GALLERY
DISPLAY BOARD DESIGN
VIEW FROM THE HALLWAY TO THE GALLERY
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SDC IDENTITY
THE GALLERY AND THE MOVEABLE DISPLAY BOARD SYSTEM
BENCH DESIGN
VIEW FROM THE NORTH ENTRY TO THE HALLWAY
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PAINTERLY SPACE A PAINTER RETREAT The site is in a meadow sloped toward a valley with views to the southeast and southwest. Climatic conditions are mostly temperate with many sunny days, prevailing SW winds, and occasional fierce storms. On the site is a “relic,� an old building of unknown origin that will provide structure and walls within restrictions as noted.
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This project focuses on the utilization of ordering principles derived from the analysis of a two-demensional work into the making of three-dimensional space. The creative retreat emphasizesthe application of an aesthetic approach and the language to a design problem by researching another discipline’s formal language and poetic content. In addition, the project also celebrate light, views, and place.
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“All pictorial form begins with the point that sets itself in motions…The point moves… and the line comes into being-the first dimension. If the line shifts to form a plane, we obtain a two-dimensional. In the movement from plane to spaces, the clash of planes gives rise to body (three-dimensional)…A summary of the kinetic energies which move the point into a line, the line into a plane, and the plane into a spatial dimension.” Paul Klee 1961
9AM
1PM
5PM
9PM
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SKYLIGHT
STAIRCASE
ENTRY
SOUTHERN WALL
This space is designed to satisfy aesthetic and functional needs. The eastern wall is made by translucent material which can bring natural light into this space. It can soften the strong daylight and present low glare in interior space. At night time, the eastern wall and artificial light will work together in order to create a relax and comfortable space. The huge windows in north side provide abundant daylight and blur the line between natural environment and artificial building. The hallow timber frame on the northeastern ceiling can bring high quantity cool light into the space and show visual clarity. The light displays strong visible contrast and shows architectural characteristics. Moreover, timber frame also create temporal orientation. The shadow of the frame can also display the diurnal cycle and help to show different materials and textures in the space.
TRANSLUCENT PANELS
FLOOR PLAN 1F
VIEW FROM ENTRY TO LIVING ROOM
FLOOR PLAN 2F
VIEW FROM KITCHEN TO LIVING ROOM
PERSONAL SPACE
SECTION
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NIRVANA BENCH DESIGN
This nirvana chair is inspired by central concept of Buddhism creeds. It represents that the material in our universe can be recreated or destroyed, and all things on earth follow the regulations of Samsara. In addition, the substance will not be disappeared and maintain at the perfect condition. I want to create the chair which can keep balance between itself and the environment. The symmetrical design shows that the chair is stable and harmonious, and the curved back of chair displays that the object is dynamic and variable. It represents that the immortal substances are continually changing in endless circle in MahÄ yÄ na Buddhism. The dominant color in this chair is crimson, and crimson color not only represents the beginning but also end of the life circle. The nirvana chair pursues the equilibrium between the aesthetic and function. This chair is also an approach to ergonomics which conforms to the ADA requirement.
MATERIAL
SW 7007 Ceiling Bright White
SW 6048 Terra Brun
SW 6700 Daybreak
SW 6866 Heartthrob
SW 2810 Rookwood Sash Green
Low E Glass |Solarban速 R100
Teragren速 Bamboo Flooring
3-form Chroma Reflect-LEED-certified
Philips Emergy Star速 PAR38 LED
Armstrong- Slate Flooring -D4324
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REMODELING PROJECT TOKYO, JAPAN
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The residence is designed for an older couple who are living in a stressful surrounding, Tokyo. This house is a small resident locates the center of Tokyo, and it was originally designed for a family living. The owners want to reduce the number of rooms and have more relax living environment. Moreover, the house is not designed to be a permanent living space. On the other hand, it will be a vacation house when the owners come to Tokyo for meeting. The design concept of this project is derived from the “block” shapes. The block shape presents the idea of simplicity and the concept of functionality. In this project, the drop ceiling design, the furniture, and arrangement follow the concept of the block and show the romantic feeling.
The “block” concept
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ORIGINAL FLOOR PLAN
NEW FLOOR PLAN
VIEW FROM THE LIVING ROOM TO THE KITCHEN
VIEW FROM THE KITCHEN TO THE LIVING ROOM
VIEW FROM THE LIVING ROOM TO THE OPEN BEDROOM
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BOOKSHELF DESIGN
EAST ELEVATION
VIEW FROM KITCHEN TO ENTRY
OPEN BEDROOM DESIGN
SOUTH ELEVATION
“For a house to be successful, the objects in it must communicate with one another, respond and balance one another.” – Andre Putman
3 FORM/ CHROMA PEWTER RESIN/ CEILING
OEM/ ALUMINUM PANEL/ INTERIOR EQUIPMENTS
REWARD WALL SYSTEM/ PRECAST CONCRETE/ ENTRANCE WALLS
DELTILE/ KIMONA SILK IMPERIAL GRAY/ BATHROOM FLOOR TILE
ARMSTRONG/ RED ROCK CANYON/ LIVING ROOM
ARMSTRONG/ AMBER GRAIN/ HALLWAY FLOOR
SECTION
“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” - Charles Eames
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GREGORY’S REMODELING PULLMAN, WA
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PROJECT
The design concept is derived from a “home poem”, and this poem talks about how people desire to have a safe and comfortable home. In Gregory’s apartment, the decorative wall separates the public area and private space. It emphasizes that our personal space is enclosed and will not be disturbed. In addition, it not only presents that people pursues a comfortable and safe space but also shows the principle of balance and harmony in their home.
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CONCEPT MODEL
RHYME AND UNITY
VARIATY AND MOVEMENT
Fly home there will be shine with bright orange light Fly home there will be sweet with bright orange light Fly home there will be caring with bright orange light Fly home there will be lovely with bright orange light Fly home there will be comfort with bright orange light Fly home there will be fortune with bright orange light Fly home there will be future with bright orange light Fly home Fly home to your nest with bright orange light -See Fee Lee
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VIEW FROM THE BEDROOM TO THE KITCHEN
VIEW FROM THE LIVING ROOM TO THE KITCHEN
VIEW FROM THE HALLWAY TO THE KITCHEN
VIEW FROM THE KITCHEN TO THE LR (TV NOT SHOWN)
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The Gregory home design is also implied the principle of rhyme and unity. Many small geometrical patterns are used in decorative walls and bookshelf. Those patterns which gradually enlarged symbolize the process of life and the concept of sustainable development. The sustainable energy and materials are used in Gregory’s home in order to present the balance between human beings and environment.
Choosing color in this project is also related to those principles. The warm and harmonious colors can be found in most walls and floors, and this idea is derived from the poem which notices the peace of mind. The high correlated color temperature can also be found in ambient and accent lights in this project because of the poem.
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LITTLE WHITE HOUSE VALLEY, WA The Little White School House will provide the community the place to gather, chat, and hand down the history of Valley. The Heritage center will not just preserve the history of Valley, but also it will be the place for people to understand the community, and be a guiding line for the community’s future.
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This space is designed to show Valley’s history, culture and the art pieces which are created by local artists. The community museum includes the historical display area, the projection space, the interactive area and a gift shop. The historical display area displays the information and pictures about the past Valley. The moveable display panels show the history of mining, logging and rail road. The projection area displays the video about the valley community. The interactive area space displays the old costumes and equipment from late 19 th centuries to early 20 the centuries. All of the spaces in community museum are applied the concept of the Spokane Falls & Northern Railway and Colville River. The community is designed to be multifunctional. It can be a place to display artworks from local artists and an informal classroom. The tiered seating is designed to hold a personal presentation and accommodate more visitors.
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FLOOR PLAN 1F The fisrt floor is more simple than the second museum space. It is designed for stuffs to prepare, work, and store the displays. More than that, this space also can be the community relax space and reading space.
FLOOR PLAN 2F The entire interior space is incorporated the idea of railroad and the Colville River. The Reception desk and railroad used bronz, metal, and local wood to create the rail trak feeling. The curved 3-Form ceiling object and the blue wall is influenced by the river movement.
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The design is applied the concept of river and railway. This reception table shows the dynamic lines and abstract form. It not only satisfies the aesthetic needs but also the functional demand.
To show local art projects and community events. People can sit on the Theater-like seat, or the seat also can a art disply. Thus, it will be mult-purpose.
The Wayfinding design in this Heritage Museum follows the same concept as the entire space, Rail Road. It used the station name in the points of the showcases and use the rail track as the route. Thus, it creates the unity for the space.
RAILROAD DISPLAY
The steel frame in the panal display area presents the sense of industrial age. This design use the old rail to be the material and directly connect to the reception table. The adjustable bar can easily help disable people to see the panals. The moveable panals are also easy to change and maintain.
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SITE DESIGN
The colorful railign could be an attraction for the visitor. It also can be the symbol that people can find the place easier. The coloful waving object that sticked on the railing reflects the idea of the Colville river. It is not just for the ourside decoration, also its connected with the inside of the museum and create an unity space.
Equipment: 1.sandbox 2.Moutain-like Sliding with Tunnel 3. Rail track 4. Mining cart
This Playground is influenced by the Mining works. The Mountain-like Sliding and the Tunnel can be the symbol of the space, it also can attract people to the Heritage museum. The rail track and the cart are connecting with the sandbox, which is in around the play space. Also the play area located directly beside the heritage mesuem and the parking lot, so it is very easy acess also parents can watch their children easily.
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THE BEAUTY SHOP THE WATER CONCEPT
The designer will develop from the Program, the space plans for the prototype including conceptual design of the exterior and interior building elements, merchandise fixture layouts, and service/experience areas. The designer is to provide materials and methods to achieve the design intent. The scope of work includes review of brand positioning including branding elements and translation of brand attributes to the retail environment. It is recommended that the Designer select a working name for the restaurant concept instead of “Beauty Company, Inc�. Since locations in NYC, London and Tokyo are yet to be identified; it is the intent that the new store front and its windows reflect the store’s brand positioning and the incorporation of new interactive technologies.
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EXPLORE YOUR INNER BEAUTY
The water concept is derived by the ideal female image in modern society. Women are just like water. They display abundant vitality and extreme power. The soft power which women have defines the new idea of beauty. They remind us that it is better to have broad definition of beauty, and people have to concern about inner beauty, such as confidence, independence and self-realization. The idea of beauty is similar to water that it not only purifies our heart, but also represents the source of life.
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CONCEPTUAL SKETCHES
Women are just like water. They not only symbolize enormous energy, but also show the soft power. The increasing women’s economic, politic, and social influence presents that they have ability to change the world.
“Despite the physical, cognitive, emotional, and spiritual obstacles in the quest to achieve idealized beauty, women continue to chase it.” (Berberick, 2010)
Compare to men, women are more flexible and dynamic. Women are similar to water that they are changeable as time goes by. And they are easy to adapt itself to any environment.
Water is fluid, soft, and yielding. But water will wear away rock, which is rigid and cannot yield. As a rule, whatever is fluid, soft, and yielding will overcome whatever is rigid and hard. This is another paradox: what is soft is strong. - Lao-Tzu (600 B.C.)
“Everybody says women are like water. I think it’s because water is the source of life, and it adapts itself to its environment. Like women, water also gives of itself wherever it goes to nurture life....” Xinran, The Good Women of China: Hidden Voices
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BRANDING
MISSON To create a new retail design to be suitable for future business model Dark color symbolizes women’s increasing influence, and shows the idea of independence, confidence and self- realization.
To create innovative design in order to attract potential customers. To expand the idea of beauty and gain recognition from women.
The curved shape of the logo represents the “water concept”.
Not only focus on physical attractiveness, but also inner beauty. To apply innovative technology for new retail design.
Soft color symbolizes women’s soft power. It includes elegance, dynamicity and inclusiveness.
To help our customers obtain required information effectively. To adopt energy efficiency lighting and sustainable materials. To enhance costumer experiences in order to increase product sales.
BUSINESS MODEL TARGET CUSTOMERS Upper middle class Ages 39-59 Household income $ 90,000-$250,000 Average purchase ranges $220-$350
TARGET SITE Omotesando
Madison Avenue
Bond Street
High street locations in London, New York City and Tokyo
MARKET ANALYSIS
WE SELL VALUE INSTEAD OF PRODUCTS
INDEPENDENCE
CONFIDENCE
SELF-REALIZATION
If the retailer provides special customer experience to their consumer, the company can obtain huge benefit from the clients.
FUNCTIONAL INNOVATION
INNER BEAUTY > PHYSICAL BEAUTY PROCESS INNOVATION
EMOTIONAL INNOVATION
WOMAN WANT TO SEE THE IDEA OF BEAUTY EXPANDED
68% 88% 76%
68% of women think that the media and advertising convey impossible standard of beauty that women cannot achieve. 88% of weman think that they are not satisfied with their physical attractiveness 76% of women hope the female beauty was portrayed in media as being made up of more than just physical attractiveness
Resource: “The real truth about beauty: a global report” 2004
CONSUMER EXPERIENCE
“Creating superior customer experience seems to be one of the central objectives in today’s retailing environments.” (Verhoef , 2009)
http://www.thebeautycompany.co/
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CONCEPT PHILOSOPHY The water concept represents better design solution for successful business model, and the concept deeply influences the three retail strategies which include emotional connection, functional innovation, and creative technology. First, we try to improve the emotional connection. We want our customers in the beauty shop to feel more confident, independent and self-realized. The beauty shop will be applied three main colors, black, white and tiffany blue. Black and white color symbolizes the increasing economic and political power which the upper middle class women have. On the other hand, tiffany blue represents women’s soft power, and it includes elegance, dynamicity and inclusiveness. Our design goal is trying to connect those emotional factors to the water concept design in order to attract people’s attention and increase consumer-product attachment. Moreover, we will enhance the functional innovation. The organized product display and layout can help our consumer to search the product and service. The water concept is also applied into the wayfinding design. The black line is just like a river, and it leads people to come into the interior space. The black line connects the entire space together and shows more the symmetrical and organized layout. It also decreases the search costs and increase transaction efficiency.
QR CODE APPLICATION
TOUCH SCREEN
We also create a new technology standard for a beauty shop. The touch screen on the cabinet and interactive table can help our customers obtain required information and extra service. People also can simply scan the QR code on the screen and their purchases can be delivered to their home directly. In this project, the LED lighting will be used in ambient lighting and general lighting. The innovative OLED lighting will be installed between the ceiling and the black reflective panels, and this lighting can imitate the flow of water. If these three innovative strategies and water concept can be applied into the retail design, it can increase the brand value and gain a competitive advantage in beauty business.
OLED
ENVIROMENT CONTROL SYSTEM
DESIGN PROCESS
BUBBLE DIAGRAM
BLOCKING DIAGRAM
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FLOOR PLAN
VIEW FROM THE ENTRANCE TO THE CASHIER
SOUTH ELEVATION
WEST ELEVATION
CASHIER ELEVATION
EAST ELEVATION
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VIEW FROM THE ENTRANCE TO THE CASHIER
VIEW FROM THE CASHIER TO THE ENTRANCE
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STOREFRONT ELEVATION
NIGHTTIME
DAYTIME
WALL WASHER/ LED
TRACK LIGHTING/ LED
STRIP LED
RECESSED CAN/ LED
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COLOR AND FINISHES
HAND DRAWN PERSPECTIVES
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